Analysing the social media efforts of your competitors and peers is a great way to find ways of improving your own social media marketing. If you are wondering what your competitors are doing differently while using social media, it is time to explore and research their inputs on Facebook, Twitter and Google+ and aligning it to your business.
As a top-notch SMM company in Mumbai, we recommend and implement social listening a lot during our work with clients, to give them clear and authentic information. There are some significant benefits of pursuing social listening on an active
It provides real-time intelligence on your competition
It gives instantaneous response about the perception of your brand
It provides active data to alter or design marketing campaigns
One of the first steps of getting started with researching competition is to create real-time news feeds about them. Every business should be paying attention to what its competitors and their customers are saying and posting on Facebook, Google+ and Twitter. The easiest and quickest way to do this is to set up a few social media tools. Setting up an account with them will give you a clear understanding of all that your competition is publishing on social media and how their customers react to it.
Learning about what people are saying about your products and your company is equally important from the competition’s point of view. Knowing what your business rivals and potential customers speak about you on the social media platform is quite valuable too.
We are leading provider of Search Engine Optimization Company in Mumbai and it is extremely pertinent for us to know real and perceived weaknesses in our products and services. By keeping track of the social media buzz can truly become a great source of product feedback.