One of the most popular ways for content producers to reach potential audiences is through the internet, and as leading experts at SEO company in Mumbai says that YouTube is one of the best platforms for getting videos “out there.”
If you are a beginner on this platform, you might have questions such as:
How does YouTube work?
How do you get good rankings for your videos?
I’ve put together this simple and comprehensive YouTube SEO guide to answer this common question.
So let’s get started.
Keyword research is a crucial part of YouTube SEO
The first thing to do is to research the keywords that your target audience is searching for. This will help you understand what people are looking for, how they describe their problems, and how they want to solve them.
Keyword research is a crucial part of YouTube SEO, but it’s also one of the most important steps in any online marketing campaign. If you don’t know what words people use when they search online, how do you expect to reach them?
As leading SEO digital marketing says that the most effective way to rank for a keyword is by creating videos directly related to it. This will help you achieve higher rankings, which in turn means more views and subscribers.
If you know what they want, then you can create content that provides it for them. That’s why you must do your keyword research before writing any content for your channel or videos.
The first step when doing keyword research is finding out which keywords are receiving the most searches — this will help you decide which ones to target in your content creation process. You can do this by using tools like Google Keyword Planner or Ahrefs (which we recommend using).
Once you know what terms people use when searching for videos on YouTube, it’s time to start creating some video ideas based on those terms.
Choose a good keyword.
Choosing the right keywords and tags is one of the most important steps in creating a successful video. These keywords and tags help people find your videos when they search on YouTube, Google, and other search engines.
The more relevant your video is to a specific keyword or phrase, the easier it will be for people to find your video. This can also help improve your ranking in search results.
When it comes to keyword research, there are two different types of keywords:
- Long-tail keywords. These are long phrases that describe what your video is about. Long-tail keywords are more specific than broad, single-word keywords, which makes them easier to rank in search engines.
- Broad or single-word keywords. These are single words that describe what your video is about. Broad and single-word keywords can be used as tags for your videos if you don’t have time to create long-tail tags or if you want to use only one tag per video.
When choosing keywords and tags, think about how people will search for your content and ensure that your tags and titles reflect this. For example, if you’re creating a cooking show and want people to find it on YouTube, then try using “homemade desserts” as one of your tags instead of just “dessert recipes.”
Make High-Quality Content
One of the most important aspects of SEO is making content that is relevant to your target audience. This means creating content that is useful and entertaining. If you want your business to succeed, then you need to create content that people want to read and share.
For example, if you are a plumber in New York, it would make sense for you to write about how to fix a leaky faucet or what kind of tools plumbers use. This type of content will help people who are looking for plumbing services in New York find your website when they search for “how do I fix a leaky faucet” or “what tools do plumbers use.”
You don’t have to be a professional writer or even have much experience writing if you want to learn how to create great SEO content. You just have to know what your target audience needs and wants from your business and provide it easy-to-read on your website.
Write an eye-catching description.
When it comes to ranking YouTube videos, the one thing you should always do is write an eye-catching description.
The description is what Google uses to determine if your video should appear in search results and its ranking position.
Google will look at the first thing when determining how to rank your video is the title, so make sure it’s good. The next thing it will look at is the description, so make sure it’s great!
Here are some tips for writing an eye-catching description for your YouTube video:
- Make it concise. Keep it short and simple. A good rule of thumb is to keep your description under 150 characters so that viewers can see what they’re getting into right away. If you have more than one keyword phrase or topic in mind, try to incorporate them all into one sentence or paragraph.
- Focus on benefits, not features. People don’t care about what you do — they care about how it affects them. So instead of listing off a bunch of features in your description, try focusing on how those features will help users solve their problems. For example, if you’re selling a weight loss supplement, don’t just say that it helps people lose weight — tell them how much weight they’ll lose and how soon (e.g., “lose 30 pounds in 30 days guaranteed”).
- Create a compelling intro. The first few seconds of a video are crucial — they can make or break whether someone watches it all the way through. Make sure your intro is strong, engaging, and relevant to what you’re trying to convey with the rest of your video.
- Use keywords naturally and sparingly. Don’t stuff your description with keywords in hopes of ranking higher on search engines; this can backfire by making your page appear spammy and lowering its credibility in Google’s eyes.
- Include a call to action (CTA). Call-to-action buttons can help boost conversions by prompting viewers to take action using specific links. Add them to your description so that people know what you want them to do next.
- Add links in your description. If you want people to visit your website or other social media profiles, then include links in their descriptions. They’ll be able to click on those links directly from their browsers instead of copying them into a new browser tab or browser address bar window.
- Use relevant keywords. It would be best if you used keywords in your title, tags, and description that will help people find the video when they search for those terms on YouTube or Google. Keywords should be relevant and interesting, so they are likely to engage viewers and improve watch time. For example, if you’re making a tutorial video about tying a bow tie, make sure you use the words “bow-tie” as part of your title, tags, and description. If people search for these terms, they are more likely to see your video appear in the results — and stay longer if it’s engaging enough for them.
- Use bullet points and numbered lists where appropriate. When writing descriptions for video content, it’s important that they be easy to scan through quickly, so viewers don’t lose interest before they get to the end of it all! Bullet points and numbered lists help break up text into bite-sized chunks so that readers can easily see what each point is about without having to read everything in between.
Make an interesting title.
The title of your video is one of the most important aspects when it comes to SEO. It is the first thing people see when they search for something on YouTube, so it needs to be catchy, informative, and interesting.
There are a few things you need to keep in mind while creating titles:
- A good video title should be short and descriptive. The title should describe the content of your video and include keywords that people would search for when looking for similar content.
- Choose a title that’s clear and concise but also interesting. The title is the most important part of your video because it helps people find your content and decide whether or not to watch it.
- Make sure you choose a title that will be relevant to your viewers but avoid using keywords that may have low search volume or are too competitive, as they may not help you rank as well for those terms.
- Make sure that your title has at least 55 characters, but not more than 70. This will increase your chances of ranking well on Google’s search engine results page (SERP).
- Use keywords relevant to your business. This will help people find your videos when they search for those keywords.
- Include a question at the beginning of your title if possible. For example: “How do I make $500 per month with my blog?” This will attract more viewers who want answers to their questions, who may not have found what they were looking for otherwise.
- Don’t use contractions in your title (“don’t” becomes “do not”) unless you want to sound casual (like in vlogs). In most cases, contractions don’t read well online.
Create an attractive thumbnail
If you want to succeed on YouTube, one of the most important things you need to do is create an attractive thumbnail. The thumbnail is the first thing people see when they’re browsing YouTube.
It’s also one of the two things they see when they’re watching a video on mobile (the other is the video’s title). If you want viewers to watch your video, you need to make sure your thumbnail makes them curious enough to click play.
But how do you create an attractive thumbnail? I It’s easier than you might think! Here are some tips:
Use a photo that shows your product or service in action. If you’re selling software, show someone using it. If you’re selling clothes, show a model wearing them.
Find something that stands out in your photo and use it as the focal point of your thumbnail so people can see what they’ll see if they click play.
Use bright colors and/or contrast. Make sure your thumbnail contrasts well with the page’s background color where it will be displayed. This will make it stand out more and catch viewers’ eyes more easily when they scan through their feeds or search results pages.
Make sure nothing is distracting or confusing in the photo. If there’s something in your photo that makes viewers wonder what’s going on — like an object that looks like it’s floating above someone’s head — they won’t stop long enough to figure out what they’re seeing before moving on to another video.
Pick a high-quality image. Even if you’re using an iPhone or other smartphone camera, try to find an image that doesn’t look too grainy or pixelated when blown up to thumbnail size (less than 300 pixels wide). If possible, pick photos that have some color or contrast in them—you want people’s eyes drawn to the photo, not distracted by it.
Don’t use copyrighted material. It’s tempting to grab an image from Google Images or Flickr and use it for your thumbnail, but doing so could get you into trouble with copyright law. Make sure you’re using either yours or properly licensed and credited images.
Choose an interesting angle and perspective. Play around with different vantage points before settling on one — this will help ensure that your photos aren’t too repetitive and boring!
Include text if necessary. Adding text to your photo can be helpful when trying to tell a story or give more context about what’s happening in the photo without needing additional words.
Write a Transcript and Closed Captions for Your Video
Transcripts are a great way to make your video more accessible to people who have difficulty hearing or seeing. It’s also good for search engine optimization (SEO) because it allows Google to crawl the text in your video, which helps with rankings.
Closed captions provide subtitles for your video and are an important part of accessibility. You’ll get more views from people who use screen readers and other assistive technologies such as closed captioning on devices. If you plan to monetize your videos through ads, you’ll need closed captions so that advertisers can buy ads against them.
The following tips will help ensure that your transcript and closed captions are accurate and easy to read:
- Write clearly – If you are speaking quickly or using slang words or slang phrases, this will make it difficult for someone who isn’t familiar with those terms to understand what you’re saying. Make sure that each sentence follows logically from the one before it and use simple words when possible so that everyone can follow along easily.
- Speak clearly – If you mumble or speak too quickly, it can be hard for someone to understand what you’re saying, especially if they’re not familiar with your accent. Practice reading aloud in front of a mirror, record yourself on video, or have someone else listen to your recording so that you can see and hear yourself from a third-person perspective. This will help identify any problem areas that need improvement before the transcription process begins.
- Don’t talk over each other – If multiple people are speaking at once, they mustn’t overlap or talk over one another, as this can make it difficult for someone listening on headphones (or watching closed captions) to keep up with what’s being said.
Ask for subscribers and ask for feedback.
The more subscribers you have, the better your rank will be because Google looks at subscriber count as well as an engagement when determining rankings. Also, if someone subscribes to your channel, they’re more likely to watch your videos, increasing their time spent on the page and making Google happy!
It would help if you also asked for feedback in the comments section of each video so that viewers can interact with each other as well as with you. This will help build trust with potential customers who may become repeat customers down the road!
There are many more strategies for attracting YouTube viewers to your videos and converting them into subscribers, followers, and customers. The ones I have outlined in this guide will help you to get started. I hope that your journey to success on YouTube is smooth and that you gain many new subscribers along the way. If you want to know the importance social media for SEO check out our blog why social media is important for success in SEO?