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8th-Week-Roundup: Google Ads API v16, Instagram Enhances Creator Marketplace, and more!

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Explore the latest developments in digital marketing with our blog roundup! Discover the enhancements from Google Ads API v16, the expansion of Instagram’s Creator Marketplace, and other updates designed to elevate your campaign performance.   Enhancing Campaign Performance with Google Ads API Version 16 Google Ads API version 16 introduces various improvements to help advertisers track their campaign performance better. The recent announcement from Google marks the launch of v16, which includes new capabilities and features to simplify campaign monitoring. Users should update their client libraries and code to make the most of these enhancements. The upcoming release will provide updated client libraries and code examples, set to be released in the coming week. This update is crucial as it provides advertisers various tools to enhance campaign monitoring, enabling data-driven decision-making for improved optimization efficiency. The leading SEO company in Mumbai say that some key characteristics include personalized suggestions depending on designated preferences, detailed information on advertisement delivery statuses, and the capability to implement modifications from primary campaigns to test ones effortlessly. Furthermore, revised operation categories guarantee uniformity throughout different campaign and customer life cycle objectives, while increased assistance for monitoring local services’ business registration verification process boosts overall efficiency. Read more: https://searchengineland.com/google-ads-api-v-16-437821   Instagram Enhances Creator Marketplace Which Aid Brands in Finding Suitable Creators Instagram plans to expand its Creator Marketplace to help brands find the right creators for partnership ads. This feature will soon be available in eight more markets, making it easier for brands to connect with creators and foster beneficial collaborations. The Creator Marketplace uses Instagram’s data and machine learning to tailor brand campaign recommendations. Brands can conduct targeted searches and apply filters to find creators and audiences that align with their needs. The platform also enables seamless communication between brands and creators, allowing for direct outreach and sharing of project details. Partnership advertisements, formerly branded content advertisements, allow advertisers to enhance collaborations transparently by utilizing pre-existing organic content or creating new material using Ads Manager. Through Instagram’s Creator Marketplace, brands and creators can establish fruitful partnerships, thereby improving the effectiveness and transparency of their advertising efforts. Read more: https://searchengineland.com/instagram-creator-marketplace-expand-437814   Google Ads’ Emphasis on Performance Max: Introducing a New Call To Action Google Ads has introduced a new feature in its Performance Max (PMax) campaign setup, showcasing a “Recently Used” call to action. This edition draws attention to PMax cards, distinguishing them from other campaign types within Google Ads. The experts from the leading SEO company in Mumbai say this label reflects Google’s commitment to automation and its mission to empower advertisers with greater control over their advertising efforts. By exclusively offering the “Recently Used” CTA for PMax cards, Google subtly promotes PMax over other campaign types, potentially indicating a strategic shift towards advertising automation. Initially discovered by Senior Performance Marketing Manager Thomas Eccel, this update demonstrates Google’s continuous efforts to simplify the campaign selection process, guiding advertisers through their advertising journey. While Google refers to the new CTA as an experiment to improve user experience, its implementation suggests a broader strategy focused on advancing automation within the Google Ads platform. Read more: https://searchengineland.com/google-ads-recently-used-cta-437794   Google Analytics 4 Enhances Advertising Workspace To Simplify Reporting   Google Analytics 4 (GA4) is transforming its Advertising workspace to streamline reporting for advertisers and publishers. It will now feature two dedicated spaces for campaign tracking and behavioral analysis, making it easier for users to access relevant insights. This update is designed to simplify the reporting process by organizing information into distinct sections within GA4. The Advertising workspace will act as a central hub for monitoring and analyzing campaigns, catering to the needs of both advertisers and publishers. On the other hand, the Reports section will focus on providing behavioral insights to improve product and user experiences. These changes are intended to facilitate a seamless transition between behavioral and advertising/publisher insights, enabling users to extract actionable data that aligns with their goals. The best SEO company says that Google’s commitment to enhancing reporting in GA4 highlights its dedication to offering personalized experiences and valuable insights, empowering users to make informed decisions based on analytics data. Read more: https://searchengineland.com/google-analytics-4-advertising-workspace-update-437786   Google Has Announced Performance Max Updates with Gemini Integration Google has announced significant updates to Performance Max (PMax), which will empower advertisers to improve the quality of their ad creatives and optimize their campaigns. The latest PMax updates include expanding asset generation in multiple languages worldwide, introducing image editing capabilities, and integrating Imagen 2 models for generating lifestyle imagery. With the help of AI-powered asset generation and image editing tools through Gemini, PMax enables advertisers to create compelling text and image assets. This includes the ability to have longer headlines and generate upcoming site links. The integration of Imagen 2 ensures the availability of lifestyle images that showcase people in action, with the option to add non-identifiable backgrounds. Furthermore, the recalibration of Ad Strength emphasizes the importance of having a diverse range of assets to maximize campaign performance across Google’s extensive ad inventory. These updates allow advertisers to customize their creatives, optimize their campaigns, and use various advertising opportunities across Google channels. Ultimately, this will lead to improved results and conversions. Read more: https://searchengineland.com/google-performance-max-update-performance-max-437776   Pinterest’s Delectable Dive: Launching Shoppable Cooking Series Pinterest is making its mark in the streaming world with the debut of “Deliciously Entertaining,” a show that promises an engaging culinary experience for viewers. Airing on Tastemade’s streaming platform, this six-part series leverages Pinterest trends to spark creativity in cooking enthusiasts through shoppable Pins. According to Animoto, video content significantly influences consumer purchasing decisions, with 93% of individuals finding it beneficial for online shopping. By incorporating shoppable elements into their streaming shows, Pinterest opens up new avenues for brands to connect with a receptive audience and expand their market reach. Each episode offers viewers easy access to a dedicated Pinterest board via QR code, featuring recipes, DIY guides, and thematic inspiration to recreate the show’s atmosphere at home. As Pinterest continues to grow its original content, these

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7th Week Roundup: Open AI Gets into Web Search, Youtube Comes with 3 Latest Features, Google’s Take on AI Generated Content

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Welcome to our latest roundup! This issue covers a wide variety of news in the digital realm. It includes OpenAI’s possible challenge to Google’s dominance in internet searches, YouTube’s new features that empower creators’ access to the platform, Google’s glitch affecting locally-based businesses, and more. Let’s take a look at the most recent innovations that are transforming the world of digital.   OpenAI Ventures into Web Search: A Challenge to Google? OpenAI, the brains behind ChatGPT, is believed to be working on the development of a Web search engine, possibly positioning it as a rival to the mighty Google. According to reports, OpenAI’s search engine, which is in partnership together with Microsoft Bing, could harness the potential of GPTBot, the web crawler of OpenAI, as well as ChatGPT Plus’s feature of browsing using Bing. However, skepticism looms large. Despite Microsoft’s persistent efforts to take on Google’s dominant position in the market for search, however, the tech giant has had a difficult time making any significant progress. Google’s dominance is deeply embedded in the daily habits of its users, which creates a formidable obstacle for any contender. The previous efforts, including Blekko, Cuil, and Neeva, have all failed against Google’s dominance. With Google’s massive 84.2 billion visits compared to ChatGPT’s modest 1.6 billion users, the journey ahead for OpenAI’s ambitions in search is daunting, causing questions about the possibility of a genuine Google competitor that emerges from their efforts. Read more: https://searchengineland.com/open-ai-search-product-437563   YouTube Releases 3 Latest Features   YouTube has launched three new features that are aimed at giving creators and brands the tools to increase engagement and speed up sharing of content. The new features include live streaming, taggers for products, feeds that are post-only and direct uploads of video via mobile devices. Live stream product tagging enables creators participating in YouTube’s Shopping Affiliate program to identify products from participating merchants in streaming live videos and shorts, which increases visibility and, potentially, increases conversions. The introduction of feeds with only posts for Android or iOS devices allows users to discover content from channels they’ve been following before, as well as recommended content, giving brands the opportunity to increase their reach and increase engagement. Furthermore, the ability to upload shorts and videos directly through YouTube’s Studio mobile app makes it easier to manage the creation of content. It saves creators time, allowing them to concentrate on delivering high-quality content. The leading social media marketing company in Mumbai say these new features demonstrate YouTube’s determination to facilitate seamless interactions between brands, creators and users, creating an engaging and more lively user experience on the platform. Read more: https://searchengineland.com/youtube-new-features-live-stream-product-tagging-437510   Google’s Local Pack Glitch: A Blow to Local Businesses Outside the US, there are discrepancies in the results when some users complain of the absence of locale packs appearing in Google results. This issue, visible on both mobile and desktop platforms, started at approximately 8.40 a.m. ET on February 14, which affected many searchers across the globe. While there’s sporadic visibility on certain search terms, such as “lawyers near me” or “pizza near me,” fail to produce local results, which affects businesses that depend on this type of traffic. The best SEO company says this absence of local maps poses serious problems that local business owners face, especially those that rely heavily on the local results of Google’s search engine. Although Google’s response is still in the works, this issue underscores the vulnerabilities of businesses that depend on online platforms to increase marketing and visibility. A quick resolution is expected but the delay adds issues for affected businesses which highlights the importance in local SEO strategies in the face of technical uncertainty. Read more: https://searchengineland.com/google-local-pack-not-showing-for-many-searchers-437502   Snap and Fospha Forge Alliance for Enhanced Campaign Analytics Snapchat’s latest partnership with the digital measurement company Fospha offers marketers better understanding of the performance of campaigns within the application. With this collaboration Fospha’s sophisticated tracking tools, which combine Multi Touch Attribution (MTA) and Media Mix Modelling (MMM) are designed to provide complete insight into Snapchat campaigns. They will also emphasize cross-marketing return on advertising Spend (ROAS). Marketers can benefit from third party validation and more detailed data analysis, which will allow more informed strategic choices. The experts from the leading social media marketing company in Mumbai say this program is aligned with changing standards for digital attribution, moving away from tracking cookies to data that is more sensitive to privacy. Fospha’s experience in Snapchat’s growth dynamic, as evidenced by recent reports on ad performance is an essential part of Snap’s network of more than 70 partner organizations and empowering advertisers to get the most value from their Snap ads. Read more: https://www.socialmediatoday.com/news/snap-announces-new-partnership-with-fospha-to-provide-more-in-depth-campaig/707737/   YouTube Rolls Out Music Remix Features for Shorts Amidst TikTok’s Audio Woes YouTube’s move to launch new options for music remixing on Shorts comes at an important moment, which coincides with TikTok’s decision to remove Universal Music tracks due to an unresolved payment dispute. The new update lets users make use of existing music video clips by tapping the “Remix” button to access four different options in Shorts Composer. This includes extracting audio and choreography that is collaborative with the artist, using green screen backgrounds and the curating of specific video clips. As TikTok creators wrestle with limitations in audio, YouTube’s focus on trends in music sharing underscores its desire to fill in the gap and present Shorts as an appealing alternative. While TikTok could resolve its music licensing problems in the near future, the proactive attitude of YouTube demonstrates its present advantage, possibly increasing the popularity and value of Shorts in the crowded social media world. Read more: https://www.socialmediatoday.com/news/youtube-adds-new-music-remix-options-for-shorts/707694/   Instagram Introduces “People You Follow” Filter to Prioritize Personal Connections in DMs Instagram’s latest update adds an option to filter Direct messages (DMs) that allows users to simplify their inboxes to show messages that are only from accounts that they follow. This feature, which is referred to as “People you follow,” lets users focus on their personal connections, possibly improving

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5th Week Roundup: Google’s Indexing Issues, Google Introduces ‘Circle to Search’, Google Retires Cache Links and Much More!

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This digital news roundup will guide you through the most recent developments in the online world. Explore the evolving strategies to respond to dynamic changes on major platforms, from Google’s indexing issues to shifting web vital metrics to enhanced ad capability.   Google Acknowledges Indexing Issues, Leaving Websites in Limbo Google confirmed that a problem with indexing has been affecting certain websites since Monday night. The company is investigating the problem to determine and resolve its root cause. Google acknowledged this problem in a morning update on Thursday, saying that “a small number of sites” might experience slower indexing. These issues began around 11:30 pm ET on January 31 and have caused concern among news organizations, website publishers, and content creators. Many people have complained about difficulties getting their newly published content to be indexed by Google and appear in search results. The leading SEO company in Mumbai says that Google has assured that only a small subset of websites are affected. However, the delay in indexing for publishers relying on timely indexing to drive traffic and revenue via Search has been frustrating. Google has been working on a solution, but no details have yet been released. Read more: https://www.searchenginejournal.com/google-confirms-indexing-issue-affecting-some-websites/507018/   Google Introduces Interaction to Next Paint Metric, Replacing First Input Delay in Core Web Vitals Google will replace the First Input Delay metric (FID) with the new Interaction to Next Paint metric (INP) as a Core Web vital on March 12. INP is a metric that measures the time between a user’s interaction on a page and when the browser renders any changed pixels. It aims to provide a better assessment of interactivity than FID. FID, part of Google’s Web Vitals initiative in 2018, was introduced but found limited in its ability to evaluate interactivity. INP, which was introduced in May 2022 as an experimental metric, will replace FID officially in March. This could significantly impact web development, search engine rankings, and even user engagement. Google provides optimization suggestions to developers who want to ensure their website meets the “good” threshold for INP. Read more: https://www.searchenginejournal.com/google-updates-core-web-vitals-with-interaction-to-next-paint-inp/506945/   Google’s Explanation of Syndicated Content Ranking Signals and Link-Building Tactics Google’s John Mueller responded to a Twitter question by Lily Ray regarding concerns over syndicated content and its impact on rankings signals. Discussions revolve around the March 12th replacement of the First Input Delay with the new Interaction To Next Paint as Core Web Vital. Mueller clarified that Google’s ranking system will reward pages recognized as canonical by Google. Google has also advised against the use of cross-domain canonicals for syndicated content. Meta tags are suggested to prevent indexing by partner sites. The experts from the best SEO company in Mumbai say that Google’s SearchLiaison clarified this further on Twitter by highlighting the importance of adding a ‘no index’ tag to syndicated content for original publishers concerned about ranking signals. Discussions about using content syndication and link signals to gain links have been raised. Google has taken a stand to stop the transmission of signals from syndication partners to original publishers. Read more: https://www.searchenginejournal.com/google-answers-question-about-signals-and-syndicated-content/506861/   Google Introduces ‘Circle to Search’: A Gesture-Based Search Feature for Mobile Users Google’s latest search feature, “Circle to Search,” is designed to improve the mobile experience using intuitive gestures. This feature is initially available on Pixel 8, 8 Pro, and Samsung Galaxy S24 phones. It allows users to look up information without switching apps or typing queries quickly. Google has outlined five key functions that can be accessed by long-pressing on the home button, circling an item, or scribbling it. This includes shopping for products seen online, searching for definitions, getting travel inspiration, comparing choices, and asking complicated questions. Circle to Search uses AI to answer broader questions and provide mobile users with a streamlined and interactive experience. Read more: https://www.searchenginejournal.com/googles-circle-to-search-now-rolling-out-to-select-android-phones/506928/   Google’s John Mueller Advises Patience for URL Changes on Larger Sites John Mueller, a Google employee, has revealed the length of time that it takes Google to process large-scale website changes. He also highlights the complexity. Mueller responded to a Reddit question regarding sitewide alterations by discussing the challenges involved in implementing changes, especially regarding hreflang for multilingual websites. He noted that updating URLs can be time-consuming and suggested using stable URLs to improve SEO. Mueller’s insight aligns with his statements from 2021 and highlights the time Google needs to assess a website’s relevance and quality. He referred to the complex process of understanding the context of a website within the wider web. This sentiment is similar to a discussion in a research document on recalculating the semantic meanings when updating web pages. Mueller also stressed the long-term cost of complexity and encouraged website owners to simplify setups for easy maintenance. Read more: https://www.searchenginejournal.com/google-changing-urls-on-larger-sites-takes-time-to-process/506856/   Google Enhances Bard Chatbot with Image Creation and Improved AI Models The best SEO company says that Google has upgraded its AI generative tools, notably the Bard bot, by incorporating advanced AI models for better understanding and reasoning. It also improved coding capabilities. Bard’s capabilities are enhanced by integrating Gemini Pro, which is now available in over 40 languages and over 230 countries. Bard gains image creation capabilities powered by Imagen – Google’s AI system for image generation. Google also introduced Imagen 2 – the next generation of its visual creation software- delivering more nuanced and detailed images. SynthID is a tool created by Google DeepMind to add a digital watermark that can be used for identification but remains invisible to the human eye. This will help address any concerns regarding misuse. This approach aligns with Google’s commitment to responsible AI deployment within the changing landscape of generative AI. Read more: https://www.socialmediatoday.com/news/google-rolls-out-image-creation-within-its-bard-chatbot-updated-visual-gen/706335/   Meta Introduces ‘Engaged View’ Attribution for Enhanced Video Ad Performance Measurement Meta has launched a new measurement of video ad performance, called “Engaged view,” to give advertisers a better understanding of the user’s response. This option takes into account delayed responses, such as visiting a site in a later session after watching at least 10 seconds

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3rd Week Roundup: Meta’s AI Push, Facebook Users being Targeted, Youtube’s Thumbnail A/B Testing and Much More!

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We welcome you into our latest and exciting roundup of the week, where the tech bigwigs Meta, YouTube, Instagram, Google, Microsoft, and WhatsApp are all on a reinvention rampage. Meta is accelerating AI concentration, YouTube tests thumbnail A/B testing, Instagram introduces “night time nudges,” and Google introduces interactive search capabilities. Stay tuned to know more.   Meta’s AI Push: Zuckerberg Outlines Plans for Next-Gen AI Integration and Virtual Worlds Mark Zuckerberg revealed Meta’s intensified emphasis on artificial intelligence (AI) creation, signaling an important shift in strategy towards AI projects as the primary source of transformative user interaction. The company is planning to increase the amount of money it invests in AI technology, focusing on the creation of artificial general intelligence (AGI) systems that are able to think for themselves and offer new solutions that go beyond human input. Meta imagines a future where AI plays an integral role in the creation of virtual environments and can create whole new VR landscapes using spoken commands. While the technology promises better AI-powered tools for advertising and customized experiences, there are concerns concerning potential problems, including the automation of the creation of content and separating genuine users from bots on social media platforms. Read more: https://www.socialmediatoday.com/news/zuckerberg-says-that-meta-is-pushing-hard-to-lead-the-ai-future/704982/   YouTube’s Upcoming Thumbnail A/B Testing Feature Brings Optimized Content Performance YouTube creators are able to be happy as the site prepares to roll out the A/B thumbnail test option that will provide a brand new tool to optimize content. It was first announced in June. The feature lets creators upload three different thumbnails for each video and run an A/B test that lasts at least two weeks. The idea is to find the most effective way to draw attention and increase the amount of engagement with video. Although the announcement initially mentioned the possibility of a massive rollout by 2024, the actual status was unclear up until the latest update by YouTube Creator Liaison Rene Ritchie. The testing of thumbnails is being conducted, but it has now increased to 50,000 channels over diverse sizes, types, and regions of YouTube. The leading social media agency in Mumbai say that although no timeframe is available yet, the imminent launch will be the possibility of a significant asset for creators looking to boost the interest of viewers through optimized thumbnails. Read more: https://www.socialmediatoday.com/news/youtube-says-that-its-thumbnail-ab-testing-option-is-coming-soon/704942/   Instagram Introduces ‘Night Time Nudges’ to Encourage Healthy Screen Habits for Teens In its continuous efforts to improve safety for teens, Instagram has unveiled “nighttime nudges” targeted at making teenagers switch off from Instagram at midnight. This new function will send reminders when teens spend longer than 10 minutes on Instagram, specifically in areas such as Reels as well as Direct Messages. Making sure the importance of sleep for children is paramount; these reminders will gently prompt users to close the app and focus on sleep. The method is the digital equivalent of a parent who reminds their child to switch off their mobile devices during the evening. While it’s unlikely to substitute parental involvement, Instagram’s “nighttime nudges” contribute to the platform’s larger initiatives to ensure safety for teens and security in the midst of the real-world concerns surrounding the dangers of using mobile phones. Read more: https://www.socialmediatoday.com/news/instagram-launches-new-night-time-nudges-to-get-teens-to-shut-it-down-for/704964/   Instagram Unveils ‘Create a Cutout Sticker’ from Still Image Posts Instagram has added a unique feature that lets users make custom stickers using still images. Available through the three dots menu on publicly posted images, the “Create a cutout sticker” option allows users to cut out parts of the image. These can be saved to be reused as stickers for Stories or Reels. This feature, which is similar to Meta’s image cutout feature on WhatsApp, offers fascinating imaginative possibilities, but certain limitations apply. The experts from the leading social media agency in Mumbai users have to search for publicly shared still images in the form of a primarily video-focused feed, and creators must grant the creation of cutouts of their content. While there are some limitations, the potential for greater creativity and new visual uses in the app is huge and similar to the successes of similar features on other platforms, such as Instagram’s Shuffles app. Read more: https://www.socialmediatoday.com/news/instagram-enable-users-create-custom-sticker-still-image/704854/   Meta Affirms Long-Term Metaverse Focus Despite Shifting Public Attention Recent events, such as the CEO’s apparent inclination to artificial intelligence, could indicate an abandonment of The metaverse. However, Meta’s director of global business, Nicola Mendelsohn, emphasized the company’s continued dedication to the metaverse’s vision. In her speech at the World Economic Forum in Davos, Mendelsohn acknowledged the metaverse as a long-term wager and predicted its complete realization in the next ten years. Meta remains enthusiastic about developments and milestones that have occurred in this process. Despite the skepticism of others, Meta continues investing billions in its Reality Labs work, including the recent introduction of a mobile-based device option to connect with VR games and the rising number of Quest VR headsets. The evolution of the metaverse is in line with the changing trends in interaction, especially for younger gamers who are immersed in gaming environments and is laying the foundation for the company’s vision to extend beyond the gaming realm. Although there are still challenges and criticisms, Meta’s strategic vision implies the metaverse’s future integration into everyday life and work. Read more: https://www.socialmediatoday.com/news/meta-says-that-still-focused-metaverse/704655/   7,000 Companies Track Individual Facebook Users for Targeted Ads A new study conducted by Consumer Reports has unveiled that 7,000 companies track the activities of individuals on Facebook users while sharing information to the giant social network. On average, every user’s data is shared with about 2,230 businesses, raising questions about the privacy of data and possible repercussions for companies. The study, which was conducted in conjunction with The Markup, involved 709 participants who provided their Facebook data archives to be analyzed. Despite Meta’s transparency features, the study highlighted concerns, including unclear data providers’ identity and the ability of advertisers to override opt-out requests from users. As concerns over data privacy increase, the findings could affect confidence in brands and cause

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2nd Week Roundup: Google Ads API v13 Nearing Its End, Google Removes Crawl Rate Tool and More!

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We welcome you into our latest roundup of this week, where we unravel Google’s strategic decisions as well as YouTube’s game-changing tools and Microsoft’s AI breakthroughs. From major changes to warnings about sunset, be aware of the latest developments in technology that are shaping the digital landscape of 2024.   Google Phases Out Business Profile Websites, Urges Businesses to Migrate to Alternative Platforms In a major step, Google has announced the closing of websites built using Google Business Profiles. This is causing companies to rebuild their online presence by using other platforms. Websites affected will be shut down in March, and visitors will be automatically directed to the appropriate Business Profiles until the 10th of June. After that day, customers will be presented with a “page that could not be found” error. In order to ensure a seamless transition, companies must build new websites using the recommended tools like Wix, Squarespace, GoDaddy, Google Sites, Shopify or WordPress. It is crucial for companies with Ads campaigns that are tied to Google Business Profile websites to change their links prior to the 1st of March or to stop campaigns. Furthermore, users who have custom domains must redirect traffic prior to the 10th of June by accessing their hosting accounts and choosing the “Redirect” choice. According to an official Google spokesperson, this new policy will encourage companies to develop more robust websites. The leading SEO company in Mumbai says Google Business Profile sites are described as simple with the power of Business Profile information. Read more: https://searchengineland.com/google-shutting-down-websites-business-profiles-436393   Google Assistant Undergoes Major Overhaul: Features Removed and Workforce Downsized Google is preparing to make major modifications to Google Assistant, eliminating and altering a variety of features to improve its performance and security. Despite Google’s claim that the changes are intended to make it easier for users to use the Assistant across different devices, hundreds of employees who work in the use of Google Assistant have been laid off. The changes, which take effect on the 26th of January, also include the removal of voice-controlled functions like playing audiobooks on Google Play Books and managing media alarms. In addition, features such as making calls, sending messages or emails using voice, and accessing specific capabilities for certain functions of the Fitbit Sense and Versa 3 devices will be removed. Google’s App will also be getting changes that will see the microphone icon activating results for searches rather than the Assistant. The cuts affect a variety of departments, including core engineering, device service, Pixel, Fitbit, Nest, and Google Assistant teams, restricting the use of modern AI technology within Google’s company. These developments raise concerns about the impact that they will have on Google Search and the emergence of new AI technologies by 2024. Read more: https://searchengineland.com/the-list-of-features-being-removed-from-google-assistant-436458   Microsoft Unveils Retail Media Creative Studio: AI-Generated Banner Ads for Streamlined Campaigns Microsoft introduced a revolutionary AI tool called Retail Media Creative Studio, which is capable of rapidly creating banner ads using a website URL. It is scheduled to launch as a pre-release on the Microsoft Retail Media platform in the coming weeks; this tool reduces the back-and-forth communication between media and creative teams, creating an efficient workflow. The experts from the leading SEO company in Mumbai say advertisers can create a variety of creative banners for their ads in just a few moments and ensure compliance with style guides for retailers using artificial intelligence tools that generate. The review process within Retail Media Creative Studio enables retailers to decide prior to the launch of ads and encourages collaborative reviews to ensure faster campaigns. Once the campaign is live, Microsoft Retail Media deploys AI algorithms to optimize in-flight and determine the most efficient banner design and creative based on vital parameters like click-through rate and sales conversions. This revolutionary tool allows advertisers to improve efficiency, personalization and revenue generation in the retail market. Read more: https://searchengineland.com/microsoft-retail-media-creative-studio-436452   Microsoft Ads Revamps Hotel and Property Ad Management for Enhanced Campaign Control   Microsoft Advertising is ushering in major changes to the setting up and administration of Hotel Price advertisements and Property Promotion ads, emphasizing the shift to Lodging Campaigns beginning on the 6th of February. The plan is to simplify processes by removing sub-accounts as well as bid management within the Hotel Center, making Lodging Campaigns the only option to manage the lodging solution. Although the Hotel Center will still support tasks related to feed management, advertisers must be aware of Lodging Campaigns to prevent disruptions. Microsoft suggests proactive actions like recreating Hotel Center subaccounts to be lodging campaigns and modifying URL tracking. With advantages like cross-platform parity as well as new options for distribution of ads and greater management, Lodging Campaigns offer advertisers greater visibility and more targeted opportunities across the Microsoft advertising ecosystem. Advertisers are advised to move quickly to make a smooth transition and to utilize the potential of the new advertising management system fully. Read more: https://searchengineland.com/microsoft-advertising-hotel-property-ads-lodging-campaigns-436407   Google Implements Stricter Policies on AdMob & AdSense: Enhanced Measures for Sensitive Events Google will launch the new Sensitive Events policy in its AdMob & AdSense Program Policies in February. The goal is to enhance the distribution of relevant, high-quality information in times of crisis. The best SEO company says this policy targets unexpected circumstances that have significant cultural, social, or political consequences, like natural disasters, civil emergencies, and terrorism. Infractions could result in the removal of advertisements and AdSense accounts being removed from service. Google’s rigorous approach includes banning all content that is related to sensitive events and stopping advertisers from exploiting and driving additional traffic by using relevant keywords. This update demonstrates Google’s commitment to halting the monetization of events and to ensure that the proper recording of news events for reporting purposes will not be affected. Publishers and advertisers are asked to adhere to the updated policies to avoid interruptions to their ad service and accounts. Read more: https://searchengineland.com/google-update-admob-adsense-program-policies-436404   Google Ads API v13 Sunset Looms, Urging Developers to Migrate Google Ads API v13 is scheduled

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1st Week Roundup Blog: Facebook’s ‘Link History’ Causes Concerns, Google Start Phasing Out Cookies and more!

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We’re pleased to present our latest digital news roundup, where we bring you quick overviews of recent developments across the major platforms. In this 1st-week roundup, we discuss Facebook’s Link History feature, Instagram’s trial of ‘Collections’, Google’s update to its Ads policy, GroupM’s partnership with online ads, and much more. Take a look at the changing world of digital trends, which include WordPress weaknesses, Bing’s favicon change, and Google’s valuable views on challenges to redesigning your site. Stay informed with our informative summary of the most recent technological developments.   Facebook’s ‘Link History’ Feature Raises Concerns Over Targeted Advertising and Privacy Facebook has globally rolled out the ‘Link History’ feature, which archives users’ site visits across Android as well as iOS devices. Users can choose to disable the feature; the default setting allows Meta to utilize the gathered data to create targeted advertisements. In the age of cookie-free marketing and strict privacy laws, this feature could open up loopholes for advertisers seeking high-value consumer marketing. However, its viability over the long term is not certain as privacy issues remain high. Its slow introduction has raised concerns about its accessibility, and Meta hasn’t specified an exact date for its worldwide implementation. It is currently only available to mobile users. The leading social media agency in Mumbai says the Link History tracks the last 30 days of web page visits in Facebook’s mobile browser, not including hyperlinks from Messenger chats. Users can turn the feature on and off in conjunction with Meta, highlighting the control of users over their data and offering the option to delete their data, which could last as long as 90 days. Read more: https://searchengineland.com/facebook-link-history-targeted-ads-436197   Instagram’s New Public ‘Collections’ Feature: A Peek into User Interests     Instagram is currently testing the extension of the Collections feature. It will allow users to share carefully curated collections of their posts on their profiles. This is a move to provide users with greater insight into a person’s interests, from famous people to books or films. The public Collections feature, which is accessible via the Instagram profile, allows users to browse the featured content in the application. This feature, which is still in development, builds on the collaborative Collections launched in March. It encourages private discussions on the basis of posts. Though it’s still in the process of progress since the beginning of September, it provides an opportunity to allow users to interact with each other based on common interests. If it’s implemented by brands on the profiles of their brands, it could be an additional platform for showcasing products, though concerns about the possibility of clutter persist. The date of launch for this new collection of profiles feature has yet to be established by Instagram.   X Platform Reintroduces Headlines to Link Previews In a recent update for the X platform, headlines for posts have been reintroduced to previews of links in the website version of the app. This marks an evolution from the prior design Elon Musk preferred. The new format displays a simple headline above the image of the article but without preview text. Elon Musk had previously mandated the elimination of any text on previews of link links in-stream due to cosmetic reasons, Musk then revisited the issue and reinstated headlines in November. The experts from the leading social media agency in Mumbai say although it’s deemed to be less effective by certain users, restoring headlines could help social media administrators write posts without the necessity of sharing headlines on their own. However, the update isn’t a complete improvement over the initial link preview option, and there’s no set date for the general launch of headlines on links for all platforms and users. Read more: https://www.socialmediatoday.com/news/headlines-now-returning-link-previews-on-x/703479/   Google Ads Adjusts Policies, Now Allows Sports Betting Ads in Delaware   Google Ads has updated its gaming and gambling policy to the United States, permitting the acceptance and display of betting on sports advertisements in Delaware starting on January 4. Advertisers looking to run advertisements in Delaware must apply for accreditation, and there are distinct procedures for privately licensed operators, state-run organizations, and social casinos. Privately licensed operators must complete an online application for gambling to ensure timely submission of all necessary details. State-run entities need to utilize a specific form which outlines their application for certification as a state-run gambling establishment and provides all relevant information. Game operators operating in the social casino have to submit separate applications to each nation they plan to target, with the details of their app or website as well as Google Ads customer ID. This update opens up new possibilities for eligible advertisers while highlighting the need to adhere to Google’s policies and specific requirements for each country. Read more: https://searchengineland.com/google-ads-updates-gambling-games-policy-delaware-436261   GroupM Partners with Industry Giants to Revolutionize Streaming Ads To transform the traditional 30-second advertisement and make it easier to buy ads for streaming platforms, GroupM has launched the Ad Innovation Accelerator program. In collaboration with industry leaders, including Disney, YouTube, and NBCUniversal, this program is designed to create a brand-new ad format for viewers who prefer an ad-free experience. This initiative is a response to evolving viewers’ preferences and offers the possibility of better advertisements on platforms that stream. With the help of modern digital technology, The collaborative effort aims to improve brand-viewer relationships and deliver tangible results for advertisers who work with GroupM. This initiative by GroupM is a solution to the difficulties of managing the ever-changing media landscape. It provides advertisers with a simplified method to launch interactive ads in the ad-supported streaming market. Read more: https://searchengineland.com/groupm-youtube-disney-nbcy-streaming-ads-436257   Google Initiates Phasing Out of Third-Party Cookies with Tracking Protection Rollout Google has officially started the process of gradually removing third-party cookies. They have also introduced an entirely new feature called Tracking Protection. It was initially available to just 1% of Chrome users worldwide. Beginning on the 4th of January, 2024, this feature will automatically limit third-party cookies, signaling an important shift in online tracking methods. The

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51st Week Roundup: GEO an Alternative to SEO?, META Adds Realism to VR Avatars and more!

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This week’s news roundup examines Instagram’s teenage engagement, X’s sports insight, Virtual Reality avatars from Meta—Reddit’s chat shift, and Threads and Threads’ Christmas upgrades. Google’s ad-test, Analytics meets AdSense, and Generative Engine Optimization is revealed. Spam strikes Google, Tag Manager flaws, WordPress uplifts web vitals. Google’s AI experiments, Merchant Center’s warning approach, and personalized emails help business profiles.   Instagram Explores Profile Notes: A Bid to Retain Teen Engagement Instagram is constantly testing and improving its Notes feature, raising some questions about its significance. The reason is the remarkable engagement of teenage users, who are 10% more likely to make Notes than other age groups. Since Instagram faces competition from other platforms such as TikTok and Snapchat, the parent company Meta is determined to keep younger users. The latest experiment involves testing profile notes, allowing followers who follow each other to post notes on user profiles and promote communication within the application. Some users complain about the ad-hoc use of Notes in different features. Instagram’s approach is clear: take advantage of the popularity of Notes in the younger age group to increase engagement. Despite the possibility of a short-lived experiment, Instagram is still exploring strategies to help keep its users entertained with fun and interactive Notes alternatives. Read more: https://www.socialmediatoday.com/news/instagram-continues-test-new-ways-use-notes/703004/   X Platform Reveals Insights into Sports Engagement and Spaces Chats X, previously known as Twitter, provides a glimpse into the platform’s use and interaction amidst the controversy regarding the owner Elon Musk’s changes. The platform is only sometimes successful in providing complete information and has recently released information on discussions about sports. Before the ownership change of Musk of the company, the platform had 3.7 billion sports-related tweets for 2021, and it will have 2.7 billion by 2020. The leading social media marketing company in Mumbai says while there are no numbers for 2022 accessible due to management changes, the data indicates the same level of sports participation. Discussions on X have seen an increase in discussions on sports in recent weeks, which could affect the future trend. Amazingly enough, 11.43 percent of posts posted on X are about sports, suggesting a strong sports-related community. Another surprise was made by X President Linda Yaccarino, stating that X hosts 560 Spaces sessions a week and has a daily Spaces chat of 80k. With 250 million active daily users, this level of engagement demonstrates the necessity of promoting in real-time to make the most of its potential. Read more: https://www.socialmediatoday.com/news/x-shares-new-insights-platform-usage-engagement/703038/   Meta Pushes Realism in VR Avatars with Tongue Movement Recognition Meta is expanding VR avatars up to a whole new level by introducing tongue motion recognition in its most recent version of the VR framework. The update, available in the latest version of the Meta SDKs that are compatible with Unity and native code, lets you track the movement of your tongue by using the OpenXR extension that tracks faces. While Meta’s Avatars SDK hasn’t integrated this feature as of yet, third-party avatar applications could adopt it following an update to SDK version 60. This technology is designed to improve the authenticity of VR experiences by precisely modeling tongue movements, which contributes to more realistic facial expressions and speech representations. Although the idea may appear unusual, it aligns with Meta’s efforts to develop hyper-realistic CODEC avatars that require specific features such as tongue tracking to create a real-life user experience. Read more: https://www.socialmediatoday.com/news/metas-vr-avatars-soon-include-recognition-tongue-movement/703001/   Reddit Phases Out ‘Live Chat’ Feature in Communities to Streamline Chat Products Reddit has announced the end of the “Live Chat” option within communities to simplify its chat offerings. This decision follows Reddit’s testing with live-chat features such as “Chat Channels,” which were introduced in April. Its “Live Chat” function allows live chats using text within posts and is now disabled for existing and new communities. The experts from the leading social media marketing company in Mumbai say Live chat posts are slated to change into standard posts that include comments as of early 2024. Although Reddit users can still utilize “Chat Channels” for live conversations, the elimination from “Live Chat” reflects the platform’s response to a limited user base. Even though alternatives remain in place, the changes could impact the subreddit’s engagement by offering users fewer real-time interactive alternatives. In addition, Reddit aims to enhance subreddit search by introducing a topic ranking system to boost users’ participation in other communities. Read more: https://www.socialmediatoday.com/news/reddits-retiring-live-chat-option-subreddit-communities/703014/   Threads Teases Festive Upgrades: Colored Text and Confetti for New Year Celebrations Meta’s text-based application, Threads, is gearing up for New Year celebrations with the test of text in-stream variants and animations. In the preview released by the app’s researcher Alessandro Paluzzi, Threads is looking at Instagram-inspired colored text for messages about the New Year and an icon for a launcher that releases digital confetti on the screen. It’s similar to Instagram’s method of including celebratory elements to special occasions, increasing user engagement. With the New Year’s celebration traditionally seeing an increase in social media usage, Threads aims to capitalize on the holiday season to boost its position on the social scene. The experts from the leading social media marketing agency says this move is in line with the positive approach of Threads to social interaction and is arousing the possibility of expanding to other events and holidays shortly. There’s no officially confirmed announcement from Instagram, but users can expect the features to be announced very soon. Read more: https://www.socialmediatoday.com/news/threads-working-stream-text-variants-and-animations-for-new-years/702868/   Google Sparks Advertiser Frustration with Unannounced Ad Copy Variation Test Google has launched a secret experiment by putting headlines in the text description of the ad copy in real-time ads, which has caught advertisers off guard and caused anger within the industry. The absence of prior notice and the uncertainty regarding future extensions of this test have been particularly irritating for advertisers, making it difficult to manage their processes, particularly for those with lower budgets. Google Ads liaison officer Ginny Marvin acknowledged the test in a PPC Chat Q&A. Still, he provided little information, describing the test as the

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49th Week Roundup: Pinterest Predicts 2024 Trends, Google Unveils its Gemini AI and More!

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This roundup highlights important recent developments in the constantly evolving technological landscape of digital platforms. From Meta focusing on privacy for users in Messenger to Pinterest’s insight into 2024 trends and Google’s multiple developments, check out the most recent developments in technology security, privacy, and interaction across various platforms.   Meta‘s Messenger Embraces End-to-End Encryption as Default After five years of hard work and getting over regulatory hurdles, Meta has finally commenced implementing end-to-end encryption (E2E) as the default setting for its Messenger application. The massive update required a complete overhaul of the app, emphasizing users’ privacy and ensuring that private conversations, including Meta itself, are protected from potential hackers. This shift will align Messenger closer to WhatsApp, which is part of Meta’s strategy to improve messaging across its platforms. End-to-end encryption provides the message and call information security from the sender’s device to the recipient’s device. The leading social media marketing company in Mumbai says Meta affirms that the company can’t access the information exchanged unless the user reports an incident. Alongside the update to encryption, Messenger will soon feature several enhancements, like the possibility of editing messages after 15 minutes from sending, 24-hour disappearing messages, better control of read receipts, and an enhanced visual display option, which brings it into the same way as WhatsApp. Read more: https://www.socialmediatoday.com/news/meta-launches-roll-out-end-to-end-encyption-default-on-messenger/701817/   Pinterest Unveils 2024 Trends: A Deep Dive into Emerging Themes Pinterest has published the popular annual release, “Pinterest Predicts,” a trend report for 2024. The report provides insights into the most popular trends based on app engagement data and Pinterest’s comprehensive analysis. The report is an excellent source for Pin marketers, aiding users in pinpointing important areas of opportunity for strategic planning in the future of the app. Pinterest insists on the accuracy prediction accuracy, saying that 80% of the trends forecasted over the last four years have been realized. With its unique perspective in planning users, Pinterest’s team is a master in identifying topics that are gaining importance and providing marketers with accurate forecasts. This report comes with the latest format, which allows users to browse a range of subjects directly from the main screen, along with a one-page summary of each trend, popular search terms, and examples of pins. Read more: https://www.socialmediatoday.com/news/pinterest-shares-2024-trend-predictions-based-app-engagement-data/701756/   Google Empowers Advertisers to Opt Out Amidst Brand Safety Concerns In response to the concerns caused by concerns raised by the latest Adalytics report regarding Google’s ads appearing on websites that are not Google’s, Google is now allowing advertisers to opt out from its Search Network. The decision follows claims that Google advertisements for the search were shown with inappropriate content on partner websites, which could pose a risk to the safety of brands. Although Google disproved its claims of a conspiracy, the company recognizes the importance of improving the needs of its customers and making changes. The experts from the best SEO company say advertisers can now block Google search partners from campaigns to prevent advertisements from being associated with indecent content. This is crucial to a brand’s reputation since ads placed in conjunction with inappropriate content could harm a brand’s image and lead to poor utilization of advertising resources. Read more: https://searchengineland.com/google-advertisers-opt-out-search-partner-network-adalytics-435513   Google’s Gemini Revolution: Transforming Search with Multimodal AI Google has revealed Gemini, a multimodal language model that can be integrated with Search and Ads in the next few months, promising substantial enhancements. It has been tested with Search; Gemini has reduced the delay of Search Generative Experience response times by 40 percent for the U.S. for English, with no specific enhancements to quality. Three sizes are available: Ultra, Pro, and Nano. Gemini is a competitor to OpenAI’s GPT model and is designed to handle various information, such as audio, text, images, video, and code. Google Bard, powered by Gemini Pro, receives a major overhaul, improving thinking and planning. In addition, Bard Advanced, fueled by Gemini Ultra, is set to launch early next year. Gemini’s possible impact on Search and its superior performance compared to GPT-3.5 is a major improvement within Google’s AI capabilities. Read more: https://searchengineland.com/google-testing-gemini-search-435516   GA4 Audiences are Rolled Out on Google Ads Google Analytics 4 (GA4) is now available with an upgrade that permits seamless creation and deployment of audiences in Google Ads. This integration made possible through an Audience Manager feature, allows marketers to create Analytics audiences, including prescriptive audiences, as part of creating campaigns. Predictive audiences, identified by the conditions connected to predictive metrics, allow for precisely targeted targeting, for example, identifying “likely purchasers” for the next 7 days. Google has also introduced new dimensions in its GA4 features, such as the Audience Builder , Segment Builder, Custom Reports Builder, and Data API. The best SEO company say these dimensions, as well as established (such as age or country) and customs, improve the ability to interpret data and report, which allows marketers to make better-informed choices, improve strategies, and improve their connection with their customers via Google Ads. Read more: https://searchengineland.com/google-analytics-4-audiences-google-ads-435464   Google Search Console Phases Out Product Results Search Reporting Beginning in January 2024, Google Search Console will stop reporting on search results in its Performance reports and Search Console API. This aligns with the earlier division of the Product’s search results in two parts: Merchant listing and Product Snippets in March. Pages on websites that are product-related are no longer in a position to use this search feature to display the results of a product. This change may cause a decrease in the data that is available; Google suggests accessing similar data through reports from the merchant center within the Search Console. Marketers who depend on the results search appearance filter must be prepared for its demise in one month and adapt their analytics strategies to meet the changing reporting landscape. Read more: https://searchengineland.com/google-search-console-to-stop-reporting-on-product-results-search-in-performance-reports-435471   Google Retires Mobile Usability Report, Mobile-Friendly Test Tool, and Mobile-Friendly Test API Google has announced that it will no longer offer the Mobile Usability report, Mobile-Friendly Test tool, and Mobile-Friendly Test API. The changes were first

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47th Week Roundup: Instagram Offers Reels Download Option, OpenAI Launches Voice Interaction and More!

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Welcome to our News Roundup! This week’s highlights include Instagram’s offering Reels downloads, X reinstating post headlines, Google’s focus on SEO Fundamentals, OpenAI’s integration of voice-based interaction, and Snapchat’s ad-free trial. In addition, Google resolves a Search Console issue; TikTok embraces conversational UI, as Pinterest provides insights into branding luxury brands. Keep up-to-date with our short news roundup.   Instagram Expands Reels Download Feature for Global Users Instagram has widened its Reels download capabilities and is now available to all users worldwide. It was initially launched exclusively for U.S. users in June; the latest update lets anyone download publicly posted Reels. If the creator allows downloads, a “Download” option will be available in the Reels “Share” display. Downloaded Reels will include an Instagram logo and creator’s handle, which could boost the amount of Instagram content on platforms like TikTok. Although this change could help individuals avoid branding restrictions, it offers users a simple method of preserving and sharing top Reels footage. Instagram’s chief, Adam Mosseri, anticipates that this feature will increase participation and provide new opportunities for Reels creators to boost their reach. Read more: https://www.socialmediatoday.com/news/instagram-will-now-enable-all-users-to-download-publicly-posted-reels-clips/700640/   X Reinstates Post Headlines in Link Previews Following Elon Musk’s Reversal Social media managers who use X can celebrate when Elon Musk declares that he will return headlines for posts in URL previews. In October, upon Musk’s requests, X removed post headlines and preview text, changing how managers and publications shared URLs through the platform. Although Musk claimed that previews of links were more attractive without text, the change created confusion about the content of the linked stories. The result was workarounds that included directing users to click on the image to reveal more information. The leading social media marketing company in Mumbai says the return to headlines will likely be in response to the confusion triggered by Musk’s tweets and an unexpected shift from his usually constant decision-making. Although it could result from particular preferences, this shift is an improvement for every X user. Read more: https://www.socialmediatoday.com/news/x-is-bringing-post-headlines-back-to-link-previews-in-stream/700641/   Google Urges Prioritizing Technical SEO Fundamentals Over Trends In a recent episode of Google’s Search Off The Record podcast, presenters from Google’s Search Relations team emphasized the importance of addressing fundamental SEO technical issues before diving into the most recent trends. Martin Splitt, Gary Illyes, and John Mueller highlighted that many websites still struggle with fundamental technical issues, such as indexing, crawlability, and page rendering, significantly impacting search engine performance. They emphasized the need to pay attention to a website’s structure and infrastructure to improve indexing and crawling, focusing on the elements behind the scenes crucial to SEO achievement. The leading SEO company in Mumbai also say that the podcast also discussed the false nature of using traffic metrics to determine the quality of content. They recommended focusing on satisfaction and engagement for better assessment. The team also emphasized the ease of producing high-quality content by ensuring you provide value and meet the user’s demands. Read more: https://www.searchenginejournal.com/google-fix-technical-issues-before-chasing-the-next-big-thing/501918/   OpenAI Brings Out Voice Interaction in ChatGPT App, Empowering Content and SEO OpenAI has released a revolutionary upgrade to the ChatGPT application, making voice capabilities available to all users with free access. Even though Plus subscriptions remain in place, this change is significant for search and content marketers. Previously, only premium subscribers could access the feature, but the integration of voice interactions lets a wider audience interact with AI via simple voice commands. This upgrade encourages easier interaction with AI and offers possibilities for content marketers to develop customized and interactive campaigns that increase user engagement. Search marketers will benefit as this opens the way to explore techniques for optimizing voice search and offers a new way to improve search engine strategies. This development is a significant change in AI availability, which could impact the evolution of SEO and content creation strategies. Read more: https://www.searchenginejournal.com/openai-announces-free-chatgpt-voice-capabilities-in-mobile-app/501944/   Google Acknowledges and Resolves Reporting Bug in Search Console Experience and Enhancement Metrics Google has discovered and is investigating a problem affecting the reporting of Google Search Console, particularly enhancing and experiencing reports. The issue, which affects fundamental Web Vitals and Mobile Usability HTTPS, AMP, and other related metrics, incorrectly displays a decrease in invalid URLs. The experts from the leading SEO company in Mumbai say although this may cause some concern for SEOs and owners of websites, Google assures that it is only a report issue and doesn’t affect the indexing, ranking, or crawling. Google is actively working towards an answer, pointing out that the issue is limited to the reporting portion of the Search Console. The issue, as shown in an illustration of an HTTPS report, doesn’t indicate any real issues with the website’s performance. Google has successfully resolved the issue by Thanksgiving, 23 November. Read more: https://searchengineland.com/google-search-console-experience-reporting-bug-434936   Google Enhances Clarity in Child and Teen Ad Policies with Language Update Google has announced changes in the terms used in three teen and child advertising policies, with a focus on ads & made for kids content and Ad-serving safeguards for children, and protection for Ad-serving for teenagers. Although there are no changes to the enforcement these revisions are designed to improve transparency and clarity for advertisers and brands. Clear advertising policies are important for brands to effectively follow the rules and avoid accidental violations that could result in severe financial sanctions. The changes follow the concerns raised in the Adalytics study in August, which accused Google of knowingly using children’s data to create targeted ads. Google has denied any wrongdoing; however, it is addressing concerns by changing the policy language in advertising to be consistent with its existing protections for kids and teens. Read more: https://searchengineland.com/google-update-child-teen-ad-policy-language-434879   Snapchat Tests Ad-Free Subscription in Australia with Snapchat+ Tier Snapchat is testing an advertisement-free paid monthly subscription, Snapchat+, in Australia for $10.50 monthly. This new tier lets users browse Snapchat’s platform without interruptions due to Story or Lens advertisements, offering an alternative experience that costs an annual fee. Although ad-free subscriptions can impact the reach of ads on Snapchat

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43rd Week Roundup: Google Unveils AR Try-On Tools, Twitter Alternative Pebble Shuts Down and More!

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In this digital news roundup, we look at Instagram’s experiments that use selfies within DM Notes to boost engagement. Google launched AR tools to help test the color of hair and foundation and also tests sponsored posts within organic results. These constant adjustments reflect Google’s efforts to keep up with user preferences and the latest technological advances.   Instagram Explores Selfie Video Clips in DM Notes to Boost Engagement Instagram is constantly enhancing its features to appeal to its young users, and its most recent experiment is adding selfie videos to its DM Notes. A leading social media marketing company in Mumbai says that this feature is intended to give life to the Notes shelf by making updates more exciting and enjoyable. The popularity of Notes for younger users and their love for video in short form suggests that this feature will greatly enhance interaction with users. Meta revealed that more than 100 million accounts of teens used Notes within the last 90 days, and teens were making Notes with a frequency that is 10 times more than non-teens. In addition, more than 20 percent of Notes written by teens receive responses, proving the app’s popularity. With the introduction of videos, Instagram hopes to grow its appeal with younger users further and even squeeze Snapchat’s smartphone market share. While the feature is only being tested in a limited manner, Instagram plans to expand its offerings shortly. Read more: https://www.socialmediatoday.com/news/instagram-adds-looping-video-clips-notes/697844/   Pinterest Unveils Comprehensive Creator Education Hub in 13 Languages Pinterest has created an extensive platform of education for creators that provides valuable tips on optimizing Pins and monetizing their presence on platforms and much more. The resource, available in 13 languages, includes numerous instructions and notes that will assist creators in harnessing the potential of Pins. It offers strategies for securing a place on Pinterest’s editorial boards and aligning with trends promoted by the platform. Pinterest also offers the best practices for creating standout Pins and fact sheets about Pinterest’s tools for funding creators and comprehensive education walk-throughs to ensure successful application use. In its effort to encourage creators and improve the quality of streamed content, Pinterest has rolled out several initiatives, including its Creator Fund, “Creators Rewards” program, as well as the tools to create profiles and discover. The newly launched education platform brings together Pinterest’s creator resources into one central hub, serving not just Pin creators but also providing important insights to marketers. It’s a great source for creators who want to make money through Pins, with an interactive content calendar that includes monthly post suggestions. Read more: https://www.socialmediatoday.com/news/pinterest-launches-information-education-hub-creators/697828/   X Introduces Audio Calling Feature, Part of Elon Musk’s Vision for an All-Encompassing App X has rolled out their audio call feature on the most current iOS version of its application, and video calls are coming soon. Although this feature aligns with Elon Musk’s dream of having an all-in-one system, there are questions about its viability. Audio calls made by the iOS’s CallKit will be similar to normal phone calls; however, the trend towards text-based communications appears to be the dominant method, and millennials are increasingly embracing text messages rather than audio-based calls. With the increasing demand for DMs to keep in touch, however, the importance of introducing audio and video calls on X still needs to be clarified. The experts from the leading social media marketing company in Mumbai say that the evolution of the app towards becoming an “everything application” aims to integrate a variety of interactions and transactions on the app. However, its popularity and user acceptance remain to be determined, particularly regarding the potential for high-end features. Read more: https://www.socialmediatoday.com/news/xs-audio-calling-option-now-live-some-users/697851/   Google Unveils AR Try-On Tools for Hair Color and Foundation, Expanding Virtual Testing Options Google has stepped up its AR try-on tool by adding features that let users play around with hair color and foundation shades. If you’re looking for hair color certain brands will provide AR trial options that allow users to see how different shades look on them or in models they can relate to. Google constantly improves its technology to offer more precise color rendering. Furthermore, the platform expands its AR trial tools to mobile browsers within the US, with plans to launch AR lipstick and eye makeup test-ons soon. Google’s AR try-on features appear in paid promotions, such as new AR beauty ads. Additionally, advertisements for shopping can now include trials instead of standard product images. The growth of AR try-on devices offers opportunities to improve customer experiences. It is relevant to the current trend of AR glasses created by companies such as Meta and Apple. Read more: https://www.socialmediatoday.com/news/google-launches-ar-try-on-tools-hair-color-foundation/697834/   Instagram Tests ‘Nearby’ Feed for Stories in Response to TikTok’s Local Content Push Instagram is testing an innovative feature called “Nearby,” which is the “Nearby” feed available for Stories similar to a model used on TikTok’s Chinese variant, Douyin. The feed displays posts from users and businesses located within the vicinity of the user, providing a localized advertising platform for companies. TikTok is exploring similar “Nearby” feeds to increase the local community and commerce opportunities. In Douyin, this strategy allows the platform to diversify into new advertising options such as catering and services. Instagram’s experiment with its “Nearby” feed is believed to be a smart move to avert TikTok’s upcoming movies in its in-app commerce. A leading social media agency in Mumbai suggests it could prove to be an interesting option, provided Instagram informs users to change their privacy settings to restrict the content’s visibility to their neighbors. Instagram has yet to announce the test publicly. Read more: https://www.socialmediatoday.com/news/instagram-tests-new-nearby-feed-stories/697685/   Twitter Alternative Pebble to Shut Down Due to Low Usage Pebble, a Twitter alternative which initially sought to offer a more secure platform for users, is closing its doors next month because of low user engagement. It was founded by former Twitter staff and initially dubbed T2. Pebble emulated the initial Twitter design but focused on user safety and fighting online adversity. Despite its noble goals, the app

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