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SEO, SySpree

How to Search Engine Optimize your Blog

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Search engine optimization is an extremely important step for any provider of SEO services in Mumbai. While optimizing web pages (and that includes blog posts), the marketer is essentially bringing the website insight to more and more people who are scouring search engines, looking for keywords that are connected to your brand or service. However, it is necessary to understand what the current best practices for blog SEO are and which ones have passed the expiry date. Through this article, we shall try to explore how top providers of SEO services in Mumbai formalize and implement an SEO strategy for blogs. Consider these as tips to be used as a checklist and improve your blog from the SEO point of view: Concentrate on a couple of long-tail keywords As a leading provider of SEO services in Mumbai we know that optimizing blog posts does not imply that the maximum number of keywords into your blog as possible as this could work against your SEO as this could well create an impression of stuffing keywords. This not only puts readers off while reading but search engines frown upon such practices. To ensure your keywords are naturally eased into your content and do not feel forced at all. One or two long-tail keywords per blog are fine since visitors who search for long-tail keywords will be better qualified, which means you are attracting the right kind of customers. Insert keywords in particular sections of the post only Now since the keywords have been finalized, it is time to insert them into the best portions only so that you can boost your rank up in search results. Headers and body, Headlines, URL, and Meta descriptions are the perfect locations where keywords can be incorporated so let’s see why. A reader or a search engine’s initial step for checking your blog’s relevance will always be the headline so a keyword here would be certainly apt. Using the keyword within the first 65 characters is imperative because that’s where Google cuts it off on SERPs. While mentioning keywords in the body or headers, they must seem natural, unforced, and in a reader-friendly manner. If your primary focus is on your audiences’ needs and not on how many times a keyword is inserted, you are surely on the right track. One of the first sections that search engines crawl on is the URL to understand what the post is about, so including keywords in the URL is a sensible way of rising the SERP. Meta descriptions are created to give search engines and your readers a peek into about your blog’s content so use long-tail keywords in them to enlighten them about your post’s content. Of course, the more engaging the copy, the better they are for click rates. Create a mobile-friendly blog With the number of mobile users surpassing those using desktops to access search engines, Google has given clear indications of being in favor of mobile-friendly websites. Its search results to display the mobile-friendly results first and this indicates their growing importance. Your rankings could suffer if improving your site’s mobile experience isn’t a focus and this becomes critical for SEO as responsive design is. If you have a responsive design, your blog will have a single URL instead of two i.e. for desktop and mobile which means all inbound links will be directed to one URL. You will benefit from the SEO value it derives will be centralized, giving Google the power to rank it according to its value. Connecting to any professional providers of SEO services in Mumbai will ensure that your blog is Search Engine Optimized using the best methods and techniques and is guaranteed to boost your rankings up the ladder.

SySpree, Web Design

Data Visualization in Web Development

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As the information we have access to every day grows in volume, it becomes equally important to classify and structure it, while devising newer and better methods of handling, understanding, and presenting it quickly and efficiently. As a top-notch Web Design Company in Mumbai, Thane, and Navi-Mumbai we know that information can be fun and interesting if transmitted in the right way and data visualization plays an important role in doing so. One of the primary qualities of data visualization is its simplicity while being descriptive too. Being one of the leading proponents of customized Web Design Company in Mumbai, we have seen the popularity graph of infographics grow rapidly with a lot of them floating across the web, mostly in the form of static images. With internet content growing in volume and complexity, it is also becoming more and more data-driven. The most common tools of web design are tables, Venn diagrams, bar graphs, and pie charts with many other entry-level tools finding their way into web development. A large number of data-driven websites are heavily reliant on flash as the leading technology to develop high-engagement data visualizations. Fortunately, modern web designers have a few more options to create interactive graphical representations of information (data visuals) making use of tools and languages like jQuery, CSS, and JavaScript. As few users would imagine, Excel is a pretty useful tool when complex things like heat maps of cells, scatter plots, etc. can be carried out. It is also a wonderful way of creating visualizations for internal use or quickly exploring data but is limited in use when it comes to creating graphics, due to a fixed set of colors, styles, and lines. As a highly creative Web Design Company in Mumbai, we recommend the use of CSV/JSON, Google chart API, Flot, Raphael, and D3 (Data-Driven Documents) for data visualization. Examples of Data Visualization Data Visualization is more like a blend of science and art, and hence here are some interactive data visualizations: England & Wales Commute Map Dogs of NYC  The Global Flow of People How to get started with Data Visualization If you want to build yourself a data visualization, as a leading Web Design Company in Mumbai, we help you start with the following four steps: Understand the data that you are trying to visualize. Determine exactly what you are trying to visualize and what kind of information you want to communicate. Know your audience and understand how they process the visual information. Use a visual that would best convey the information. Conclusion We are living in the golden age of data visualization and a lot of tools that are available allow us to visualize this data with the least possible amount of effort. All of this helps enhance exploration along with innovation. At the same time, we need to understand that visualization isn’t only about creating graphics that are effective only at representing information. As designers, we have to think about creating visualizations that actually make people’s lives better and It is also our responsibility to help others learn something useful and also better understand the world that they live in. According to any leading Web Design Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Marketing and Sales, SySpree

Logo Trends that ruled and continue their domination in the designing world

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As a leading logo designing company in Mumbai, we know that running a modern business requires a good set of strategies and a robust marketing team to make these strategies successful. While branding a product too, it is extremely important to have a well-thought and relevant logo. A logo helps in creating a unique identity for the brand and helps the customer to visualize your product. Whenever a customer decides to choose between your product and a competitors’, it is the logo that will help him do so. We are rated as one of the best logo designing company in Mumbai and we always recommend creating a logo that matches the ethics and values that a brand has built for itself. An interesting yet simple logo can go a long way in keeping your brand etched in public memory. Let us now look at the trends that we have seen in the past year in logo design and how they can be implemented. Animated: The use of a playful and dynamically animated logo helps you create an excellent first impression on your targeted audience. For example, a cartoon animation shows that you are a friendly brand whereas an elegant animation shows that you are a creative one. These dynamic images also help to break the ice between your customer and you, ensuring a free-flowing communication as the brand appears more friendly and modern. Stimming: This idea of creating a logo that is never-ending like the loop of eight or something even more complicated stands for continuity and permanence. This design shows a continuous flow of ideas, that is smooth and engaging, to begin with. It is also meant to convey perfection or consistency of quality or process. Retro or Vintage: This gives out the vibes of nostalgia and fun. A new business with a retro or vintage logo can look like they’ve been around in the market for years – in a good way – giving instant familiarity. Line Drawing: Line art logos are quite in trend now. This logo style is graceful yet effortless however it does take a lot of finesse to create these types of beautiful logo designs. Experts say that clean and seemingly simple line drawings with a consistent weight are the perfect logo to compliment a type or stand-alone. Mascots: Customers usually love online shopping but also miss the personal, human interaction that takes place during transactions. Mascots can be used here to bridge the gap and help people feel more connected to the brand. Linkages: The concept of linkage showcases a commitment to one another and a cause, and represent the strength of union. Linkage is defined by two scenarios where two merging entities look to rebrand themselves or different technologies come together to form a new niche. The design also shows an impenetrable wall of protection that is formed by joiningthe links together. Apart from this, as one of the best logo designing company in Mumbai, we make extensive use of exciting trends like Ombre, Circles, Half and Half, Dog Eared, Corners, Line Dash, and Off Shift have also made their presence felt in the world of logo designing to good effect. According to any top provider of logo designing company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

Landing Page vs. Home Page – Two sides of the same coin

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If getting leads from your website is a priority for you (we bet it is), then as a leading Web Development Company in Mumbai we provide you with the appropriate use of different types of web pages. This is where knowing the difference between a landing page and a website home page assumes great significance in the modern world. Content pages and landing pages have many diverse goals as compared to home pages. If you want to generate high quality leads from your website, every single page needs to have a focussed business orientation and specific quantitative goals. Every Web Development Company in Mumbai strives to maximize the leads from its client’s website by strategizing every page of the website and assigning a specific role to every page in the prospect’s journey as a buyer. Every stage of the buyer’s journey, from Awareness to Consideration to the Decision making needs specific pages and this is where Home, Landing, and Content pages play their roles. These pages have to be capable of responding to the prospect’s queries at every stage until they reach the point of conversion. Watch your search engine rankings go north and a quantifiable increase in leads as this strategic approach is applied. Home Page A home page is like the entrance to your home where visitors judge as soon as they arrive. If first impressions matter, this is where one has to be most careful as at this point, guests will try to look around for familiar things or faces, get to know you, and relate to you. Research studies have indicated that most users spend less than 10 seconds on the home page of a website before they decide to leave or explore the site further. As a professional Web Development Company in Mumbai, we know that this tiny window is crucial for the visitor who has to find out a lot to make a decision and for the website owner, who needs to make the right impression on the visitor. During this short time duration, your visitor is trying to understand what your business is about and how you could be useful to him/her. Your site should come across as a solution to their problems and as one that understands their challenges. A visitor is always looking for vital signs that tell him what makes you different from your competitors and clues to how other people like him have benefited from your services. As a top-notch Web Development Company in Mumbai, we ensure the home page is centered on their needs, not yours. The challenge lies in emotionally connecting to the website visitor, guiding them towards a buying decision, and urging them to explore your site in further detail. Quite exhaustive, isn’t it? If you create a website that delivers results by taking the users past the awareness stage and helped them to move ahead up the decision-making ladder, then the purpose of the page has been achieved. Landing Page The first major objective of a Landing page is to convert website visitors into qualified leads. At this stage, visitors have already explored your website a bit, read your story, and all the additional content that was designed for them. The landing page now has the challenge to take them through the final phase of converting them into a lead that can be cultivated into a sale. The page is designed with conversion as a focus. The page gives them an insight into what they should expect as they move further into the website and gives a short crisp narration so that they know what they are getting into. This page needs to be as compelling as a thriller movie without any major navigation needed since you do not want them to be veering off the course. The conversion rate expectations of home pages and landing pages are quite diverse where landing pages are expected to convert in the range of 20% to 40%. By including them in the optimization initiative, these rates can be expected to rise month over month. Search is a landing page’s objective as they are a great resource for onsite SEO. It makes sense to have these pages highly optimized. People reach these pages through the search that they conduct and you would want to quickly convert them into leads with a short and effective visit to the landing page. As a leading Web Development Company in Mumbai, we remind you that the higher the number of visitors converts, the better is the search engine rank which means that creating great landing pages does help in this direction too. As a leading Web Development Company in Mumbai, if you have plans to optimize your website, set your main concern on the pages that will get priority. Select the pages that get the most number of visitors and tweak them to improve the conversion rates. If every page is designed and written with conversion as a focus, you won’t be off the target by a large margin by the end of the financial year.

Marketing and Sales, SEO, SySpree

PPC with Video Advertising- An avenue worth exploring

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As a leading Digital Marketing Company in Mumbai, we know that the latest entrant in pay-per-click (PPC) marketing, video advertising, has emerged as a strong contender in terms of popularity with marketers. A combination of analytics and high powered targeting helps refine your marketing efforts and both are effective in closing more sales and effecting conversions. With Google Ads making it easy to have video ads across YouTube and other channels, drawing ROI from these areas is also easier. We all know that despite the streaming video being all over the web, YouTube continues to reign as the leading player of online video, and as a top Digital Marketing Company in Mumbai, we assert similar views too. It comes as no surprise that it is the second-largest search engine after Google and the third largest website in the world with more than a billion visitors every month. How does PPC with video advertising work? If a viewer skips your ad or watches only a quarter of your ad, do not worry, you simply don’t pay for it. Almost 50% of ads are abandoned midway but that is not a bad thing entirely as research points out that half of the online video viewers decide based on the content. Here the targeted behavior is watching not clicking. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we suggest PPC with Video advertising to clients who are keen to get ROI and close a lot more sales than ever. Video PPC advertising works like other static PPC and since YouTube integrates fully with all devices, your customers can view your ad whether they are at their desktop or on their mobiles. Since video is automatically cross-platform, it is not necessary to create different ads for different platforms. The ad can appear at various locations depending on your choice. For example, it can be an ad that appears before a YouTube video or it can be aviewer’s option or also as a display ad on other websites. Conclusion: The most important reason for including Video Marketing in PPC according to a leading Digital Marketing Company in Mumbai are as follows: Assets:  Video marketing is a great way of getting more value from assets such as YouTube or video channels and make them more visible to potential clients. Targeting: You can control whom to target your video ads with. You can parse a larger number of parameters such as covering demographics, topics, and interests. One can also get specific on ad placements, remarketing lists, and keywords. Exclusions: You can control the elements you wish to control. If you wish to not see your video on certain sites or be visible to a certain audience you can achieve this by specifying this through negative targets. Engagement: In video ads, you only pay for the videos that users have engaged with. Google determines this engagement by how much viewers watch. If a viewer watches a video for less than 30 seconds, your campaign isn’t charged. Audience: The audience of YouTube is quite massive. It has over 1 billion users and is ranked as the second-largest search engine after Google. It is too big to be ignored. According to any top provider of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Design, Web Develipment

Exaggerated Use of space for web development

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As a leading Graphic Designing Company in Mumbai, we know that Web design is always evolving and new design trends are introduced regularly, giving rise to phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in giving the customers different online shopping experiences and through this article, we shall explore how exaggerated use of space is helping designers to do so. Every Graphic Designing Company in Mumbai is constantly on the lookout for ideas that give a different perspective to the entire design process and exaggerated use of space is one idea that is trending in a major way. As designers of a top-notch Graphic Designing Company in Mumbai, we all are aware that the exact volume of space on a webpage can make or break a design. Empty spaces have the power to speak to the customer, be it white space, background color, or surrounding text and images. Exaggerated use of space is a fun design trend and can be extremely effective in helping web visitors use a particular application or a website, provided it is implemented smartly. The trend to use minimal styles, a highly popular trend, has given rise to the use of open spaces. However, there is one noticeable difference between the two; these designs balance text, images, and color in a more asymmetrical format than the symmetrical outline with lots of space around it. Let us analyze this exaggerated use of space from the user’s point of view. A website visitor will be instantly attracted to the wide, open spaces of the webpage design and this is an extremely natural reaction from the user. From here, the visitor’s eyes follow the highly populated part of the design and seems like an unforced, natural progression. Both these steps are designed to grab the user’s attention and lead them to where we want them to look and engaging them for a longer time. This is a fairly simple balance the designer tries to create, which is not only great for making a great impact but is visually attention-grabbing too. Website designs use black and white spaces quite effectively since the dark and light elements attract the viewers and are great for creating an impression on the viewer. Similarly, wide and empty spaces around the headline are useful in drawing attention as the headline is the first thing a viewer should get connected to and helps engage them further. How to leverage white spaces effectively? White space is more than often ignored yet it remains a vital part of effective website design. Clients and many designers think that every open space on a webpage has to be filled with images or text or colors since space is seen as waste if not occupied. It has been observed that white space is one of the most important portions of a website and does not need to be filled just for the sake of doing so. White space is instrumental in improving the appearance of a website since it gives it a nice, clean, and professional look, thus drawing viewers towards it. It is also quite easy on the eye and encourages viewers to stay on the page, reading and exploring the website for a longer time. White space around images and text makes the content legible while helping to improve comprehension. If brings a sense of calm and the website seems organized and clutter-free. It will also ensure the visitors do not miss items of importance on your website. If an organization hires a professional Graphic Designing Company in Mumbai, they can be assured of proper use of the white space in the design like for highlighting call-to-action and other important parts of the website.

SySpree, Web Design, Web Develipment

Long scrolling websites – the perfect foil for small screens

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As a leading Web Development Company in Mumbai, we know that websites with long or infinite scrolling are becoming more and more common, and hence with the help of this blog, we introduce our readers to this topic and how can one achieve the same. What are Long-Scrolling Websites? Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the user’s love for them. Long scrolling, single-page sites that scroll for eternity are becoming more and more common. We are a leading organization specializing in customized Web Development Company in Mumbai, and we know that the long scrolling technique is a perfect match for modern web design. For all those who remember, at the beginning of the internet, scrolling was almost taboo. In the days past, websites were designed like newspapers were the most important content was meant to be at the top and was called being “above the fold”. It was thought that whatever was being shown on the first screen would influence the user. However, with the advancement of CSS and Javascript, more and more options opened up and websites like Twitter and Facebook came up with single page sites. Marketers soon realized that users were not averse to scrolling with studies showing that a large percentage of user’s attention did lie below the fold. In the present day, high-speed internet is everywhere and social media sites are using scrolling to showcase their never-ending user content. With the growing population of mobile phones and tablets, which are increasingly being used to browse the internet, scrolling did seem the right answer. The smaller screen restricted the amount of information that can be displayed at one time and also forced web designers to choose between scrolling and shrink-to-fit. Being a leading Web Development Company in Mumbai, we make extensive use of scrolling on the websites we design for our clients. Mobile screens also offer better control and accuracy while scrolling and there is also a sense of instant gratification for the user. Implementing Long-Scrolling: Encourage your users to scroll Keep your Navigation options persistent Make sure the back button always works properly Change the URL based on the scrolling position Consider jump-to as an option Provide visual feedback when loading new content Optimize your page load time Conclusion: Long-scrolling websites have established itself as an integral part of the internet. As a brand, you can present different kinds of content and offers to your users, and these users have found great interest in these websites. As a top-notch Web Development Company in Mumbai, we provide you with the following set of pros and cons. Pros: With the assistance of a long-scrolling website, you can achieve interactive storytelling. It helps you get a low bounce rate. With the help of this website, one can have higher immersions. Cons: The use of a long-scrolling website sometimes causes various challenges in SEO. It is usually hard to measure. Content over such a website is usually difficult to set up. It has complicated cross-browser testing. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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