Social media and email marketing are among the top two effective marketing tools to help you grow your following and establish your brand. Each has its strengths and weaknesses; however, combined, they can increase engagement and grow your subscriber list.
The idea is this: social and email marketing work most effectively when they are used to increase your email database and expand your reach and the effectiveness of your email marketing content. Check out this top-notch digital marketing company in India.
Email marketing vs social media
Comparing email and social media marketing is like arguing with fishermen about which is better: a fishing pole or a net. It’s not worthwhile to compare because each tool serves different functions.
Social media functions like the internet; you can catch lots of fish. However, only a tiny portion of them can be sold. Email marketing is akin to the pole for fishing. You can use the correct lure to attract the perfect fish, but it will result in a manageable catch.
A leading social media marketing company states that email marketing and social media marketing are a good fit. For to help you develop how to approach your plan, we’ve listed a few of the main benefits of each of the channels:
- You are the owner of your email list regardless of what. Social media accounts can be removed at any time.
- You can personalize your service and establish a direct connection with your customers.
- Automated emails can be sent to people at the exact time.
- Seventy-seven per cent of marketing professionals believe they use email marketing as among their most sought-after marketing channels on the internet.
- The average weekly sign-ups for email newsletters have been increasing by 34.9 per cent since March 2020, indicating that an email campaign is now more efficient than ever.
Social media marketing
- There are millions of people who share your interests and potential customers eager to get in touch with your company and you.
- You could make broad announcements to your entire audience that could be ‘viral’.
- It is possible to host events and live dialogues on a variety of topics.
- 21% of people purchase from brands they can connect with through social media .
- Seventy-three per cent of marketers believe the social web is either somewhat efficient’ or very effective in their content marketing strategies. See which is the best social media marketing agency in Singapore.
Combining email marketing with social media marketing can boost any content-based marketing plan. And, as we’re about to discover, they perform more effectively when used together.
Why Email and Social Media Marketing Should Work Together?
The number of email accounts is predicted to increase to 4.6 billion in 2025. Furthermore, 4.6 billion people worldwide are currently using social media. Although these audiences are similar, they expect different things from emails.
The best content marketing company in India believes that the content on social media platforms is intended to boost brand recognition by sending messages to the most people at once. Email messages are usually targeted at prospective and existing customers at different stages in the purchasing process.
This article outlines ways to integrate social media marketing and email marketing to use their synergies to improve the performance of your business.
12 Effective Ways to Bridge the Gap Between Social Media Marketing and Email Marketing
People are compelled to look at their email since the messages displayed in their inboxes seem more personal and direct. Emails can be customized so that they are coded so that you are mentioned in the subject line or body.
This can also be a way to separate your content from the jumble of information that is displayed in the endless scrolling feeds. If you’re looking for a more precise and “quieter space” to talk with your readers, begin by using your social media content to email.
Here are a few simple and effective ways to connect social media marketing and email marketing.
1. Make weekly digests of your greatest posts
The public only sometimes reads what you write about during publication. So, making a weekly summary is an excellent way to gather all your most popular posts into one spot. You can start your posts with topics such as “If you didn’t see it …” as well as “If you’ve not seen our most recent post …” Let the most trusted digital marketing company help you with this strategy.
This kind of content can cause readers to be intrigued by the content you have posted since nobody is willing to risk the feeling of being left out or feel the fear of missing out about something brand new and exciting.
Take 3-4 of your posts with the highest engagement and then send an overview to your list of subscribers weekly. Look into the content types that increases the social media engagement. It is possible to schedule the bi-monthly digest if it is what you prefer. Include features of your most recent products, services, or promotions!
You can increase converts via email by offering the recipient a voucher or discount only members of your mailing list can use. Be sure to include a link to your original content to increase the number of comments and likes to the old content.
2. Share positive testimonials and remarks about your brand.
Another method to use social media marketing and email marketing is to check what people are commenting on your brand online. Review the content of your messages direct, comments and reviews, then select the most authentic and enticing review.
This will not only increase the trust of customers over time, but it also helps your brand stand out because most people are more inclined to trust reviews that aren’t paid over paid ones.
At least five reviews or comments, arrange them in a neat collage using an editing program and then insert the collage on the email templates. This clever trick will immediately bring greater attention towards your product and services.
But don’t just stop there! You can also reward those customers who have left your site positive reviews by offering an exclusive coupon or discount by emailing it to their emails. This increases their likelihood of purchasing from your website again. Check out the top social media marketing company.
3. Turn your content into eye-catching infographics
Infographics are among the longest-lasting or evergreen content since they provide information in bite-sized pieces using trendy graphic designs. They can be entertaining while also being informative. Create right content that attracts leads and customers.
Infographics can also be shared; therefore, it’s a great idea to create infographics to be used on social media content and marketing via email. Go through your old posts and create some specific themes.
For instance, let’s say you own a cafe and have featured your coffee in the Instagram feed. An excellent infographic subject could be to show the various types of coffee you offer in your café. It will also be great for your Instagram feed’s design and draw more followers in the future.
Let people know the difference between espresso, cappuccino, latte americano, and many more with an appealing graphic style. These kinds of content are easily shared, so you’ll be able to count on real users sharing this kind of content to boost your audience’s interest.
Creating infographics may take more time than the typical social media post, so using tools with ready-made templates for infographics for all graphs and charts can help you save time and energy. Visit the amazing social media marketing agency in Singapore.
4. Link to your video content
Have a YouTube, Vimeo, or IGTV channel? Please increase the number of people watching your content by email linking them back. Many email-based platforms won’t permit embedding the video.
However, you can take a photo of your video by clicking on the play button on the video and then insert that image into an email. Make the image clickable so that recipients can access the video by clicking the image.
If you can create GIFs, you can make small teaser-style GIFs from your videos and then easily add them to the body of your email. This is now one of the most attractive methods to draw attention through email marketing. The good thing is that most email marketing platforms, like Gmail, permit GIFs that can be easily added to the email body.
Be aware that this is an excellent method to draw people to your channel and invite them to join your channel. It’s also possible to request them to sign-up to receive your newsletter so they’ll be notified whenever new videos are released on your channel. Allow a top-notch content marketing company in India to assist you with this plan.
5. Feature user-generated content
Another excellent way to connect social media marketing with emails is to highlight users’ content in a weekly digest. It is also possible to run promotions or contests where the image or video that gets the most liked posts will be awarded a prize or discount coupon. You can then feature the winning post via email.
This can have a significant impact as it makes your company appear more genuine and approachable. Make sure you request permission before reposting any content on your email, and always include a hyperlink back to the creator of the article.
6. Create special groups
Private groups on social media sites such as LinkedIn and Facebook are a great way to target your users by interests and provide them with something valuable in exchange for joining the group.
Once they are a part of the community, members must sign up using their email addresses. It’s a long-term strategy that requires time and commitment. However, you’ll meet like-minded individuals when you build a subscriber base with a specific segment.
7. Include links on your profile on social media
If you want to avoid adding your home page to your profile, include an incentive link with a call-to-action (CTA) that will take users to a landing page that allows them to opt-in. Always ensure that your offer is appealing and relevant to your target audience.
This is particularly effective on Instagram as well as Pinterest. For LinkedIn, you can make an article with rich media in your profile that asks subscribers to join.
8. Forms can be directly inserted into Facebook.
Facebook lets you add sign-up forms to the Facebook pages. The simple addition of the form could result in a few sign-ups, but you should consider running a promo or offering an incentive to bring in lots of people to sign-up. The form is excellent since users don’t need to go off Facebook to interrupt their experience.
9. Create a campaign that connects to a landing page
When you have created a compelling incentive to get people to sign up, Create a special landing page and then post it on your various social profiles like Instagram, Facebook and Twitter. It’s like making small advertisements to promote your campaign. It’s simple to create an individual landing page. The challenging part is formulating an offer that can get users excited.
10. Create a facebook live or instagram live session
Create an online live event on social media in which you give the latest tips and tricks for your business. This allows your viewers to sample the content you are sharing. When you’ve finished the presentation, present your handout or PDF guide for free that they can download by giving your email address.
11. Start a social media contest.
An event is a fantastic opportunity to get email addresses. Utilize your social media profiles to promote the contest or giveaway and provide the link to a landing page on which individuals can sign up to be in with an opportunity to be a winner. Contests can be converted to a rate of 34%. So they’re worth a look!
12. Utilize influencers from social media
Influencer marketing involves companies collaborating with well-known social media influencers to increase the visibility of their brand. Your social media users are connected to you because they want to communicate with you. They’re easy to reach and are waiting to sign up for your newsletter. But it’s not done by simply putting a sign-up form before them.
Find out what they are interested in and incentivize them to join. If you can determine these two factors, your social media channels will be excellent sources of subscribers. When you have followers on social media who are also subscribers, your emails will begin getting to a broader audience by sharing the content.
Never forget that social media and email marketing are comparable to Spider-Man and Iron Man. Individually, they are both excellent criminal fighters.Together, they are an unstoppable force that keeps the City safe.
In the same manner, your efforts on social media and email marketing should complement one another in order to develop your subscriber base, draw in more visitors, and make your content more visible.
If you liked this blog and want to read more, go visit our previous one on 13 Excellent Practices for Social Media Customer Service.