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Marketing and Sales, SySpree

Pay-per-click marketing- yay or nay?

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In order to talk about the pros and cons of Pay per click marketing or PPC marketing, the experts at SySpree, a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai explain what exactly pay per click marketing is. Let us take a closer look at this while understanding the fundamentals of pay per click marketing under the guidance of the experts. Pay per click advertising is a great way to generate instant traffic, but it is extremely risky and sometimes, not worth the costs. Pay per click marketing is a way of using search engine advertisements to generate clicks to your website without organically ‘earning’ them. Search Engines like Google and Bing allow businesses to buy listings in their search results which then appear along-side the normal organic search results which are typically unpaid. It is a popular method for businesses to advertise their services on the Internet. In Pay per click campaigns, a business pays the provider (e.g. Google Ads) a certain fee for every click it receives. It is currently the most instantaneous and sure-shot method for gaining targeted users for a web page. Pay per click marketing campaigns usually involves bidding for a set of keywords. A business bids what they want to pay for each click and if it is the maximum bid, the ad has a chance of appearing number 1 in the sponsored results but there is another concept of Quality Score applied by the PPC services which can affect your rankings. PPC advertising can cost a fortune. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. PPC campaigns need the constant payment for consistent results. Therefore, if you don’t manage it properly, your business could go into a loss because of the high costs of the campaign. One of the advantages of PPC marketing is that it generates instant traffic and can be controlled at a very detailed level and adjusted in real-time to adapt to the market conditions. This can also be a hidden disadvantage as the high level of control can be extremely overwhelming so it is advised for businesses to employ SEO services such as SySpree which is one of the top SEO services in Mumbai, Thane, and Navi-Mumbai. A Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai can simplify these extremely intricate details and provide your business with a proper PPC campaign that is appropriate. As to summarize, we can see some of the advantages of PPC marketing include: Flexibly set budget, easily manageable results, well-tracked ROI, etc. and some of its disadvantages are Paid services, a highly time-consuming process at the same time a complex one, etc. Thus we see Pay per click marketing campaign sure has a lot of advantages that can help your business gain the push that it may need to be the best in your field, at the same time with the help of a digital agency such as SySpree, which is a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, one can also eliminate the various disadvantages that may follow and disrupt the growth of your organization. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Front End development: The SySpree Way

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Experts at SySpree, one of the leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, explains Front end development as interior decoration, but for your website, and not your house. It focuses on building up the aesthetic appeal as well as programming to achieve optimum functionality. Let us understand in-depth how experts at SySpree, a top Web Designing Company in Mumbai help you achieve the best user experience for your web page. A website must be attractive enough to capture the attention of the user, and it should perform well enough to sustain it. Front end development, also called client-side development is usually simplified to ‘making things pretty’, which is rightfully so, but it consists of much more than all this. Attractive products always sell better but if they don’t work properly and pose issues for the user, pretty just doesn’t cut it. Front end development is not simply about beautifying a web page or your entire website. A pretty web page or a website with a ton of glitches and issues will end up infuriating a user and turning them off the website, despite how great the content is or how gorgeous the visuals appear to be. A developer, in this case, needs to work on various aspects of the website such as animations, performance, usability, accessibility, style, and framework. An example would be using programming languages such as JavaScript and PHP or others to provide users with an intense and immersive experience. Your website could also be enhanced using various other tools such as animation which can be achieved by using languages as simple as CSS. One can also boost the performance of his website by taking steps that can be as easy as reducing the size of an image or compressing files to trying a Content Delivery Network (CDN) or removing cache memory, etc. A website should work just as well on any browser (example: Safari web browser) or device be it, mobile or tablet, or a personal computer. Users don’t stick to simply one device or browser, which is the very reason why a developer must ensure cross-browser, cross-device, and cross-platform functionality for the page. What is the use of having an amazing page that can only reveal its true potential on a particular interface? A good front end developer has an eye for aesthetics and a passion for programming. He has to work on the creative layout and look of the page as well as the accessibility and functionality of the web page. At SySpree, being a leading web designing company in Mumbai, we combine the charm of a well-structured website with unobtrusive usability to facilitate user interaction and provide a smooth, gorgeous interface for your business. With a classy modern style and ingenious programming, we make sure your customers are fully satisfied with the experience. We specialize in providing users with a functional and fast-loading, performance-oriented interface that’s just as easy on the eyes. Over our experience in the web designing industry, as a leading web designing company in Mumbai, we can vouch for the fact that the fronted of any website is the key to the user’s heart. Hence, a considerable amount of effort and time (more than 50%) at SySpree is devoted to ensuring that our clients get the latest features and modern designs, a combination that ensures our clients repeatedly, deservingly, and worthily call us the Powerhouse of fronted development. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about our services feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Working on our New Face, our New Website!

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So while many of you must have noticed the change in SySpree, a dynamic Web Development Company in Mumbai’s website. Here’s a peek a boo into the buzz on the shop floor of our studio while we are busy developing, designing, and optimizing portions of our website. This project planned but ignored for a while finally is seeing the light of the day though in an agile approach given our battle to ensure that our client deliveries are on the schedule yet to practice what we preach and invest some time in our own brand identity and image. Let’s take a look at how SySpree, a dynamic Web development company in Mumbai, Thane, and Navi – Mumbai carried out this task With our stride from being a Web development company in Mumbai, Thane, and Navi – Mumbai to a full-service Digital Agency in Mumbai, Thane, and Navi – Mumbai with the complete array of products from Search Engine Optimization (SEO) services to Social Media Optimization (SMO) to website designing, there has been a constant desire to do for ourselves what we do for many of our clients and the enthusiasm now probably marks the brim of resisting the desire. It started with a fun day of shooting our promo highlights video shot which brought out the star in each of us. The talented video production team headed by Melroy Creado candidly captured the best in us over a few day’s toil. The raw shots were soon telling a story of a brand – Young but Strong. This could not be less inspiring for our in-house designers who burnt the midnight lamp only to ensure clean edits and showcasing the SySpree story to everyone who reaches our site. A matter of a few seconds yet a well-appreciated slog by the guys. Now here began the cascading effect, to spike the enthusiasm of the creative and design gang followed by liters of Redbull going into the geeks given the marathon non-stop run at coding over a couple of days to deliver a spanking new home – webpage. Clean yet classy (No SySpree website is complete without this adjective, How could our own be). But here was the real difference – While our earlier website was meant to demonstrate our forte in User interface and user experience, This one was about technical brilliance. And this meant technical brilliance across all fronts from web development to design to content to on-page SEO. How else can you explain a page speed score of 94%, y slow score of 86% in terms of speed, SEO compatibility of 92%, and a straight jump of over 10 spots on google with a week? Indeed brilliance, a far off for any of our peers! Cheers Team SySpree! Here’s to our new high! A new face! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about our services feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, SySpree

Branding or Marketing? And the confusion…

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‘Brand’ such a commonly used, but yet widely misused term subject to people’s interpretations and perceptions, as a leading creative branding company in Mumbai, here’s our try to clear the air a bit. Often while speaking to clients or the general public, the words marketing and branding are used synonymously. There are times we are told either is a subset of the other and so on. Our take, It’s a misconception that branding and marketing are the same concepts. Branding is uniquely defining what your product is, what your business is, and separating your product from the rest. Whereas marketing focuses on pulling in customers and selling your brand to them. Branding is deciding who you are as a business and establishing your identity, and marketing is making your presence known in the market and telling them who you are and why you’re better than the rest. As a top Branding Company in Mumbai, experts at SySpree make it easy for you to understand the difference between these two concepts here: Branding is essentially the expression of what your company/product stands for and what promises you plan to deliver to customers. It is that thing about you that lingers on in your customer’s mind now that could be a unique name, color, design shape, or any feature about your product which the customer identifies you with. Surely its everyone’s experience that things that are stuck in someone’s mind are spoken about during conversation and further increase the popularity.  Marketing could get you a one-time customer whereas your brand gets you a loyal lifetime customer as well as an advocate, ensuring even more customers. Branding is what differentiates you from your competitors and it tells customers what to expect from your product. The foundation of branding is a proper company logo that stylistically defines what your company is, in a single, small graphic. A good branding strategy involves a catchy tagline, an attractive and easy to remember the logo, and most of all, consistency. These should be posted everywhere you can, with stationery, promotional materials, etc. A good place to visit to design the logo could be Behance by Adobe. Constant changes in your company logo, color scheme, tagline, and the overall identity of your company will destroy whatever initial trust you have built in your customers. More about different types of logos in our future blogs. Branding helps you build an image for your business to present to customers. It lets you build a particular image to appeal to your target audience. It provides customers with a way to recognize your product and projects the quality standards that your business promises to uphold itself. A strong brand presence provides customers with something recognizable and memorable. A proper brand image gives a sense of security to the customers and makes them assume that the business is much larger than it may be, which is usually considered an assurance of the quality. In conclusion, Branding must take place before and alongside marketing, as a part of marketing, etc. if you plan on making your business a success and building up a customer base for the future. But that said even branding requires marketing to establish itself, this is whats the experts at Syspree Solutions top Branding Company in Mumbai, believe. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Coping with Web World Jargon blog by Web Designing Company in Mumbai
SySpree, Web Design

Top 15 Jargon of the Web World

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A simple business practice at SySpree a leading Web Designing Company in Mumbai has been to put ourselves in our client’s shoes. Here’s one for the startups a fresh entrepreneur we work with. This story is of a young lady who decided to put on her entrepreneur’s hat resulting in a small venture rolling out services which she was a specialist at .she had the skills but how does she get her customers, Oh well, take up a store but that means money and the moolah was never there. So probably the online route was the Launchpad for now. And already the first obstacle is here after all this world is so full of jargon. Talk about domains, hosting, Scripting, Moq ups, UI, UX, etc Would someone want to keep decoding rather than focusing on the core stuff i.e. setting up the business. Time for the specialists to help you. This blog is meant to decode some jargon for beginners. Website: We start with the easiest one – website – In the right words, this is your house or your property or your office/shop on the internet. Here is where you welcome guests, potential customers, existing customers, friends, and fans, etc for various purposes. Some variations of websites are called differently eg. Web portals. These in their basic form could be described as web pages that are specially designed to give access to multiple sources of information in a structured way. Websites are also referred to as web portals as the complexity of the functionality and features on the site increase. But don’t be surprised if websites are called web portals interchangeably either out of ignorance or to create a cool perception. Domain name: Every home has an address and this is precisely what a domain name is to your website. It is how your visitors will find you on the web. The only difference here is that you need to have a domain name before the website is built, unlike a home where you have the flexibility of building it even after you have built it. An alternate strategy is to build websites or portals offline, test them, ready them, and then book your domain ie. If no one else has taken it already Hosting: Some land is required for a house to be built. So it is for a website – the word here is hosting. And the hosting service providers could be compared to the property developers who sell you or rather lease you some space on the internet to build your home. And the folks who build the home for you are the web developers most often called web designers. These could be individuals or organizations one of them being us SySpree – A Web Designing Company in Mumbai. Now that you start wondering, concepts such as Navigation, UI, and UX come into play. Let’s take a look at the view of a top Web Designing Company in Mumbai: Navigation: It is how you cruise through the site, This could require predefined scrolls, clicks, and some jazz. It is not a vanilla document after all. No, we reach a portion of the blog which is slightly confusing and we’ll put in more effort to explain. User Interface: UI is the User Interface, while UX is User Experience. User Experience refers to the functionality, usability, the interaction between the user and the website. User Interface design is the look, feel presentation, and interactivity of the website. It is a process of visually guiding a user through the interface of the website across all platforms. User Experience: This includes aspects such as content, the supporting systems, the structure of the website, and its design. Therefore, it includes User Interface but is not limited to it. The main role of a UI designer is related to the graphic/visual aspect of a webpage. The main role of a UX designer is related to the technical background of the page that is not visible to the user but experienced. Assume that a webpage is like a human body. Here, the organs that keep the life systems running would be the UX, whereas the cosmetic appeal and outward interaction are the UI. SEO: SEO is an abbreviation for Search Engine Optimization. It plays an important role which is performed by an SEO company when it comes to building a website. SEO is a way of increasing the visibility of your webpage on SERP(Search Engine Result Page). It includes applying various useful techniques to increase the quantity and quality of your website. Its ambit covers more of unpaid search placements rather than a paid one. HTML: HTML or Hypertext Markup Language is a standard language used to create documents that one would want to be displayed on the web browser (example: Opera). It is the most widely used language when it comes to building websites not only by a Web Designing Company in Mumbai but others too. It can be embedded with other technologies and languages such as CSS, Angular, etc. to add more functionalities to your webpage. CSS: CSS stands for Cascading Style Sheets. It is a widely used technology that is used to enhance your website. Where HTML is used to create the basic structure of your website, it limits the user from formatting certain aspects of the website. This is when CSS is used. Based on where you add these style sheets, CSS can be differentiated into 3 different types: Internal, External, and Inline. Parallax Scrolling: One of the most interesting ways of styling your website would be by using Parallax Scrolling. It is an effect where the background image moves at a different speed than the content which is present in the foreground. It has become a very popular trend recently in the web designing sector as it creates a faux 3D effect, giving users a unique browsing experience. Javascript: Also known as JS, javascript is a high-level programming language. It is a majorly used language to build

SySpree, Web Design

10 Reasons to have a Website – The SySpree version

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While we at SySpree, a leading Website Development Company in Mumbai, never believed in going with the stereotypes, yet despite seeing this topic being beaten to death by our peers, it’s been our conscious decision to embark on this article, join the bandwagon, and yet be different after all this is where our thinking differs from the rest on the street. The experts at Syspree – a leading Website Development Company in Mumbai, portray the following thoughts on why you need to have a website for your business: 1. Tell the world about yourself: This is one place where you have someone who is interested wants to know more about you and will continue to be interested as long as you can keep him so. The trick here is can you convert his interest into a sale. That said, this is your online home where you have the freedom to tell the world as much as you want to. The rest is left to the user, whether he chooses to read all about you. 2. Online identity and realty: A strong brand always wishes for a unique identity. Having an online identity is no more a nice to have, it is a must-have. Most importantly, it’s like a real estate property, own it before someone else grabs it. 3. Promotional tool: Right from speaking about the good things you do to announcing the latest offers, this is a strong tool. It’s about convincing your targeted potential customer about how good your products are and doing it in different ways. With the emergence of the micro-sites (for example Spotify’s year in Music), these can be used to attract attention and marketing campaigns with customized contests, competitions, etc. 4. Lead generator: Based on their needs, your potential customers will not hesitate to contact you whether it means using the contact us form on your website, emailing you, or even calling you. But the only condition here is how much you have been able to impress the lead. 5. Convenience and reach: Imagine for yourself, what’s easier – going to a physical store or getting what you need at your fingertips. Time saved effort saved and money saved. Wouldn’t you want the same for your customer or rather, would your customer not expect this from you. To change the perspective, how many customers can you reach with a physical store? This is always bound by geographical boundaries and this is where your website can have the upper hand. Talking about the size, Depending on your store size and the staff there, there is a limit to how many customers you can accommodate at a time. This is rarely an issue for your online E-Commerce website. 6. Multi-purpose: With innovative solutions flowing in from every nook and corner of the world every day, one can only test his imagination to see what purposes a website can serve and which industry it is suited for. Guess the only answer here is the opportunity is limitless! 7. A scalable foundation to digital marketing: The simplest form of digital marketing starts with a website. And in our opinion, this is the most essential. After all, in most cases, other promotional tools are mean to direct users to the website. While in recent years, alternative innovative methods are being relied on, one has not been able to proclaim complete success. 8. The shop that never stops: In short, as a human and may feel tired, sick, stressed, etc but your website comes with infinite energy and has miles to go before it sleeps. 9. Inexpensive: While business decision-makers are spoilt for choice with the available media, this basic necessity is a comparatively cheaper option and yet comes with wider and tangible benefits. And we can vouch for the fact that there could be an established correlation between web activity and sales. 10. Brand image: While the above reasons would be more than convincing for any business to have their website, if there is one prime answer, it would be described in 2 words – Brand image. And the only argument suffices here – imagine the image you portray when you don’t have your website. That’s a distant reality from being a brand. As to conclude, it is needless to say that creating a website not only gives you great reach but also provides you with other benefits that help you grow your business further. If the above article helped you, check out our other interesting and useful blogs as What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

The 4Ps of Digital Marketing

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Decades ago, Neil Borden coined the concept of marketing mix with the 4Ps: Product, Price, Promotion, and Place. For the many who have gone through marketing bibles, the genesis has always been the 4Ps. This concept stood the test of time for all marketing professionals across generations despite attempts of improvised versions. And as a leading digital marketing company in Mumbai, we at SySpree vouch for the fact that this holds for the digital avatar too. Here’s our remix – the 4Ps of digital marketing.  With the hypothesis that even in this age, this theory holds, in this blog, we attempt to apply the marketing mix in the digital marketing space. With due apologies to the knowledgeable folks, we will begin by explaining the concept of digital marketing at the cost of being repetitive. Digital Marketing in its pure form, as the name suggests, is carrying out all activities of marketing within the digital space mainly the newer media like the internet. It’s the propagation of a brand presence by the use of one or more forms of electronic media. It’s a break away from traditional marketing such that it employs dynamic tactics that adapt and change based on real-time results. The 4Ps of digital marketing explained by the top Digital Marketing Company in Mumbai The first P: Product With the stage set, we should now talk about 1st P: Product. ’Digital Marketing’ has been all the buzz for quite some time resulting in the inception of a few buzzwords such as SEO (Search Engine Optimization), PPC (Pay per click), email marketing, RSS, and with the latest addition being social media marketing. That said, what is the product? A myth here would be that the product is supposed to be the ‘Website’ that the tools are directing a user to, but that is not true. The products here are the underlying goods, services, or concepts that the platform is trying to market and that the website by itself is a marketing tool. A simple example of products promoted through digital marketing could be an online store such as Amazon, Lazada, or Flipkart. The second P: Price Moving on, second P: Price. Out of our experience in the field of digital marketing, we can make a statement that getting this P right is the key to success. Remember, the user here has an immediate choice to search for competitive prices among your peer competitors (and probably 100s of them) in exchange for very little time and very few clicks. But brands have to be careful, depending on their industry, if they want to mention their prices explicitly or rather let the targeted lead to finding out the same. The third P: Promotion Time for the 3rd P: Promotion. One of the major forces behind the success of digital marketing is that it allows customers to interact with your business rather than seeing something plastered across a billboard or in a newspaper. It provides users with a comfortable and immersive experience that instills trust and loyalty in them and causes them to convert from users to actual lifelong customers that may even transform into advocates, thereby exponentially growing your business. But, would making a website suffice as a promotional tool? What more? So here we are forced to repeat the buzzwords: SEO (Search Engine Optimization), PPC (Pay per click), email marketing, and social media marketing. We promise to go into greater depth on each of these in our later blogs. Stay tuned. The fourth P: Place Over to the last P: Place.  The internet is the core medium of digital marketing due to how well online presence translates to profits for businesses. Most of the world is consistently engaged in surfing on the internet, so it makes complete sense that we focus on that digital aspect with regards to marketing strategies. Digital marketing is that engine that drives the businesses of today to never before seen platforms in growth and success. Like we said at the beginning of this blog, the old concepts are alive and have stood the test of time despite the change in preference of the medium wherein consumers are more titled towards digital marketing rather than traditional marketing. And if digital marketing is what you are interested in, do read up our articles on What is Digital Marketing?, and What does a digital marketing agency do? These are complete guides where you hear it from the horse’s mouth. It is our experience that we share as we grew to become the best digital marketing company in Mumbai!

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