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SEO, SySpree

Broken Links: How to find & fix them? 2023 Descriptive Guide

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Broken links are no fun!  The visitors are sent to a 404 page, which can be frustrating and could cause you to lose business over time.  In this article, by experts at leading SEO company in Mumbai will tell you what a broken link is, how to find them on your website, and how to fix them!  So let’s get started.   What are broken links? A website comprises many different pages, each with its unique URL (uniform resource locator). When you click on one of these links, the browser requests the page from the server and displays it on your screen. The same process happens when you type in a URL directly into your browser’s address bar or open an email attachment. As experts in SEO digital marketing will tell you that if any part of this process fails, it results in a broken link. For example, if you click on a link that does not exist anymore because it has been deleted or moved elsewhere on the site or no longer exists, it’s considered a broken link. The most common reason for this is when someone deletes an article, page, or post from their website.  Another common reason is when a webmaster decides to change the URL structure of their site without redirecting old URLs to new ones. For example, let’s say you have a blog post about “How to make roasted red peppers,” and it has a URL like this: https://www.example.com/blog/how-to-make-roasted-red-peppers/.  If you decide one day to change your blog post titles from singular words to plural words, then all your URLs will break except those that have been redirected (via 301 redirects). You would then need to update each URL to reflect the new title with an s at the end (https://www.example.com/blog/how-to-make-roasted-reds-peppers/). The link is broken on the web page you are linking to. This can be tricky as you may have hundreds or thousands of links on your site or in other places, such as social media accounts and publications where you have referenced the old URL.   Types of broken links There are three types of broken links: Redirected Links  Redirected links are often caused by a change in the URL structure of a website. When you create a website, you can choose how the pages are organized and whether they will have their unique address or if they will be accessed through the main index page. For example, if you have a blog with multiple posts, each post may have its own unique URL that includes information about what post it is and its content. Suppose you decide to change the structure of your website and re-organize your blog posts into categories with subcategories. When visitors click on old URLs for your posts, they will be redirected to the new URLs for those categories instead. This is called redirection because it directs users from one place (the old URL) to another (the new URL).   Broken Internal Links  These occur when an internal reference within your own website has changed and no longer works correctly. For example, if you have an old blog post with a reference in its text pointing to another resource, such as an image or video file, then updating that text without updating those references will cause them to break when someone clicks on them. As experts from one of the best Seo company in Mumbai will tell you that this can happen for many reasons, including updates made by other team members, upgrades done by developers, or simply because someone forgot about them altogether!   Broken External Links  External links are generally those that point outside of your own website to another resource, such as a news article, product page, or social media profile. These are the most common link types that get broken due to changes made by others (either intentionally or accidentally). For example, if you link to a product on another site and change its URL structure, all the links pointing to its product pages will stop working unless they update those URLs.   Broken Links and SEO Search engines like Google, Yahoo, and Bing use web crawlers to scan the internet for new and updated content. When a crawler encounters a web page with links to other pages, it follows those links to find more content. If one of these links is broken, the crawler will not follow it and will therefore be unable to index the page in question. Broken links can harm your SEO strategy because they cause your site’s authority score to drop. This means that search engines may rank you lower in their listings than you deserve. In addition, broken links can be frustrating for visitors who click on them only to end up at an error page or another site altogether.   How to find broken links Finding broken links is an important part of site maintenance. It’s good for your SEO, and it helps visitors find what they’re looking for. But finding broken links can be difficult, especially if you have a large website with thousands or even millions of pages. Use a broken link checker. This is the fastest way to find all of the dead links on your site. A broken link checker will crawl your site and look for any URLs that don’t have a corresponding file on your server (or a 404 error). It’s important to note that this only works if your site has been crawled and indexed by Google, Bing, and Yahoo. There are many tools to find broken links on your website. It is important to fix these broken links because they can cause a serious loss of traffic, leads, and sales.   Here are some of the most popular tools for finding broken links: Google Search Console This is the most comprehensive way to find broken links on your website. Google Search Console is free for all websites registered with it, and it provides data about how users interact

SEO, SySpree, Web Develipment

URL Optimization: How To Make SEO Friendly URLs in 2023

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URL Optimization is a process of preparing web page addresses and locations for displaying on the world wide web and making it relevant and readable by both robots and humans. Experts at best SEO company will tell you that for SEO purposes, URL optimization is considered very important. This process is an integral part of the Search Engine Optimization (SEO) process.  So let’s see how to do it.   What is a URL? A URL (Uniform Resource Locator) is the address of a website or web page. A URL comprises two parts: the protocol and the hostname. The protocol is used to specify how to retrieve a page from the server: HTTP & HTTPS. The hostname is the server hosting the site’s domain name or IP address.  The leading SEO Company in Mumbai will tell you that URLs are case sensitive, and each component in a URL must be encoded with ASCII characters only, including spaces (e.g., www.example.com). For example, if you want to access the article of Syspree about Voice Search SEO you can use https://syspree.com/voice-search-seo-guide/   How Does SEO URL Structure Work? You must optimize your URLs to ensure that they are more search-engine friendly. This will help you rank better in search engine results pages (SERPs), improve user experience and boost your overall site traffic and conversion rates. URL Optimization is a process of creating short URLs that are easy for both humans and search engines to read, understand and share. The first step is to understand how Google interprets URLs so that you can make them more meaningful to both humans and search engines. The Web development company experts say that URLs are made up of two parts: the protocol (http://www) and the domain name (example.com). The protocol tells the browser where it is going, while the domain name tells it where it is coming from. For example http://example.com/About/Contact-Us The protocol tells Google what kind of website you are on, while the domain name tells Google where you are located. Google uses this information to rank websites based on relevancy.   How to make SEO friendly URLs URLs are the most important part of your website. It’s easy to overlook them and just leave them as they are. But, if you want to increase your search engine rankings, then you have to optimize your URLs properly. Here are some tips that will help you create SEO friendly URLs:   Keep it short and simple.  The shorter your URLs are, the better they will rank in search engines. It is always advisable to keep the URL as short as possible without losing any information or making it too confusing for others to understand. Don’t add unnecessary words or characters to your URLs. For example, don’t put “the” or “and” or any other word in front of a keyword phrase. You can usually remove these words and still have an effective URL. For example, if your keyword is “the running shoes,” you could use www.example.com/running-shoes/. By removing unnecessary words you make it easier for people to read and understand what they’re clicking on (which is good for user experience).   Use keywords  When creating your website’s URL structure, it’s important that you include relevant keywords in the URL. This will help search engines find your content more easily and help them understand what the page is about. Use keywords in your URL. You can use up to 100 characters, but try not to go beyond 70 or 80. Some search engines may limit the number of characters you can use. For example, if I have a blog post about cats, I might want to use the words “cat,” “pets,” and “animals” in my URL structure. These are all relevant terms that would help someone find my content on Google. So my URL might look something like this: https://www.examplewebsite.com/blog-posts/cats-food-guide/   Use lowercase letters  The convention is to use lowercase letters and hyphens to separate words in a URL. For example, imagine you have a page on your site called “my-awesome-product.” You might want to link to it from other pages with the text “Visit My Awesome Product.” If so, then the URL would be https://www.examplewebsite.com/my-awesome-product. If you wanted to display that same link as “My Awesome Product” instead of “my-awesome-product,” then the link would be myawesomeproduct.com or www.myawesomeproduct.com (if you have a domain name).   Use hyphens  A hyphenated URL is a great way to help search engines determine what your page is about. It makes it clear that the word after the hyphen is an important part of your website’s title. For example, if you have a blog post about “How To Write A Great SEO Content“, then you could name it: https://syspree.com/seo-content-guide/ When you are creating a new page or writing an article for an existing page on your site, try using hyphens in your URLs to make them more SEO-friendly.   No special characters  A website developers in Mumbai will tell you that Special characters such as ? & * + = ~ $ @ ^ / { } [ ] should not be used in URL paths because they can cause 404 errors if the path is typed by mistake and they can confuse search engines when they try to interpret them.  Note that + is allowed in some cases like https://example.com/+post/1) but it’s better to avoid using it where possible just to be safe). If you need to use special characters (like ? & * + = ~ $ @ ^ / { } [ ]), then escape them by using a percent (%) sign.   Do not include session IDs.  The best way to create an SEO-friendly URL is to use clean-cut permalinks that don’t include session IDs or any other unnecessary information. Each page on your website has a unique ID number that allows it to be tracked by the server. The problem with this is that these numbers become part of the URL, and when it comes to indexing your site

SEO, SySpree

YouTube SEO – A 2023 Guide for Beginners to Succeed

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One of the most popular ways for content producers to reach potential audiences is through the internet, and as leading experts at SEO company in Mumbai says that YouTube is one of the best platforms for getting videos “out there.” If you are a beginner on this platform, you might have questions such as: How does YouTube work? How do you get good rankings for your videos? I’ve put together this simple and comprehensive YouTube SEO guide to answer this common question.  So let’s get started.   Keyword research is a crucial part of YouTube SEO The first thing to do is to research the keywords that your target audience is searching for. This will help you understand what people are looking for, how they describe their problems, and how they want to solve them. Keyword research is a crucial part of YouTube SEO, but it’s also one of the most important steps in any online marketing campaign. If you don’t know what words people use when they search online, how do you expect to reach them? As leading SEO digital marketing says that the most effective way to rank for a keyword is by creating videos directly related to it. This will help you achieve higher rankings, which in turn means more views and subscribers. If you know what they want, then you can create content that provides it for them. That’s why you must do your keyword research before writing any content for your channel or videos. The first step when doing keyword research is finding out which keywords are receiving the most searches — this will help you decide which ones to target in your content creation process. You can do this by using tools like Google Keyword Planner or Ahrefs (which we recommend using). Once you know what terms people use when searching for videos on YouTube, it’s time to start creating some video ideas based on those terms.   Choose a good keyword. Choosing the right keywords and tags is one of the most important steps in creating a successful video. These keywords and tags help people find your videos when they search on YouTube, Google, and other search engines. The more relevant your video is to a specific keyword or phrase, the easier it will be for people to find your video. This can also help improve your ranking in search results.  When it comes to keyword research, there are two different types of keywords: Long-tail keywords. These are long phrases that describe what your video is about. Long-tail keywords are more specific than broad, single-word keywords, which makes them easier to rank in search engines. Broad or single-word keywords. These are single words that describe what your video is about. Broad and single-word keywords can be used as tags for your videos if you don’t have time to create long-tail tags or if you want to use only one tag per video. When choosing keywords and tags, think about how people will search for your content and ensure that your tags and titles reflect this. For example, if you’re creating a cooking show and want people to find it on YouTube, then try using “homemade desserts” as one of your tags instead of just “dessert recipes.”   Make High-Quality Content One of the most important aspects of SEO is making content that is relevant to your target audience. This means creating content that is useful and entertaining. If you want your business to succeed, then you need to create content that people want to read and share. For example, if you are a plumber in New York, it would make sense for you to write about how to fix a leaky faucet or what kind of tools plumbers use. This type of content will help people who are looking for plumbing services in New York find your website when they search for “how do I fix a leaky faucet” or “what tools do plumbers use.” You don’t have to be a professional writer or even have much experience writing if you want to learn how to create great SEO content. You just have to know what your target audience needs and wants from your business and provide it easy-to-read on your website.   Write an eye-catching description. When it comes to ranking YouTube videos, the one thing you should always do is write an eye-catching description. The description is what Google uses to determine if your video should appear in search results and its ranking position. Google will look at the first thing when determining how to rank your video is the title, so make sure it’s good. The next thing it will look at is the description, so make sure it’s great! Here are some tips for writing an eye-catching description for your YouTube video: Make it concise. Keep it short and simple. A good rule of thumb is to keep your description under 150 characters so that viewers can see what they’re getting into right away. If you have more than one keyword phrase or topic in mind, try to incorporate them all into one sentence or paragraph. Focus on benefits, not features. People don’t care about what you do — they care about how it affects them. So instead of listing off a bunch of features in your description, try focusing on how those features will help users solve their problems. For example, if you’re selling a weight loss supplement, don’t just say that it helps people lose weight — tell them how much weight they’ll lose and how soon (e.g., “lose 30 pounds in 30 days guaranteed”). Create a compelling intro. The first few seconds of a video are crucial — they can make or break whether someone watches it all the way through. Make sure your intro is strong, engaging, and relevant to what you’re trying to convey with the rest of your video. Use keywords naturally and sparingly. Don’t stuff your description with keywords in hopes

Content Marketing, Marketing and Sales, SEO, SySpree

A 2023 Detailed Guide on Resource Page Link Building

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If we want to rank for competitive keywords in search engines, it is almost certain that we should get some quality backlinks on our website first. Backlinks are an important factor in ranking websites. They act as some kind of vote of confidence for a website from the search engines’ point of view. The more quality backlinks a website has, the more trust search engines place on its content. An SEO Company in Mumbai will tell you that to acquire backlinks, one method we can use is resource page link building. It is a method where we try to get our website link included in a page that gathers resources for a topic/area. If we do it correctly, it will help the resource page owner and us at the same time. Want to know how to do this link-building method? Here’s how you can do it.   Find the resource page Resource pages are pages where the owner gathers resources on a topic/area for their visitors’ benefit. The visitors usually come to the pages because they look for credible online resources about something they want to learn.  Here are some resource page examples.     As you can see, all of them list websites that have valuable content for the topic/area they discuss. If you have a quality website/content and it is in the relevant area, you have a chance to be included in their list as well. Some of the resource pages even ask people who know other quality resources to contact them so they can be included on the page.   Thus, you can be confident they will add your website link if they think it is a good resource! Now, how to find those resource pages? Experts at leading SEO digital marketing companies will tell you that you can search for them on Google by using keywords like these (replace the “Keyword” here with your website/content niche/topic). – Keyword + “resources” – Keyword + inurl:resources – Keyword + intitle:resources – Keyword + “online resources” – Keyword + “helpful resources” – Keyword + “useful resources” – Keyword + “recommended links” – Keyword + “recommended websites” – Keyword + “further reading” By searching for the keywords above, you should find some resource pages like our previous examples. However, you shouldn’t approach every resource page you find in your search. Before you approach them, make sure they are: – Listing resources relevant to your website/content niche/topic – Coming from quality websites (well-maintained and not looking spammy) – Not explicitly saying that they won’t add more resources to their page If the resource page looks good, we should move on to the next step.   Find the email address of the page owner After you have found a suitable resource page, the next thing to do is ask for your website to be included. For this, you usually need to send an email to the page owner. If they ask people to suggest additional resources for them, you might find the email address to contact quite easily on the page. If they don’t, identify the page author’s name and try to find the email address from there. There are tools like Rocket Reach or Hunter where you can find the professional email address of someone. If you don’t find the page owner’s name, you can probably search for the email address of the website content editor/manager. Experts at a leading SEO Company in Mumbai will tell you that the key here is to find the contact of a person you think can directly edit the content of the resource page.   Check if there are any broken links on the page After you have got the email address, you may want to immediately send an email. However, before you do that, you might want to do another thing that can increase your chance to be included on the resource page.  What is that? Well, you can help the page owner further by finding the broken links on the resource page. A resource page usually contains a lot of links, so there is a decent probability that a few of them are broken. If you find the broken link, you can tell the page owner about it while suggesting your website/content as its replacement. That should help the page owner as well, as she/he doesn’t need to spend time finding a quality replacement. And that is because you can give one immediately! To find broken links on the page, you don’t have to try clicking on all the resource links one by one. Experts at a leading SEO Company in Mumbai will tell you that you can just use a Google Chrome extension like Check My Links or Broken Link Checker to help you. To use the extension, you usually just need to click it when you are on the resource page you want to check.   The extension will mark the broken link on the page with a particular colour. You can then test the broken link that it finds. If it is indeed a broken link, you can report it to the page owner. However, even if you don’t find a broken link, you should still email the page owner. They might want an additional resource on their page even if they don’t have to replace one.   Outreach to the page owner Now is the time to send an email. For the message, you might want to write something like this. This email seems good because it is: – Personal (greeting with name, give compliments, the tone is not too formal, etc..) – Helpful in its intention – Not too long If you found a broken link on the resource page, you can send a message like this. If the owner thinks your website/content looks great, you might get a reply like this. We help inform a quality resource (our website/content) to the page owner, and we get a backlink as a result.   Follow up if you haven’t got any reply (just once) You have sent the email, and you are waiting

Content Marketing, Marketing and Sales, SySpree

Top 5 AI Writing Software to Try In 2023

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AI writing software is a new field that has emerged in recent years. Experts at leading SEO Company in Mumbai will tell you that the idea behind it is to create artificial intelligence (AI) programs that can write articles or books. It is a computer program that generates text using machine learning algorithms. This means that the program learns from previous texts written by humans and then creates its unique style. This is a relatively new field and there are only a handful of companies that offer AI writing services in 2023.   What is AI Writing Software? AI writing software refers to copywriting tools that use artificial intelligence and machine learning to help writers create high-quality written content fast. These writing tools are playing an important role in the content marketing industry. Here are some of the benefits of using AI writing tools for content writing.   AI Tools Benefits AI writing software can help you to save time and be more efficient when composing your text. It can help you to improve your copywriting skills and make your content writing more effective. It can help you to produce high-quality, error-free text fast with the help of AI. It can help you write any type of content using ready-made templates. These tools offer multilingual support that allows you to generate content in multiple languages.   Top 5 AI Writing Software in 2023 Below is the list of the most promising AI writing software to get more high-quality content for your business. And you can try these tools for free using their free plan or trial plan.    Jasper AI Jasper is a revolutionary AI writing software that will help you write better, and faster with the help of artificial intelligence. It’s like having your content editor and writing coach in the palm of your hand. This tool is trained by conversion experts and copywriters with specific rules to follow using machine learning for content generation. Currently, Jasper AI is used by over 50,000 marketing professionals around the globe.   Jasper AI Features 50+ content templates Supports 25+ languages Long-form content editor Commands and recipes to write content faster Grammarly integration Plagiarism checker Copyscape integration SurferSEO integration   Pros​ of Jasper Generous free trial plan with 10,000 words of credit Diversified content use cases ​Saves a lot of time The active social media community ​4.9 Stars on G2   Cons of Jasper Limited words   Jasper.ai Pricing Jasper AI has two pricing plans to offer:   Starter Plan for Short Copy:   $29/month – 20,000 words/month $49/month – 50,000 words/month $89/month – 100,000 words/month $119/month – 150,000 words/month $169/month – 250,000 words/month $299/month – 500,000 words/month $399/month – 750,000 words/month $499/month – 1,000,000+ words/month   Boss Mode Plan for Long Copy:   $59/month – 50,000 words/month $99/month – 100,000 words/month $279/month – 300,000 words/month $600/month – 700,000 words/month $1,200/month – 1,500,000 words/month $1,900/month – 2,500,000 words/month $3,600/month – 5,000,000+ words/month   The Starter plan is a great choice for short long content needs while the Jasper Boss Mode plan is a great choice for long-form content needs. Jasper AI can help you take your content writing to the next level and create a copy at an exceptional rate with less stress and more creativity. You can get 10,000 free words to play around with Jasper and generate some amazing content for absolutely free. Learn more at Jasper.ai    Closerscopy AI Closerscopy can be best explained, in the easiest terms, as a writing tool trained to create high-quality marketing content with the help of AI. It has a customized algorithm that can generate an entire blog post on any topic using over 300+ marketing frameworks and workflows. Experts at leading SEO Company in Mumbai will tell you that this AI software is capable of creating hundreds of different content types like social media ads, sales emails, landing page copies, and more.   Closerscopy AI Features Proprietary AI network 300+ marketing workflows and frameworks Supports 127+ languages AI trained on real-world examples Longform content Lifetime deal plan Plagiarism checker SEO features   Pros​ of Closerscopy Wizard guide to generating copy step by step 300+ content use cases ​Saves time Team collaboration ​Trusted by 1000s of companies   Cons of Closerscopy Steep learning curve   ClosersCopy Pricing ClosersCopy AI has three pricing plans to offer: Starter – $29.99/month Professional – $49.99/month Unlimited – $79.99/month They also offer a lifetime deal at an affordable rate which you can opt for to own this tool for life using a one-time payment method. Learn more at Closerscopy.com    WriteSonic AI Writesonic is AI-powered writing software that can generate impressive, attractive content for your business. It is the perfect ai writing tool for marketing professionals, digital agencies, and e-commerce websites. It can help you generate sales copies as well as blog posts, social media captions, news articles, email copies, and more with the help of AI. Your website text, marketing copy, and other content will be created by Writesonic AI-based technology.   Writesonic AI Features 30+ content templates Citation finder Plagiarism check Content recommendation 25 language support   Pros of Writesonic Free plan with 10 credits SEO Features Semrush integration Affordable pricing plans Trusted by 150,000+ marketing professionals 8 stars on Trustpilot   Cons of Writesonic Limited free plan Limited use cases   Writesonic AI Pricing Writesonic AI has four pricing plans to offer: Basic – $15/month Professional – $45/month Startup – $95/month Agency – $195/month Learn more at Writesonic.com    Rytr Rytr is an easy-to-use AI writing assistant that uses the power of Artificial Intelligence to help write persuasive blog posts and marketing content. It can write short-form as well as long-form content, whether you want to write articles or sales emails you can use Rtyr. Experts at leading SEO Company in Mumbai will tell you that the company’s mission is to create an all-in-one content tool to manage all your content needs under one roof.   Rytr AI Features 30+ copywriting templates SEO analyzer Plugins for WordPress and Shopify

Marketing and Sales, SEO, SySpree

SEO Strategies That Will Help You Boost Traffic in 2023 Easily

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SEO is a complex and challenging subject. Many factors have a bearing on its success, but we can pinpoint some of them; one of them is your SEO strategies. Google and other search engines have the power to determine which sites get the traffic they desire. The better your site ranks, the more traffic you will attract. So how do you make sure it’s optimized? This guide by experts at a leading SEO Company in Mumbai will lay out SEO strategies to help you gain more revenue and simultaneously improve your website’s ranking.   Automate Simple SEO Tasks If you’re a beginner in SEO; one of the best ways to get started is by automating simple tasks. You’ll want to choose a reliable tool like Ahrefs or Google Search Console to get the ball rolling. These tools will help you track your progress and stay on the right path. You can also use them for research or troubleshooting. While many people think that automation is only an option for experienced SEO experts like Digital Marketing Agency in Mumbai but that’s not true. By automating basic tasks, you can increase your productivity and avoid making costly mistakes which make it one of the best SEO Strategies. but if you are looking to level up your SEO strategy, you should also consider using more advanced tools like Screaming Frog or Surfer. With these tools, you’ll be able to automate more complex tasks like backlink analysis and keyword research. WordPress plugins can help you automate everything from internal linking to meta descriptions. However, make sure you carefully choose the plugins you install on your website so that they don’t slow down your site loading speed. Plugins like Yoast SEO, Rank Math, and All in One Schema Rich Snippets can help you make sure all your meta tags, content structure data, image alt tags, and more are optimized for search engines.   Focusing on voice search for your SEO strategies Google has decided to rely on their voice recognition technology rather than using third-party resources like Microsoft’s Cortana or Amazon’s Alexa — because they have built-in AI within their autonomous software systems like Google Assistant and Assistant on iOS devices — so that you don’t need any external resources at all.  Google said back in 2015 that they had been working on algorithms to enable users to perform more natural language queries based on their previous interactions with the system (i.e., personal recommendations). They also had some data from users talking about how much time they spent searching and their results from searching for different keywords or phrases. Google Assistant works by first analyzing your questions and then giving you answers based on what it thinks you are asking for based on your previous actions in life. It allows you to ask questions about your current state or ask it about your life events/situations (for example: “Where should I go for dinner?” or “What should I do after work?”), because it uses natural language processing technology instead of artificial intelligence or machine learning algorithms, it is much easier to understand if you are speaking a language that isn’t English. The program can even answer questions in foreign languages such as Arabic and Chinese without requiring any translation tools! With the COVID-19 pandemic changing how we work, live, and communicate with each other, it’s no surprise that voice search is becoming more popular. In fact, in 2019, 1 in 5 adults in the U.S. used voice search daily. With so many people using voice search to look for information online, optimizing your website for voice search is essential for any successful SEO strateges in 2022 and beyond. By optimizing your site for voice search, you can increase your chances of showing up in the featured snippet section at the top of Google’s results page when someone asks for an inquiry regarding one of your products or services. As a result, it can help you earn more traffic and improve your visibility.     Create evergreen content A recent study found that 5% of content published on the web (link building) is evergreen. Now, you may be wondering: What makes evergreen content different from other types of content? A good question. It’s a content strategy that attracts valuable users to your site or service. Experts at one of the leading digital marketing agency in Mumbai will tell you that evergreen content is successful because it changes with the times and keeps them engaged, which generates a greater return on investment (ROI) than other types of content.   Create long-form, evergreen content. Backlinko analyzed 1 million search results to determine the correlation between Google ranking factors and organic traffic. They found that the top-ranking pages had, on average, 1,447 words of content. Of course, that doesn’t mean that every page you publish should be 1,447 words long — but if you want to rank for a competitive keyword in 2023, you’ll need more than 500 words per page.  Long-form content ranks better in Google, but it also helps you earn more links and social shares.   It is especially true if you’re writing detailed, evergreen content (i.e., content that doesn’t rely on current events or trends to be relevant). Long-form content can also help you build authority through internal links: You can link to other pages on your site where readers can learn more about topics mentioned in the post.   Earn Backlinks from High Authority Sites One of the most critical factors for improving your search engine ranking and in SEO Strategies is earning backlinks from authoritative sites. Your site has other sites linking back to it, which tells Google that your site is valuable enough to link to. But not all links are created equal. It matters more if a site with a high domain authority links to you than if a brand new site links to you. Google has hundreds of different ranking factors, and they change all the time as they work on improving their

Marketing and Sales, SEO, SySpree

How to Setup Google Analytics – A Ultimate Step by Step Guide (2023)

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[vc_row][vc_column][vc_column_text]Google Analytics is an essential tool for any company that wishes to track the effectiveness of its internet marketing campaigns. Inbound Marketing has proven to be a very effective method of marketing and as such, it is only natural that a solution should be available that combines the two. That solution is called Google Analytics. Experts of the leading SEO company in Mumbai explain that setting up Google Analytics is not a particularly difficult task, but it does require you to follow some basic guidelines so that the tracking on your website for visitors works correctly, regardless of whether the visitors are human or from search engines. These simple steps will ensure that your Google Analytics account will begin picking up valuable data. Additionally, Google Analytics can provide insight into who is visiting your website, where they are coming from, and what they are doing when they get to your website. Table of Content What is Google Analytics? What is the use of Google Analytics? Create an account Setting up Google Analytics for your website takes just a few easy steps. Adding New Views Set up your site’s Analytics tag. Key Takeaways Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners to measure how visitors arrive at their site and how much time they spend there. Google Analytics is a powerful tool for tracking the effectiveness of internet marketing campaigns. Views in Google Analytics can be set up to filter traffic by different criteria. Views can be edited to change the view name, time zone, site search parameters, and other settings. To add a new view to your account, go to the admin section of your Analytics account, then select “Views,” and click the “Add new View” button.   What is Google Analytics?     Google Analytics is Google’s web analytics service. Google Analytics was created in 2005 when Google purchased Urchin Software, which developed a website tracking service established in 1997 by WebTrends. In 1997, Michael Seo developed the code that powers Urchin Software. It’s a free web analytics service offered by Google that tracks and reports website traffic. Google Analytics customers can use a dashboard to visualize data and better understand how users engage with their websites by viewing reports of the most popular content, popular visitors, geographical data, mobile usage, and more. It was created in 2005 to help website owners measure how visitors arrived at their site and how much time they spent there. In 2006, Google launched website conversion tracking, which tracked whether site visitors made purchases or performed another desired action. Professionals of any top Digital Marketing Agency in Mumbai employ this tracking application as it is free to use and provides real-time analysis with detailed information on how visitors interact with web pages. The services are used for collecting data on visits, page views, and new users. Data collected includes information on visitor IP addresses and browser types as well as referring pages and search engine keywords used to locate the site. The site also offers information on how visitors got to its site, what they click on while there, how long they stay, and if an ad or search brought them there. This can be useful in understanding what content visitors find interesting or not interesting enough to view. Web analytics are used to measure: There are four components of an effective web analytics program: page views —how often each page or resource is viewed; visitor behaviour —which areas of the site are most popular; traffic sources — where visitors come from; and advertising effectiveness   What is the use of Google Analytics? Google Analytics is a free service that allows you to track your website’s traffic and improve your SEO. It’s used to collect and analyze data about visitors to a website and hence is used and recommended by the experts of the best SEO company in Mumbai. There are many different ways to use the information collected by Google Analytics. You might want to know: Which pages have the most visitors? What search terms do they use? What are they looking for on your site? Where in the world do they come from? What websites or search engines referred them to you? Which pages did they visit right before and right after they visited you? How long do they stay on your site? Are they new visitors to your site? Do they like what they see and come back often, or do they leave quickly? How much traffic does your site get? Which pages are the most popular, or where is it concentrated (just a few popular pages, or is it distributed throughout the site)? How many new and returning visitors do you get each day/week/month/year? How does that compare with this time last year, or last month/week/day? Are you getting fewer visitors now than earlier this year?     How did people find your website – from a search engine, an ad, an email link or banner, a link from another website, etc.? All of your questions can be answered by Google Analytics. Now that you know WHY you need it, let’s see HOW to use it. For that, first, create an account on it.   Creating a Google Analytics an account Google Analytics Setup Steps To get started using Google Analytics, follow these steps: To begin using Google Analytics, sign up for a Google Account if you don’t already have one. Get your Analytics account set up or sign in to it. Go to https://www.google.com/analytics Choose one of the following: To create an account you need to click on Start for free. If you already have an account then click on Sign in to Analytics.   Setting up Google Analytics for your website takes just a few easy steps. After you’ve created a Google Analytics account for your website, you can create a property for that website. For example, if you want to view data

Marketing and Sales, SEO, SySpree

Page Speed And SEO (2023), What You Need To Know Now

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Google’s search algorithm is constantly changing, and it’s never the same. Experts at our Digital Marketing agency in Mumbai can tell you that the future of search will revolve around speed. Google is aware of this, and they’re already taking steps to ensure that users are getting the fastest results possible. This article will discuss what you need to know about web page speed and how to optimize your site to work with these search engines.   Table of Contents What is Page Speed? Impact of Page Speed on SEO How to Speed up your website?   Key Takeaways Page speed is a crucial factor for search engines and website visitors, and faster site loads generate more conversions and sales over time. Google considers page speed as one of the most important ranking factors, and slow-loading web pages can lead to a significant reduction in conversions. The ideal loading time for a website is around 2-3 seconds, and if it takes more than 3 seconds, users are likely to abandon the site before it loads. To speed up a website, you can host it with a reputable web host, compress images, use CSS Sprites, convert Flash to HTML5, and use a content delivery network (CDN). The future of search will revolve around speed, and Google is already taking steps to ensure that users get the fastest results possible, so optimizing your site for speed will become more critical in the future. What is Page Speed?   Page speed is an essential factor for the search engines and your visitors. As a leading SEO company in Mumbai, we explain that the faster your site loads, the more visitors you will have. This will help you generate more conversions and sales over time. With that said, let’s start by discussing what page speed is? The definition of page speed varies from one source to another but in general terms, it’s an indicator of how fast a page loads on your website. This is usually measured in seconds or the number of kilobytes transferred per second. In some cases, it can also be determined by the number of requests the browser needs to make before the page fully loads. Speed is described as two different factors: performance and optimization. Performance refers to how quickly your server responds to each request by sending relevant content, while optimization refers to how efficiently and effectively you store, compress and deliver this content to users. When we speak of site speed and SEO, we’re discussing how to optimize our pages, since performance has little to do with this subject—web servers are getting better at serving pages quickly.   Impact of Page Speed on SEO Google is changing the way it ranks websites, and your website speed is a BIG factor in Google’s determination of your site’s rankings. In fact, according to Search Engine Land, “Page speed is one of the most important ranking factors that we have at our disposal.” Tristan White, Director of Developer Relations at Google, said: “The faster your site loads, the more likely you are to convert visitors into customers. A 1-second delay in page load time could lead to a 7% reduction in conversions.” You should also know that: According to Conductor’s October 2015 Page Speed survey of more than 100 e-commerce and B2B websites, the top-performing sites had an average page load time of 2.56 seconds. If a webpage takes longer than 3 seconds to load, 41% of users will abandon it before completion; 58% will leave if it takes longer than 5 seconds. According to Kissmetrics article “Website Speed Still Matters,” there is a correlation between website speed and conversion rates: “In fact, every one-second delay in page response time caused an 11% increase in abandoned shopping carts and a 1% drop in conversion rates.”   How slow is too slow? Every user has different standards, but some general guidelines can help you measure your speed and find ways to optimize it. The truth is that page speed isn’t a sexy topic, but there are many reasons why it should be on your radar — ESSENTIALLY if you operate an e-commerce site or any other site with a high bounce rate, let’s see a few interesting stats: – 44% of users expect web pages to load in 2 seconds or less. (Source: Google) – 79% of users will abandon a mobile page that takes longer than 3 seconds to load. (Source: Google) – 57% of online shoppers who have trouble with a mobile web site’s performance will go to another website instead. (Source: Forrester) – 14% of consumers consider fast website loading speeds as an ESSENTIAL factor when shopping online. (Source: Branding Brand) – 40% of customers expect a web page to load in 2 seconds or less — even on a mobile device (Source: Google)   How to Speed up your website?     If you’re wondering how to speed up your site, here are my top 4 tips: Host with a reputable web host. Compress images and use CSS Sprites. Don’t use Flash – convert Flash to HTML5. Use a content delivery network (CDN) We will see each one in detail, so follow along to make your site faster.  1. Host with a reputable web host Let’s talk about how hosting affects speed and SEO. Website hosts are companies that store your website’s files and provide the connection between your website and the Internet. If you think of your site as a house, then the host is the person who owns the land on which your house stands. You pay them for using their land and facilities that they may offer, in addition to just space they offer on their land. The two main types of hosting that you’ll run into are shared hosting (sometimes referred to as virtual hosting) and dedicated servers. Both of them possess different advantages and disadvantages. What is shared hosting? Shared Hosting refers to an Internet hosting service on whose server multiple

Marketing and Sales, SEO, SySpree

SEO(2023): What You Should Know When Creating A Sitemap

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[vc_row][vc_column][vc_column_text]If you want to improve your SEO, you need to focus on creating a sitemap. A website map refers to the process of keeping track of each page that has been created within your site. By regularly updating your site map and having each page listed, you will be able to make sure that your website remains up-to-date as far as content and organization are concerned. Table of Contents What is a Sitemap? What is In-page Sitemap? What is Out-of-page Sitemap? Types of Sitemap Creating a sitemap and submitting it? Index Status report URL Inspection Tool Tips for Sitemap   What is a Sitemap? Sites and maps are closely related, because like a map, your site should have an easy-to-follow structure that allows visitors to find their way around. Of course, with a website, there is no single structure, but rather multiple paths that users can follow to find what they’re looking for.     Sitemaps are also known as site navigation or navigation maps. They help both search engines and visitors use your site more efficiently. They list each page on your site and describe how each page is linked to other pages. By providing search engines with this information, you can help them find all of the content on your site that is important to your visitors and customers. Certain rules must be followed when creating your sitemap. As a leading SEO company in Mumbai, we advise you to use these SEO sitemap rules to ensure that you make an effective one. Rules for generating Effective Sitemaps Here are some of the rules we as an expert of the Top Digital Marketing Agency in Mumbai would like to give you, The Sitemap content should be relevant to the page it is linked to The sitemap should be easy to read and understand, if possible in a simple format like a table or list The Sitemap should not look like a website map but more of a simple document where you have listed all pages of the website in one single place The Sitemap should only have links to all the pages of your website and no other links It is best to keep it simple and short, by listing only the essential pages of the website instead of all pages of the site and using separate sections for internal links and external links The last step is to submit the Sitemap to search engines and directories   What is In-page Sitemap? The structure of sitemaps will vary based on where they are located on your site. Sitemaps that are found within the body of a web page are known as in-page sitemaps. An example of an in-page sitemap would appear at the bottom of a blog post or within the sidebar of an online retail store’s main landing page. This type of sitemap lists all of the major sections and subsections on the web page it is embedded in.     On the page, a sitemap is a file that is created using the XML (extensible markup language) and is used to tell the search engines like yahoo and google where all the links are on your website. Experts of any leading SEO Company in Mumbai suggests that if you have a large site with hundreds or thousands of pages, this makes it easier for the search engines to index your site as you can include all the links in one file so that you don’t have to list them out individually on each page of your site. A sitemap is not necessary for smaller sites, but if you have a standard template for pages, it could be easier to create a sitemap, than to list out each page link. Rules for In-page Sitemap: The In-page Sitemap should be placed in the root directory of your website. The In-page Sitemap should be named with a “.xml” extension The In-page Sitemap should be saved as UTF-8 without BOM Every link in In-page Sitemap should be relative. For example, if the page link is “https://syspree.com/services/” then use the same URL in In-page Sitemap.   What is Out-of-page Sitemap? Have you ever wondered how search engine spiders know what pages exist on your website? This is where the out-of-page sitemap plays a significant role. What is it? The out-of-page sitemap is a file of HTML code that lists all the pages that exist on your website. The file contains links to all the pages of your site. This type of sitemap can be submitted to search engines like Google, Yahoo, and Bing as well as other websites. Search engines need to know about all pages on your site for them to index properly.     Sitemaps are also used by web crawlers and web indexing facilities. They help crawlers find new content and update their databases if any changes occur within the website. It will also help in the process of linking between different web pages on the same website. Why You Should Create One? If you’re using a Content Management System (CMS) like WordPress, Drupal, or Joomla, there’s an option to create an XML Sitemap automatically without much effort. However, many times you’d need to create it manually as well. In this case, it is essential to have this tool at hand which will help you get the job done.   Types of Sitemap   There are three main types of sitemap and they serve different purposes. The first type of sitemap is the XML Sitemap. This is a format that was designed to be read by search engines and can be submitted to them as well. They’re not required to use it, but most major search engines do. It will help crawlers find new content on your site, which makes it easier for both users and engines to navigate. That said, you shouldn’t rely solely on an XML Sitemap for your site’s SEO. The second kind of sitemap is the RSS Sitemap. These are mainly used, for displaying

Marketing and Sales, SEO, SySpree

SEO in 2023: What Is Working Now for Google Rankings

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[vc_row][vc_column][vc_column_text]There are tons of different SEO (Search Engine Optimization) trends you should be keeping an eye on. Without proper research to see which internet marketing techniques are making the “big G” happy, you may never know what changes to implement or how to move forward to grab their attention. Fortunately, here at Syspree a leading Digital Marketing Agency in Mumbai, we have compiled an extensive list of SEO trends that should influence your strategy in 2023 and beyond. Key Takeaways Creating relevant content and using targeted keywords is a good strategy for ranking for SEO keywords that people are searching, whereas keyword stuffing is no longer an effective way of getting ranked on Google. Site speed is a crucial factor for Google rankings, as it affects every page of the site, including user experience. Google considers a slow site a candidate for lower rankings until the site proves itself worthy of higher rankings by improving its speed. Internal linking is essential for Google rankings, as it makes it easier for people to find relevant content and demonstrates that web pages created are related to each other. Images with alt text, a small segment of text that describes the image and is displayed when someone hovers their mouse over it, can help increase traffic to a site and drive traffic from search engines by using relevant descriptions. To be effective, SEO strategy requires understanding Google’s algorithm and continually adapting to new trends and changes in the market, which can be challenging without proper research and the right digital marketing agency’s assistance.     Table of Contents Rank for keywords that people are searching (Keyword stuffing is no longer an effective SEO strategy) Site Speed Internal Linking Images with alt text Title Tag Meta Description Backlinks Make sure your content remains relevant to the blog post categories created for it   1. Rank for keywords that people are searching Ever since Google launched Panda and Penguin, we have seen a massive shift in the search engine optimization industry. The focus has been on building high-quality websites that provide real value to users instead of just focusing on link building and keyword stuffing. The basic strategy to get good rankings has always been to create quality content that answers the queries of your target audience. However, this isn’t enough anymore. You need to ensure that the website is easily accessible to search engine bots as well as users. Here are some ways for you to rank for your SEO keywords that people are searching: Create relevant content around your topic Engage with your audience by answering their questions – Provide answers through articles, blog posts, videos, or podcasts Use targeted keywords in your content – It’s necessary to use relevant keywords in your content so that search engines can swiftly identify it. Make sure they are used naturally, which means not stuffing them. What is not an effective SEO technique? Keyword stuffing is no longer an effective way of getting ranked on Google. Not only does this hurt your rankings, but it affects user experience as well, as the credibility of the website. It’s important to remember that people use Google to find answers they require, not-to click on links they find. So Remember! Keyword stuffing is no longer an effective SEO strategy because search engines will be smart enough to account for it.   2. Site Speed Site speed is an essential factor in Google rankings. It may be more important than most people realize. Site speed affects every page of your site, whether or not it has anything to do with SEO. The reason site speed is so important is that. Google wants to show the searcher the best possible search results for his query. But Google also knows that users don’t like slow sites. So Google considers a slow site a candidate for lower rankings until the site proves itself worthy of higher rankings by improving its speed. Google tracks two types of site speed: time-to-first-byte and fully loaded time. The first measures how long it takes until your server sends any data to the browser at all (time to the first byte). Fully loaded time measures how long it takes after that point (including code execution and database queries) for your page to become fully rendered and ready to interact with (fully loaded time). Experts from any leading SEO company in Mumbai would suggest that if your website has too many ads (which of course will lead to the slow loading time of your website) don’t expect good rankings for your keywords. Google gives priority to sites that don’t have any of those “bad” elements or behaviours. So, if you want a higher ranking on Google, then make sure to avoid those things. If you sell a product, then do not let third-parties sell the same product on your site. This will slow down your site and also give a bad user experience. Make sure to load as few images as possible on your site because image loading takes a lot of time and visitors hate it when they have to wait for that reason. So, to get good rankings on Google, as a top Digital Marketing Agency in Mumbai, we suggest that you should optimize your site according to these above-stated elements and further ensure that there are no duplicate pages, broken links, etc. Also, try to create original content as much as possible instead of copying from others. Use the Nofollow attribute for external links and internal links as well. So, what else can we do? We should use the latest version of HTML & CSS standards because Google keeps an eye on sites that follow the latest standards. We can also use Schema markup for our blog posts and webpages because Google loves it.   3. Internal Linking Internal linking is essential for Google rankings because it makes it easier for people to find your content. Additionally, Google likes to see that the web pages you

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