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47th Week Roundup: Instagram Offers Reels Download Option, OpenAI Launches Voice Interaction and More!

Welcome to our News Roundup! This week’s highlights include Instagram’s offering Reels downloads, X reinstating post headlines, Google’s focus on SEO Fundamentals, OpenAI’s integration of voice-based interaction, and Snapchat’s ad-free trial. In addition, Google resolves a Search Console issue; TikTok embraces conversational UI, as Pinterest provides insights into branding luxury brands. Keep up-to-date with our short news roundup.   Instagram Expands Reels Download Feature for Global Users Instagram has widened its Reels download capabilities and is now available to all users worldwide. It was initially launched exclusively for U.S. users in June; the latest update lets anyone download publicly posted Reels. If the creator allows downloads, a “Download” option will be available in the Reels “Share” display. Downloaded Reels will include an Instagram logo and creator’s handle, which could boost the amount of Instagram content on platforms like TikTok. Although this change could help individuals avoid branding restrictions, it offers users a simple method of preserving and sharing top Reels footage. Instagram’s chief, Adam Mosseri, anticipates that this feature will increase participation and provide new opportunities for Reels creators to boost their reach. Read more: https://www.socialmediatoday.com/news/instagram-will-now-enable-all-users-to-download-publicly-posted-reels-clips/700640/   X Reinstates Post Headlines in Link Previews Following Elon Musk’s Reversal Social media managers who use X can celebrate when Elon Musk declares that he will return headlines for posts in URL previews. In October, upon Musk’s requests, X removed post headlines and preview text, changing how managers and publications shared URLs through the platform. Although Musk claimed that previews of links were more attractive without text, the change created confusion about the content of the linked stories. The result was workarounds that included directing users to click on the image to reveal more information. The leading social media marketing company in Mumbai says the return to headlines will likely be in response to the confusion triggered by Musk’s tweets and an unexpected shift from his usually constant decision-making. Although it could result from particular preferences, this shift is an improvement for every X user. Read more: https://www.socialmediatoday.com/news/x-is-bringing-post-headlines-back-to-link-previews-in-stream/700641/   Google Urges Prioritizing Technical SEO Fundamentals Over Trends In a recent episode of Google’s Search Off The Record podcast, presenters from Google’s Search Relations team emphasized the importance of addressing fundamental SEO technical issues before diving into the most recent trends. Martin Splitt, Gary Illyes, and John Mueller highlighted that many websites still struggle with fundamental technical issues, such as indexing, crawlability, and page rendering, significantly impacting search engine performance. They emphasized the need to pay attention to a website’s structure and infrastructure to improve indexing and crawling, focusing on the elements behind the scenes crucial to SEO achievement. The leading SEO company in Mumbai also say that the podcast also discussed the false nature of using traffic metrics to determine the quality of content. They recommended focusing on satisfaction and engagement for better assessment. The team also emphasized the ease of producing high-quality content by ensuring you provide value and meet the user’s demands. Read more: https://www.searchenginejournal.com/google-fix-technical-issues-before-chasing-the-next-big-thing/501918/   OpenAI Brings Out Voice Interaction in ChatGPT App, Empowering Content and SEO OpenAI has released a revolutionary upgrade to the ChatGPT application, making voice capabilities available to all users with free access. Even though Plus subscriptions remain in place, this change is significant for search and content marketers. Previously, only premium subscribers could access the feature, but the integration of voice interactions lets a wider audience interact with AI via simple voice commands. This upgrade encourages easier interaction with AI and offers possibilities for content marketers to develop customized and interactive campaigns that increase user engagement. Search marketers will benefit as this opens the way to explore techniques for optimizing voice search and offers a new way to improve search engine strategies. This development is a significant change in AI availability, which could impact the evolution of SEO and content creation strategies. Read more: https://www.searchenginejournal.com/openai-announces-free-chatgpt-voice-capabilities-in-mobile-app/501944/   Google Acknowledges and Resolves Reporting Bug in Search Console Experience and Enhancement Metrics Google has discovered and is investigating a problem affecting the reporting of Google Search Console, particularly enhancing and experiencing reports. The issue, which affects fundamental Web Vitals and Mobile Usability HTTPS, AMP, and other related metrics, incorrectly displays a decrease in invalid URLs. The experts from the leading SEO company in Mumbai say although this may cause some concern for SEOs and owners of websites, Google assures that it is only a report issue and doesn’t affect the indexing, ranking, or crawling. Google is actively working towards an answer, pointing out that the issue is limited to the reporting portion of the Search Console. The issue, as shown in an illustration of an HTTPS report, doesn’t indicate any real issues with the website’s performance. Google has successfully resolved the issue by Thanksgiving, 23 November. Read more: https://searchengineland.com/google-search-console-experience-reporting-bug-434936   Google Enhances Clarity in Child and Teen Ad Policies with Language Update Google has announced changes in the terms used in three teen and child advertising policies, with a focus on ads & made for kids content and Ad-serving safeguards for children, and protection for Ad-serving for teenagers. Although there are no changes to the enforcement these revisions are designed to improve transparency and clarity for advertisers and brands. Clear advertising policies are important for brands to effectively follow the rules and avoid accidental violations that could result in severe financial sanctions. The changes follow the concerns raised in the Adalytics study in August, which accused Google of knowingly using children’s data to create targeted ads. Google has denied any wrongdoing; however, it is addressing concerns by changing the policy language in advertising to be consistent with its existing protections for kids and teens. Read more: https://searchengineland.com/google-update-child-teen-ad-policy-language-434879   Snapchat Tests Ad-Free Subscription in Australia with Snapchat+ Tier Snapchat is testing an advertisement-free paid monthly subscription, Snapchat+, in Australia for $10.50 monthly. This new tier lets users browse Snapchat’s platform without interruptions due to Story or Lens advertisements, offering an alternative experience that costs an annual fee. Although ad-free subscriptions can impact the reach of ads on Snapchat

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43rd Week Roundup: Google Unveils AR Try-On Tools, Twitter Alternative Pebble Shuts Down and More!

In this digital news roundup, we look at Instagram’s experiments that use selfies within DM Notes to boost engagement. Google launched AR tools to help test the color of hair and foundation and also tests sponsored posts within organic results. These constant adjustments reflect Google’s efforts to keep up with user preferences and the latest technological advances.   Instagram Explores Selfie Video Clips in DM Notes to Boost Engagement Instagram is constantly enhancing its features to appeal to its young users, and its most recent experiment is adding selfie videos to its DM Notes. A leading social media marketing company in Mumbai says that this feature is intended to give life to the Notes shelf by making updates more exciting and enjoyable. The popularity of Notes for younger users and their love for video in short form suggests that this feature will greatly enhance interaction with users. Meta revealed that more than 100 million accounts of teens used Notes within the last 90 days, and teens were making Notes with a frequency that is 10 times more than non-teens. In addition, more than 20 percent of Notes written by teens receive responses, proving the app’s popularity. With the introduction of videos, Instagram hopes to grow its appeal with younger users further and even squeeze Snapchat’s smartphone market share. While the feature is only being tested in a limited manner, Instagram plans to expand its offerings shortly. Read more: https://www.socialmediatoday.com/news/instagram-adds-looping-video-clips-notes/697844/   Pinterest Unveils Comprehensive Creator Education Hub in 13 Languages Pinterest has created an extensive platform of education for creators that provides valuable tips on optimizing Pins and monetizing their presence on platforms and much more. The resource, available in 13 languages, includes numerous instructions and notes that will assist creators in harnessing the potential of Pins. It offers strategies for securing a place on Pinterest’s editorial boards and aligning with trends promoted by the platform. Pinterest also offers the best practices for creating standout Pins and fact sheets about Pinterest’s tools for funding creators and comprehensive education walk-throughs to ensure successful application use. In its effort to encourage creators and improve the quality of streamed content, Pinterest has rolled out several initiatives, including its Creator Fund, “Creators Rewards” program, as well as the tools to create profiles and discover. The newly launched education platform brings together Pinterest’s creator resources into one central hub, serving not just Pin creators but also providing important insights to marketers. It’s a great source for creators who want to make money through Pins, with an interactive content calendar that includes monthly post suggestions. Read more: https://www.socialmediatoday.com/news/pinterest-launches-information-education-hub-creators/697828/   X Introduces Audio Calling Feature, Part of Elon Musk’s Vision for an All-Encompassing App X has rolled out their audio call feature on the most current iOS version of its application, and video calls are coming soon. Although this feature aligns with Elon Musk’s dream of having an all-in-one system, there are questions about its viability. Audio calls made by the iOS’s CallKit will be similar to normal phone calls; however, the trend towards text-based communications appears to be the dominant method, and millennials are increasingly embracing text messages rather than audio-based calls. With the increasing demand for DMs to keep in touch, however, the importance of introducing audio and video calls on X still needs to be clarified. The experts from the leading social media marketing company in Mumbai say that the evolution of the app towards becoming an “everything application” aims to integrate a variety of interactions and transactions on the app. However, its popularity and user acceptance remain to be determined, particularly regarding the potential for high-end features. Read more: https://www.socialmediatoday.com/news/xs-audio-calling-option-now-live-some-users/697851/   Google Unveils AR Try-On Tools for Hair Color and Foundation, Expanding Virtual Testing Options Google has stepped up its AR try-on tool by adding features that let users play around with hair color and foundation shades. If you’re looking for hair color certain brands will provide AR trial options that allow users to see how different shades look on them or in models they can relate to. Google constantly improves its technology to offer more precise color rendering. Furthermore, the platform expands its AR trial tools to mobile browsers within the US, with plans to launch AR lipstick and eye makeup test-ons soon. Google’s AR try-on features appear in paid promotions, such as new AR beauty ads. Additionally, advertisements for shopping can now include trials instead of standard product images. The growth of AR try-on devices offers opportunities to improve customer experiences. It is relevant to the current trend of AR glasses created by companies such as Meta and Apple. Read more: https://www.socialmediatoday.com/news/google-launches-ar-try-on-tools-hair-color-foundation/697834/   Instagram Tests ‘Nearby’ Feed for Stories in Response to TikTok’s Local Content Push Instagram is testing an innovative feature called “Nearby,” which is the “Nearby” feed available for Stories similar to a model used on TikTok’s Chinese variant, Douyin. The feed displays posts from users and businesses located within the vicinity of the user, providing a localized advertising platform for companies. TikTok is exploring similar “Nearby” feeds to increase the local community and commerce opportunities. In Douyin, this strategy allows the platform to diversify into new advertising options such as catering and services. Instagram’s experiment with its “Nearby” feed is believed to be a smart move to avert TikTok’s upcoming movies in its in-app commerce. A leading social media agency in Mumbai suggests it could prove to be an interesting option, provided Instagram informs users to change their privacy settings to restrict the content’s visibility to their neighbors. Instagram has yet to announce the test publicly. Read more: https://www.socialmediatoday.com/news/instagram-tests-new-nearby-feed-stories/697685/   Twitter Alternative Pebble to Shut Down Due to Low Usage Pebble, a Twitter alternative which initially sought to offer a more secure platform for users, is closing its doors next month because of low user engagement. It was founded by former Twitter staff and initially dubbed T2. Pebble emulated the initial Twitter design but focused on user safety and fighting online adversity. Despite its noble goals, the app

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41st Week Roundup: Tiktok Expands AR Creator Program, Snapchat Users are Disappointed and more!

This week’s digital news roundup includes TikTok expanding its AR Program, Utah’s Lawsuit Against TikTok, Instagram’s Holiday Stickers and Snapchat’s Bitmoji Update, Meta’s Threads, Microsoft’s Holiday Guide, Google Indexing Bug, Reddit’s Boost 2.0 as well as X’s premium Tiers.   TikTok Expands AR Creator Rewards Program, Boosting AR Engagement Globally TikTok has expanded the Creator Effects rewards program to additional areas to improve (AR) involvement within the application. It was initially launched in six countries in May. Still, the program is now available to creators from various countries, including Australia, Brazil, Canada, and many other countries. TikTok has also reduced the requirements for entry for creators by reducing the required videos for obtaining the badge. Creators now need to attain the Gold badge with five effects that have been published and at least three utilized in 1,000 videos. Furthermore, TikTok is lowering payout thresholds, allowing creators to receive more often. However, the maximum amount for one effect is $14,000, while the maximum monthly amount paid to the creator is restricted to $50,000. This new feature is intended to boost excitement for creating effects, attract new creators, and help keep TikTok ahead of the ever-changing AR trends, specifically in the face of competitors with Snapchat, Apple, and Meta in the AR market. This is a sign of TikTok’s commitment to the long-term viability of its app by being up-to-date with the most recent developments regarding AR engagement. Read more: https://www.socialmediatoday.com/news/tiktok-ar-creator-rewards-program-expands/696335/   Utah Files Lawsuit Against TikTok, Alleging Addictive Algorithmic Practices Utah’s state has initiated legal action to stop TikTok and its main company, ByteDance, in response to concerns about the algorithmic sorting processes that result in an addictive experience, especially for children. The lawsuit filed by Utah claims that TikTok utilizes extremely powerful algorithms and manipulative features. Some of these have similarities to slot machines, leading to youngsters being addicted to the site. The leading social media marketing company in Mumbai states that the lawsuit, however, raises doubts about the extent to which TikTok’s actions constitute fraudulent behavior due to its model of adjusting content to users’ preferences like traditional TV. The state is seeking civil penalties and an injunction to deter TikTok from violating state law regarding deceptive business practices, in line with a wider trend of state-based legal challenges to TikTok in the U.S. These legal challenges stem from claims that social networking platforms employ features designed to be addictive and manipulate users’ brains through activating dopamine release, causing legal concerns about the appropriate limit for addictive behavior and deceitful behavior in this regard. Read more: https://www.socialmediatoday.com/news/utah-sues-tiktok-over-harmful-impacts-young-users/696375/   Instagram Tests New Stickers to Boost Engagement for the Holiday Season Instagram is testing new stickers designed to increase the engagement of users and engagement, with a particular focus on the coming holiday season. One of these stickers is an “App” sticker created to allow users to advertise other apps on their Stories directly. This could be an excellent tool for advertising special offers, products, or creative tools, and marketers could use it to promote app promotions in the run-up to the sales event of the holidays. In addition, Instagram is testing a “Secret” sticker that will only be seen by users who reply to the Story with a text message. It could be an interesting method to encourage direct responses and increase engagement. The platform also tests a “Music Choose” sticker that lets customers upload their most-loved tracks, creating an experience of sharing a mixtape between friends. The experts from the leading social media marketing company in Mumbai say that these updates align with Instagram’s current shift towards more private group sharing, focusing on smaller group chats and more private interactions as users shift away from posting on public platforms. Instagram’s strategy seems designed to keep users active and prevent them from moving into other apps during the holidays. Read more: https://www.socialmediatoday.com/news/instagram-experiments-new-stickers-facilitate-engagement-holiday/696067/   Snap Users Express Discontent Over Latest Bitmoji Update Snapchat’s latest Bitmoji update, which includes advanced hair texture, face shading, body proportions, and face shading for avatars, has been met with mixed feedback from users. Although the update offers a more technologically sophisticated and visually appealing appearance to Bitmoji avatars, some Snap users are unhappy with the new features. The new Bitmoji pictures often appear drastically different from previous versions, leading to an outrage similar to the negative reactions Snap faced in 2018 when it launched an updated app layout. Snapchat is unique in providing intimate chats between small groups of friends and generating a feeling of ownership and a protectionist attitude within its user base. The leading social media marketing agency says that the Snap development team works to improve and evolve to changing technology. Users’ backlash reveals the difficulty of implementing modifications that align with the evolution of technology while maintaining the cherished aspects of Snapchat. With time, users’ opinions tend to improve, but this also highlights the importance of taking careful notes when releasing updates. Read more: https://www.socialmediatoday.com/news/snap-users-unhappy-latest-bitmoji-update/696046/   Meta’s Threads App Enhances Features to Compete with X and Attract Media Organizations Meta’s Twitter-like app Threads is currently working on introducing various popular features that will improve the user experience and even rival Elon Musk’s X application. The forthcoming “Trending Topics” feature in Threads is designed to keep users informed of current conversations within the app, providing an overview of the most popular chats. Users can tap on topics to follow the current discussions, making Threads an even more important source for live news conversations, even if it’s not focused on news or politics. Threads will also expand the options for creating posts, such as post-chat, GIFs, and polls in the streams. The users will have more options to interact and engage with these features. In addition, Threads is testing the editing features within a specific time frame after posting and new ways to advertise threads activities of users both on Instagram profiles as well as in the application. As X is facing issues and media companies seek alternatives because of concerns over the

Roundup, SySpree

26th Week Roundup 2023: Google AMP Support, YouTube Analytics Revamp, Twitter Ad Revenue Share, and More!

The following roundups discuss top tech companies’ most recent updates and innovations. Google announces AMP assistance within GA4, YouTube revamps Studio Analytics, Twitter plans an advertising revenue share program, Meta is preparing to launch a brand new Twitter competitor app, and much more. Keep reading to learn about the latest developments in the digital world.   Google Launches AMP Support in GA4 Ahead of Universal Analytics Retirement Google is announcing AMP integration into Google Analytics 4. (GA4) for all publishing firms just a few days before Universal Analytics (U.A.) ends. This integration allows publishers utilizing AMP to transition to GA4 and easily track their performance. Without this feature, users of AMP could have been unable to track their performance after U.A. is replaced by GA4. Google’s decision ensures that publishers continue monitoring their Performance within GA4. Read More: https://searchengineland.com/amp-support-ga4-428705   YouTube Revamps Studio Analytics to Ease Pressure of Data Comparison YouTube has made changes to display analysis data on YouTube Studio. YouTube is making changes to the display of analytics data in its YouTube Studio app to reduce the user’s concerns regarding the data displays. The platform will permit users to limit the display of performance data of videos in comparison and thus reduce the demoralizing effects that users experience when their most recent videos do not perform as they expected. As leading SEO company in Mumbai will tell you that this feature will be available even after switching to another channel, giving users the choice of not using the complete comparison feature. Additionally, YouTube is introducing weekly and monthly summaries of the channel’s performance. They will give an overview of key metrics and incorporate gaming features to improve your enjoyment of analytics. The new features are designed to alleviate the stress and pressure associated with analyzing raw data and inspire creators to continue their work. These new functions will slowly be made available to YouTube Studio users on both web and mobile platforms over the coming days. Read More: https://www.socialmediatoday.com/news/youtube-changes-studio-analytics-supportive-gamification/653953/   Twitter Set to Launch Ad Revenue Share Program for Tweet Replies Twitter is near to launching its ad revenue share program to pay for replies to tweets. This is among the most important features of Elon Musk’s plans for Twitter 2.0. The program will allow creators to join and earn a portion of the earnings generated by ads appearing in tweets they respond to. The program is initially available just to Twitter Blue users. The program is intended to provide increased opportunities for monetization of the platform. However, it could also encourage controversial tweets to improve responses and expand advertising opportunities. This program is only accessible to verified users; only ads responding to tweets will increase the earnings pool. While participation in the program is restricted to a small percentage of Twitter users, it offers another chance for users to earn money through tweets. Twitter is constantly improving its offerings for creators by increasing income share options, new video posting options that rival YouTube Long-form posts, and new ways to format text. Read More: https://www.socialmediatoday.com/news/twitter-ad-revenue-share-program-creators-tweet-replies/653962/   Meta Plans Mid-July Launch for New Twitter Rival App Meta, formerly known as Facebook, is set to release a new app called P92/Barcelona/Threads, which aims to compete with Twitter. It will be a real-time text-based platform based on the Instagram graph. Meta will promote the application via Instagram through the massive number of users on Instagram to promote the app. Meta hopes to attract thousands of Instagram users over the first few months and could seriously threaten Twitter’s 250 million members. The growth in Twitter’s user base has led to some controversy over the years, with Elon Musk claiming previously that a substantial part of users on Twitter accounts were fake. Whatever the reason, this entry into the social media space could seriously threaten Twitter. Read More: https://www.forbes.com/sites/mattnovak/2023/06/23/meta-will-launch-twitter-competitor-in-mid-july-report/   Meta’s Report Explores Impact of Evolving Data Privacy Rules on Marketers Meta, in collaboration with Deloitte, is releasing an updated report that focuses on the ever-changing privacy laws governing data and the implications for marketing. The report highlights the need for businesses to adapt to the new regulations that govern how they utilize personal data, particularly concerning marketing targeted at and communication to the general public. Technologies that help improve user privacy (PETs) comprise clean data rooms and the ability to de-identify audience insights, which are highlighted as crucial aspects for marketers. As leading social media marketing company in mumbai will tell you that the report emphasizes the importance of PETs in protecting user privacy and providing the ability to make actionable information. It also emphasizes the importance of maximizing machine learning and data to efficiently target campaigns. The report provides insights into the different PET methods. It provides tips for marketers on preparing themselves for the coming changes to methods of using data and incorporating new strategies based on data. Read More: https://www.socialmediatoday.com/news/meta-report-evolving-data-privacy-rules-impact-marketers/654106/   LinkedIn Updates Algorithm to Prioritize Professional and Relevant Content LinkedIn has modified its algorithm following user feedback regarding the plethora of unrelated and non-professional content uploaded to the platform. The changes will decrease the presence of non-professional and viral content. They will focus on content posted by first-degree connections who offer experts with knowledge and advice and separate information into relevant groups. LinkedIn can provide quality and relevant content for users who are interested in restricting the use of marketing techniques and spam. While the effect of the changes is still to be assessed, LinkedIn has reported an increase in the amount of content shared and seen. Read More: https://www.socialmediatoday.com/news/linkedin-new-insights-latest-algorithm-updates/654091/   WhatsApp Introduces New Promotional Options for Enhanced Brand-Customer Connectivity Meta, the business that owns WhatsApp is releasing additional tools to advertise on WhatsApp to help companies maximize the increasing use of these apps. One of the latest tools allows businesses to run paid ads on Facebook and Instagram through WhatsApp and remove the requirement to create a Facebook account. The ads will include a WhatsApp CTA to bring new users back to the app to communicate

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