Until the year 2019, never once as a reputed Digital Marketing Agency in Mumbai, has ever thought about planning digital marketing strategies in the global crises. But, after 2019, the whole scenario got changed. The pandemic Covid-19 moments and uncertainty have flared up innovations and changing perceptions on what matters most to people. Today, the world has to confront the uncertainty of an omnipresent ongoing pandemic by finding ways to socialize in a world where social distancing has become the norm has become backbreaking. This new world has undoubtedly accelerated the change in trends.
But we think, in parallel, people and businesses also need to find ways to cope and navigate this new living world. Not only us, as a known and leading Digital Marketing Agency in Mumbai but we think every Digital Marketing Agency in India must be often into a discussion about: How do we uncover the implications of global digital marketing trends at a time when the world has drastically changed and continues to change in unimaginable ways?
We understood some niches of the sectors that have been flourishing even in turbulent Covid-19 times and amidst the economic crises. Taking an advantage of the new normal, these sectors have gained revenues and a strong customer base:
The concept of innovative and interactive teaching techniques like user-generated content, content curation, and data analytics has helped live classes to practice papers and on-the-spot doubt clearance with a satisfying learning experience for today’s students. Such demand for virtual education by students and professionals has accelerated the scope of digital education.
2. Online Gaming:
Social distancing has forced people to remain indoors. To remain occupied, online gaming has become one of the best options for people. This has given a high boost to the gaming industry. Augmented Reality and Virtual Reality have given the new fun gaming experience.
3. Agricultural Technology:
As conventional marketing mediums are rattled, Indian farmers have now paved the way to digital AI, robotics, and blockchain technology. Even online grocers have switched to the digital mandis in a B2C format for easy access to a fresh supply of perishables. Undoubtedly, the unavailability of food will affect mankind but agricultural technology will thrive forever.
4. Online Pharmacy:
The Covid-19 crisis across the globe has impacted healthcare systems too. The influx of hybrid cloud-based solutions, data analytics and robotics technology have enabled doctors, healthcare workers, and institutes to organize the staggering amount of paperwork and documentation in the current situation. The virtual consultation with doctors and online availability of medicines in such times has emerged as a saviour of patients in recent times. Considering everything the havoc created by this pandemic, online pharmacy has observed massive growth in business.
5. Online Media:
In the digital world and as a Digital Marketing Agency in Mumbai, online content is always considered the king. Hence, the over-the-top (OTT) platforms like Netflix, Hotstar, and Amazon Prime have gained the maximum percentage of viewers. Given the fact that access to movie theatres and another physical approach of entertainment such as musical concerts are being banned, for the time being, the majority of movies, reality, and entertainment shows, and even the star performers are diverted towards the digital platforms.
As an eminent Digital Marketing Agency in Mumbai, without a shadow of a doubt, can say that these industries are the ones who are making the best out of this ongoing epidemic with almost every global population are diverting to them. The escalated demand indicates that they are rising in power and the future of these sectors is promising.
In the Covid-19 crisis, even businesses have to leverage the online mediums for marketing their products, services, and targets from the other digital arenas. In 2021, many businesses have understood the fact that businesses can survive better in the digital medium than physical selling. So, being a Digital Marketing Agency in Mumbai, we can say that the growth of digital marketing in India will bring many transformations, greater than what was expected before the outbreak of the pandemic by the end of the year 2021.
In our opinion, as a reputed Digital Marketing Agency in Mumbai, digital marketing trends cannot be ignored. Every business should root for digital marketing because the new changes or features can bring the first-mover advantage for your company. It is also very crucial for today’s business to match the ever-evolving digital marketing trends in the right attitude to meet the high expectations of today’s smarter customers across all the digital interactions.
So in 2021, every Digital Marketing Agency in India is geared to launch their client’s brand by driving it to a sky-rocketed success.
As a leading Digital Marketing Agency in Mumbai, to help to choose for your business, we have curated 2021’s current digital marketing trends in India. Let us start with:
Chatbots are currently one of the top digital marketing trends in 2021. This Artificial Intelligence (AI) based technology is used for instant messaging to chat with your customers and visitors. The main purpose of chatbots is to enable interaction with customers by textual or auditory techniques. The other benefits of having chatbots in 2021 are:
- 24×7 customer service
- Instant response to queries or inquires
- Answers to simple questions
- Answers hundreds of users visiting the website at once
It is said that most people use chatbots for effective communication with businesses or brands. The virtual support of chatbots enables high-quality customer services every time, anytime. The best example of chatbots technology is Starbucks. Platforms such as Facebook Messenger, and Telegram have already implemented chatbots to reach millions of users at a time.
According to Google, in 2021, 47% of the organizations are expected to utilize chatbots for customer support services, and 40% are expected to use virtual assistants.
2. Progressive Web Apps (PWAs):
Progressive Web Apps are nothing but just web applications that behave and feel like native mobile apps. They have the functionality of a native mobile app. PWAs enables push notifications and user experience to cross-platform web applications. It also takes less loading time. PWAs do not need to download from any app store. Trivago, Pinterest, Flipkart and, Twitter Lite are some best examples of PWAs.
The benefits of PWAs to companies till 2021 are:
- 137% engagement increase
- 86% lower bounce rate as compared to mobile websites
- 67% increase in page views
- 52% average conversion increase
- 78% average session increase
- 15-fold improvement of load and installation speed
- 68% increase in mobile traffic
- 25 times less use of device storage
3. Interactive Content:
Interactive Content is the latest most important trend of 2021. Interactive content is content that requires active engagement from customers to drive traffic on your websites and educate users about the product to increase conversion rate. It can track interactions and determine your success. Surveys and polls, Webinars, Interactive e-mails are some of the best examples of interactive content. 4/5 marketers think that interactive content can engage customers. The other benefits of interactive content have given to businesses and brands are:
- Raised social media sharing
- Improvised SEO
- Helped to build business revenue
- Helped to stand out from the competition
- Build rich prospects profiles
- Engaged customers and increases the value to users
- Creates product loyalty
4. Artificial Intelligence (AI):
Business with artificial intelligence in various digital marketing spaces like content marketing, social media marketing, email marketing, affiliate marketing, and beyond has created a great impact in 2021. In 2021, data creation through data highways is experiencing potential growth. Chatbots, Ad Targeting, Deep Learning, Speech recognition are examples of AI. It has also provided specific benefits in marketing like:
Enabling marketers to personalize communication with customers on an individual level
Predicting customer behaviour from previous brand interactions
Merging AI with marketing can create on average between 25% to 35% returns for the investors, as per Google.
5. YouTube Shorts:
YouTube has introduced the popular platform named ‘Shorts’ similar to Instagram reels where you can create short promotional video content for less or 15 seconds. It is a great opportunity for brands and businesses whose target is on that platform.
6. Voice Search Optimization:
According to research, 55% of teenagers use their voices every day. So it is been beneficial to use voice search for the business. Most importantly, it is predicted that by 2022, 50% of online shopping will be conducted through voice results. Hence, voice search is very essential for the future while making your business website.
7. Automated & Personalized Email Marketing:
Personalized emails are very popular right now among marketers for gaining customer’s attention. How people used it for marketing business? You can too adopt the following ways:
Building automated behavioural emails
Utilizing location and time
Creating customer personas
Asking the right questions
Matching personalized emails and landing pages
8. Video Marketing:
Video marketing is one of the top digital marketing trends of 2021. According to Google, 70% of the consumers have shared the brand video in 2021 and it is likely to trend for the next 5-10 years. This concludes the importance of adding your brand video into your digital marketing strategy.
9. Instagram Reels:
Instagram is a massive marketing tool. In 2021, many businesses have used Instagram reels to up their insta-game. It has helped them to gain a better audience and brand awareness. 50% of followers at least follow one business page. Trends like Instagram check out and Instagram shops, live streams, Sticker selfies, Instagram guides, Instagram stories, Merging Facebook messenger with Instagram chat can be used for your business.
10. Shoppable Content:
Shoppable content has been the best marketing tool of e-commerce in 2021. 40% of marketers use Shoppable videos in 2021. Shoppable content has enabled customers to click on displayed products and information which can lead them to “View the Products” and visit the brand’s page.
11. User-Generated Content:
User-generated contents are the most trusted by people. It has helped in engaging customers through authentic and credible content in 2021. As per the State of UGC 2021 Report, 93% of marketers believe that consumers trust content created by customers.
12. Influencer Marketing:
Marketing through content creators is the latest new trend. Using endorsements and product mentions from influencers have allowed brands to expand their reach across buyer personas. According to Google, $13.8 million is forecasted to grow in 2021, since more than 240 agencies and platforms brands and influencers have emerged in 2019.
13. Facebook & WhatsApp Marketing:
In 2021, Facebook messenger and WhatsApp marketing have helped to simplify customer acquisition by connecting people directly. Messenger has also enabled brands to provide a remote experience with the convenience of shopping online.
14. Social Media Stories:
Researching and finding new hashtags are the new ways people have adopted in 2021 for marketing through social media stories on Instagram and Facebook. Over 57.6% of the marketers revealed that social media stories are a strong tool of social media strategy.
In 2021, SEO has helped thriving brands and products. SEO has been proven as a major supportive strategy to digital marketing in business. One big announcement is going to come from Google about SEO changes in 2021, that user experience will become an SEO ranking signal at some point in 2021. This has also been confirmed by the Page Experience Update.
16. Programmatic Advertising:
Covid-19 and the data revolution has made the use of AI and machine learning in programmatic advertising to process loads of data faster and generate better audience segments in 2021.
As per Google, it is said that digital services will be accessed by over 220 million users with the help of smart marketing solutions and devices. Thus, as a prominent Digital Marketing Agency in Mumbai, we can say that digital marketing has sane and substantial growth in and beyond the year 2021 in India.
Let us know, out of these which digital marketing trend has helped your business in this pandemic.