Significant Reasons Why Micro-influencers Matter In Marketing Strategy

8 Significant Reasons Why Micro-influencers Matter In Marketing Strategy

Businesses have turned to micro-influencers for help in an age when aspirational advertising is largely overshadowed by authenticity. Many of these influencers are relatable and make genuine connections with their followers on social media. Micro-influencers are individuals or groups who disproportionately influence a social media platform in a way that is favorable to their cause.…

12 most important steps to get started with chatbots

12 Most Important Steps To Get Started With Chatbots

What Is a Chatbot? Chatbots are software programs that respond to messages and carry on human-like conversations. Through machine learning technology, chatbots can adapt their responses to meet the needs of different situations. Chatbots are used by businesses to enhance their customer service and assist customers with common issues efficiently and quickly. If you’re in…

6 Effective ways to boost engagement with Ephemeral Content

6 Effective Ways To Boost Engagement With Ephemeral Content

Ephemeral content can be described as content that is short-lived, draws attention to FOMO, and triggers an immediate reaction. Here’s how to create captivating ephemeral content to promote your business. Rich media, which contains momentarily accessible films and graphics, is a type of ephemeral content. Short-lived content that plays on consumers’ fears of missing out…