The customisation of the presentation of a website in order to match the preferences of a specific user is known as web personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of menu options available. Web personification is an activity that marketers can begin today with the intent of engaging the audience and enhancing revenue. As a prominent driver of Web development services in Mumbai, we have successfully created many such unlimited opportunities for our clients.
Serving generic content is definitely pass and deploying personalised website is the key to getting more out of a user’s visit to your website. This move creates dynamic web experiences for the user and drives them closer and quicker towards conversion from a user to a customer.
So what happens when, as a business, you veer towards web personification?
• You move towards a more targeted approach that is more effective
• Your visitors spends more time at your website thus increasing engagement
• The longer the visitor remains at the website, the possibility of conversion rises too
• The web experience becomes more relevant to the user thus increasing the trust and reliability factor between you and your customer.
Web personification is highly relevant in the cluttered virtual world that your client is moving about today. With unbridled information and data being emptied onto the consumer, personification comes as a whiff of fresh air. It actually reduces the volume of data and information being served to them and drives them consciously towards a customised area that will ultimately lead to a purchase.
Increased Conversion rates, better customer experience and enhanced visitor engagements are the benefits we promise our clients as a leading Web design company in Mumbai, by implementing web personification within a given time frame.