If you are reading this blog, you might already know how important SEO is to improve website visibility. Without the implementation of SEO strategies, your website may get pushed back to the 10th page of the search results.
But the question is amongst the three SEO techniques: on-page SEO, off-page SEO, and technical SEO, which one is more effective?
To answer that, let’s understand all three of them.
What is On-page SEO (Search engine optimization)?
On-page SEO, also known as on-site SEO, is the process of applying specific techniques and strategies. They help get the web page recognized by the search engines to help it reach the top of the organic search results page.
On-page SEO assists in optimizing elements that are present on the website web page. It helps the web page by boosting its rankings in the search results.
SEO experts of any leading SEO Company in Mumbai understand how crucial optimizing on-page SEO is for attracting more traffic to the web page. On-page SEO practices include image optimization, keyword optimization, title tags, meta description optimization, and many other such things.
What is the importance of on-page SEO?
Search engines constantly find a way to update themselves, especially Google, to understand user queries and present relevant answers. On-page SEO helps your web page by signalling the search engines about the relevancy of your website.
Every website owner must make implementing on-page SEO in their web pages a priority as investing time and effort will surely bring good results in the future.
A web page that is established well and has implemented on-page SEO brilliantly has a chance to be acknowledged by the search engines and to be presented on the search engine results page.
How can on-page SEO help web page rankings?
1. Use keywords that are relevant to your content.
Optimizing keywords in your website content is an old tactic used today as it is still valuable for SEO. Remember to plan and research your keywords well. You must know which terms or phrases your target audience uses to find relevant answers for your web page.
You need to know when, where and how many keywords to add. This concept is the secret to the successful optimization of keywords.
There is no rule or guide on how many times you can mention a particular keyword, but stuffing your content with keywords will be a problem too. Search engines consider content with too many keywords, so forcefully adding keywords is a big no.
2. Create persuasive meta descriptions
On the search results page, you will find meta descriptions. Meta descriptions are small snippets of text that you can see below the title of the web page. Meta descriptions give the users little information about what they can expect from the web page.
We can optimize meta descriptions by using the relevant keywords in them. While writing meta descriptions, you need to remember that stuffing them with keywords will harm the rankings.
The meta descriptions should never be lengthy, never-ending texts but must always be precise and descriptive. The users need a short brief to get an idea about what the web page is about to offer them.
3. Generate SEO rich content
If you are serious about taking your website to the top of the search results page, then creating content rich in SEO is very important. Including an appropriate number of keywords in your content will work wonders for your web page rankings on the organic search results page.
Writing content that is not just unique and original but also at the same time useful and engaging is also critical. When you create content that satisfies the users, more and more people will visit the web page, signalling to the search engines that your web page provides content that is up to the mark.
4. SEO for voice search
In today’s world, everyone is familiar with the voice search feature. Even though most of us search for our queries by typing in the search engines, we cannot ignore that the number of searches through voice searches is rising each day.
As people use terms for voice search that are different from typed terms, the keywords for voice search will also be different. We usually use voice search when one is looking for quick search answers.
Research is essential to understand the demographics and mindset of the users using voice searches. And according to that, the voice search is optimized.
What is Off-page SEO (Search engine optimization)?
Off-page SEO, also commonly known as off-site SEO, is a practice where specific actions are performed to ensure the website reaches the top of the rankings. Off-page SEO performs actions that are taken place outside the web page, unlike on-page SEO which happens on the website.
Sometimes off-page SEO is not considered crucial, which can be a massive mistake. Off-page SEO opens many doors to present your brand or business to the world, and you never know which technique might work for you.
What is the need for Off-page SEO?
The main aim of off-page SEO is to gain more traffic for your website so that the rankings go higher on the search engine results page. We achieve this result by carrying out strategies to spread the brand name or the website through sources outside your website.
Some of the most commonly known off-page SEO practices are link building, partnering with well-known brands, guest posting, etc. These are just a few ways, but there are many more used tactics for off-page SEO.
How can off-page SEO help web page rankings?
1. Link building
When researching off-page SEO, you must have heard of link building several times. It is one of the most common practices in off-page SEO.
There are three types of links-
- Natural Links – natural links are those where you do not have to ask any famous website owner like news websites or bloggers to link your website. They just come naturally to you.
- Built Links – Built links are the type of links connected by a well-known, or reputable website such as a journalist, or blogger. They are a great way for networking and improving website visibility.
- Created Links – created links are the ones that you can find on web directories or online forums. We suggest that you avoid these kinds of links as search engines like Google tend to skip these links.
Link building is a way to show the search engines that your web page has the potential and relevancy to be on the organic search engine results page.
2. Social media
Since the last decade, the number of social media users has skyrocketed. It is no exaggeration to say that it has become a massive part of almost everyone’s life.
With such a high number of people present in the same realm, it unfolds various opportunities for various brands and businesses. Social media is a boon, especially for small businesses that have just started their commercial journey. It is a place where people are exposed to various brands learn more about them.
It is important to remember that social media will not automatically increase your website traffic but indirectly lead users to your website. Brands must have a well-built social media presence, otherwise ignoring this will most likely witness consequences.
3. Influencer marketing
Influencer marketing has been on the rise for the last few years, and its growth has been steady ever since the lockdown caused by the pandemic.
Influencers have a huge following, and they have many people looking up to them and following what they do. So when people see the influencers promoting your brand, they try to follow the same thing they do.
People might even want to check your business and want to know more about your brand. This factor will bring them to your business website.
As mentioned earlier, social media is a door to many business opportunities and a place where influencers advertise the brands, it is an effective way to market your business through influencers.
4. Using YouTube
Millions of people use YouTube and spend a lot of time on it. Creating and posting videos relevant to your business and adding value is one of the best ways for off-page SEO. Your brand visibility will increase as the number of people watching your video rises.
The video posted is seen and shared by many people, and if the video has information of value, people will talk and write about it, spreading more awareness. And when more people know you, you will get more traffic on your website, rewarding your efforts.
What is technical SEO?
Technical SEO includes certain optimization practices that deal with the technical part of the web page of a website. Technical SEO is necessary for your website so the search engines can understand the relevancy of your web page.
This happens when the crawlers crawl the web and find the web page they find most suitable to the search.
What is the need for technical SEO?
Technical SEO is a way to optimize your web pages to be recognized by the search engines and to land your web page on the search engine results page. Search engines like Google are regularly making engines in the system improve user experience, and to adapt to these changes, you will need to make technical adjustments.
An experienced SEO expert will surely never leave out the optimization of the technical part as it is a crucial part of the success of a website.
Technical SEO includes several things, including designing, optimizing the URL structure, inspecting any indexing issues, and many other elements.
How can technical SEO help with web page rankings?
1. Optimize the URLs
URL optimization is a basic, and crucial tactic used by many website owners.
Optimization of URLs is carried out in a couple of ways-
- It must be short and precise but descriptive
- All the characters must be in lowercase
- Use words rather than a series of numbers
- Mention your main keyword in the URL
- Use hyphens instead of underscore to break the words
- The URL must be readable to both the search engines and the users
2. Eliminate any duplicate content
Duplicate content can make your web page content look like a villain to the search engine crawlers. There might be times when the content in your web page may look like it is copied or very similar; this will not seem so in the “eyes” of search engines.
Keep in mind that search engines give higher rankings to the original content, so ensuring that your content is unique is of utmost importance.
If you find such duplicate content in your web pages, make sure to change them and prepare fresh material for your web pages.
3. Decrease the load time of the web page
Imagine searching for a query that you need answers for immediately, but you clicked on a website that takes its sweet time to load. And like every other user, you exit the web page because you need answers urgently.
Now think about if your web page did the same thing. How many people would you lose because the page did not load sooner? No matter if the user is in a hurry or not, but one thing is for sure that the users do not have the patience to wait for more than a second.
A slow website plays a role in dropping the web page rankings, and to prevent that from happening, you have to take effective measures.
4. A mobile-friendly website
One should not have to mention this, but still, you can find many websites that are not mobile-friendly. A website must adapt to any device that people use to view it. Be it a mobile phone, tablet, desktop, etc.
When a website does not respond correctly to devices, it is usually left unvisited, which eventually signals the search engines, leading to low rankings.
Which SEO technique is better?
Now that you have read everything mentioned above and understood the functions of each technique, your answer to this question must be that all three ways are equally valuable to make your website successful.
Each of these SEO techniques targets different things. On-page SEO optimizes the elements that are present in the website. Off-page SEO targets factors that are not present in the website, and finally, technical SEO deals with the technicalities of the web page.
All the SEO strategies aim to make brands and websites visible to the maximum target audience to increase the rankings in the search results.
At this point, it should be quite clear that all three SEO techniques have value in enabling your website to work effortlessly. Need more details on how each of these strategies optimizes your website? Simply read up on our individual blogs for On-Page SEO, Off-Page SEO and Technical SEO to find all the detailed information you need to get started on building a successful website today.