Highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve SEO rankings and number of keywords or links are no longer the only source to enhance ranks. However, the content has to be content-focused without with this goal may not be achieved. By producing more holistic and relevant content, websites should be able to rank higher by meeting a severe quality benchmark.
As a dedicated web development company in Mumbai, we are extremely quality conscious and focus on the below mentioned content factors that associate with better SEO rankings:
Media enhanced content: Posts that contain the perfect mix of text, images and video attract more viewers and is loved by Google too. For example, posts that contained images were shared twice than those without images. Media-enriched content thus plays a major role in improving SEO rankings and the correlation with images and videos becomes clear.
Long form Content: According to surveys conducted, websites that had more number of words in their copy help higher ranks in SEO than sites which had lesser words. Lengthy Content therefore correlates to better rankings. Social media Platforms like Facebook, Linkedin, Twitter & Google+ showed that longer the content the more of it was shared which makes this a fair conclusion.
Semantically comprehensive content: Google focuses on context of the content and semantics and as time goes by, it is improving at understanding the semantic content. The content should be relevant to the entire topic and should also include several relevant terms as one single word is not enough to rank it higher in SEO ranking.
Being a reputed digital marketing company in Mumbai, we realise the value of improving content to get better SEO rankings and we ensure that these factors are considered during every digital campaign we undertake for our clients.