Item: Syspree
Rating: 5
Author: Client 1

Google & Bing- Understanding differences and similarities for SEO

admin / August 15, 2020

It is the aim of every leading provider of SEO services in Mumbai to help their clients improve their website ranking. With the help of this blog, we explain the difference and similarities between 2 Major Search Engines: Google and Bing, and how one can take advantage of these properties to rank better. While the basics of Search Engine Optimization apply to both, optimizing for Bing & Google needs a slightly different approach. By understanding the differences between these leading search engines, planning the Search Engine Optimization campaign can become easier and more effective too. Google: Google was founded in 1998 by Larry Page and Sergey Brin. It is undoubtedly the leading search engine today and is a highly preferred search engine and is synonymous with the term “search”. A research conducted in February of this month, it was seen that Google has about 64.5% search market share in the US. Both Google and Bing are the market leaders for advertising however the authority and market share of Google is what makes the number 1 search engine. Bing: Bing was launched in 2009. Bing is a Microsoft search engine, that was previously known as MSN Search, Windows Live Search, and Live Search. Bing, positions itself at No.2 with around 32.6% search market share of the US. It provides a variety of search services that include the web, video, image, and other map search products. Both search engines are similar in many ways but there are quite a few dissimilarities that stand out prominently. We are the top providers of SEO services in Mumbai, Thane, and Navi-Mumbai and we understand the key differences between Google and Bing. This helps us to design the appropriate SEO campaign and channelize our effort in a focused manner. Let’s take a peek briefly at various SEO similarities & differences between them: 1. Similarities: Both of these search engines have a lot of similarities, let us take a look at each of these: • Links: High-Quality links garner equal importance in Google and Bing and hold balanced weight in both the search engines. • Paid Search: This works the same in both, Google and Bing, but it is only a hired space for your website and not a permanent home. • Local Search Results: Optimisation and Page content needs keywords based on geographical locations to succeed in local results. 2. Differences:Google & Bing evaluate websites differently and these differences are both, glaring and subtle. They are: • Identical Keywords: Google’s algorithm identifies synonyms and recognizes the context of a particular keyword, which allows you to play with words and creativity a bit. Bing needs exact keywords which could be a slight deterrent. • Twin meaning queries: If there is a keyword with two meanings, Google will rank the most popular website while Bing will provide local results first. • Flash Content: Google does not understand flash websites so does not crawl them which Bing crawls them easily and gives the necessary credit. Conclusion: By studying the similarities and differences, we, as leading providers of SEO services in Mumbai, Thane, and Navi-Mumbai, have created highly successful Search Engine Optimization campaigns for our clients and given them the edge over the competition. We make sure that the above-mentioned properties are always taken into consideration while we manage our campaigns for the clients. You too can evaluate each these search engines carefully and improve your campaigns, thus improving your ranking. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of SEO services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Social Media Marketing, SySpree, Web Develipment

Using Twitter for Marketing and the Endless Possibilities

admin / August 14, 2020

Twitter is real-time network based on information sharing and connects us to the most recent news, stories, and people’s opinions about areas that interest us. This is why, the experts at SySpree, a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai think that Twitter is THE marketing tool that can give your business the visibility it needs. Twitter has more than 100,000,000+ users and is growing at a blazing speed. As a popular micro-blogging site, it involves writing tweets or posts of maximum 140 characters and are basically about your thoughts about a particular topic or things happening in and around your life. Tweets are not only perfect to break news, share different ideas and stories, but also a way to promote content which makes it one of the most potent tools for today’s’ social media marketing professionals. As a prominent E-commerce Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we promote the use of Twitter to provide visibility to our clients. Let us discuss the 4 most important uses of Twitter in Marketing that would help you boost your brand image, thus improving traffic to your organization. • Sharing links to interesting information: Twitter is the best place when it comes to sharing information and ideas. It is a wonderful way of reaching out to bigger groups of people who share identical interests or ideas and this could also help you connect your product or services to their lives. Sharing links of common interest helps create a common bond or thread that can be explored to promote business. • Network Building: Twitter allows you to connect to and build a network of people who share similar interests as you do, thus building a strong network of prospective customers and also reach out to them as per their geographical location. To understand how you can easily build your network over Twitter to improve the image of your brand read the 8 Easy Ways to Network on Twitter blog written by CINDY KING or the 7 Mighty Methods to Grow your Network on Twitter by Nikki Gill. • Content Re-distribution: Twitter is a highly convenient way to redistribute relevant content from your website or blog, though one has to ensure it hasn’t been repeated earlier. Manual tweeting is better than automatic tweeting as it allows customization and revitalizes old tweets too. • Brand Monitoring: Any negative mentions about you or your brand are easy to track on Twitter and it is easier to respond quickly and promptly. It can also be used to generate customer feedback about a product/service or a new website you have launched. Also, this could be seen as an opportunity to keep an eye on your competition in real-time by checking the number of times it has been mentioned. Read the blog 8 Twitter Monitoring Tools to Help Grow Your Brand by Michael Illas to find out about several monitoring tools to get a better analysis of how your brand performs. We are a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai and use every innovative method to promote our client and his brand. We conclude by saying that Twitter is certainly popular as a medium that is fast, easy, and reaches a huge population (read potential clients) and one must take advantage of this platform to grow the reach of their business. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Social Media Marketing, SySpree, Web Develipment

Using LinkedIn for Social Media Marketing

admin / August 8, 2020

As a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, it is our duty to improve our clients’ presence all over the internet using everything that we get. In this blog, our experts describe how efficiently LinkedIn can be used as a tool to achieve these great results. With more than 433 million registered users, LinkedIn has become one of the leading professional networks in the world. This network is capable of connecting you to the professionals in your industry and is a wonderful tool to get in touch with potential clients too. LinkedIn is a platform where updates, news, events, new products, and many such things can be shared with the world, it also provides tremendous potential for high-quality engagement. By engaging with a professional firm that is renowned for an Ecommerce Social Media Marketing, you can use this medium too to connect to your future clients and engage your target audience. To promote your brand or company on LinkedIn, here are a few simple yet critical tips to optimize this channel as a Social Media Marketing tool compiled by the experts of a leading Social Media Marketing Company in Mumbai: 1. Focus on increasing visibility: LinkedIn is a brilliant platform to encourage lead generation and this can be done by posting regular updates and blog posts so that your company’s LinkedIn page remains populated with a good frequency. It is imperative to communicate with present and prospective clients and this is easily possible by remaining on their radar by ensuring visibility. Of course, it is important to post content that is relevant to your business while keeping in mind that it should interest the reader too. In case you are short of ideas for a regular update, many tools can do the job for you and keep you in the limelight. Plan a weekly schedule so that there is no overdose and your company’s LinkedIn page remains active. 2. Create New Groups and Join Relevant ones: This is the simplest way to place your organization in front of your clients and creates a highly positive impression on customers. Choose a relevant group and begin a discussion about a topic that will stir up the conversation in a positive way. A LinkedIn group allows like-minded people to share their views, opinions, or concerns. However, a word of caution; creating a group isn’t enough and it is essential to actively participate in the discussion and also address any concerns highlighted by your customers. While joining other groups, make sure you put up solutions your organization can offer and create a perception of value in the group members’ minds. 3. Gain more followers for your LinkedIn page: It is necessary that your company’s LinkedIn page is populated with followers and new followers keep joining. A fact that most organizations ignore is that your company’s employees, your clients, and vendors can play a vital role in promoting your LinkedIn page. You can also assign this task to an Ecommerce Social Media Marketing Company in Mumbai, who can do a professional job of promoting your image. Using LinkedIn as a tool for social media marketing could just be the spark your business needs to take it up a notch, so it’s time to explore it and use it sensibly! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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