Twitter is real-time network based on information sharing and connects us to the most recent news, stories, and people’s opinions about areas that interest us. This is why, the experts at SySpree, a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai think that Twitter is THE marketing tool that can give your business the visibility it needs. Twitter has more than 100,000,000+ users and is growing at a blazing speed. As a popular micro-blogging site, it involves writing tweets or posts of maximum 140 characters and are basically about your thoughts about a particular topic or things happening in and around your life.
Tweets are not only perfect to break news, share different ideas and stories, but also a way to promote content which makes it one of the most potent tools for today’s’ social media marketing professionals. As a prominent E-commerce Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we promote the use of Twitter to provide visibility to our clients.
Let us discuss the 4 most important uses of Twitter in Marketing that would help you boost your brand image, thus improving traffic to your organization.
• Sharing links to interesting information: Twitter is the best place when it comes to sharing information and ideas. It is a wonderful way of reaching out to bigger groups of people who share identical interests or ideas and this could also help you connect your product or services to their lives. Sharing links of common interest helps create a common bond or thread that can be explored to promote business.
• Network Building: Twitter allows you to connect to and build a network of people who share similar interests as you do, thus building a strong network of prospective customers and also reach out to them as per their geographical location.
To understand how you can easily build your network over Twitter to improve the image of your brand read the 8 Easy Ways to Network on Twitter blog written by CINDY KING or the 7 Mighty Methods to Grow your Network on Twitter by Nikki Gill.
• Content Re-distribution: Twitter is a highly convenient way to redistribute relevant content from your website or blog, though one has to ensure it hasn’t been repeated earlier. Manual tweeting is better than automatic tweeting as it allows customization and revitalizes old tweets too.
• Brand Monitoring: Any negative mentions about you or your brand are easy to track on Twitter and it is easier to respond quickly and promptly. It can also be used to generate customer feedback about a product/service or a new website you have launched. Also, this could be seen as an opportunity to keep an eye on your competition in real-time by checking the number of times it has been mentioned. Read the blog 8 Twitter Monitoring Tools to Help Grow Your Brand by Michael Illas to find out about several monitoring tools to get a better analysis of how your brand performs.
We are a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai and use every innovative method to promote our client and his brand. We conclude by saying that Twitter is certainly popular as a medium that is fast, easy, and reaches a huge population (read potential clients) and one must take advantage of this platform to grow the reach of their business.
If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.