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Material Design & Flat Design: An Analysis

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In the previous blog, we got a brief idea of how the leading providers of web designing services in Mumbai, use Card formats to provide clarity and consolidation to their client’s website. We also focused on the different types of Card formats available. Read the Cards – Revolutionizing Web Design blog to get more details on the same. With the help of this blog, we will dive deep into the Material and Flat Design. How to distinguish Material and Flat Design Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is a design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the keyboard and similar work is done with various other online tools. It has been a part of web design and interface design for quite a long time and is extensively used by web designers. Every leading web development company in Mumbai is aware of the use and individual strengths of both these designs and utilizes them as per need. The design fraternity decided to remove all the decorative elements and focus more on usability and user needs and a better emphasis on loading speed. What is Flat Design? Flat design focuses on color, typography, and icons, while removing textures, gradients, drop shadows thus stripping the design of 3D effects. An example of the use of Flat design is Apple. It can be termed as an easy to understand design style that has been built for the exclusive use of digital media as it is incorporated with basic color themes, simple icons, and buttons. The emphasis on functionality makes flat design different from material design as appearance takes a back seat for a good reason. It helps designers to speed up loading times and looks good on any screen, immaterial of the resolution it offers which is one of the primary reasons for being preferred by any provider of web designing services in Mumbai. Advantages: Distraction-free and Uncluttered design High Readability with clear typography Loads faster in both apps and browser Easily adjusted providing responsive design experience Disadvantages: Elements look less clickable due to lack of depth Standing out as a creative design becomes difficult Does not have any design guidelines like other design systems What is Material Design? Material design, on the other hand, has a veritable range of unique features, the most prominent one being the Z-axis. An example of the use of Material design is Google. It is one form of flat design that has an added dash of skeuomorphism and resembles 2D planes hovering over each other at an elevated height. We are a leading digital marketing company in Mumbai and we bring together an appealing combination of features from both the designs while crafting world-class websites for our clients. Advantages: Provides the user with a Simple and Unified Interface The Z-axis creates depth Intuitive to use Contains Principles and Goals that provide Consistency to designers Use of motion to show what is happening on the screen to the users Disadvantages: A Floating action button can be superfluous These Designs are only valid for Android devices It is Heavily associated with Google which is why there is less room for branding UIs without motion lack intuitiveness If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design

Cards- Revolutionizing Web Design

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Cards have become the goto structure for a container style design on a website. As a leading provider of web designing services in Mumbai, Thane, and Navi-Mumbai, we have used this structure many times, and hence with the help of this blog, we aim to explain to our readers the importance of using cards on your website. What are Cards in Website Design? Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate has found them to be useful and effective with all kinds of audiences. They sport a unique container kind of design and are capable of unifying huge amounts of content- be it main text, images, headlines, and the all-important call-to-action too. As a professional organization offering web designing services in Mumbai, Thane, and Navi-Mumbai we implement the card design based on the client’s needs and choices. Since the cards focus on clarity and consolidation, this design can be easily employed for mobile and responsive designs too, and have become a highly reliable partner to structure the website. Post becoming a trend, card designs have proved their practicality and worth. When card designs were initially introduced in the world of web design, Twitter and Facebook immediately took to them and placed them on their mobile and desktop sites. It made great sense for these activity-heavy sites to pool the information together using the card design and they became quite popular too. As a popular web designing services in Mumbai, Thane, and Navi-Mumbai, we are keen to implement such high impact designs for our client sites. Understanding Various Types of Card Formats: The container-style designs, provided by any leading providers of web designing services in Mumbai consist of Pins, Metro designs, Grid/Masonry, and Magazine style and are highly popular. Let us understand each of them in detail. 1. Pins: The best example of this is Pinterest, where each element is added as a pin on your site. The only problem that arises with this format is that the card layout can feel inconsistent with the internal or external pages that one would arrive at upon clicking each of these cards. 2. Metro and Flat Design: This format originated in 2006 and was the earliest representation of the flat design, adopted by Microsoft. 3. Grid or Masonry: A grid format consists of blocks of contents which can be either spaced out or connected layout. 4. Magazine style: This format was exclusively used for news and magazines but is now prominent in blogs and portfolios too. It requires a strong visual balance because of the multiple categories of the cards. Highlights of using Cards: Following points are the reason why one should opt for cards: Responsive Organized Easy to read Social Media Friendly Universal Rank Free Conclusion: If you understand the structure well, you will realize that the card design prompts for a singular action-mostly to click and explore the site further, although they are just a cluster of texts, images, buttons, etc. These cards are extremely responsive and are quick to adjust to a variety of screen sizes. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

A Guide to Understanding Progressive Web Apps

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It is the goal of any leading Web Design Company in Mumbai, to provide its clients with the best of technologies and guide them to create a web application that would help them boost their business. The experts at SySpree, aim to explain the importance of a progressive web application and its effects on your business with the help of this blog. Let us first understand what is a Progressive Web Application. What is Progressive Web Application? A progressive web application is built by utilizing the best and most recent technologies of web and mobile applications. It was originally proposed by Google in 2015. One can think of it as a website that is built by applying web technologies but is more similar to an app. It is a software application that is delivered through the web by using common web technologies such as HTML, CSS, and Javascript. Progressive web applications use web plugins, the web community while employing the ease of maintaining a website to its advantage. Why Progressive Web Application? The latest developments in the browser, cache, push APIs and in the availability of service, workers have empowered web developers to install web apps on their home screen. It has also empowered them to work offline, and receive push notifications. As a foremost Web Design Company in Mumbai, Thane, and Navi-Mumbai we at SySpree, have developed the capability to design the latest web applications and help our clients in achieving the best. As surveys have shown, an app loses a large chunk of its users at every level (approximately around 20%), beginning from the user’s initial contact with the app until the user begins using the app. Normally, to access an app, a user has to look for it in the application store, download, and subsequently install it. Once this is done, he can open it and use it. A progressive app allows a user to skip all these steps of downloading and installing, and begin using your app instantly thus ensuring the user stays connected to you. When a user returns to your app, they will be prompted to install the app and upgrade it for full-screen and better user experience. Characteristics of a Progressive Web Application Let us understand five of the most important characteristics of a Progressive Web Application in the following section: Progressive: The app works on any device and takes advantage of the features available on the user’s browser and device. Responsive: App’s User Interface (UI) fits all device screens. Connectivity-Independent: The app works in low connectivity or offline mode. Re-Engageable: As mentioned above, they allow users to receive push notifications thus making the users reuse the app. Availability: PWA is easily installed on the device home screen of the user, thus making it easily available to access. Every Web Design Company in Mumbai is watching the development in the field of Progressive web apps with keen interest. A progressive web application uses the characteristics of a mobile app to its advantage which directly results in a better rate of user retention and superior performance. We are the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai and we understand that a progressive web app should be compatible with every device, be discoverable in search engines, and should be responsive to the device’s screen size and form factor. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Hamburger Menu in Websites- Starters or the Main Course?

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As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand the importance of implementing Hamburger Menu in Websites and thus with the help of this blog we intend to engage our readers in the same. Let us start with understanding what exactly is a Hamburger Menu in the following section. What is a Hamburger Menu? A Hamburger Menu is an icon that appears on your website, which when clicked opens the navigation menu allowing the user to select a category of his choice from the list. Visually, a Hamburger Menu appears as a stack of three horizontal lines, resembling a hamburger. Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites until the dramatic and ongoing rise of smartphones prompted designers to bring it back from the dead. As many menu items as possible needed to be accommodated (squeezed, rather) as the mobile world was gravitating towards smaller screens. We are a top-rung Web Design Company in Mumbai, Thane, and Navi-Mumbai and we bring out such functional changes and additions with regularity. Hamburger Menu is often called by many other names including Sandwich, Hotdog, Pancake, Double Oreo, Side Menu, Navigation Drawer, Tribar, or Triple bar, Options Button, Hamburger Button, Hamburger Option, or Hamburger Icon. Advantages: Well Recognized: Hamburger menu is a universally recognized standard for navigation that doesn’t need any sort of translation into other languages. Direct Navigation Access: It allows the user to access the section he is looking for easily without letting him scroll through the entire page. Makes Navigation and User Interface (UI) more clear: With the help of a Hamburger menu, you let your users focus on the core functions of your website by displaying primary navigation options and keeping the secondary list hidden until required. Hamburger Menu in 2020 The hamburger menu is now recognized as the one for navigation consolidation and has become a common feature on almost all website layouts. Many popular websites such as Adidas and The Wall Street Journal have employed the Hamburger Menu on their site. The responsive design further accentuates the usefulness of the hamburger menu and gives it a clean and completely uncluttered look to the layouts. Due to the hamburger menu, designers were able to make the most of the limited space they had at their disposal. This versatile menu displayed navigational selections and headings only users clicked on the symbol, thus keeping it discreet and mostly invisible at the top left or right side of a desktop or mobile site. As a Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree are engaged in the continuous upgrading of website technology, we have incorporated the hamburger menu for our clients to enhance its functionality and look. Designers love the menu as it not only provides great functions but remains almost invisible too. It has promoted minimalism to the hilt in terms of functionality and design. It scales down the importance of other elements thus allowing complete focus on the important value proposition of the site. We are a highly creative Web Design Company in Mumbai and we excel in crafting delightfully impressive websites. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

Inbound strategies in Digital Marketing

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As a leading digital marketing company in Mumbai, Thane, and Navi-Mumbai, experts at SySpree convey the importance of employing various inbound strategies to correctly optimize your website. What are Inbound Strategies in Digital Marketing? Inbound marketing strategies are tools to garner attention organically without disrupting any ongoing activity. It includes techniques like SEO, PPC, Blogging, Community Building, Content Creation & Marketing, Video content, and many others. It is an effective way to naturally influence the client rather than hounding them with aggressive tactics. Surveys show that people would prefer to interact with a brand they come across why search for a product/service than a message/brand that has been forced on to them. We at SySpree, a leading digital marketing company in Mumbai, Thane, and Navi-Mumbai make use of such effective and non-intrusive techniques to give great visibility to a client’s brand and provide value. These inbound strategies are ideal to drive targeted sales and improve leads and thus should include the following: 1. SEO (Search Engine Optimization): It is the process to optimize the content of your website and its structure to get organic placement on the SERP. This way Google and other search engines can crawl, classify, and index your content easily for it to be found by people looking for similar content. It is the most critical portion of your digital marketing inbound strategy. Using relevant keywords and proving accurate backlinks are a few of the most commonly employed tools to improve your website rankings on SERP. 2. PPC (Pay Per Click): Pay per click is a paid tactic yet qualifies as an inbound strategy since it appears only when a user is searching for something. Also, it does not interrupt any ongoing activity. Thus paid ads can be counted as one of the powerful ingredients of an inbound strategy. Google Ads (formerly known as Google Adwords) is the most popular PPC advertising tool. Different types of PPC include: Search advertising. Display advertising. Social media advertising. Remarketing. Sequential remarketing. 3. Content Marketing: The content of your site plays an important role when it comes to improving your SEO rankings and hence it must be taken proper care of. It is a key element in digital marketing and content should be created to educate, inspire, and entertaining your target audience. As a top-ranking digital marketing company in Mumbai, Thane, and Navi-Mumbai, we specialize in creating high-impact content. Refer to the Quality Content and its correlation with SEO Rankings blog to learn more about optimizing the content of your website. 4. Media Enhanced Content: Including a lot of media types such as images, videos, and graphs is an excellent way of optimizing the content of your website. This is because users usually find media-rich content to be more appealing than just huge blocks of text as it helps easily capture their attention. One can make use of other forms of media such as charts, or calculators to make the content look more engaging and interactive. These above-mentioned marketing techniques are proven to produce amazing success to a lot of start-ups as well as established brands and hence as one of the Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we ensure leveraging it to our client’s benefit. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SEO, SySpree

Google Penguin 4.0 – Real-Time for the First Time

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, with the help of this blog, we aim to explain our readers about Google Penguin 4.0 which is among one of Google’s most powerful tools and it affects SEO.  What is Google Penguin? Google Penguin is a code name for a Google algorithm update that was first announced on 24th April 2012. It was aimed at decreasing the search engine rankings of those websites that violated Google’s Webmaster guidelines by employing black-hat SEO techniques to artificially increase the ranking of a web page by manipulating the number of links pointing to that page.  Google announced all its Penguin filter updates to the public by 2013. Let us take a look at each of these updates along with their release date and their impact on queries. Penguin 1 – April 24, 2012, impact around 3.1% of queries Penguin 2 – May 26, 2012, impact less than 0.1% of queries Penguin 3 – October 5, 2012, impact around 0.3% of queries Penguin 4 (also known as Penguin 2.0) – May 22, 2013, impact 2.3% of queries Penguin 5 (also known as Penguin 2.1) – October 4, 2013, impact around 1% of queries Penguin 6 (also known as Penguin 3.0) – October 17, 2014, impact less than 1% English queries Penguin 7 – September 23, 2016 Google Penguin 4.0 or the 7th Penguin Update: Google’s much-awaited and the most recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0, and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real-time signal being managed within its central search algorithm. Every leading Digital Marketing Company in Mumbai is looking at this new development with interest and the impact it will have on the industry. Penguin was first introduced in 2012 and worked sporadically at periodic intervals. It is a filter created by Google that has been designed to detect and intercept sites that go beyond the regular anti-spamming systems which are unable to detect such sites. The sites which are identified as spam will be penalized until the time the next filter is applied, even if they make changes and alter their ways. The next filter may take time, maybe months, till that time the concerned website will remain impacted. However, as per Google, these interim updates will now be eliminated as with this recent release Penguin moves into real-time. Since Google constantly crawls, re-crawls, indexes, and re-indexes web pages, these pages will be evaluated by Penguin, and pages defaulting on the rules laid down will be suitably penalized. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai we take complete care to ensure our clients are not impacted and stay within the realm of law. As the industry speculates and analyses the various implications of the changes Penguin 4.0 brings, Google has confirmed that its algorithm is more granular than earlier which may have many interpretations. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we are exploring these changes and soon will be ready with a more in-depth article. One thing is for sure, Google will no longer announce updates as it is going to be a constant process which does not need confirmation. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Quality Content and its correlation with SEO Rankings

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Experts at SySpree, an excellent Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai believe that the quality of content you offer speaks a lot about your business. We believe that highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve one’s SEO rankings. It also holds that the number of keywords or links is no longer the only source to enhance your search rankings. However, your content has to be content-focused, without which your goal may not be achieved. By producing more holistic and relevant content, websites should be able to rank higher by meeting a severe quality benchmark. As a dedicated Digital Marketing Company in Mumbai, we are extremely quality conscious and hence majorly focus on the below-mentioned content factors that help us associate with a better SEO ranking: Media enhanced content: Posts, Blogs, or Articles that contain the perfect mix of text, images, and video attract more viewers and are loved by all search engines including Google too. For example, in many surveys that were carried out, it was reported that Blogs that contained images were shared twice than those without images. Media is one of the easiest ways of expressing yourself which is why it makes your blog posts more relatable and understandable. Media-enriched content thus plays a major role in improving SEO rankings and the correlation with images and videos becomes clear. Long-form Content: A content that is longer than 4000 words in length can be classified as long-form content. According to several surveys that were conducted, it was found that the websites that had more words in their copy helped rank higher in SEO than those sites that had lesser words. Lengthy Content, therefore, directly correlates to better rankings thus improving the authority of your website. Social media platforms like Facebook, Linkedin, Twitter & Google+ showed that the longer the content, the more of it was shared which makes this a fair conclusion. If you are interested in knowing more about this or want to know how you can create long-form content, check out the How To Create Long-form Content (Backed by Science) blog which would help clear all your doubts regarding this topic. Semantically comprehensive content: As your content drives customer experience, Google focuses not only on the context of your content but also the semantics. Semantics are generally described as something that helps understand the relationships in your content. As time passes by, it is seen that Google is improving its understanding of the semantics in your content. It makes sure that your content is relevant to the entire topic and also checks if you have included several other relevant terms. This is because one single word is not enough to rank your page higher in SEO ranking. Conclusion: Using the correct keyword or adding the right backlinks would no doubt help you rank better on any SERP, but minute details such as the content, when taken care of, too will work wonders for your website, giving you the best of results that you’ve expected. Being a reputed Digital Marketing Company in Mumbai, we realize the value of improving content to get better SEO rankings and we ensure that these above-mentioned factors are considered during every digital campaign we undertake for our clients. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Google Analytics and its features- An Overview

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The Google Analytics and its features blog explained by Digital Marketing Agency in Mumbai helps you understand the basics of Digital Marketing. Google Analytics was introduced in the year 2005 and has some pretty basic features to boast about. With time, this versatile tool has improved a lot and added a lot of incredible features. It has metamorphosed into a full-fledged business measurement platform and can be utilized with websites, mobile applications, and a large number of web-connected devices. Many features remain unexplored and are worth a look.  Further, let us understand Google Analytics and its features explained by a Digital Marketing Agency in Mumbai through this blog. Dashboard:Dashboards are designed to provide an instantaneous view of many primary reports so that individual reports don’t have to be located. It is the tool that allows bookmarking of reports that matter. Adding a report to the dashboard is easy and can be done by navigating to the report and clicking on the “Add to Dashboard” button provided below the report title. These reports can differ from person to person: Keywords, visits, conversions, visits by traffic type, etc. Annotations:This is a primary notes tool. Let us assume there was an event you had and you have sent out an email campaign or even featured in a magazine. All these events can be marked against the overview timeline so that during the monthly review, the spikes or drops can be attributed to all that happened on a particular day. Automatic Email Reports:This feature is a great way to stay connected to your reports and you can also skip logging on to Google Analytics if you are happy with the email report (unless you need more details). The email frequency, expiration date, etc. can be set once your Dashboard has been set up. Alerts:This feature is similar to Email report automation as it sends data and information into your inbox, provided certain criteria have been met. If your visits drop below a certain level or have increased by a specific percentage or if there is a sharp increase in the bounce rate etc. This alert is useful as you do not have to wait for your monthly report and then act and it allows immediate action so there is no further loss. Segments:This tool is created so that your site traffic can be divided into segments which allows you to analyze it further or compare it against general traffic. It is possible to set up segments as per users making use of a specific device, traffic received from a particular channel (email, Twitter, Facebook), or by geographical area. After a particular segment is applied, it is possible to view all the reports of Google Analytics, but only about those of a certain segment or division of users. This feature allows comparison between two segments by turning both of them on. Views:Mostly there is an account for your company’s Google Analytics and also a property per website within this. However, many users are unaware of the fact that having multiple views on the same website. The master view includes raw data and includes internal website traffic and spam traffic referrals. There also may be different views to allow you to see particular data sets like the sales website section, blog section, and a view to test before applying goals and filters. Views using filters are a useful method of narrowing down data. This is a great way of making sure that the data you are watching is relevant as it can be utilized to eliminate traffic which comes from internal staff networks and are often spam. UTM code or Custom Campaign Tagging:                                                                                                            This is a valuable tool that allows segregation of traffic that comes in from any place that uses a hyperlink like social media, banners, e-mail campaigns. After this link is tagged along with the UTM code, you can see how many users visited your site through a specific channel and their behavior after they got to the site. The link with the UTM code can be generated with a Google tool called URL builder. The link has to be put out to the world to watch the results flow in. Navigation Summary:                        This report shows the maneuverability of your users. You can find out where do the users go first after reaching the homepage or how do they reach the contact page. If your desired navigation path is x and users are following the path, maybe it’s time for some re-arrangement on the page for achieving the desired results. Total Google Ads Integration:Google Analytics can provide you with data about every campaign, keyword, or group if you have advertised through Google Ads. You can access the number of clicks, displays, conversion, and if it ends in a financial transaction, or any other goal that has been predefined. This tool will then provide you with the margin by working out the cost of acquiring the client v/s the revenue. With many top-notch Digital Marketing Agency in Mumbai, it is possible to get much such detailed analysis that will give some amazing guidelines for attracting consumers & increasing sales. If you enjoyed reading the above blog and want to know more about the services of the leading Digital Marketing Agency in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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