Hey everyone, another week, another exciting news roundup! Google, Instagram, LinkedIn, and WordPress have all cooked up some awesome updates, and you’re invited to check them out! It’s like a digital feast of new features and improvements. Come on over and dig in!

Clarified Google’s Beta Structured Data Carousels for Summary Pages
Google is Testing “People also Consider” Label on Branded Search Ads
Google Updates Merchant Center Product Data Specifications
YouTube Enhances Shopping Experience with Four New Features
Google-WPP Collaboration: Revolutionizing Ads with AI
Google’s Response to Concerns Over Harmful Search Results
Google Debunks 404 vs 410 SEO Debate
Google Clarifies Site Command Search Feature is Here to Stay
Google Enhances INP Performance for Sites with Consent Management Platforms
WordPress Unveils Performance Plugin for Instant Load Times
Google Explains Indexing Processes During Core Updates
Google Enhances Structured Data Documentation for Carousels (Beta) with Geographic Eligibility Clarification
Instagram Introduces Profile Notes Feature for Enhanced Engagement
LinkedIn Rolls Out Verification Badges for Recruiters to Combat Scams
Threads Pilots Trending Topic Highlights with Live Events
Final Thoughts on the Roundup

Clarified Google’s Beta Structured Data Carousels for Summary Pages

Google has provided further details and enhancements to its structured data carousels (beta). The updated documentation highlights the importance of placing markup on summary pages that link to detailed content. It is emphasized that the markup should only be applied to the summary page, not the detail pages, to be eligible for the feature. The guidelines recommend selecting a single summary page with information about the entities listed and adding the necessary properties based on the page’s format.

The availability of this feature is currently limited to countries within the European Economic Area (EEA), with a focus on travel, local, and shopping queries. Google stresses that this feature is still in beta and may undergo changes in the future. Businesses operating in the EEA are encouraged to show interest by filling out the designated forms.

Implementing these carousel features can improve visibility and click-through rates from Google Search for businesses operating in European regions.

Google is Testing “People also Consider” Label on Branded Search Ads

Google’s testing of a new “People Also Consider” badge on branded search ads has raised concerns among advertisers. The badge’s lack of clickability, positioned below the company details, has left PPC marketers wanting to understand its intended purpose. Anthony Higman, CEO of Esquire, has expressed skepticism, questioning whether Google’s actions indicate a move towards compelling brands to participate in competitor ad auctions. Google’s silence on this issue has only fueled uncertainty among advertisers.

The leading SEO company in Mumbai say the potential consequences of Google’s actions are significant: if brands are pushed into competitor ad auctions, it could negatively impact businesses by redirecting potential customers to their rivals. Advertisements on competitor brand searches may fail to effectively reach high-value customers looking for specific brands, resulting in a compromised user experience. This trial highlights the importance of advertisers remaining vigilant and adjusting their strategies accordingly.

Google Updates Merchant Center Product Data Specifications

Google’s recent updates to the Merchant Center product data specifications, scheduled for 2024, have been designed to improve product information quality for paid and organic Shopping listings. These modifications guarantee that all product data submitted is accurately formatted, maximizing the effectiveness of Shopping ads and organic Shopping listings.

Several new attributes have been introduced with immediate effect. These include structured title and description requirements for AI-generated content, a loyalty program attribute for member prices and loyalty points, and a minimum price attribute for establishing the lowest advertised price. Furthermore, the guidance on installment-based offers and shipping attributes has been revised and updated.

The updates will take effect immediately and be implemented gradually from July to September. It is essential to follow these changes to remain eligible in search results. Following these guidelines, including new features such as loyalty programs and free shipping thresholds, can improve customer engagement and ROI.

YouTube Enhances Shopping Experience with Four New Features

YouTube is implementing four updates to empower shopping creators by providing them with tools to increase conversions and streamline operations. The experts from the leading social media agency say these updates include Shopping Collections, which allows creators to curate virtual stores showcasing their favourite products, and the Affiliate Hub, which grants access to partner lists, commission rates, and promo codes. Moreover, creators can simultaneously tag products across their entire video library, simplifying promotion and boosting revenue from older content.

Additionally, YouTube has integrated Fourthwall into its platform, offering creators more options for creating and managing stories directly within YouTube Studio. These updates provide shopping creators and brands selling on YouTube opportunities to enhance efficiency and effectively engage audiences through enriched shopping experiences.

Google-WPP Collaboration: Revolutionizing Ads with AI

Google and WPP, the world’s largest ad group, have pioneered collaboration utilizing Google’s Gemini AI. This partnership marks a shift towards AI-generated advertisements for major global brands like Coca-Cola and Nestlé, encompassing ad storytelling, voiceover scripts, and product image creation. This integration aims to improve marketing efficiency and effectiveness by providing deeper insights into audience behaviour and optimizing campaigns.

Integrating Google’s advanced AI tools with WPP’s marketing data offers exciting possibilities, such as improved creativity, more intelligent content optimization, AI-driven storytelling, and highly realistic product visualization. WPP’s Chief Technology Officer views this as a significant development, while Google Cloud’s CEO highlights the transformative impact of AI on marketing efficiency. Advertisers are advised to pay attention to this collaboration, as it signals a new chapter in AI-powered advertising tactics.

Google’s Response to Concerns Over Harmful Search Results

Google’s Search Liaison, Danny Sullivan, has taken proactive measures to address increasing complaints regarding harmful and subpar search results. The experts from the leading SEO company in Mumbai say despite previous attempts to prioritize the safety of search results, recent feedback has shed light on instances where Google’s results may endanger users. Google acknowledges these concerns and pledges to enhance the quality of search results based on user input.

Although the company remains committed to reducing unhelpful content, SEO professionals remain skeptical about its effectiveness. Nevertheless, Google reassures users that their feedback is highly valued, and the necessary steps will be taken to ensure safer and more dependable search experiences in the future.

Google Debunks 404 vs 410 SEO Debate

Google’s John Mueller recently discussed the ongoing dispute over the use of 404 and 410 error status codes for missing pages, noting that the distinction between the two is so minor that it carries little weight regarding SEO. Mueller stressed in a Reddit post that while there may be subtle semantic or pedantic variances between the two codes, their choice ultimately has no significant impact on SEO.

This statement challenges prior assumptions and debates within the SEO community regarding the perceived benefits of one code over the other. Mueller’s remarks illustrate Google’s evolving position on this issue, highlighting SEO tactics and guidelines’ intricate and constantly changing nature.

Google Clarifies Site Command Search Feature is Here to Stay

Google’s Search Liaison, Danny Sullivan, has recently reassured users that the site command search operator will not be discontinued, despite speculation fueled by complaints about its functionality. The best SEO company says the site command enables users to refine search results to a particular website, offering a more efficient way to sift through content. Despite occasional issues, like Google’s homepage not appearing in search results, Sullivan stressed that ranking results do not matter for site commands.

Acknowledging previous bugs, Sullivan’s affirmation confirms Google’s dedication to preserving the site command function, a useful tool for users looking for precise search results within specific domains.

Google Enhances INP Performance for Sites with Consent Management Platforms

Google has partnered with consent management platforms to boost Interaction to Next Paint (INP), leading to faster load times once cookies are accepted. INP, which is vital for evaluating website interactivity and user experience, has now replaced First Input Delay (FID) as a Core Web Vital.

It is crucial to comprehend and enhance INP in order to uphold website performance. Tools such as PageSpeed Insights and CrUX aid in assessing the current status of INP, while Google provides tutorials for identifying and resolving INP-related issues. Developers can pinpoint problematic areas, optimize JavaScript, and streamline DOM structure to guarantee optimal INP performance, ultimately improving user engagement and satisfaction.

WordPress Unveils Performance Plugin for Instant Load Times

WordPress has released an official performance plugin designed to achieve almost instant webpage load times by incorporating support for the Speculative Loading API. This plugin, created by the WordPress performance team, allows websites to enhance performance for future navigations, which is especially useful for multi-page applications. Users can prerender WordPress frontend URLs like pages, posts, and archive pages using the Speculation Rules API, ultimately improving the user experience.

The experts from the best SEO company say the plugin provides customizable settings to adjust performance optimization within the Speculative Loading section in WordPress settings. Although the Speculative API is compatible with Chrome 108, the plugin’s requirements call for Chrome 121 or higher to ensure optimal functionality, representing a significant advancement in WordPress performance capabilities.

Google Explains Indexing Processes During Core Updates

Gary Illyes from Google has shed light on the relationship between canonicalization, indexing, and core algorithm updates. He explains that these backend systems work together and independently. In response to a question from search marketer David Minchala, Illyes clarifies that canonicalization processes continue to operate during core algorithm updates, although they may be slower. This highlights the complexity of Google’s indexing engine, which consists of various components such as indexing, ranking, and score modification engines.

Illyes provides a better understanding of how Google’s search systems function by breaking down these processes. This aligns with the principles described in patents that explain the inner workings of search engines. This explanation offers valuable insights into how Google manages core updates while ensuring the integrity of its indexing and canonicalization processes.

Google Enhances Structured Data Documentation for Carousels (Beta) with Geographic Eligibility Clarification

Google has recently updated its structured data documentation for the Carousels (Beta) feature. These updates provide clearer guidelines and place a stronger emphasis on the importance of summary pages. The Carousels feature is designed to showcase rich results for travel, local, and shopping queries. It utilizes the ItemList structured data to present information in an interactive format, including details such as price, rating, and images.

The revised documentation now emphasizes the necessity of a summary page containing information about the listed entities. It no longer requires structured data on individual detail pages. This change aims to streamline the process and make it more user-friendly.

In addition to these updates, Google has clarified the geographic eligibility of the Carousels feature. It is currently available in European Economic Area (EEA) countries and certain regions for testing. Although this information was initially omitted from the changelog, the updated documentation now highlights the feature’s limited availability. Google encourages businesses within the EEA to express their interest in the new experiences by filling out the applicable forms.

Instagram Introduces Profile Notes Feature for Enhanced Engagement

Instagram has officially announced the upcoming release of Profile Notes. This new feature will enable users to showcase and interact with notes on their profiles. By introducing Profile Notes, Instagram is expanding the functionality of its conversation-promoting Notes option, giving users another means to share their thoughts, updates, and engagement prompts. Profile Notes will allow users to leave temporary notes on their profiles as well as on the profiles of their friends, thereby fostering interaction and communication within the platform.

The leading social media agency says although Instagram initially tested Profile Notes using a different approach, they have implemented a 24-hour display period for these notes. This ensures that users have timely and dynamic opportunities for engagement. The announcement was made through Instagram’s “Double-Tap” newsletter, demonstrating the platform’s dedication to informing its user base about new features and experiments.

LinkedIn Rolls Out Verification Badges for Recruiters to Combat Scams

LinkedIn has recently implemented a verification badge specifically for recruiters on its platform to combat the rise of recruitment scams and unsolicited outreach. This innovative addition allows recruiters to validate their identity and receive an in-stream badge that confirms their authenticity.

Recruiters can now go through the same identity verification process as regular LinkedIn Recruiter users, including completing the necessary steps for ID confirmation. Upon successful completion, recruiters will be awarded a verification tick, indicating their completion of the verification process. This enhancement builds upon the success of LinkedIn’s existing user verification system, introduced last year and has significantly bolstered user trust and engagement.

LinkedIn is taking steps to combat scam recruitment attempts by introducing an extra level of security. The implementation of recruiter verification, set to launch in mid-April, will enhance user confidence when interacting with job opportunities on the platform.

Threads Pilots Trending Topic Highlights with Live Events

Threads has recently introduced a novel feature highlighting popular topics, starting with the solar eclipse. This strategic move aims to foster immediate participation and stimulate conversations about ongoing events. Nevertheless, the decision to exclusively focus on specific occurrences raises concerns regarding Threads’ approach to news content and its viability as an alternative to Twitter.

Although Threads’ CEO, Adam Mosseri, has emphasized a shift away from news content and contentious political discussions, some users argue that real-time events are fundamental to the allure of social networks such as Twitter. Threads could unlock new avenues for expansion and user engagement by embracing trending news discussions. However, the app’s current strategy risks not fully capitalizing on the potential of real-time interactions, which may impede its ability to entice users away from established platforms like Twitter.

Final Thoughts on the Roundup

The latest developments across Google, Instagram, LinkedIn, and WordPress signal a dynamic digital ecosystem. Adapting to evolving features and addressing challenges like content quality and security is imperative for businesses to thrive in the ever-changing landscape of online platforms. If you like this blog check out our previous blog on Google Explains the Importance of Ad Strength Addressing Industry Concerns.

Socials

QUICKLINKS

SERVICES

PAYMENTS

Table of Contents