Search engine optimization is an extremely important step for digital marketers. While
optimizing web pages (and that includes blog posts), the marketer is essentially bringing the
website in sight to more and more people who are scouring search engines, looking for
keywords that are connected to your brand or service. However, it is necessary to
understand what the current best practices for blog SEO are and which ones have passed
the expiry date.
Through this article, we shall try to explore how top seo services in mumbai formalize and
implement SEO strategy for blogs. Consider these as tips to be used as a checklist and
improve your blog from the SEO point of view:
Concentrate on a couple of long tail keywords
Optimizing blog posts does not imply that the maximum number of keywords into your blog
as possible as this could work against your SEO as this could well create an impression of
stuffing keywords. This not only puts readers off while reading but search engines frown
upon such practices. So ensure your keywords are eased into your content in a natural
manner and does not feel forced at all. One or two long tail keywords per blog are fine since
visitors who search for long tail keywords will be better qualified, which means you are
attracting the right kind of customers.
Insert keywords in particular sections of the post only
Now since the keywords have been finalized, it is time to insert them into the best portions
only so that you can boost your rank up in search results. Headers and body, Headlines, URL,
and Meta descriptions are the perfect locations where keywords can be incorporated so
let’s see why.
A reader or a search engines initial step for checking your blog’s relevance will
always be the headline so a keyword here would be certainly apt. Using the keyword
within the first 65 characters is imperative because that’s where Google cuts it off on
While mentioning keywords in the body or in headers, it is important that they seem
natural, unforced and in a reader-friendly manner. If your primary focus is on your
audiences’ needs and not on how many times a keyword is inserted, you are surely
on the right track.
One of the first sections that search engines crawl on is the URL to understand what
the post is about, so including keywords in the URL is a sensible way of rising up the
Meta descriptions are created with the aim of giving search engines and your
readers a peek into about your blog’s content so use long tail keywords in them to
enlighten them about your post’s content. Of course, the more engaging the copy,
the better they are for click rates.
Create a mobile friendly blog
With the number of mobile users surpassing those using desktops to access search engines,
Google has given clear indications of being in favour of mobile-friendly websites. Its search
results too display the mobile-friendly results first and this indicates their growing
importance. Your rankings could suffer if improving your sites mobile experience isn’t a
focus and this is become critical for SEO as responsive design is.
If you have a responsive design, your blog will have a single URL instead of two i.e. for
desktop and mobile which means all inbound links will be directed to one URL. You will
benefit from the SEO value it derives will be centralized, giving Google the power to rank it
according to its value.
Connecting to any professional responsive web developers in Mumbai will ensure that your
blog is Search Engine Optimized using the best methods and techniques and are guaranteed
to boost your rankings up the ladder.