Search engines have become a primary part of almost everyone’s life. According to HubSpot, Google gets approximately 63,000 search queries each second, which equals 5.6 billion searches each day.
It is no exaggeration to say that we cannot go a day without search engines. With such mammoth amounts of people using search engines each day, website owners need to grab this opportunity to attract their target audience to their website.
Experts of any leading SEO company in Mumbai suggests that better website optimization will also result in better rankings in the organic search results, further leading to more traffic.
However, optimizing the website technically is just as important as any other practice. But before diving deep into the topic, let’s understand more about what technical SEO entails.
What is Technical SEO?
Experts of any leading Digital Marketing Agency in Mumbai describes Technical SEO as a way to optimize the website and the servers in the technical aspect so that the search engine crawlers can index the web pages and present for the searches made by the users in the search engine.
The search engines look and pick out the relevant web pages, and one of the many ways to do so is by crawling through the web and finding out the web pages that are easy for search engines to understand.
Though it is the most crucial thing, if the search engines can crawl, index, and render the pages on your website, then that means you have nailed the job of optimizing the website technically.
Why do the web pages in your website need technical SEO optimization?
Technical SEO plays a significant role in boosting your ranking on the search engine results page (or SERP).
When the website web pages are explored easily by the search engines, and they find their way to and through your website and are also free from technical errors, it shows the search engines that the web page is dependable and places you at the top of the organic search results.
It proves to the search engines like Google and Bing that the web page has high credibility.
A marketer or an SEO specialist makes sure that they analyze the website performance and run specific tests to see if the website meets the conditions to be recognized by the search engines.
Technical SEO is essential for the growth of the website. If implemented correctly, it can prove hugely beneficial for the website to succeed.
Technical SEO and On-page SEO
Many people confuse technical SEO with on-page SEO (also known as on-site SEO) or use them interchangeably in the beginning stages.
Technical SEO is considered a branch of on-page SEO as they are similar in some aspects, and both these practices have some actions that differ from each other.
On-page SEO deals with the optimization of the content that is on the website. Things like producing high-quality content, keyword optimization, meta descriptions, and other related factors.
Technical SEO is concerned with technical parts of the website, like securing the website, making it mobile-friendly, optimizing the URLs, and many other such practices.
Technical SEO is just as important to the website as on-page and off-page SEO. If the technicalities are not taken care of with precision, the website will suffer the consequences in the longer run.
How to optimize the technical SEO of your website?
As a top SEO company in Mumbai, we share the following techniques to help optimize the technical SEO of your website:
1. Keep the structure of your website simple.
The structure of your site must be simple and easy to navigate. Doing so is necessary because when the search engines like Google crawl through the web pages in your website, it helps them index the required web page.
In cases where the website structures are complicated and have a maze of web pages, it becomes difficult for the search engine spider bots to go through all the pages, and find the web page that is needed.
A website with a messy site structure will create pages that do not have internal links pointing to them. These pages are also known as orphan pages
A carefully designed and maintained site structure will also help look for indexing issues.
2. Optimize your URLs
Optimization of the URLs is one of the most significant factors which is necessary if you want your website to flourish on the web.
URLs play a key role in getting indexed and showing up on the organic results page.
Optimization makes it easier for the search engines to go through and read the URL of the web page.
There are a few things that we can do to optimize URLs for search engines. Some of these include keeping the URLs concise and descriptive, using the main keyword in the URL, keeping all the characters in lowercase, and using the symbol – to separate the texts or characters. These are some of the ways to optimize URLs.
Remember that while adding keywords, avoid stuffing the URLs with keywords as it will make it look spammy and would be rejected by the search engines.
3. Create internal links for deep pages
There are times when the pages that are too far away from the home page are difficult to be indexed by the search engine crawlers such pages are known as deep pages.
Because these deep pages are many clicks away from the home page, getting indexed becomes a complication. It will not be a problem for small blog pages but can be a commonly faced issue by huge sites like e-commerce websites.
It is better to keep your site structure as simple as possible to save you from the trouble of not getting indexed. If you are still facing problems, go for internal linking. Internal linking is a great way to solve the problem.
4. Consider adding a breadcrumb menu.
Breadcrumbs, or also known as a breadcrumb trail, is a way to help the user’s location in the website and to navigate the website.
The breadcrumb feature is commonly found in websites such as various e-commerce sites, which have a lot of web pages.
E-commerce websites have many pages for products and services with several clicks, so it is easy for the users to get lost in the maze. And breadcrumb exists to make sure that does not happen.
It is also important to know when to use this feature in your website as adding it where it is not needed would be confusing for the users, and it is also just a waste of effort.
5. Make sure the web pages are getting indexed.
When running a website, you have to look after several things and take necessary actions according to the situation. As you put all your efforts into the website, you may notice that the web pages are still not indexed.
When such a scenario takes place, it is essential to spot the defects in the website and solve them as soon as possible. To do that, Google Search Console, or as it is commonly known, GSC, is the best way to analyze the faults in your website.
GSC is a tool that helps in SEO inspection and points out the problems that prevent your website from getting indexed.
6. Get rid of duplicate content.
When you have the same or similar content on various web pages of your website, this means you have duplicate content in your website.
If the search engine finds that your content is similar to various other websites, your content will be labelled duplicate content.
With a vast ocean of content on the web, creating somewhat similar content is a strong possibility. In such a situation, making a few changes to your content should be your top priority so that your content is not labelled duplicate.
Google and other search engines prioritize websites that consistently offer users fresh and original content.
If there is a snippet of text which is similar to your content and the search engines show your content at the top, it means that the search engines believe you are the original source of the content.
7. Make sure the website’s load time is quick.
You may have come across many websites that take forever to load when clicked on. It can be one of the most infuriating things to happen. And it is no secret that the users clicking on your web page will not wait for it to load.
Users will most likely leave the site without having a chance to look at your website. And when that happens, it will signal the search engines that the website is not up to the mark, which will lead to a drop in the rankings.
You need to make sure that your website does not take a long time to load as there are several other options for the users to click on.
8. Decrease the size of the web page
An image, video, or any other type of media that is not optimized, not using caching techniques, or has too many ads on the website offers the perfect combinations to slow down the website speed.
As mentioned earlier, it is no surprise that the users will not patiently wait for your web page to load when it takes a long time. To prevent this, the size of the web page should be reduced.
Today, where we live in a world of multiple choices, it is easy for us to hop from one thing option to other and the same applies to the websites.
Compressing the media files that are high resolution without compromising their quality is a preferred tactic.
Caching the website is also very important for increasing the website speed.
9. Make the website mobile-friendly
Even though this has been said multiple times over the last few years, website owners are still making this mistake. It is a significant factor and I cannot stress this enough, optimizing your website for mobile users is essential for your website.
Adapting your website according to the device it is visited is one of the things that you can do. You do not want visitors viewing large images and texts on their screens that are not responsive to their devices.
Failing to do so will result in causing the visitors to leave the website, which will lead to low rankings in the search engine results page (or SERP), further leading to much less traffic on your website.
10. Check for dead links on your website.
When you are in a hurry to find out something on the web and land on a website expecting answers for your questions, but instead you see a “404 error”, I am sure you know the annoying feeling.
If you are running a website, you might have a few web pages that have dead links. But do not panic, all of these issues can be fixed (at least the dead links can), and the same applies to your web pages.
The search engines like Google do not link dead links, and when that happens, it is never good news. So if you have such pages on your website, make fixing those pages your top priority.
11. Ensure if your website is secure
Security is as much important as any other SEO tactic. When users visit the website, they expect their data to be protected. And you need to ensure that their privacy is maintained.
To protect and make your website secure, you need to implement HTTPS (Hypertext Transfer Protocol Secure) in your website. HTTPS provides security and prevents the sources that disrupt the system.
Maintaining the security of your website is necessary not only because search engines acknowledge the website that provides a safe and secure environment for the users, but it also ranks them above the ones that are not secure.
Even though using many security practices will not promise complete protection, putting in enough effort is still better than nothing.
Taking advantage of this information, you can venture into developing a more effective site, enhancing your website to meet the technical requirements of modern search engines, and improving organic rankings.
The major role that technical SEO plays in boosting your website’s ranking should be quite visible at this point. After taking a look at how technical SEO can change the way your website works and how to fully optimize your site, ensure that you read up on the ultimate guide to improving the user experience for SEO.