10 ways to promote your website

You’ve decided you need to promote your website, but it’s overwhelming. There are so many things you can do that you aren’t sure where to start. 

Whether it’s email, social media or blog promotion, here are 10 ways to promote your website that will help you start somewhere.

1. Search engine optimization

The process of optimizing your website for search engines, also known as SEO, is possibly the most important thing you could do to help promote your site. With more than 2 billion websites available on the internet and more made every second, it is possible to risk your site getting lost in the sea of information if you do not ensure that your site is search engine user-friendly.

As the top SEO company in Mumbai we know that many thousands of online free guides can assist you in improving the SEO of your website, meaning you don’t have to spend the money to hire an SEO expert. In most cases, you can resolve most SEO issues with your website by yourself using a couple of simple optimizations.

When looking at your site’s SEO, there are two primary factors to keep in mind: on-page SEO and off-page SEO.

On-page SEO encompasses what you would expect from all that you observe on your website. It includes things like your text on your website, video, images and meta descriptions, responsive design and how your site is organized.

Off-page SEO refers to what’s happening behind the background. This includes aspects of your website, like who’s linking to it, the level of authority it has, and the level of engagement from users.

In the case of making use of Webflow, all elements involved in creating an SEO-friendly and responsive site are already in place. So, you don’t need to focus on creating excellent content.

The top SEO company in Mumbai suggests that optimizing your search engine is among many of the least expensive strategies to market your site since, although you’ll need to make changes every now and then, this technique is generally able to generate visitors without much effort after the site has been optimized. 

However, you must be aware that this technique could take months to see the results. Don’t expect an immediate fix.

2. Guest blogging

Guest blogging is an under-utilized yet fantastic method of building links to your website. This method lets you create a guest blog for a respected blog within your field (or another related one) to show your expertise by linking each guest post to your website at a minimum once it is possible to bring traffic from a reliable website back to your newly created website.

Whether you’re a startup or in the Digital marketing services field, you may be unable to get an appearance on some websites, which is not a cause on your part because writing guest articles for other publications was once considered a hugely well-known SEO strategy. Many websites either scrutinize guest bloggers for them or do not allow submissions.

The most important thing to remember when you’re the guest blog is that it’s not all about SEO but more about establishing relationships between the publisher and your readers. If you can establish relationships with publishers and consistently contribute new material, it’ll not just increase traffic to your site and help you establish contacts in your industry.

3. Marketing content

Being the best content marketing company in India, we explain that content marketing is an excellent way to advertise your site since it helps improve your SEO and generates information that your customers will find valuable. There is a common misconception that to be a content marketer, blogging is necessary; however, that’s not always the case. 

Although blogs can be the most tried-and-tested way to market your content, You can also create videos, make podcasts, or create a newsletter about your job’s topic.

In the context of Content Marketing, the most important factor to consider is that the content you produce must be helpful or interesting for your target audience. The best method to be sure that you’re addressing your audience’s questions is to conduct a lot of keyword research before your start.

For those who don’t have enough money to spend on an SEO expert or SEO tools to do your keyword research, One of the best free resources could be AnswerThePublic. 

If you type in your preferred keyword and/or phrase, AnswerThePublic provides you with various questions, assertions, and location-based searches users have entered in search engines. This will ensure that the content you create aligns with your customers’ genuine needs.

Content marketing is an effective Digital marketing services technique that isn’t effective when used in isolation; however, it is a part of a larger strategy. To make the most of the content you market, you must ensure you are working on your SEO strategy and promoting your content on other paid or social media channels. 

Also, you should ensure that you regularly create new content so your readers can return.

4. Social Media

Facebook is among the most widely-known free way to advertise new websites, and it’s not without reason. It’s easy to network with local businesses and promote your own on platforms like Facebook, Twitter, and Instagram, each with billions of users.

As the best social media agency in Mumbai, we suggest that before you use social media, you need to think about the tone of your company’s brand, to whom you’re advertising, and to whom you’re trying to get. Here’s a brief overview of the social media platforms to think about and the kinds of businesses they’re suitable for:

• Facebook: It is an excellent all-arounder that works for B2C and B2B businesses regardless of the brand’s voice. Facebook has the largest users, which is why it’s great for regularly updating your company.
• Twitter: Good For B2C companies that are able to promote themselves through concise, short messages. It is ideal for sharing links, starting conversations, and interacting with your followers.
• Instagram: Great for both B2B and B2C. It is the best platform when your work is visual, or you wish to target younger people as your primary target audience.
• Reddit: Great for B2C; however, developing can take time. Before you can begin promoting your site on Reddit, you’ll be required to participate in discussions on subreddits (specific forums for your interests) and only post links to your site when required.
• LinkedIn: Best for B2B. It’s often utilized as an amalgamation of the blog and social media platforms which is great for connecting with other professionals and sharing your skills.

If you have a budget for advertising your website and you’re looking for a way to do it, Facebook Ads is brilliant for advertising your site on social media. With Facebook Ads, you have a broad range of options for targeting that make it easy to narrow your target people. 

You may also opt to target people who are followers of certain other pages or who are friends with the current users of your page.

5. Email marketing

If you’re looking for a tried and tested method to reach your clients directly, email marketing can be a good alternative. 

After you have your website operating, it’s simple to begin an email marketing campaign, and a variety of email marketing options are available at no cost or with a budget. While this article won’t give you everything you must learn about email marketing but the web is brimming with guides for free marketing via email, like this from DreamHost.

The benefit of emails is the fact that customers do not even need to visit your website to sign up for your newsletter. So, you can begin promoting your brand-new website even before it’s launched. The majority of email marketing providers allow you to provide a signup URL to your followers to allow them to sign up to your mailing list without having to visit your site.

Here are some suggestions for how you can make use of email marketing to help promote your brand-new website:

• Create a countdown for the debut of your site and send out one mail every couple of days that give previews of what’s to come.
• Offer a discount to users who sign on to your email list before launching your website.
• Invite users to join a Scavenger hunt where participants need to locate a hidden item on your site, and the winners will receive prizes or discounts on your merchandise.
• Write your first blog post the moment your website is launched.

Once your site is online, you can then integrate emails into your website design to ensure that customers can be updated about your company. For instance, you can easily incorporate the email marketing automation of Mailchimp into your Webflow layout without HTML embeds or scripts added.

6. Google My Business

If your company relies on foot traffic from the local area or if you’re looking to increase local traffic to your site, Google My Business is essential.

The process of creating a Google My Business profile is simple, free and will make your business easier to locate when people conduct local searches. 

As expert social media agency in Mumbai, we know that through a business profile, you can link your website with other details about your business, such as the hours of operation, your contact information and your address which makes it easier for potential customers to locate your company in the results of a search engine.

One of the most appealing aspects of Google My Business is that you can track how your customers interact with your company profile, so you can modify your strategy for promotion if you discover that it isn’t generating as many people as you’d hoped for.

7. Quora

If you’re an avid web user, you have heard of Quora because of the frequency it is featured in results. Although Quora may appear a bit shady at times, it’s a great site to promote your latest website.

If you aren’t familiar with Quora, the website allows users to ask questions to which the community can respond. Since this site is popular with users and those who market their businesses, the results of Quora tend to be displayed at the top of Google for keywords with long tails.

According to any leading digital marketing company in Mumbai the primary reason Quora is deemed to be spammy is that it’s a great platform to promote your business. Like many other avenues for promotion, when something is proven to be effective, there will always be bots and poor-quality marketers using it without regard to the value it provides to users.

If you are using Quora correctly, it can be a powerful promotion tool that can help you promote your website and display your expertise. It could be an excellent distribution instrument for any content-based marketing plan. 

All you need to do is signup for an account and then begin answering questions related to your field or industry while making sure to link to your website at some point during your response. 

This could include posting a link to an existing blog post in which you’ve already answered someone else’s question and linking them to an About Us page to show your users the qualifications you’ve earned.

8. Online communities and aggregators

Numerous online communities allow you to publish content on their sites. For instance, thousands of users daily browse Product Hunt to search for new and popular products. Publishing your site through Product Hunt is a fantastic way to start the ball going.

Another excellent community that lets users post content like Reddit the other can be found on Hacker News. Hacker News is a fantastic place to discuss the latest happenings in technology as well as the community of developers. Actually, some of the very first Webflow users were a result of a Hacker News post made by the creators.

In addition to the online community, there are numerous media aggregators where you can publish your posts. These sites focus on making a content database relevant to a specific field. For instance, Designer News lets users publicly share websites in relation to design.

The good aspect of online communities and media aggregators is that they’re simple to publish; they’ll even provide you with a link to your site, and if your posts include useful content, they are likely to be shared.

9. Pay-per-click ads

Pay-per-click, also known as PPC advertising, is a simple way to market your site even if you have a small budget. Digital marketing services this way could be considered to be one of the more conventional methods. Still, it’s a commonplace because it’s a fantastic method to increase website traffic and target specific population segments.

Google AdWords, the best-known PPC advertising platform, is a fantastic way to begin your journey into PPC advertising. With Google AdWords, you can quickly make ads around keywords you’ve discovered by conducting keyword research. And you only pay for the advertising when a person clicks on the advertisement.

However, there’s not a set price you’ll have to pay for Google AdWords. If you create an advertisement on that platform, the ad is placed in an auction automatically that occurs every time a person searches your keywords. 

In general, the advertiser who offers more per click will prevail; however, their ad’s placement (or the position it appears in search results) will be determined by other factors such as keywords’ relevance as well as your click-through rate (CTR) as well as your overall performance.

Suppose you have a tight budget for advertising, and you’re able to install Google AdWords once you’ve exhausted your budget for the specified time period. In that case, the ads will not be placed in a new auction until the period is renewed. This means you don’t have to fret about spending endless money you have no control over.

If you are a small-sized business wanting to make a capital investment in distribution, Google AdWords is among the most effective marketing methods for your site or blog.

10. Giveaways

Furthermore, giveaways are among the most effective ways for your company to establish an association with your clients while promoting your site. While they’re often considered a cheap method for driving traffic to websites, they’re an effective method to draw attention to your offerings, create an interest in your website, and even create other industry connections.

The main thing to keep in mind when it comes to giveaways as explained by any leading digital marketing company in Mumbai is that they’re being used to promote your business. Therefore, they must yield an ROI that is positive (ROI) to be worth it. When planning your prize, be aware of this when choosing a prize or service you’d like to offer as the prize.

In the same way, it is also necessary to ensure that the cost of entry is at or below the value you expect to receive from the prize; otherwise, people will not bother to sign up for the contest. It is important to make sure that your rules are clearly stated prior to the event so that you don’t have problems in the future. 

If your goal is to increase website traffic and the number of visitors, then you should make the entry fee a factor that relates to this. Joining a certain Facebook page, signing up for emails, or going to a specific web page are typical cost of entry that helps drive web traffic.

It’s crucial to organize an event that is focused on the objectives you wish to accomplish. Since you want people to come to your website, this should be an important “hub” of your giveaway and the place where they go to explore the entire details. 

Once the giveaway is finished, you’ll notice that you’ve got an impressive number of new followers eagerly waiting to see what the next giveaway will bring.

Conclusion

As the top digital marketing company in Mumbai  we know that the internet is all about connections, so the more links your site has to other sources on the web, the better its visibility. Following these ten tips increases your traffic and makes your desired impact on the internet. If you have found helpful info on this blog post, then do check out our previous blogs