Web design is always evolving and new design trends are introduced regularly, giving rise to
phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in
giving the customers a different online shopping experience and through this article, we
shall explore how exaggerated use of space is helping designers to do so.
Every web or logo designing company in Mumbai is constantly on the lookout for ideas that
give a different perspective to entire design process and exaggerated use of space is one
idea that is trending in a major way.
As designers, we all are aware that the exact volume of space on a webpage can make or
break a design. Empty spaces have the power to speak to the customer, be it white space,
background colour or surrounding text and images. Exaggerated use of space is a fun design
trend and can be extremely effective in helping web visitors use a particular application or a
website, provided it is implemented smartly.
The trend to use minimal styles, a highly popular trend, has given rise to the use of open
spaces. However, there is one noticeable difference between the two; these designs
balance text, images and colour in a more asymmetrical format than the symmetrical
outline with lots of space around it.
Let us analyse this exaggerated use of space from the user’s point of view. A website visitor
will be instantly attracted to the wide, open spaces of the webpage design and this is an
extremely natural reaction from the user. From here, the visitor’s eyes follow the highly
populated part of the design and seems like an unforced, natural progression. Both these
steps are designed to grab the user’s attention and lead them to where we want them to
look and engaging them for a longer time period.
This is a fairly simple balance the designer tries to create, which is not only great for making
a great impact but is visually attention-grabbing too. Website designs use black and white
spaces quite effectively since the dark and light elements attracts the viewers and is great
for creating an impression on the viewer. Similarly, wide and empty spaces around the
headline is useful in drawing attention as the headline is the first thing a viewer should get
connected to and helps engage them further.
How to leverage white spaces in an effective manner?
White space is more than often ignored yet it remains a vital part of effective website
design. Clients and many designers are of the opinion that every open space on a webpage
has to be filled with images or text or colours since space is seen as waste if not occupied. In
fact, it has been observed that white space is one of the most important portions of a
website and does not need to be filled just for the sake of doing so.
White space is instrumental in improving the appearance of a website since it gives it a nice,
clean and professional look, thus drawing viewers towards it. It is also quite easy on the eye
and encourages viewers to stay on the page, reading and exploring the website for a longer
time. White space around images and text makes the content legible while helping to
improve comprehension. If brings a sense of calm and the website seems organized and
clutter free. It will also ensure the visitors do not miss items of importance on your website.
If an organization hires a professional graphic designing company in Mumbai, they can be
assured of proper use of the white space in the design like for highlighting call-to- action and
other important parts of the website.