Explore our interactive digital news weekly roundup, featuring Instagram’s new file attachments, Google’s impact on publishers with SGE, and Meta’s groundbreaking expansion of insights. Be informed and ahead of the game with our compelling updates!

Table of Contents

Instagram Expands Carousel Post Options

Instagram is currently testing an expansion of carousel posts, allowing select users to upload up to 15 images in one post, compared to the previous limit of 10. This change gives users more flexibility to share detailed stories, like travel adventures or project updates, in a single post. While the increase in images could be overwhelming, the extra five slots provide a well-balanced extension without the need for separate posts.

The leading social media marketing company in Mumbai says this update not only affects individual users but also opens up new possibilities for brands to offer more context for product launches and listings. Furthermore, there are reports of some users having the ability to include up to 20 images in a carousel, indicating ongoing experimentation by Instagram. The platform has confirmed these tests, hinting at a potential future rollout based on user feedback and insights gathered.

Google Says High Quality Content is Crawled More Often

During a recent podcast, the Search Relations team at Google debunked misconceptions about crawl budget, underscoring the significance of top-notch content as the key factor for heightened crawl requests. Google’s flexible crawling system gives priority to pages depending on their relevance and signals, rather than adhering to a set budget. SEO specialist Dave Smart delves into Google’s crawling mechanism, stressing the crucial role of content quality and user interaction.

Gary Illyes emphasizes the importance of search demand on crawl limits, highlighting the need for websites to prioritize quality and user experience in order to ensure efficient crawling and indexing. Illyes suggests implementing dynamic scheduling based on content quality signals to achieve this. By continuously enhancing the quality of their content and demonstrating its usefulness to users, websites can overcome any perceived crawl limitations and improve their visibility in search results.

Google Search Console Integrates INP Metric

Google Search Console has recently introduced Interaction to Next Paint (INP) as a Core Web Vital metric, replacing First Input Delay (FID) starting from March 12th. INP evaluates the duration between user interaction and screen rendering, providing a more thorough evaluation of website interactivity. This shift demonstrates Google’s continuous efforts to enhance methods for assessing user experience.

Web developers are advised to optimize for INP by evaluating current performance through tools such as PageSpeed Insights and Chrome’s User Experience Report. Attaining a “good” level in INP metrics can have a positive impact on search rankings and user engagement. The leading web development company says developers should prioritize interaction readiness in web development practices, concentrating on reducing delays caused by JavaScript tasks and DOM structures to align with Google’s changing standards.

Google’s Transparency on Core Web Vitals in Page Experience Documentation

Google’s recent update to its Page Experience Documentation provides further clarity on the utilization of Core Web Vitals (CWV) in its ranking systems. While not explicitly referred to as ranking factors, the updated documentation emphasizes the importance of achieving favorable CWV for successful search outcomes and overall user satisfaction. This update comes after years of uncertainty surrounding the role of CWV in ranking considerations.

The revised documentation explicitly recognizes the integration of CWV into Google’s ranking algorithms, highlighting the significance of CWV optimization for website owners. However, Google refrains from definitively labeling CWV as ranking factors, opting for a nuanced approach to evaluating page experience. The documentation underscores the pivotal role of CWV scores in enhancing websites and ensuring user contentment, emphasizing the need for comprehensive optimization rather than solely focusing on SEO-driven objectives.

Google’s Latest Advancements for Mobile App Developers

Google has introduced a range of fresh advertising tools and enhancements designed to empower advertisers in boosting creativity, expanding revenue sources, and making informed decisions based on data. Revealed during the Games 2024 Developer Summit, these enhancements encompass AI-generated asset recommendations, real-time bidding buyers, an enhanced mediation toolkit, improved A/B testing capabilities, immersive in-game advertisements, and geo-targeted controlled experiments.

The implementation of AI asset recommendations provides advertisers with image and text recommendations gathered from different platforms, assisting in the creation of campaigns. The leading SEO company in Mumbai say the introduction of new real-time bidding buyers in AdMob is designed to enhance revenue impact for app publishers. This is complemented by an upgraded mediation toolkit and an improved A/B testing tool, which offer tailored ad experiences and faster insights for publishers. Through these innovations, Google aims to assist app developers in optimizing advertising efficiency and revenue generation in a constantly changing digital environment.

Bing Experimenting with Enhanced Video Display in Search Results

Bing Search is currently in the process of testing a redesigned layout for presenting videos in its search results interface. Instead of the conventional video card format, Bing is experimenting with a horizontal bar that spans across the search results page to showcase videos. This fresh arrangement aims to offer users a more visually captivating and convenient way to explore video content directly from the search results.

The initial observation of this test was made by Shameem Adhikarath, who shared a video demonstrating the new design. Although the full scope and implementation of this feature have yet to be confirmed, it signifies Bing’s continuous efforts to enhance user experience and accessibility within its search ecosystem.

Meta Unveils Enhanced Advantage+ and Shopping Ads for Confident Consumer Purchases

Meta has recently unveiled significant enhancements to its Advantage+ and Shopping Ads, with the goal of empowering marketers to create advertisements that build consumer trust when making purchases. The experts from the leading social media marketing company in Mumbai say these improvements consist of Advantage+ creative optimizations, which enable video ads to automatically adjust to Reels or mobile apps, as well as expanded catalog ad capabilities featuring branded videos. Moreover, Meta is broadening eCommerce ad options by integrating with Magento and Salesforce Commerce Cloud for Shops ads.

The addition of Reminder ads with external links and promo codes increases purchasing opportunities and engagement. Furthermore, Meta is planning to introduce ads with product tags to the Facebook Feed and enhance Collaborative ads features. These updates highlight Meta’s dedication to equipping advertisers with the necessary tools to boost engagement, conversions, and personalized ad experiences that foster trust and encourage quick purchasing decisions.

Youtube Launches 4 New Features Including Tagged Product Error Notifications

YouTube has recently introduced four new features to assist creators in effectively managing their content. These enhancements include notifications for tagged product errors, making it easier for viewers to access subscribed content, introducing a Clips Library for creators to monitor clipped segments, and extending the “known issues” filter chip to Studio mobile. The tagged product error notification feature notifies creators of any issues that may prevent tagged products from being displayed, offering transparency and simplified management.

Furthermore, YouTube’s experiment to consolidate subscribed content enhances viewer accessibility and engagement. With these updates, YouTube aims to empower creators by providing them with improved content management tools and insights, streamlining their workflow, and enhancing the overall viewer experience. Staying updated on these advancements can greatly benefit creators, increasing efficiency and optimizing content performance on the platform.

Microsoft Ads Introduces New Tool for Performance Data Access

Microsoft Advertising has introduced a new tool called Insights Navigator, which aims to provide quick and easy access to campaign performance data. This tool allows marketers to analyze important metrics such as click-through rates and conversions, helping them make informed decisions about optimization strategies, ad placements, messaging, and targeting. With Insights Navigator, users can explore category insights to understand marketplace dynamics, as well as query insights to uncover the top consumer searches across Microsoft Ads’ network.

The reports generated by Insights Navigator are delivered directly to users’ inboxes within minutes, making data easily accessible. Currently, this tool is only available to Microsoft Advertising representatives, but it promises to revolutionize data-driven decision-making with its fast delivery of insights. The experts from the leading SEO company in Mumbai say Microsoft has plans for further advancements, including the use of generative AI to provide “smart narratives” that offer deeper contextual insights to effectively enhance campaign outcomes.

Microsoft Ads Expands Copilot for Advertisers

Microsoft Ads has expanded the availability of Copilot, an innovative tool that empowers marketers to quickly generate campaign assets such as images, headlines, and descriptions. Initially launched as a trial, Copilot is now accessible to a wider range of advertisers as Microsoft continues to improve its functionality and prepare for a full release. Thomas Eccel, a Senior Performance Marketing Manager, discovered the tool within Bing Ads and highlighted its expansion.

By utilizing AI, Copilot provides personalized recommendations based on user-provided descriptions, making the asset creation process more efficient. This advancement not only saves time but also enhances the quality of campaign materials, providing inspiration and efficiency directly within the Microsoft Advertising Platform. With Copilot, Microsoft aims to introduce a new era of generative AI that empowers advertisers, publishers, and consumers with its transformative capabilities.

Google’s SGE Could be a Disaster for Publishers

The best SEO company says Google’s Search Generative Experience (SGE) is anticipated to have a significant impact on publishers’ digital ad revenue, potentially resulting in a loss of up to $2 billion. Marc McCollum, the executive vice president of innovation at Raptive, projects a decrease in search traffic between 20% to 60% due to the AI-powered search engine. Raptive, which manages ad sales for various titles, has conducted analyses comparing current SERPs with SGE results, indicating an expected decline in average traffic.

McCollum foresees a 25% reduction in search traffic across Raptive’s network of 5,000 publishers once SGE is fully implemented. With SGE still in beta, uncertainties surround its exact impact on advertisements, prompting publishers to review their ad revenue strategies in response to the changing digital landscape.

Google Product Studio Unveils Seasonal Templates for Holiday Campaigns

Google Product Studio has introduced new seasonal templates, beginning with designs for St. Patrick’s Day, followed by upcoming themes for Mother’s Day, Easter, and spring. Advertisers now have the opportunity to easily update their product images for the approaching holidays, such as St. Patrick’s Day on March 17th, by utilizing these pre-made templates. This effort streamlines the process of producing attractive promotional visuals, ensuring that marketing campaigns remain relevant and captivating for the target audience.

The experts from the best SEO company say although these AI-generated templates offer convenience, it is essential for advertisers to incorporate unique branding elements to prevent their advertisements from blending in with those of competitors. To access Google Product Studio’s themed templates, advertisers can navigate to the “Product Studio” tab in Merchant Center Next, which provides a convenient way to create St. Patrick’s Day-themed backgrounds.

Instagram Tests File Attachment Feature in Direct Messages

Instagram is currently in the process of testing a new feature that would enable users to share files through Direct Messages. This development was uncovered by app researcher Alessandro Paluzzi. The potential addition is reminiscent of WhatsApp and Messenger, both of which already allow users to send documents. Given Meta’s ongoing efforts to merge its messaging platforms, it is probable that Instagram will incorporate similar functions to maintain consistency across its applications.

This trial could potentially enhance the capabilities of Instagram Direct Messages, providing convenience for users and possible advantages for businesses looking to interact with their clientele. Although the impact may not be substantial for individuals who primarily use mobile devices and have fewer files to transmit, it does signify a progression towards improving the messaging experience on Instagram. Anticipate the gradual introduction of this feature on Instagram in the coming months.

Instagram Explores “Spins” Feature to Foster Reel Remixing

Instagram is currently experimenting with a new feature known as “Spins” for Reels. This feature allows users to remix content by swapping out text or audio elements. Discovered by app researcher Alessandro Paluzzi, the option is located within the Reels composer flow, hinting at its potential integration in the future. Once activated, Spins will empower users to alter existing Reels, similar to meme templates, thus encouraging more content creation and engagement in trending topics.

This feature reflects the trend of participatory content seen on platforms like TikTok, where users add their own interpretations to popular challenges. Although still in the early testing phase, Spins could provide Instagram users with another creative outlet to interact with trending content and share their unique perspectives, potentially leading to an increase in meme-like trends on the platform. Stay tuned for the possible release of Spins on Reels soon.

Meta Expands Landmark Insights Testing in Ray-Ban Stories

Meta is expanding its experimentation with the Ray-Ban Stories glasses by conducting a more extensive test of landmark insights for a specific group of users in the beta program. Through these glasses, users now have the ability to request information about popular landmarks, which enhances their real-world experience by providing augmented information. This feature has the potential to bring numerous benefits to the tourism and travel industries, creating new opportunities for engagement and use cases.

Furthermore, Meta is continuously improving the hands-free experience of the device by incorporating voice commands for sharing interactions and adjusting the speed at which AI information is read out. As Meta continues to develop its technology, the Ray-Ban Stories glasses serve as a preview of the company’s upcoming AR glasses, which are expected to be showcased later this year. As the AR landscape evolves, Meta aims to establish itself as a leading force in the pursuit of seamless digital integration, offering stylish and unobtrusive solutions for enhanced connectivity.

Conclusion of the Roundup

The recent advancements in the digital sphere demonstrate the continuous progression of social media and technology behemoths. With Instagram’s innovative messaging tool and Meta’s revolutionary AR glasses, the outlook for connectivity and interaction appears bright and thrilling. Stay tuned for more updates! If you like this blog check out our previous blog Google Marketing Platform’s New API is a Game Changer With Advanced Capabilities.