Google’s much awaited recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0 and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real time signal being managed within its central search algorithm.
Every leading digital marketing company in Mumbai is looking at this new development with interest and the impact it will have on the industry. Penguin was first introduced in 2012 and worked sporadically at periodic intervals. It is a filter created by Google that has been designed to detect and intercept sites that go beyond the regular anti-spamming systems which are unable to detect such sites.
The sites which are identified as spam will be penalised till the time the next filter is applied, even if they make changes and alter their ways. The next filter may take time, may be months, till that time the concerned website will remain impacted. However, as per Google, these interim updates will now be eliminated as with this recent release Penguin moves into real time.
Since Google constantly crawls, re-crawls, indexes and re-indexes webpages, these pages will be evaluated by Penguin and pages defaulting on the rules laid down will be suitably penalised. As a top provider of SEO services in Mumbai, we take complete care to ensure our clients are not impacted and stay within the realm of law.
As the industry speculates and analyses the various implications of the changes Penguin 4.0 brings, Google has confirm that its algorithm is more granular than earlier which may have many interpretations. As a progressive web development company in Mumbai, we are exploring these changes and soon will be ready with a more in-depth article. One thing is for sure, Google will no longer announce updates as it is going to be a constant process which does not need confirmation.