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Marketing and Sales, SEO, SySpree

Leads to Sales: How to Get More out of Search Traffic

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SEO can bring you traffic, new customers, and sales. Does any of your traffic convert into leads? This article will show you a few tested methods that can increase your conversion. There are many ways to improve your ranking from search engines, including article marketing, press releases, guest blogging, and directory submission. Our expert at  Digital Marketing Agency in Mumbai will teach you the best methods to get the highest conversion from the traffic that comes to your site.   Table of content: What is SEO? What is Lead Generation? How to generate more leads? How to convert your Leads?   What is SEO? SEO is the art and science of improving your site’s ranking in search engines. There are many tools involved: keyword research, on-page optimization, backlink building, content creation, link sharing, and PR, to name a few. When you hear “SEO” what comes to your mind? I’ll bet it’s not a picture of a happy customer holding a big bag of cash. But that’s the result of everything we do in SEO. SEO is not just about rankings; it’s also about generating leads for your business. So before we start, let’s figure out what types of leads you need for your marketing strategy. Because it isn’t always easy to identify qualified leads for your business. For example, if you’re in the fitness industry then signups from your blog may not be considered qualified leads because most of them aren’t ready to buy from your site yet. However, if you’re selling products or services, then leads who sign up for your blog are considered qualified because they’ve demonstrated interest by signing up for your content.   What is Leads Generation?     Lead Generation is the process of converting a potential customer into an actual customer. This means the lead generation process should serve the purpose of generating leads and turning them into paying customers. This is how you convert leads into sales. It is also a practice of providing business owners with valuable information and materials when they need them. If a business owner identifies a problem, they can use it to get the answers they need. The lead generation process aims to reach out to a majority of potential customers to increase sales and profits for your business. Lead conversion is usually done through call-to-actions, landing pages, and forms. Call-to-action is used to attract people’s attention. Landing pages are designed in a manner that makes people take action. Forms are used for gathering lead information to make follow-up and sales easier. Lead generation can be done on your site, or through other sites. If you choose to have it done on your website, you will need a page designed for that purpose. This page will contain links to other websites that offer information related to your website. These resources, most often eBooks or some other type of document with valuable information about the subject matter that you are targeting, can be found all over the internet. We also want to make sure that this page is easy to read and navigate so that visitors will keep coming back to find all the information they need. If you choose not to conduct lead generation on your site, you can also do so through other sites. For example, if someone has written an article on a subject related to your business, ask that person to mention your website in their “Resources” section. This will help people find your website, and at the same time give them access to valuable information through the link that you have provided.   How to Generate more leads? What are some common methods for lead generation? Any way to get people to contact you to buy your product or use your service is usually considered a form of lead generation. Some companies use trade shows, seminars, and other events to generate leads; others use online ads or email campaigns. Many companies use advertising methods such as mailing, emailing, and online advertising to connect with potential customers and qualify leads so that sales representatives only follow up with people who are seriously interested in their services. A lead is someone who has shown potential interest in your product or service. A lead can be an inquiry or a subscriber to your newsletter. Companies can generate leads via SEO, SEM, Social Media Marketing, or any combination thereof. More leads mean more opportunities for conversions. If you’re converting a high percentage of leads into sales, you’re doing a great job. If you haven’t done so already, then I encourage you to explore your website’s user experience (UX) and make improvements wherever necessary. You can have a say in your website’s conversion rate. By understanding your audience and their needs, structuring your site well, providing relevant content, and making customers feel confident about doing business with you, you can create a high-converting site. Given below are some ways to generate more leads: 1. The first thing to do is to create a targeted list of keywords for each page on your site. Use them in the title tags and meta descriptions so that the search engine spiders can easily crawl them. You will get more traffic and qualified leads by using appropriate keywords. A Tip from experts in Digital Marketing Agency in Mumbai, to get potential customers for a product, include several synonyms and related words. An example would be if you are selling men’s shoes, then your target keywords could be “men’s shoes” or “male shoes” or “men’s footwear”. You get better results by being more specific. The next step is to develop a website that is relevant to the chosen keywords. To make the site easy to navigate for the user, you should design a simple, clean layout with links that go directly from one page to another. You also need a content strategy that allows you to attract traffic through search engines by having at least three content pages for every keyword you have

Marketing and Sales, SEO, SySpree

A Beginners Guide to Google Search Console

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[vc_row][vc_column][vc_column_text]Have you heard of Google Search Console? If your answer was no, then you’re not alone. Many people new to Digital marketing aren’t familiar with this service from Google. Search Console (or GSC for short) is a free and powerful webmaster tool from Google that allows you to get valuable insights about your site and how it performs in search results. We as experts of any leading Digital Marketing Agency in Mumbai will let you know all you need to know about GSC, just tag along with us.   Table of contents: What is google search console Setting up a Google Search Console account Using Google search console   What is a Google Search Console? Google Search Console is the best tool for tracking the Google search result ranking of your website’s pages. It provides detailed data on the performance of your website and the keywords you’ve chosen to target. If you conduct the right analysis, you can optimize your website to rank better in Google search results. A majority of all internet users use Google Search as their preferred search service, which means that if you want to reach them, you have to rank well in Google search results.     Google Search Console is a free service offered by Google that helps webmasters or website owners assess the performance of their websites. It also enables them to monitor their sites’ pages and index status, diagnose issues, track keyword rankings and optimize their sites accordingly. The primary purpose of this platform is to help web owners improve their sites’ appearance in Google search results by providing information about SEO performance, pages indexing, and other related activities. With access to these tools and reports, web owners can analyze the sources of traffic coming to the site, identify problems in real-time and improve their sites for better user experience and SEO ranking.   Setting up a Google Search Console account. Google Search Console is free to use and you can start using it in less than 5 minutes. Remember, you need a Google account to use it. This account will be used for all future GSC-related activities. If you don’t have a Google account, you can create one from your web browser by clicking here. To get started, you’ll need to log in to your Google Account, click the dropdown menu at the top right-hand corner of your screen, click “Search Console” and then “Search Console Home”. After this point, if you scroll down the page, you’ll see five steps that need completing before getting started with GSC. You’ll firstly need to add a website for Search Console to track. To do this, click on the red “+Add a Property” button located at the bottom of the page.   Step 1: Enter Your Site’s Web Address Visit the Search Console home page at www.google.com/webmasters/tools. On the right side of the page, under Step 2: Enter Your Website, enter your site and then click “Add Property”. The best way to find your site’s web address is by entering the address into your browser’s address bar, copying it from the source code on your WordPress website, or by looking under the “Settings” tab in the WordPress dashboard.   Step 2: Verify Ownership of Your Site Verification is the process of confirming your ownership of a website or property. To help protect and maintain the quality of Google Search, Google Search Console needs to verify that you are the owner of a site before granting you access to some of its most sensitive data, such as information about how users find the site. Verified owners can grant you full or view access to their sites.   Step 3: Confirm a website property Add a new property to Search Console, or select an unverified property from your property selector. Figure out which of the options below works best for your site, and follow the instructions. The verification page will tell you which methods are recommended for your site.   Step 4: You can use multiple methods to validate. You can add multiple verification methods to your property’s verification settings page—like by adding a Google Analytics tracking code and another verification method, such as submitting a request through Search Console. Experts of any leading SEO company in Mumbai suggests that this way if one method fails (such as if someone changes a template on your website and omits the tag), you can use another method to verify ownership of the property. You can add a verification method to your Google Search Console account by clicking the Settings page and selecting Ownership verification. Multiple users can verify ownership of the same website property, so long as they use unique verification methods.   Step 5: Checking child properties: After verifying ownership of your top-level domain using the HTML file method, you can easily create and verify any child domains if you have validated your top-level domain. Unfortunately, verifying a site doesn’t happen instantly. Your verified ownership lasts as long as we can confirm your tag is still present and valid. We periodically check your tag to make sure it’s still there and hasn’t been tampered with. If you lose access to a property, all users who have full view permissions for that property will lose access as well. Your site’s verification status lasts as long as Google can confirm that your site is authorized. Periodically, Google will check to make sure that your site is still verified, but this only happens if you do not remove the verification code from the HTML for your site. If your verification can no longer be confirmed, you will receive an email notification. If the issue is not solved, you will lose access to the property after a certain grace period. If you have given multiple users full view permissions, they will all lose access to the Search Console property if you remove yourself as a verified owner. The Google tag verification user agent has the user agent string Mozilla/5.0 (compatible;

Marketing and Sales, SEO, SySpree

ON-PAGE SEO VS OFF-PAGE SEO VS TECHNICAL SEO – WHICH ONE IS MORE EFFECTIVE?

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If you are reading this blog, you might already know how important SEO is to improve website visibility. Without the implementation of SEO strategies, your website may get pushed back to the 10th page of the search results. But the question is amongst the three SEO techniques: on-page SEO, off-page SEO, and technical SEO, which one is more effective? To answer that, let’s understand all three of them.   ON-PAGE SEO     What is On-page SEO (Search engine optimization)? On-page SEO, also known as on-site SEO, is the process of applying specific techniques and strategies. They help get the web page recognized by the search engines to help it reach the top of the organic search results page. On-page SEO assists in optimizing elements that are present on the website web page. It helps the web page by boosting its rankings in the search results. SEO experts of any leading SEO Company in Mumbai understand how crucial optimizing on-page SEO is for attracting more traffic to the web page. On-page SEO practices include image optimization, keyword optimization, title tags, meta description optimization, and many other such things.   What is the importance of on-page SEO? Search engines constantly find a way to update themselves, especially Google, to understand user queries and present relevant answers. On-page SEO helps your web page by signalling the search engines about the relevancy of your website. Every website owner must make implementing on-page SEO in their web pages a priority as investing time and effort will surely bring good results in the future. A web page that is established well and has implemented on-page SEO brilliantly has a chance to be acknowledged by the search engines and to be presented on the search engine results page.   How can on-page SEO help web page rankings? 1. Use keywords that are relevant to your content.  Optimizing keywords in your website content is an old tactic used today as it is still valuable for SEO. Remember to plan and research your keywords well. You must know which terms or phrases your target audience uses to find relevant answers for your web page.     You need to know when, where and how many keywords to add. This concept is the secret to the successful optimization of keywords. There is no rule or guide on how many times you can mention a particular keyword, but stuffing your content with keywords will be a problem too. Search engines consider content with too many keywords, so forcefully adding keywords is a big no.   2. Create persuasive meta descriptions  On the search results page, you will find meta descriptions. Meta descriptions are small snippets of text that you can see below the title of the web page. Meta descriptions give the users little information about what they can expect from the web page.     We can optimize meta descriptions by using the relevant keywords in them. While writing meta descriptions, you need to remember that stuffing them with keywords will harm the rankings. The meta descriptions should never be lengthy, never-ending texts but must always be precise and descriptive. The users need a short brief to get an idea about what the web page is about to offer them.   3. Generate SEO rich content If you are serious about taking your website to the top of the search results page, then creating content rich in SEO is very important. Including an appropriate number of keywords in your content will work wonders for your web page rankings on the organic search results page. Writing content that is not just unique and original but also at the same time useful and engaging is also critical. When you create content that satisfies the users, more and more people will visit the web page, signalling to the search engines that your web page provides content that is up to the mark.   4. SEO for voice search  In today’s world, everyone is familiar with the voice search feature. Even though most of us search for our queries by typing in the search engines, we cannot ignore that the number of searches through voice searches is rising each day. As people use terms for voice search that are different from typed terms, the keywords for voice search will also be different. We usually use voice search when one is looking for quick search answers. Research is essential to understand the demographics and mindset of the users using voice searches. And according to that, the voice search is optimized.   OFF-PAGE SEO What is Off-page SEO (Search engine optimization)? Off-page SEO, also commonly known as off-site SEO, is a practice where specific actions are performed to ensure the website reaches the top of the rankings. Off-page SEO performs actions that are taken place outside the web page, unlike on-page SEO which happens on the website. Sometimes off-page SEO is not considered crucial, which can be a massive mistake. Off-page SEO opens many doors to present your brand or business to the world, and you never know which technique might work for you.   What is the need for Off-page SEO? The main aim of off-page SEO is to gain more traffic for your website so that the rankings go higher on the search engine results page. We achieve this result by carrying out strategies to spread the brand name or the website through sources outside your website. Some of the most commonly known off-page SEO practices are link building, partnering with well-known brands, guest posting, etc. These are just a few ways, but there are many more used tactics for off-page SEO.   How can off-page SEO help web page rankings? 1. Link building When researching off-page SEO, you must have heard of link building several times. It is one of the most common practices in off-page SEO.     There are three types of links- Natural Links – natural links are those where you do not have to ask any famous website owner

Marketing and Sales, SySpree

Top 75 Digital Marketing Agencies in Mumbai

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The Digital Marketing realm is constantly growing so much so that we have enough to make a list of the Top 75 Digital Marketing Agencies in Mumbai – in one city itself! Each company possesses a unique quality in their own right however almost all companies have a similar trend of services they provide to their clients making the Digital Marketing realm extremely stiff and competitive. Let’s have a look at the Top 75 Digital Marketing Agencies in Mumbai: Syspree – Syspree is a digital marketing company in Mumbai which has digital solutions that ‘Click’. They are a digital superstore that deals with everything digital including Web design and Development, Digital Marketing, Outsourcing, etc. They deliver successful digital strategies with creativity and passion and by being on time thus bringing their client’s visions to reality. Dentsu Web Chutney – Dentsu Web Chutney is one of the country’s most prestigious Digital Marketing/Creative Agencies that has garnered a lot of awards including the National Agency of the Year 2019 at Cannes and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They have worked with all kinds of Big players in the industry and continue to work with them producing some of the most recognizable digital marketing content on the planet. Nonetheless, they are called a creative powerhouse. Fruit Bowl – Fruit Bowl is a full-service interactive digital marketing agency in Mumbai that Builds brands and designs websites for its clients from across the globe and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They design experiences with their services offered like web design, brand management, online reputation management, social media, strategy planning, etc. Fruit Bowl ‘Does the work that matters’ thus receiving countless accolades for their performance ATOP DIGITAL – Atop Digital is a Digital Marketing Agency located in Mumbai. One thing Atop Digital does’ right is assuring its clientele that they are in fact ‘MAKERS’- makers of a digital empire. They cover an array of marketing services like SMM, Branding, SEO, Amazon Marketing, Paid Marketing, etc, but they consider their Content Strategy as the heart of their marketing agency, and hence it is included in the list of Top 75 Digital Marketing Agencies in Mumbai. Ad Global 360 – Ad Global 360 is a technology-intensive digital marketing agency and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They consider themselves a ‘Mar-Tech’ Company by asserting technology as their most valuable asset that is integrated into all of the company’s services. Ad global has won numerous accolades- one for their work with Rajasthan Tourism, winning a Sammie for Best Digital Travel Brand in 2018 for their creativity displayed online and another one was a Deloitte Technology Fast 500 APAC 2019 which was awarded crediting them as one of the fastest-growing technology companies in the Asia Pacific. GBIM– Initially an SEO company in Mumbai, GBIM has now turned itself into a Digital Marketing Company whose clientele has moved across the globe. They develop their digital marketing strategies following the ADDI method – Analysis, Design, Develop and Implement. Social media advertising, SEO, Content marketing, Google ads, etc are a few of their services offered which has helped their clients with a presence both online and offline and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. iProspect – iProspect considers themselves creative, tenacious, people-led, and data-driven. They have a worldwide presence but also have a digital marketing agency in Mumbai. They invest in powerful relationships by making strategic partnerships that in turn help their clientele by providing them with integrated solutions whether it is with regards to Commerce, Content, or Google marketing platform tools, they do it all. The Brand Saloon -The Brand Saloon is a full-service digital marketing agency that ‘Helps Brands Stand Tall’. They drive traffic, generate leads and sales for their clients. They specialize in all kinds of digital marketing services like SEO, SMM, Video search optimization, content marketing, etc, and serve multiple industries with their well-defined approach of Understanding their client, Competitor analysis, proposals, implementation, reporting, and improved returns and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. BC Web Wise – BC Web Wise is known best known for its strategic brand solutions and world-class creative’s. They are a full-service Digital Marketing Agency in Mumbai that offers the brands that work with them a 360-degree portfolio of services including SMM, Search Marketing, Ecommerce web design and development, performance marketing, WhatsApp chatbots, media planning, and buying, etc. They have won countless awards for their campaigns and also are ranked as one of the top 25 creative agencies of the world. Brain Candy – BrainCandy serves its clients with many services like Web Development and Design, Logo creation, Brand Building, and services like SEO, SMM, and Email Marketing. Along with these digital forms of marketing, they also add Print and Outdoor Media to their list of services they already offer. Brain Candy claims that their clientele chooses them for their Transparency, Reliability, Commitment, Round-the-clock Service, and Ethical Practices. BriefKase – BriefKase is a Digital Marketing Agency with an ever-evolving culture. The origin of their name comes from a statement they crated – “Our Clients give us a brief and we work smart enough to make it a case”. They are an agency that works for Small and Medium-Sized Enterprises (SMEs) and High growth start-ups being a reason for their growth with Performance marketing and Strategic Brand Building. They specialize in SEO, SMM, and Paid media marketing (PMM). Growth Hackers Digital – With an office located in Mumbai and also Bengaluru, Growth hacker’s digital is a company that focuses on Traffic, Retention, Branding, and Conversion serving their clients with content marketing, ads on Facebook, Instagram, Linked In, and google alongside all of these services they also serve SEO and some more services related to Creatives and Analytics and hence is included in

Marketing and Sales, SEO, SySpree

WHAT IS TECHNICAL SEO? – WAYS TO HOW YOU OPTIMISE TECHNICAL SEO ON YOUR WEBSITE

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Search engines have become a primary part of almost everyone’s life. According to HubSpot, Google gets approximately 63,000 search queries each second, which equals 5.6 billion searches each day. It is no exaggeration to say that we cannot go a day without search engines. With such mammoth amounts of people using search engines each day, website owners need to grab this opportunity to attract their target audience to their website. Experts of any leading SEO company in Mumbai suggests that better website optimization will also result in better rankings in the organic search results, further leading to more traffic. However, optimizing the website technically is just as important as any other practice. But before diving deep into the topic, let’s understand more about what technical SEO entails.   What is Technical SEO? Experts of any leading Digital Marketing Agency in Mumbai describes Technical SEO as a way to optimize the website and the servers in the technical aspect so that the search engine crawlers can index the web pages and present for the searches made by the users in the search engine.     The search engines look and pick out the relevant web pages, and one of the many ways to do so is by crawling through the web and finding out the web pages that are easy for search engines to understand. Though it is the most crucial thing, if the search engines can crawl, index, and render the pages on your website, then that means you have nailed the job of optimizing the website technically.   Why do the web pages in your website need technical SEO optimization?     Technical SEO plays a significant role in boosting your ranking on the search engine results page (or SERP). When the website web pages are explored easily by the search engines, and they find their way to and through your website and are also free from technical errors, it shows the search engines that the web page is dependable and places you at the top of the organic search results. It proves to the search engines like Google and Bing that the web page has high credibility. A marketer or an SEO specialist makes sure that they analyze the website performance and run specific tests to see if the website meets the conditions to be recognized by the search engines. Technical SEO is essential for the growth of the website. If implemented correctly, it can prove hugely beneficial for the website to succeed.   Technical SEO and On-page SEO  Many people confuse technical SEO with on-page SEO (also known as on-site SEO) or use them interchangeably in the beginning stages. Technical SEO is considered a branch of on-page SEO as they are similar in some aspects, and both these practices have some actions that differ from each other. On-page SEO deals with the optimization of the content that is on the website. Things like producing high-quality content, keyword optimization, meta descriptions, and other related factors. Technical SEO is concerned with technical parts of the website, like securing the website, making it mobile-friendly, optimizing the URLs, and many other such practices. Technical SEO is just as important to the website as on-page and off-page SEO. If the technicalities are not taken care of with precision, the website will suffer the consequences in the longer run.   How to optimize the technical SEO of your website? As a top SEO company in Mumbai, we share the following techniques to help optimize the technical SEO of your website: 1. Keep the structure of your website simple. The structure of your site must be simple and easy to navigate. Doing so is necessary because when the search engines like Google crawl through the web pages in your website, it helps them index the required web page. In cases where the website structures are complicated and have a maze of web pages, it becomes difficult for the search engine spider bots to go through all the pages, and find the web page that is needed.     A website with a messy site structure will create pages that do not have internal links pointing to them. These pages are also known as orphan pages A carefully designed and maintained site structure will also help look for indexing issues.   2. Optimize your URLs Optimization of the URLs is one of the most significant factors which is necessary if you want your website to flourish on the web. URLs play a key role in getting indexed and showing up on the organic results page. Optimization makes it easier for the search engines to go through and read the URL of the web page. There are a few things that we can do to optimize URLs for search engines. Some of these include keeping the URLs concise and descriptive, using the main keyword in the URL, keeping all the characters in lowercase, and using the symbol – to separate the texts or characters. These are some of the ways to optimize URLs. Remember that while adding keywords, avoid stuffing the URLs with keywords as it will make it look spammy and would be rejected by the search engines.   3. Create internal links for deep pages There are times when the pages that are too far away from the home page are difficult to be indexed by the search engine crawlers such pages are known as deep pages. Because these deep pages are many clicks away from the home page, getting indexed becomes a complication. It will not be a problem for small blog pages but can be a commonly faced issue by huge sites like e-commerce websites. It is better to keep your site structure as simple as possible to save you from the trouble of not getting indexed. If you are still facing problems, go for internal linking. Internal linking is a great way to solve the problem.   4. Consider adding a breadcrumb menu. Breadcrumbs, or also known as a breadcrumb trail,

Marketing and Sales, SySpree

2021’S Current Digital Trends And Developments Update By A Digital Marketing Agency In Mumbai

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Until the year 2019, never once as a reputed Digital Marketing Agency in Mumbai, has ever thought about planning digital marketing strategies in the global crises. But, after 2019, the whole scenario got changed.  The pandemic Covid-19 moments and uncertainty have flared up innovations and changing perceptions on what matters most to people. Today, the world has to confront the uncertainty of an omnipresent ongoing pandemic by finding ways to socialize in a world where social distancing has become the norm has become backbreaking. This new world has undoubtedly accelerated the change in trends. But we think, in parallel, people and businesses also need to find ways to cope and navigate this new living world. Not only us, as a known and leading Digital Marketing Agency in Mumbai but we think every Digital Marketing Agency in India must be often into a discussion about: How do we uncover the implications of global digital marketing trends at a time when the world has drastically changed and continues to change in unimaginable ways?     We understood some niches of the sectors that have been flourishing even in turbulent Covid-19 times and amidst the economic crises. Taking an advantage of the new normal, these sectors have gained revenues and a strong customer base: 1. E-Learning: The concept of innovative and interactive teaching techniques like user-generated content, content curation, and data analytics has helped live classes to practice papers and on-the-spot doubt clearance with a satisfying learning experience for today’s students. Such demand for virtual education by students and professionals has accelerated the scope of digital education. 2. Online Gaming: Social distancing has forced people to remain indoors. To remain occupied, online gaming has become one of the best options for people. This has given a high boost to the gaming industry. Augmented Reality and Virtual Reality have given the new fun gaming experience. 3. Agricultural Technology: As conventional marketing mediums are rattled, Indian farmers have now paved the way to digital AI, robotics, and blockchain technology. Even online grocers have switched to the digital mandis in a B2C format for easy access to a fresh supply of perishables. Undoubtedly, the unavailability of food will affect mankind but agricultural technology will thrive forever. 4. Online Pharmacy: The Covid-19 crisis across the globe has impacted healthcare systems too. The influx of hybrid cloud-based solutions, data analytics and robotics technology have enabled doctors, healthcare workers, and institutes to organize the staggering amount of paperwork and documentation in the current situation. The virtual consultation with doctors and online availability of medicines in such times has emerged as a saviour of patients in recent times. Considering everything the havoc created by this pandemic, online pharmacy has observed massive growth in business. 5. Online Media: In the digital world and as a Digital Marketing Agency in Mumbai, online content is always considered the king. Hence, the over-the-top (OTT) platforms like Netflix, Hotstar, and Amazon Prime have gained the maximum percentage of viewers. Given the fact that access to movie theatres and another physical approach of entertainment such as musical concerts are being banned, for the time being, the majority of movies, reality, and entertainment shows, and even the star performers are diverted towards the digital platforms. As an eminent Digital Marketing Agency in Mumbai, without a shadow of a doubt, can say that these industries are the ones who are making the best out of this ongoing epidemic with almost every global population are diverting to them. The escalated demand indicates that they are rising in power and the future of these sectors is promising. In the Covid-19 crisis, even businesses have to leverage the online mediums for marketing their products, services, and targets from the other digital arenas. In 2021, many businesses have understood the fact that businesses can survive better in the digital medium than physical selling. So, being a Digital Marketing Agency in Mumbai, we can say that the growth of digital marketing in India will bring many transformations, greater than what was expected before the outbreak of the pandemic by the end of the year 2021. In our opinion, as a reputed Digital Marketing Agency in Mumbai, digital marketing trends cannot be ignored. Every business should root for digital marketing because the new changes or features can bring the first-mover advantage for your company. It is also very crucial for today’s business to match the ever-evolving digital marketing trends in the right attitude to meet the high expectations of today’s smarter customers across all the digital interactions. So in 2021, every Digital Marketing Agency in India is geared to launch their client’s brand by driving it to a sky-rocketed success. As a leading Digital Marketing Agency in Mumbai, to help to choose for your business, we have curated 2021’s current digital marketing trends in India. Let us start with: 1. Chatbots: Chatbots are currently one of the top digital marketing trends in 2021. This Artificial Intelligence (AI) based technology is used for instant messaging to chat with your customers and visitors. The main purpose of chatbots is to enable interaction with customers by textual or auditory techniques. The other benefits of having chatbots in 2021 are: 24×7 customer service Instant response to queries or inquires Answers to simple questions Answers hundreds of users visiting the website at once It is said that most people use chatbots for effective communication with businesses or brands. The virtual support of chatbots enables high-quality customer services every time, anytime. The best example of chatbots technology is Starbucks. Platforms such as Facebook Messenger, and Telegram have already implemented chatbots to reach millions of users at a time. According to Google, in 2021, 47% of the organizations are expected to utilize chatbots for customer support services, and 40% are expected to use virtual assistants.   2. Progressive Web Apps (PWAs): Progressive Web Apps are nothing but just web applications that behave and feel like native mobile apps. They have the functionality of a native mobile app. PWAs enables push notifications

Guides

Handling Difficulties in a Business

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Handle difficult situations in a Business with a few easy steps offered by a leading Digital Agency in Mumbai. Click to Download: Handling Difficulties in a Business @SySpree

Guides

Co-Branding 2

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Co-Branding is the alliance of two companies that are working together to create a ‘Marketing Synergy’. Free Digital Marketing guide by the best Digital Agency in Mumbai. Click to Download: Co-Branding 2 @SySpree

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