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SySpree, Web Design, Web Develipment

The Difference Between Web Development and Web Designing

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As a top-notch Web Designing Company in Mumbai, we know that the terms “Web Development” and “Web Design” are quite often used interchangeably although both have entirely different meanings. These are two different terms and the skillsets needed by a web professional to carry out each of these functions are diverse too. If you are planning to set foot in this industry, then it is essential to understand the difference between them. And hence, with the help of this blog, we aim to help our readers easily understand the difference and implement each task individually when required. We are one of the leading responsive Web Designing Company in Mumbai and have often come across individuals who are unable to differentiate between these terms, despite being a part of the industry for a long. The experts at SySpree, a leading Web Designing Company in Mumbai help you to sift the difference between them and clarify your doubts: Web Designing Web design is an extremely common term used in context with professionals from the industry so more than often, it is referring to a very broad set of skills, the visual design being one of them. A web designer is completely focused on the looks of the website and the customer’s interaction with it. They generally deal with the front end or customer-facing part of the web creation, using and implementing design principles to craft a great looking website. Web designers generally focus on making the site easy to navigate and as intuitive as possible for the visitors. Various Principles that fall under the ambit of Web Designing are as follows: Contrast: Contrasting colors are placed opposite each other often according to color theory. This concept can be applied in a few areas of web designing. At certain sections of your website, a web designer looks at contrasting shapes, textures, and sizes to draw the attention of your visitor. Consistency: It can also be called as Rhythm or Repetition, and it usually plays an important role in your web design. Balance: Web designers always make sure to carry out a balanced layout for their customers. In web designing the term light and heavy elements are often used, where light elements refer to small or lighter colors and heavy elements are the ones with a darker shade. Using the correct proportion of each of these elements is necessary to achieve a balanced website. Unity: A web developer always aims to maintain unity among the various parts of the website layout and the composition as a whole. Web Development There are two sides to web development, Front end, and back end, both skills overlapping each other on certain occasions but having different purposes to serve in web development. A front-end developer uses the visual design of a website and builds it in code using various tools and languages that include HTML, CSS, etc., irrespective of whether they have designed it themselves or created by a visual designer. Back-end development is connected to the realm of advanced programming and web interactions. As a top-ranking Web Designing Company in Mumbai, we help to magnify the lines that get blurred between web designing and web development and therefore ensuring the right person is employed for the right kind of job. According to any leading Web Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

SySpree, Web Design

Experience Design – What it really means?

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Defining experience design and how it is connected to design on the whole isn’t as easy as the terminology goes and is still in flux. As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, the experts at SySpree aim to explain the importance of experience design with the help of this blog. Let us first look into the definition of experience design and then understand how it can help us boost our ranking. What is Experience Design (UXD)? As a top-notch Web Design Company in Mumbai, Thane, and Navi-Mumbai, we define Experience Design (XD or UXD) as the practice of designing products, processes, and services with a focus placed on majorly on the quality of user experience (UI) provided. In a commercial context, we define Experience Design (XD) as something that is driven by moments of engagement between brands and their people and the emotions, memories, and ideas that these moments give rise to. We are a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, organizing customized web development, and our team is geared up to employ this field of designing to our customers as a product. Experience design can also be described as an approach to design something that empowers the designer to think about the bond between the business and its customers by outlining the relationship they share. A successful design experience has to be easy to understand and should focus on a user journey, one step at a time in a minimalist manner. It can also be called a branch of universal design and inclusive design. Experience design is not driven by a single design discipline. It needs a cross-discipline viewpoint that contemplates various aspects of the experience from the product, retail environment, packaging, and also the attitude of employees. Elements of UXD: User Research Usability Visual Design Information Architecture Interactive Design Experience design as explained by any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, uses the experience of a product or a service along with the below-mentioned dimensions: Duration: that includes initiation, continuation, immersion, and conclusion Breadth: that includes products, services, brands, nomenclatures, channels/environment/promotion, and price Intensity: that includes reflex, habit, and engagement Triggers: that includes all human senses, concepts, and symbols Interaction: that includes active, passive, and interactive Significance: that includes the meaning, status, emotion, price, and function Example of Experience Design If this is all abstract-sounding to all readers, let us check out the following example. When a bank’s new website’s online services were going to replace certain branch services, the design and branding of the branches had to showcase how business services were replacing tellers. As a top-ranking Web Design Company in Mumbai, Thane, and Navi-Mumbai, we are aware that Experience design is an emerging discipline that draws from various other disciplines like linguistics, cognitive psychology product design, information architecture, and many more. Conclusion: As we know that services and products are intertwined because of a series of physical and digital interactions which makes experience designers the maestro of this new symphony thus striving to create a meaningful and coherent model for your users. Experience Design isn’t a new discipline as it is believed to be, but rather a new mindset that has resulted due to a shift from technology-driven innovation to a more social and human-driven approach. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

SySpree, Web Design, Web Develipment

Absolute Essentials for Great Web Design

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Any leading Web Development Company in Mumbai would suggest that your initial impression always matters the most whether it is in person or online. Just as great clothes, impeccable manners, and being on time too will never go out of fashion. This shows that you not only care for yourself but others too.  As a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai, we understand that most of the website users judge the credibility of your website within the first 50 milliseconds they enter and exit your website. It is, therefore, necessary to stay on top of the latest trends that are hitting the industry headlines and this will further help you forge a connection with your targeted audience, holding the user’s attention in the crucial initial seconds. Let us now dive deep and understand the most essential elements for great Web design as suggested by the experts of a major Web Development Company in Mumbai, Thane, and Navi-Mumbai. 1. Web design is pure design, not artDesigners should do well to remember that the web design should serve the purpose it has been created for, i.e. to help people take action or decisions, complete a task, or answer a query. As a leading customized Web Development Company in Mumbai, we understand that everything about website design, its content, imagery, or even navigation, should serve a definite purpose. While redesigning a website it is suggested to carry out a content audit first and then clear all the clutter it has accumulated over the past years. New web designs should take into consideration prioritizing the following as a starting point: wireframes, top tasks, and sitemaps. 2. Use numbers to impressNumbers give users confidence. Using numbers is a great way of impressing your website visitors as everyone loves numbers. For example, what sounds better, “We have offices in 6 countries” or “We have an international presence”? While describing a web designer as someone who has 50 websites to his credit than describing him as “one with many years of experience” gives a better impression. 3. Frameworks, Grids and pre-made themesA growing number of coders are using grids and CSS frameworks for their web development. Frameworks help in cutting down on the development time and also managing responsiveness which makes it an ultimate choice for any digital project. However, this may lead to some bloated code which is balanced by its positives. Frameworks such as Foundation, Bootstrap, and UIKit are proven ones while Break-point, Suzy, and Jeet are also making their presence felt. 4. Authentic ImagesChoosing impact-making images forms a vital part of web designing and the following need to be considered while choosing images: • People: Is it possible to create a relatable story about the people using your product and profiting from it, by using a real image.• Principles: Is your organization high on philanthropy, ethical in its working, and is environment-conscious? Is it focussed on making the world a better place? • Product: Ensure if the product images are relevant and appropriate at the same time being useful to the users. Being one of the leading Web Development Company in Mumbai, we ensure that each one of these important principles is followed to making a blockbuster of a website with great performance and responsiveness. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design

Why Mobile Video Advertising is a hot favorite with Digital Marketers

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, SySpree helps you understand the fundamentals of Mobile Video Advertising with the help of this blog. What is Mobile Video Advertising? The latest and most form of advertising today is Mobile Video Advertising and the obvious reason is that a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalized space and staying there. According to studies conducted, in the US itself, people over 90 million were using smartphones and other devices to watch videos. The following contains some important tips by a leading Digital Marketing Company in Mumbai to have a successful Mobile Video Advertising. Optimize your Videos by noting the length and quality of the video mobile-compatible, this can be achieved by keeping the video length under 15 secs. Optimize the quality of your video by using advanced Video streaming techniques such as  Multi-Codec Streaming. Provide value to your target audience by keeping the video to be customer-centric. This means your video should be able to educate, inspire, and entertain your customers at the same time. Maintain the consistency of your brand in the video by containing the information to its bare minimum. Even without the help of any sound, your video should be able to convey the message it intends to preach. Optimize your video for all major platforms. All social media platforms work differently and hence one must analyze in accordance. With some creative work in design, everything from SaaS to marketing can be marketed in an engaging manner such that it captures your viewer’s attention. Include clear CTA or call to action. In this crowded space, we as a top-ranking Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, utilize the most effective methods of reaching across to audiences and mobile video advertising is certainly one of them. Let us understand these advantages in brief: 1. Easy to ConnectMobile video ads have proved to be highly effective in reaching the target audience since it is also quite well versed in using the smartphones, is comfortable with the technology and the devices are more than a constant companion. 2. Deeper InteractionIt also promises better interaction than desktops and laptops due to the amazing mobility smartphones and tablets offer. With social media growing in leaps and bounds, Marketers can plan audience-specific advertisements considering the age-groups. 3. Sharing is easyMobile phones have taken sharing to a new level as it is easier with various technologies being put to use. Mobile internet is taking the advertising world by storm and helping it grow exponentially. Applications too have played a vital role in this transformation. 4. Easier to TrackMobile video analytics provides a superior opportunity of tracking consumers and analyzing their behavior, all in real-time. Also, call-to-actions with mobile video ads are much more effective and provides realistic chances of connecting to the audience at a closer level. We are one of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and bring in a lot of fresh ideas and designs into play, and Mobile video advertising has been at the forefront of reaching out to audiences at all levels. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

The Importance of Web design to create an impact on your audience

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First impressions are important in real life as well as in the digital world. This is the reason why experts at a top Web Development company in Mumbai, recommend carefully selecting and implementing web design solutions for your business as it behaves as a driving feature in boosting the growth of your business in the online market. How does Web Design create the desired effect? Carrying habits such as good manners, reaching on time, wearing presentable clothes, personal hygiene, etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here also we have visitors who would judge your website and its credibility according to the way it looks. The incredibly short time that we have to create the right impression on our potential clients makes it crucial to create a website that will grab the user’s attention and hold it long enough. We are a top-ranking Web Development company in Mumbai and we have created some amazing work for our clients that is memorable and exceptional. It is important to understand that web design and art are two different aspects and should not be confused with each other. A practical website should be based on web design in which content, imagery, or navigation should serve a specific purpose. While redesigning a website, a content audit is necessary so that all the old clutter is cleaned out and while building a new website, sitemaps and wire-frames should be your beginning, giving clarity preference over task completion. The prudent use of numbers virtually guarantees confidence building with users. For example, using “our organization is present in 8 countries” sounds more impactful than “we have an international presence. “Huge web designing experience” can be replaced by “More than 50 websites built for clients” to give it a numerical perspective. It is also critical to use effective images for your website that is not only great looking but relevant to the products or services being sold. As a leading Web Development company in Mumbai, we suggest using real people, real locations, and full-screen images to make the website meaningful and connect in a better manner with the target audience. Elements to focus on while creating a quality Web Design Navigation: One must always ensure that their audience would find the data they are looking for as easily as possible. To learn more about this point refer to the Website Navigation: Tips, Examples, and Best Practices blog which mentions some useful tips to consider. Responsiveness: Your audience must be able to access your site from any device without going through any hassle while accessing the data they need. Visuals: Your content must be media-rich as users would be more interested in seeing your work rather than reading a large block of texts. Page Speed: While creating a website, the most important feature to focus on is the loading speed of your site. Your audience would hate to wait for long and hence we should make sure this factor is always taken care of. Reasons to focus on the Web Design of your website Here is a gist of why you should focus on improving the web design of your website by a leading Web Development company in Mumbai : It sets the first impression on your customer. It helps to aid your Search Engine Optimization (SEO) strategy. It also helps set an impression on the customer service of your business. It helps you build trust with your targeted audience. Your competitors are doing it too. It helps you create consistency If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development company in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design, Web Develipment

Material Design & Flat Design: An Analysis

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In the previous blog, we got a brief idea of how the leading providers of web designing services in Mumbai, use Card formats to provide clarity and consolidation to their client’s website. We also focused on the different types of Card formats available. Read the Cards – Revolutionizing Web Design blog to get more details on the same. With the help of this blog, we will dive deep into the Material and Flat Design. How to distinguish Material and Flat Design Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is a design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the keyboard and similar work is done with various other online tools. It has been a part of web design and interface design for quite a long time and is extensively used by web designers. Every leading web development company in Mumbai is aware of the use and individual strengths of both these designs and utilizes them as per need. The design fraternity decided to remove all the decorative elements and focus more on usability and user needs and a better emphasis on loading speed. What is Flat Design? Flat design focuses on color, typography, and icons, while removing textures, gradients, drop shadows thus stripping the design of 3D effects. An example of the use of Flat design is Apple. It can be termed as an easy to understand design style that has been built for the exclusive use of digital media as it is incorporated with basic color themes, simple icons, and buttons. The emphasis on functionality makes flat design different from material design as appearance takes a back seat for a good reason. It helps designers to speed up loading times and looks good on any screen, immaterial of the resolution it offers which is one of the primary reasons for being preferred by any provider of web designing services in Mumbai. Advantages: Distraction-free and Uncluttered design High Readability with clear typography Loads faster in both apps and browser Easily adjusted providing responsive design experience Disadvantages: Elements look less clickable due to lack of depth Standing out as a creative design becomes difficult Does not have any design guidelines like other design systems What is Material Design? Material design, on the other hand, has a veritable range of unique features, the most prominent one being the Z-axis. An example of the use of Material design is Google. It is one form of flat design that has an added dash of skeuomorphism and resembles 2D planes hovering over each other at an elevated height. We are a leading digital marketing company in Mumbai and we bring together an appealing combination of features from both the designs while crafting world-class websites for our clients. Advantages: Provides the user with a Simple and Unified Interface The Z-axis creates depth Intuitive to use Contains Principles and Goals that provide Consistency to designers Use of motion to show what is happening on the screen to the users Disadvantages: A Floating action button can be superfluous These Designs are only valid for Android devices It is Heavily associated with Google which is why there is less room for branding UIs without motion lack intuitiveness If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design

Cards- Revolutionizing Web Design

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Cards have become the goto structure for a container style design on a website. As a leading provider of web designing services in Mumbai, Thane, and Navi-Mumbai, we have used this structure many times, and hence with the help of this blog, we aim to explain to our readers the importance of using cards on your website. What are Cards in Website Design? Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate has found them to be useful and effective with all kinds of audiences. They sport a unique container kind of design and are capable of unifying huge amounts of content- be it main text, images, headlines, and the all-important call-to-action too. As a professional organization offering web designing services in Mumbai, Thane, and Navi-Mumbai we implement the card design based on the client’s needs and choices. Since the cards focus on clarity and consolidation, this design can be easily employed for mobile and responsive designs too, and have become a highly reliable partner to structure the website. Post becoming a trend, card designs have proved their practicality and worth. When card designs were initially introduced in the world of web design, Twitter and Facebook immediately took to them and placed them on their mobile and desktop sites. It made great sense for these activity-heavy sites to pool the information together using the card design and they became quite popular too. As a popular web designing services in Mumbai, Thane, and Navi-Mumbai, we are keen to implement such high impact designs for our client sites. Understanding Various Types of Card Formats: The container-style designs, provided by any leading providers of web designing services in Mumbai consist of Pins, Metro designs, Grid/Masonry, and Magazine style and are highly popular. Let us understand each of them in detail. 1. Pins: The best example of this is Pinterest, where each element is added as a pin on your site. The only problem that arises with this format is that the card layout can feel inconsistent with the internal or external pages that one would arrive at upon clicking each of these cards. 2. Metro and Flat Design: This format originated in 2006 and was the earliest representation of the flat design, adopted by Microsoft. 3. Grid or Masonry: A grid format consists of blocks of contents which can be either spaced out or connected layout. 4. Magazine style: This format was exclusively used for news and magazines but is now prominent in blogs and portfolios too. It requires a strong visual balance because of the multiple categories of the cards. Highlights of using Cards: Following points are the reason why one should opt for cards: Responsive Organized Easy to read Social Media Friendly Universal Rank Free Conclusion: If you understand the structure well, you will realize that the card design prompts for a singular action-mostly to click and explore the site further, although they are just a cluster of texts, images, buttons, etc. These cards are extremely responsive and are quick to adjust to a variety of screen sizes. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Web Personalisation

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With an increase in the reach of the internet, there has been a high level of competition in businesses wanting to create their presence online with the help of websites. The experts at SySpree, a leading Web Design, and Web Development Company in Mumbai, Thane, and Navi-Mumbai to fulfill their website needs which would further boost their customer traffic, introduce this blog which will help the readers understand the fundamentals of personalizing your website. What is Web Personalisation? The customization of the presentation of a website to match the preferences of a specific user is known as Web Personalisation or Personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of menu options available. Web Personalisation is an activity that marketers can begin today with the intent of engaging the audience and enhancing revenue. As a prominent driver of Web Development Company in Mumbai, Thane, and Navi-Mumbai we have successfully created many such unlimited opportunities for our clients. Serving generic content is a definite pass whereas deploying a personalized website is the key to getting more out of a user’s visit to your website. This move creates a more dynamic web experience for the users and drives them closer and quicker towards conversion helping you convert a user to a customer. One can easily understand this concept with the help of an example. Let us take Netflix for this purpose. To provide users with great user experience Netflix uses the content that the user has consumed in the past or how one must have rated a certain show to figure out what to recommend next. Another popular example that provides personalization would be Facebook. Facebook has about 2.45 billion active users in the world and it makes sure to retain them by processing your data in such a manner that your feed reflects posts of ads and people who are most relevant to you. Such is also the case of LinkedIn or Spotify. Considering the above examples lets understand what happens when, as a business, you veer towards web personification? You move towards a more targeted approach that is more effective Your visitors spend more time at your website thus increasing user engagement and bringing in the desired traffic The longer the visitor remains on the website, the possibility of it returning a conversion rises too The web experience becomes more relevant to the user thus increasing the trust and reliability factor between you and your customer. Web personification is highly relevant in the cluttered virtual world that your client is moving about today. With unbridled information and data being emptied onto the consumer, personification comes as a whiff of fresh air. It reduces the volume of data and information being served to them and drives them consciously towards a customized area that will ultimately lead to a purchase. Increased Conversion rates, better customer experience, and enhanced visitor engagements are the benefits we promise our clients as a leading Web Development Company in Mumbai, by implementing web personification within a given time frame. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Joomla vs. WordPress vs. Drupal- Which CMS should you choose?

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If you are keen to get a powerful new website for your organization and are looking for a Content Management Systems (CMS) that is easy to use, then you are in luck. Speak to any Web Designing Company in Mumbai, Thane, and Navi-Mumbai to choose one and you will get varying views about them. Today, the best websites are powered either by Joomla, WordPress, or Drupal, and all three of these offer some amazing features, top-notch security, and easy customization.  What is Content Management Systems (CMS): Before diving into the CMSes, let us first understand what a CMS is. A CMS is a software application that helps a business manage the creation and modification of their digital content. It typically uses a database to store all this content, which will be further modified by you. A CMS is usually used by Enterprise Content Management (ECM) and Web Content Management (WCM). Instead of building your system to create a webpage or store an image, a CMS helps the users by handling all these functionalities enabling the user to focus on important parts of your website. A comparison is necessary to choose from amongst the various available CMSes, in this case between the most popular ones which are Joomla, WordPress, and Drupal. So here are a few pros and cons compiled by the team members of the best Web Designing Company in Mumbai, Thane, and Navi-Mumbai to help you decide on this truly difficult task: 3. WordPress: WordPress was launched in the year 2003 as a simple, easy-to-use as well as an innovative platform for blogging. Later on, it got developed as a CMS providing us with an increasing number of themes, widgets, and plugins. It boasts more than a 140Million downloads. The website using WordPress includes CNN.Pros:• User-friendly CMS• High on SEO integration• Highly responsive sites• Top Notch Community SupportCons:• Vulnerable Security & prone to attacks• Updates may not help users much• Loading time is more leading to slower sites 2. Joomla: Joomla started as a CMS after it parted ways with Mambo. It was released in 2005 and currently, it boasts more than 30Million downloads. Sites using Joomla include Harvard University and  MTV Greece. Pros:• Powerful CMS with easy edit options• Suitable for e-commerce sites due to ease of managing products and content• Varied Extensions available to improve site contentCons:• Plugins compatibility has several issues• Limited marketplace for add-ons and additional modules 3. Drupal: Drupal was released in the year 2001 and It has an estimated around 15million downloads. Some of the famous websites developed using Drupal include Warner Bros Recordings and Ubuntu.Pros:• High on Versatility and Robustness• Supports multiple sites with a single code base• Highly scalable & enterprise-ready• Improves speed and website performanceCons:• Larger Learning curve hence needs dedication• Few Drupal developers around As a preferred Web Designing Company in Mumbai, Thane, and Navi-Mumbai, we decide on using these three CMS as per the specific needs and applications of our clients. These three CMS are fabulous, open-source software, and they have been developed and maintained by their communities. Being open-source software means that they are being continuously upgraded to support the latest technologies. There are thousands of contributors to these CMS and their capability keeps on expanding frequently. The choice is truly yours! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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