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9th Week Roundup: Instagram Introduces New Safety Measures, ‘Create’ A Game Changer for Content Creators? And More!

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Explore the most recent advancements in our roundup, featuring Instagram’s measures against scams, YouTube’s innovative ‘Create’ application, Google’s structured data carousels, Meta’s introduction of AR glasses, and Instagram’s promising ‘Friend Map’ feature. All of these initiatives are designed to elevate user experience and ensure safety.   Instagram’s New In-Stream Alerts Combat Scams Instagram recently implemented additional safety measures to safeguard users against potential scams. These measures involve notifying users when suspicious profiles attempt to connect, as well as alerting them when unfamiliar accounts tag or mention them. The leading social media marketing company in Mumbai say the primary goal of these initiatives is to increase awareness about potential risks and prompt users to review and modify their privacy settings promptly. By proactively informing users about potential scams and encouraging them to take immediate action, Instagram aims to bolster user security and prevent misuse. These in-stream safety alerts address the issue of users overlooking the importance of updating their settings by providing timely reminders and explanations, ultimately enhancing overall user safety on the platform. Read more: https://www.socialmediatoday.com/news/instagram-adds-new-in-stream-safety-alerts-to-help-improve-awareness-of-sca/708954/   YouTube’s Enhanced Video Editing App ‘Create’: A Game Changer for Content Creators YouTube has expanded the availability of its innovative video editing app, “Create,” which is specifically designed for creating Shorts. Users in various countries, such as Argentina, Australia, Brazil, Canada, and more, now have access to this free tool. “YouTube Create” offers a range of editing options, including audio clean-up, auto-captions, filters, effects, transitions, and access to royalty-free songs and sound effects. This app simplifies the video editing process by presenting all features on a single screen, similar to CapCut. By allowing direct publishing to YouTube for both Shorts and long-form content, “YouTube Create” offers creators a comprehensive toolkit to create outstanding videos. Although currently only available on Android, its expansion to new regions holds the promise of empowering creators worldwide to produce high-quality content effortlessly. Read more: https://www.socialmediatoday.com/news/youtube-expands-access-create-mobile-video-editing-app/708809/   Enhance Visibility with Google’s Structured Data Carousels Google has introduced new structured data carousels (beta) in Google Search to enhance user experience and offer more detailed search results. The experts from the leading SEO company in Mumbai say this beta feature, also referred to as host carousels, enables users to horizontally browse through a list-like rich result featuring entities from a specific website. Initially focusing on hotels, restaurants, vacation rentals, products, and events, each carousel tile showcases key details like price, rating, and images taken from the relevant site. Utilizing this beta carousel for businesses, products, or event websites could improve visibility in search results and boost click-through rates. However, successful integration necessitates following Google’s guidelines and monitoring performance metrics to assess its impact. By embracing structured data carousels as Google refines its search capabilities, businesses have the chance to differentiate themselves and attract more organic traffic. Read more: https://searchengineland.com/new-google-structured-data-carousels-beta-438027   Transparency Concerns Surrounding Google’s Performance Max Campaigns Google is under scrutiny as advertisers raise concerns about the lack of transparency surrounding the performance data of Performance Max (PMax) campaigns. Advertisers are questioning Google’s motives, suspecting that it prioritizes automation over transparency due to its deliberate withholding of channel-specific key performance indicators (KPIs) for PMax campaigns. In response to these concerns, Google defends its decision by stating that channel-specific reporting could potentially be misleading. Instead, Google emphasizes the real-time decision-making capabilities of PMax, which are based on predicted cost-efficient conversions. However, advertisers like Julie F Bacchini remain skeptical and emphasize the importance of transparency to ensure that campaign decisions align with the interests of advertisers. Advertisers are actively pursuing a deeper understanding of their campaigns’ effectiveness in order to minimize the potential risks that come with relying solely on AI-driven optimization. In light of the growing significance of transparency, advertisers are pushing for access to comprehensive performance data. This access enables them to make well-informed decisions and protect their brands’ interests, especially in the face of Google’s emphasis on automation and its own objectives. Read more: https://searchengineland.com/google-performance-max-channel-specific-kpi-438024   Google’s New PPC Ad Format Google is currently facing scrutiny as it tests a new PPC ad format but fails to provide advertisers with essential information for measuring their campaigns. Despite Google confirming the testing, advertisers are left in the dark regarding the official name, functionality, and impact of the ad format on auction dynamics and metrics. The lack of transparency surrounding this new ad format has drawn criticism from industry experts. Advertisers express their frustration with Google’s approach, emphasizing the importance of clear explanations and insights into the changes. With concerns about the reliance on AI-driven optimization and the absence of transparency, advertisers are struggling to comprehend and adapt to Google’s ever-changing ad landscape. The leading SEO company in Mumbai says as Google continues to experiment with different formats, advertisers are advocating for increased transparency to ensure they can make informed decisions and effectively manage their campaigns. Read more: https://searchengineland.com/google-pilots-ppc-ad-format-437986   Google Chrome Updates Search Suggestions Google Chrome is implementing enhancements to its search suggestions, offering users more insightful recommendations. With the release of updates, Chrome’s search box will now showcase the “people also search for” section, displaying what others are searching for. This addition aims to enhance user engagement and discovery. Additionally, image thumbnails will be included with certain search suggestions, particularly for shopping categories and products, aiding users in visualizing their search queries. Although these features are not entirely new, their integration into Chrome’s search interface demonstrates Google’s dedication to improving the user experience. For website owners, these updates could have an impact on search visibility and traffic from Google. It is important to monitor these changes closely, as they may affect website performance in search results. This could present opportunities for increased exposure or require adjustments to maintain visibility. It is crucial to remain vigilant and assess the effects on your site’s search traffic, adapting strategies accordingly. Read more: https://searchengineland.com/google-chrome-updates-search-suggestions-438009   How Google’s Search Generative Experience Impacting Ads A recent study has explored the influence of Google’s Search Generative Experience (SGE) on various types of ads and their positioning

Marketing and Sales, Roundup, SEO, SySpree

8th-Week-Roundup: Google Ads API v16, Instagram Enhances Creator Marketplace, and more!

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Explore the latest developments in digital marketing with our blog roundup! Discover the enhancements from Google Ads API v16, the expansion of Instagram’s Creator Marketplace, and other updates designed to elevate your campaign performance.   Enhancing Campaign Performance with Google Ads API Version 16 Google Ads API version 16 introduces various improvements to help advertisers track their campaign performance better. The recent announcement from Google marks the launch of v16, which includes new capabilities and features to simplify campaign monitoring. Users should update their client libraries and code to make the most of these enhancements. The upcoming release will provide updated client libraries and code examples, set to be released in the coming week. This update is crucial as it provides advertisers various tools to enhance campaign monitoring, enabling data-driven decision-making for improved optimization efficiency. The leading SEO company in Mumbai say that some key characteristics include personalized suggestions depending on designated preferences, detailed information on advertisement delivery statuses, and the capability to implement modifications from primary campaigns to test ones effortlessly. Furthermore, revised operation categories guarantee uniformity throughout different campaign and customer life cycle objectives, while increased assistance for monitoring local services’ business registration verification process boosts overall efficiency. Read more: https://searchengineland.com/google-ads-api-v-16-437821   Instagram Enhances Creator Marketplace Which Aid Brands in Finding Suitable Creators Instagram plans to expand its Creator Marketplace to help brands find the right creators for partnership ads. This feature will soon be available in eight more markets, making it easier for brands to connect with creators and foster beneficial collaborations. The Creator Marketplace uses Instagram’s data and machine learning to tailor brand campaign recommendations. Brands can conduct targeted searches and apply filters to find creators and audiences that align with their needs. The platform also enables seamless communication between brands and creators, allowing for direct outreach and sharing of project details. Partnership advertisements, formerly branded content advertisements, allow advertisers to enhance collaborations transparently by utilizing pre-existing organic content or creating new material using Ads Manager. Through Instagram’s Creator Marketplace, brands and creators can establish fruitful partnerships, thereby improving the effectiveness and transparency of their advertising efforts. Read more: https://searchengineland.com/instagram-creator-marketplace-expand-437814   Google Ads’ Emphasis on Performance Max: Introducing a New Call To Action Google Ads has introduced a new feature in its Performance Max (PMax) campaign setup, showcasing a “Recently Used” call to action. This edition draws attention to PMax cards, distinguishing them from other campaign types within Google Ads. The experts from the leading SEO company in Mumbai say this label reflects Google’s commitment to automation and its mission to empower advertisers with greater control over their advertising efforts. By exclusively offering the “Recently Used” CTA for PMax cards, Google subtly promotes PMax over other campaign types, potentially indicating a strategic shift towards advertising automation. Initially discovered by Senior Performance Marketing Manager Thomas Eccel, this update demonstrates Google’s continuous efforts to simplify the campaign selection process, guiding advertisers through their advertising journey. While Google refers to the new CTA as an experiment to improve user experience, its implementation suggests a broader strategy focused on advancing automation within the Google Ads platform. Read more: https://searchengineland.com/google-ads-recently-used-cta-437794   Google Analytics 4 Enhances Advertising Workspace To Simplify Reporting   Google Analytics 4 (GA4) is transforming its Advertising workspace to streamline reporting for advertisers and publishers. It will now feature two dedicated spaces for campaign tracking and behavioral analysis, making it easier for users to access relevant insights. This update is designed to simplify the reporting process by organizing information into distinct sections within GA4. The Advertising workspace will act as a central hub for monitoring and analyzing campaigns, catering to the needs of both advertisers and publishers. On the other hand, the Reports section will focus on providing behavioral insights to improve product and user experiences. These changes are intended to facilitate a seamless transition between behavioral and advertising/publisher insights, enabling users to extract actionable data that aligns with their goals. The best SEO company says that Google’s commitment to enhancing reporting in GA4 highlights its dedication to offering personalized experiences and valuable insights, empowering users to make informed decisions based on analytics data. Read more: https://searchengineland.com/google-analytics-4-advertising-workspace-update-437786   Google Has Announced Performance Max Updates with Gemini Integration Google has announced significant updates to Performance Max (PMax), which will empower advertisers to improve the quality of their ad creatives and optimize their campaigns. The latest PMax updates include expanding asset generation in multiple languages worldwide, introducing image editing capabilities, and integrating Imagen 2 models for generating lifestyle imagery. With the help of AI-powered asset generation and image editing tools through Gemini, PMax enables advertisers to create compelling text and image assets. This includes the ability to have longer headlines and generate upcoming site links. The integration of Imagen 2 ensures the availability of lifestyle images that showcase people in action, with the option to add non-identifiable backgrounds. Furthermore, the recalibration of Ad Strength emphasizes the importance of having a diverse range of assets to maximize campaign performance across Google’s extensive ad inventory. These updates allow advertisers to customize their creatives, optimize their campaigns, and use various advertising opportunities across Google channels. Ultimately, this will lead to improved results and conversions. Read more: https://searchengineland.com/google-performance-max-update-performance-max-437776   Pinterest’s Delectable Dive: Launching Shoppable Cooking Series Pinterest is making its mark in the streaming world with the debut of “Deliciously Entertaining,” a show that promises an engaging culinary experience for viewers. Airing on Tastemade’s streaming platform, this six-part series leverages Pinterest trends to spark creativity in cooking enthusiasts through shoppable Pins. According to Animoto, video content significantly influences consumer purchasing decisions, with 93% of individuals finding it beneficial for online shopping. By incorporating shoppable elements into their streaming shows, Pinterest opens up new avenues for brands to connect with a receptive audience and expand their market reach. Each episode offers viewers easy access to a dedicated Pinterest board via QR code, featuring recipes, DIY guides, and thematic inspiration to recreate the show’s atmosphere at home. As Pinterest continues to grow its original content, these

Roundup, SySpree

7th Week Roundup: Open AI Gets into Web Search, Youtube Comes with 3 Latest Features, Google’s Take on AI Generated Content

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Welcome to our latest roundup! This issue covers a wide variety of news in the digital realm. It includes OpenAI’s possible challenge to Google’s dominance in internet searches, YouTube’s new features that empower creators’ access to the platform, Google’s glitch affecting locally-based businesses, and more. Let’s take a look at the most recent innovations that are transforming the world of digital.   OpenAI Ventures into Web Search: A Challenge to Google? OpenAI, the brains behind ChatGPT, is believed to be working on the development of a Web search engine, possibly positioning it as a rival to the mighty Google. According to reports, OpenAI’s search engine, which is in partnership together with Microsoft Bing, could harness the potential of GPTBot, the web crawler of OpenAI, as well as ChatGPT Plus’s feature of browsing using Bing. However, skepticism looms large. Despite Microsoft’s persistent efforts to take on Google’s dominant position in the market for search, however, the tech giant has had a difficult time making any significant progress. Google’s dominance is deeply embedded in the daily habits of its users, which creates a formidable obstacle for any contender. The previous efforts, including Blekko, Cuil, and Neeva, have all failed against Google’s dominance. With Google’s massive 84.2 billion visits compared to ChatGPT’s modest 1.6 billion users, the journey ahead for OpenAI’s ambitions in search is daunting, causing questions about the possibility of a genuine Google competitor that emerges from their efforts. Read more: https://searchengineland.com/open-ai-search-product-437563   YouTube Releases 3 Latest Features   YouTube has launched three new features that are aimed at giving creators and brands the tools to increase engagement and speed up sharing of content. The new features include live streaming, taggers for products, feeds that are post-only and direct uploads of video via mobile devices. Live stream product tagging enables creators participating in YouTube’s Shopping Affiliate program to identify products from participating merchants in streaming live videos and shorts, which increases visibility and, potentially, increases conversions. The introduction of feeds with only posts for Android or iOS devices allows users to discover content from channels they’ve been following before, as well as recommended content, giving brands the opportunity to increase their reach and increase engagement. Furthermore, the ability to upload shorts and videos directly through YouTube’s Studio mobile app makes it easier to manage the creation of content. It saves creators time, allowing them to concentrate on delivering high-quality content. The leading social media marketing company in Mumbai say these new features demonstrate YouTube’s determination to facilitate seamless interactions between brands, creators and users, creating an engaging and more lively user experience on the platform. Read more: https://searchengineland.com/youtube-new-features-live-stream-product-tagging-437510   Google’s Local Pack Glitch: A Blow to Local Businesses Outside the US, there are discrepancies in the results when some users complain of the absence of locale packs appearing in Google results. This issue, visible on both mobile and desktop platforms, started at approximately 8.40 a.m. ET on February 14, which affected many searchers across the globe. While there’s sporadic visibility on certain search terms, such as “lawyers near me” or “pizza near me,” fail to produce local results, which affects businesses that depend on this type of traffic. The best SEO company says this absence of local maps poses serious problems that local business owners face, especially those that rely heavily on the local results of Google’s search engine. Although Google’s response is still in the works, this issue underscores the vulnerabilities of businesses that depend on online platforms to increase marketing and visibility. A quick resolution is expected but the delay adds issues for affected businesses which highlights the importance in local SEO strategies in the face of technical uncertainty. Read more: https://searchengineland.com/google-local-pack-not-showing-for-many-searchers-437502   Snap and Fospha Forge Alliance for Enhanced Campaign Analytics Snapchat’s latest partnership with the digital measurement company Fospha offers marketers better understanding of the performance of campaigns within the application. With this collaboration Fospha’s sophisticated tracking tools, which combine Multi Touch Attribution (MTA) and Media Mix Modelling (MMM) are designed to provide complete insight into Snapchat campaigns. They will also emphasize cross-marketing return on advertising Spend (ROAS). Marketers can benefit from third party validation and more detailed data analysis, which will allow more informed strategic choices. The experts from the leading social media marketing company in Mumbai say this program is aligned with changing standards for digital attribution, moving away from tracking cookies to data that is more sensitive to privacy. Fospha’s experience in Snapchat’s growth dynamic, as evidenced by recent reports on ad performance is an essential part of Snap’s network of more than 70 partner organizations and empowering advertisers to get the most value from their Snap ads. Read more: https://www.socialmediatoday.com/news/snap-announces-new-partnership-with-fospha-to-provide-more-in-depth-campaig/707737/   YouTube Rolls Out Music Remix Features for Shorts Amidst TikTok’s Audio Woes YouTube’s move to launch new options for music remixing on Shorts comes at an important moment, which coincides with TikTok’s decision to remove Universal Music tracks due to an unresolved payment dispute. The new update lets users make use of existing music video clips by tapping the “Remix” button to access four different options in Shorts Composer. This includes extracting audio and choreography that is collaborative with the artist, using green screen backgrounds and the curating of specific video clips. As TikTok creators wrestle with limitations in audio, YouTube’s focus on trends in music sharing underscores its desire to fill in the gap and present Shorts as an appealing alternative. While TikTok could resolve its music licensing problems in the near future, the proactive attitude of YouTube demonstrates its present advantage, possibly increasing the popularity and value of Shorts in the crowded social media world. Read more: https://www.socialmediatoday.com/news/youtube-adds-new-music-remix-options-for-shorts/707694/   Instagram Introduces “People You Follow” Filter to Prioritize Personal Connections in DMs Instagram’s latest update adds an option to filter Direct messages (DMs) that allows users to simplify their inboxes to show messages that are only from accounts that they follow. This feature, which is referred to as “People you follow,” lets users focus on their personal connections, possibly improving

Roundup, SySpree

5th Week Roundup: Google’s Indexing Issues, Google Introduces ‘Circle to Search’, Google Retires Cache Links and Much More!

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This digital news roundup will guide you through the most recent developments in the online world. Explore the evolving strategies to respond to dynamic changes on major platforms, from Google’s indexing issues to shifting web vital metrics to enhanced ad capability.   Google Acknowledges Indexing Issues, Leaving Websites in Limbo Google confirmed that a problem with indexing has been affecting certain websites since Monday night. The company is investigating the problem to determine and resolve its root cause. Google acknowledged this problem in a morning update on Thursday, saying that “a small number of sites” might experience slower indexing. These issues began around 11:30 pm ET on January 31 and have caused concern among news organizations, website publishers, and content creators. Many people have complained about difficulties getting their newly published content to be indexed by Google and appear in search results. The leading SEO company in Mumbai says that Google has assured that only a small subset of websites are affected. However, the delay in indexing for publishers relying on timely indexing to drive traffic and revenue via Search has been frustrating. Google has been working on a solution, but no details have yet been released. Read more: https://www.searchenginejournal.com/google-confirms-indexing-issue-affecting-some-websites/507018/   Google Introduces Interaction to Next Paint Metric, Replacing First Input Delay in Core Web Vitals Google will replace the First Input Delay metric (FID) with the new Interaction to Next Paint metric (INP) as a Core Web vital on March 12. INP is a metric that measures the time between a user’s interaction on a page and when the browser renders any changed pixels. It aims to provide a better assessment of interactivity than FID. FID, part of Google’s Web Vitals initiative in 2018, was introduced but found limited in its ability to evaluate interactivity. INP, which was introduced in May 2022 as an experimental metric, will replace FID officially in March. This could significantly impact web development, search engine rankings, and even user engagement. Google provides optimization suggestions to developers who want to ensure their website meets the “good” threshold for INP. Read more: https://www.searchenginejournal.com/google-updates-core-web-vitals-with-interaction-to-next-paint-inp/506945/   Google’s Explanation of Syndicated Content Ranking Signals and Link-Building Tactics Google’s John Mueller responded to a Twitter question by Lily Ray regarding concerns over syndicated content and its impact on rankings signals. Discussions revolve around the March 12th replacement of the First Input Delay with the new Interaction To Next Paint as Core Web Vital. Mueller clarified that Google’s ranking system will reward pages recognized as canonical by Google. Google has also advised against the use of cross-domain canonicals for syndicated content. Meta tags are suggested to prevent indexing by partner sites. The experts from the best SEO company in Mumbai say that Google’s SearchLiaison clarified this further on Twitter by highlighting the importance of adding a ‘no index’ tag to syndicated content for original publishers concerned about ranking signals. Discussions about using content syndication and link signals to gain links have been raised. Google has taken a stand to stop the transmission of signals from syndication partners to original publishers. Read more: https://www.searchenginejournal.com/google-answers-question-about-signals-and-syndicated-content/506861/   Google Introduces ‘Circle to Search’: A Gesture-Based Search Feature for Mobile Users Google’s latest search feature, “Circle to Search,” is designed to improve the mobile experience using intuitive gestures. This feature is initially available on Pixel 8, 8 Pro, and Samsung Galaxy S24 phones. It allows users to look up information without switching apps or typing queries quickly. Google has outlined five key functions that can be accessed by long-pressing on the home button, circling an item, or scribbling it. This includes shopping for products seen online, searching for definitions, getting travel inspiration, comparing choices, and asking complicated questions. Circle to Search uses AI to answer broader questions and provide mobile users with a streamlined and interactive experience. Read more: https://www.searchenginejournal.com/googles-circle-to-search-now-rolling-out-to-select-android-phones/506928/   Google’s John Mueller Advises Patience for URL Changes on Larger Sites John Mueller, a Google employee, has revealed the length of time that it takes Google to process large-scale website changes. He also highlights the complexity. Mueller responded to a Reddit question regarding sitewide alterations by discussing the challenges involved in implementing changes, especially regarding hreflang for multilingual websites. He noted that updating URLs can be time-consuming and suggested using stable URLs to improve SEO. Mueller’s insight aligns with his statements from 2021 and highlights the time Google needs to assess a website’s relevance and quality. He referred to the complex process of understanding the context of a website within the wider web. This sentiment is similar to a discussion in a research document on recalculating the semantic meanings when updating web pages. Mueller also stressed the long-term cost of complexity and encouraged website owners to simplify setups for easy maintenance. Read more: https://www.searchenginejournal.com/google-changing-urls-on-larger-sites-takes-time-to-process/506856/   Google Enhances Bard Chatbot with Image Creation and Improved AI Models The best SEO company says that Google has upgraded its AI generative tools, notably the Bard bot, by incorporating advanced AI models for better understanding and reasoning. It also improved coding capabilities. Bard’s capabilities are enhanced by integrating Gemini Pro, which is now available in over 40 languages and over 230 countries. Bard gains image creation capabilities powered by Imagen – Google’s AI system for image generation. Google also introduced Imagen 2 – the next generation of its visual creation software- delivering more nuanced and detailed images. SynthID is a tool created by Google DeepMind to add a digital watermark that can be used for identification but remains invisible to the human eye. This will help address any concerns regarding misuse. This approach aligns with Google’s commitment to responsible AI deployment within the changing landscape of generative AI. Read more: https://www.socialmediatoday.com/news/google-rolls-out-image-creation-within-its-bard-chatbot-updated-visual-gen/706335/   Meta Introduces ‘Engaged View’ Attribution for Enhanced Video Ad Performance Measurement Meta has launched a new measurement of video ad performance, called “Engaged view,” to give advertisers a better understanding of the user’s response. This option takes into account delayed responses, such as visiting a site in a later session after watching at least 10 seconds

Roundup, SySpree

3rd Week Roundup: Meta’s AI Push, Facebook Users being Targeted, Youtube’s Thumbnail A/B Testing and Much More!

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We welcome you into our latest and exciting roundup of the week, where the tech bigwigs Meta, YouTube, Instagram, Google, Microsoft, and WhatsApp are all on a reinvention rampage. Meta is accelerating AI concentration, YouTube tests thumbnail A/B testing, Instagram introduces “night time nudges,” and Google introduces interactive search capabilities. Stay tuned to know more.   Meta’s AI Push: Zuckerberg Outlines Plans for Next-Gen AI Integration and Virtual Worlds Mark Zuckerberg revealed Meta’s intensified emphasis on artificial intelligence (AI) creation, signaling an important shift in strategy towards AI projects as the primary source of transformative user interaction. The company is planning to increase the amount of money it invests in AI technology, focusing on the creation of artificial general intelligence (AGI) systems that are able to think for themselves and offer new solutions that go beyond human input. Meta imagines a future where AI plays an integral role in the creation of virtual environments and can create whole new VR landscapes using spoken commands. While the technology promises better AI-powered tools for advertising and customized experiences, there are concerns concerning potential problems, including the automation of the creation of content and separating genuine users from bots on social media platforms. Read more: https://www.socialmediatoday.com/news/zuckerberg-says-that-meta-is-pushing-hard-to-lead-the-ai-future/704982/   YouTube’s Upcoming Thumbnail A/B Testing Feature Brings Optimized Content Performance YouTube creators are able to be happy as the site prepares to roll out the A/B thumbnail test option that will provide a brand new tool to optimize content. It was first announced in June. The feature lets creators upload three different thumbnails for each video and run an A/B test that lasts at least two weeks. The idea is to find the most effective way to draw attention and increase the amount of engagement with video. Although the announcement initially mentioned the possibility of a massive rollout by 2024, the actual status was unclear up until the latest update by YouTube Creator Liaison Rene Ritchie. The testing of thumbnails is being conducted, but it has now increased to 50,000 channels over diverse sizes, types, and regions of YouTube. The leading social media agency in Mumbai say that although no timeframe is available yet, the imminent launch will be the possibility of a significant asset for creators looking to boost the interest of viewers through optimized thumbnails. Read more: https://www.socialmediatoday.com/news/youtube-says-that-its-thumbnail-ab-testing-option-is-coming-soon/704942/   Instagram Introduces ‘Night Time Nudges’ to Encourage Healthy Screen Habits for Teens In its continuous efforts to improve safety for teens, Instagram has unveiled “nighttime nudges” targeted at making teenagers switch off from Instagram at midnight. This new function will send reminders when teens spend longer than 10 minutes on Instagram, specifically in areas such as Reels as well as Direct Messages. Making sure the importance of sleep for children is paramount; these reminders will gently prompt users to close the app and focus on sleep. The method is the digital equivalent of a parent who reminds their child to switch off their mobile devices during the evening. While it’s unlikely to substitute parental involvement, Instagram’s “nighttime nudges” contribute to the platform’s larger initiatives to ensure safety for teens and security in the midst of the real-world concerns surrounding the dangers of using mobile phones. Read more: https://www.socialmediatoday.com/news/instagram-launches-new-night-time-nudges-to-get-teens-to-shut-it-down-for/704964/   Instagram Unveils ‘Create a Cutout Sticker’ from Still Image Posts Instagram has added a unique feature that lets users make custom stickers using still images. Available through the three dots menu on publicly posted images, the “Create a cutout sticker” option allows users to cut out parts of the image. These can be saved to be reused as stickers for Stories or Reels. This feature, which is similar to Meta’s image cutout feature on WhatsApp, offers fascinating imaginative possibilities, but certain limitations apply. The experts from the leading social media agency in Mumbai users have to search for publicly shared still images in the form of a primarily video-focused feed, and creators must grant the creation of cutouts of their content. While there are some limitations, the potential for greater creativity and new visual uses in the app is huge and similar to the successes of similar features on other platforms, such as Instagram’s Shuffles app. Read more: https://www.socialmediatoday.com/news/instagram-enable-users-create-custom-sticker-still-image/704854/   Meta Affirms Long-Term Metaverse Focus Despite Shifting Public Attention Recent events, such as the CEO’s apparent inclination to artificial intelligence, could indicate an abandonment of The metaverse. However, Meta’s director of global business, Nicola Mendelsohn, emphasized the company’s continued dedication to the metaverse’s vision. In her speech at the World Economic Forum in Davos, Mendelsohn acknowledged the metaverse as a long-term wager and predicted its complete realization in the next ten years. Meta remains enthusiastic about developments and milestones that have occurred in this process. Despite the skepticism of others, Meta continues investing billions in its Reality Labs work, including the recent introduction of a mobile-based device option to connect with VR games and the rising number of Quest VR headsets. The evolution of the metaverse is in line with the changing trends in interaction, especially for younger gamers who are immersed in gaming environments and is laying the foundation for the company’s vision to extend beyond the gaming realm. Although there are still challenges and criticisms, Meta’s strategic vision implies the metaverse’s future integration into everyday life and work. Read more: https://www.socialmediatoday.com/news/meta-says-that-still-focused-metaverse/704655/   7,000 Companies Track Individual Facebook Users for Targeted Ads A new study conducted by Consumer Reports has unveiled that 7,000 companies track the activities of individuals on Facebook users while sharing information to the giant social network. On average, every user’s data is shared with about 2,230 businesses, raising questions about the privacy of data and possible repercussions for companies. The study, which was conducted in conjunction with The Markup, involved 709 participants who provided their Facebook data archives to be analyzed. Despite Meta’s transparency features, the study highlighted concerns, including unclear data providers’ identity and the ability of advertisers to override opt-out requests from users. As concerns over data privacy increase, the findings could affect confidence in brands and cause

Roundup, SySpree

2nd Week Roundup: Google Ads API v13 Nearing Its End, Google Removes Crawl Rate Tool and More!

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We welcome you into our latest roundup of this week, where we unravel Google’s strategic decisions as well as YouTube’s game-changing tools and Microsoft’s AI breakthroughs. From major changes to warnings about sunset, be aware of the latest developments in technology that are shaping the digital landscape of 2024.   Google Phases Out Business Profile Websites, Urges Businesses to Migrate to Alternative Platforms In a major step, Google has announced the closing of websites built using Google Business Profiles. This is causing companies to rebuild their online presence by using other platforms. Websites affected will be shut down in March, and visitors will be automatically directed to the appropriate Business Profiles until the 10th of June. After that day, customers will be presented with a “page that could not be found” error. In order to ensure a seamless transition, companies must build new websites using the recommended tools like Wix, Squarespace, GoDaddy, Google Sites, Shopify or WordPress. It is crucial for companies with Ads campaigns that are tied to Google Business Profile websites to change their links prior to the 1st of March or to stop campaigns. Furthermore, users who have custom domains must redirect traffic prior to the 10th of June by accessing their hosting accounts and choosing the “Redirect” choice. According to an official Google spokesperson, this new policy will encourage companies to develop more robust websites. The leading SEO company in Mumbai says Google Business Profile sites are described as simple with the power of Business Profile information. Read more: https://searchengineland.com/google-shutting-down-websites-business-profiles-436393   Google Assistant Undergoes Major Overhaul: Features Removed and Workforce Downsized Google is preparing to make major modifications to Google Assistant, eliminating and altering a variety of features to improve its performance and security. Despite Google’s claim that the changes are intended to make it easier for users to use the Assistant across different devices, hundreds of employees who work in the use of Google Assistant have been laid off. The changes, which take effect on the 26th of January, also include the removal of voice-controlled functions like playing audiobooks on Google Play Books and managing media alarms. In addition, features such as making calls, sending messages or emails using voice, and accessing specific capabilities for certain functions of the Fitbit Sense and Versa 3 devices will be removed. Google’s App will also be getting changes that will see the microphone icon activating results for searches rather than the Assistant. The cuts affect a variety of departments, including core engineering, device service, Pixel, Fitbit, Nest, and Google Assistant teams, restricting the use of modern AI technology within Google’s company. These developments raise concerns about the impact that they will have on Google Search and the emergence of new AI technologies by 2024. Read more: https://searchengineland.com/the-list-of-features-being-removed-from-google-assistant-436458   Microsoft Unveils Retail Media Creative Studio: AI-Generated Banner Ads for Streamlined Campaigns Microsoft introduced a revolutionary AI tool called Retail Media Creative Studio, which is capable of rapidly creating banner ads using a website URL. It is scheduled to launch as a pre-release on the Microsoft Retail Media platform in the coming weeks; this tool reduces the back-and-forth communication between media and creative teams, creating an efficient workflow. The experts from the leading SEO company in Mumbai say advertisers can create a variety of creative banners for their ads in just a few moments and ensure compliance with style guides for retailers using artificial intelligence tools that generate. The review process within Retail Media Creative Studio enables retailers to decide prior to the launch of ads and encourages collaborative reviews to ensure faster campaigns. Once the campaign is live, Microsoft Retail Media deploys AI algorithms to optimize in-flight and determine the most efficient banner design and creative based on vital parameters like click-through rate and sales conversions. This revolutionary tool allows advertisers to improve efficiency, personalization and revenue generation in the retail market. Read more: https://searchengineland.com/microsoft-retail-media-creative-studio-436452   Microsoft Ads Revamps Hotel and Property Ad Management for Enhanced Campaign Control   Microsoft Advertising is ushering in major changes to the setting up and administration of Hotel Price advertisements and Property Promotion ads, emphasizing the shift to Lodging Campaigns beginning on the 6th of February. The plan is to simplify processes by removing sub-accounts as well as bid management within the Hotel Center, making Lodging Campaigns the only option to manage the lodging solution. Although the Hotel Center will still support tasks related to feed management, advertisers must be aware of Lodging Campaigns to prevent disruptions. Microsoft suggests proactive actions like recreating Hotel Center subaccounts to be lodging campaigns and modifying URL tracking. With advantages like cross-platform parity as well as new options for distribution of ads and greater management, Lodging Campaigns offer advertisers greater visibility and more targeted opportunities across the Microsoft advertising ecosystem. Advertisers are advised to move quickly to make a smooth transition and to utilize the potential of the new advertising management system fully. Read more: https://searchengineland.com/microsoft-advertising-hotel-property-ads-lodging-campaigns-436407   Google Implements Stricter Policies on AdMob & AdSense: Enhanced Measures for Sensitive Events Google will launch the new Sensitive Events policy in its AdMob & AdSense Program Policies in February. The goal is to enhance the distribution of relevant, high-quality information in times of crisis. The best SEO company says this policy targets unexpected circumstances that have significant cultural, social, or political consequences, like natural disasters, civil emergencies, and terrorism. Infractions could result in the removal of advertisements and AdSense accounts being removed from service. Google’s rigorous approach includes banning all content that is related to sensitive events and stopping advertisers from exploiting and driving additional traffic by using relevant keywords. This update demonstrates Google’s commitment to halting the monetization of events and to ensure that the proper recording of news events for reporting purposes will not be affected. Publishers and advertisers are asked to adhere to the updated policies to avoid interruptions to their ad service and accounts. Read more: https://searchengineland.com/google-update-admob-adsense-program-policies-436404   Google Ads API v13 Sunset Looms, Urging Developers to Migrate Google Ads API v13 is scheduled

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1st Week Roundup Blog: Facebook’s ‘Link History’ Causes Concerns, Google Start Phasing Out Cookies and more!

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We’re pleased to present our latest digital news roundup, where we bring you quick overviews of recent developments across the major platforms. In this 1st-week roundup, we discuss Facebook’s Link History feature, Instagram’s trial of ‘Collections’, Google’s update to its Ads policy, GroupM’s partnership with online ads, and much more. Take a look at the changing world of digital trends, which include WordPress weaknesses, Bing’s favicon change, and Google’s valuable views on challenges to redesigning your site. Stay informed with our informative summary of the most recent technological developments.   Facebook’s ‘Link History’ Feature Raises Concerns Over Targeted Advertising and Privacy Facebook has globally rolled out the ‘Link History’ feature, which archives users’ site visits across Android as well as iOS devices. Users can choose to disable the feature; the default setting allows Meta to utilize the gathered data to create targeted advertisements. In the age of cookie-free marketing and strict privacy laws, this feature could open up loopholes for advertisers seeking high-value consumer marketing. However, its viability over the long term is not certain as privacy issues remain high. Its slow introduction has raised concerns about its accessibility, and Meta hasn’t specified an exact date for its worldwide implementation. It is currently only available to mobile users. The leading social media agency in Mumbai says the Link History tracks the last 30 days of web page visits in Facebook’s mobile browser, not including hyperlinks from Messenger chats. Users can turn the feature on and off in conjunction with Meta, highlighting the control of users over their data and offering the option to delete their data, which could last as long as 90 days. Read more: https://searchengineland.com/facebook-link-history-targeted-ads-436197   Instagram’s New Public ‘Collections’ Feature: A Peek into User Interests     Instagram is currently testing the extension of the Collections feature. It will allow users to share carefully curated collections of their posts on their profiles. This is a move to provide users with greater insight into a person’s interests, from famous people to books or films. The public Collections feature, which is accessible via the Instagram profile, allows users to browse the featured content in the application. This feature, which is still in development, builds on the collaborative Collections launched in March. It encourages private discussions on the basis of posts. Though it’s still in the process of progress since the beginning of September, it provides an opportunity to allow users to interact with each other based on common interests. If it’s implemented by brands on the profiles of their brands, it could be an additional platform for showcasing products, though concerns about the possibility of clutter persist. The date of launch for this new collection of profiles feature has yet to be established by Instagram.   X Platform Reintroduces Headlines to Link Previews In a recent update for the X platform, headlines for posts have been reintroduced to previews of links in the website version of the app. This marks an evolution from the prior design Elon Musk preferred. The new format displays a simple headline above the image of the article but without preview text. Elon Musk had previously mandated the elimination of any text on previews of link links in-stream due to cosmetic reasons, Musk then revisited the issue and reinstated headlines in November. The experts from the leading social media agency in Mumbai say although it’s deemed to be less effective by certain users, restoring headlines could help social media administrators write posts without the necessity of sharing headlines on their own. However, the update isn’t a complete improvement over the initial link preview option, and there’s no set date for the general launch of headlines on links for all platforms and users. Read more: https://www.socialmediatoday.com/news/headlines-now-returning-link-previews-on-x/703479/   Google Ads Adjusts Policies, Now Allows Sports Betting Ads in Delaware   Google Ads has updated its gaming and gambling policy to the United States, permitting the acceptance and display of betting on sports advertisements in Delaware starting on January 4. Advertisers looking to run advertisements in Delaware must apply for accreditation, and there are distinct procedures for privately licensed operators, state-run organizations, and social casinos. Privately licensed operators must complete an online application for gambling to ensure timely submission of all necessary details. State-run entities need to utilize a specific form which outlines their application for certification as a state-run gambling establishment and provides all relevant information. Game operators operating in the social casino have to submit separate applications to each nation they plan to target, with the details of their app or website as well as Google Ads customer ID. This update opens up new possibilities for eligible advertisers while highlighting the need to adhere to Google’s policies and specific requirements for each country. Read more: https://searchengineland.com/google-ads-updates-gambling-games-policy-delaware-436261   GroupM Partners with Industry Giants to Revolutionize Streaming Ads To transform the traditional 30-second advertisement and make it easier to buy ads for streaming platforms, GroupM has launched the Ad Innovation Accelerator program. In collaboration with industry leaders, including Disney, YouTube, and NBCUniversal, this program is designed to create a brand-new ad format for viewers who prefer an ad-free experience. This initiative is a response to evolving viewers’ preferences and offers the possibility of better advertisements on platforms that stream. With the help of modern digital technology, The collaborative effort aims to improve brand-viewer relationships and deliver tangible results for advertisers who work with GroupM. This initiative by GroupM is a solution to the difficulties of managing the ever-changing media landscape. It provides advertisers with a simplified method to launch interactive ads in the ad-supported streaming market. Read more: https://searchengineland.com/groupm-youtube-disney-nbcy-streaming-ads-436257   Google Initiates Phasing Out of Third-Party Cookies with Tracking Protection Rollout Google has officially started the process of gradually removing third-party cookies. They have also introduced an entirely new feature called Tracking Protection. It was initially available to just 1% of Chrome users worldwide. Beginning on the 4th of January, 2024, this feature will automatically limit third-party cookies, signaling an important shift in online tracking methods. The

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51st Week Roundup: GEO an Alternative to SEO?, META Adds Realism to VR Avatars and more!

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This week’s news roundup examines Instagram’s teenage engagement, X’s sports insight, Virtual Reality avatars from Meta—Reddit’s chat shift, and Threads and Threads’ Christmas upgrades. Google’s ad-test, Analytics meets AdSense, and Generative Engine Optimization is revealed. Spam strikes Google, Tag Manager flaws, WordPress uplifts web vitals. Google’s AI experiments, Merchant Center’s warning approach, and personalized emails help business profiles.   Instagram Explores Profile Notes: A Bid to Retain Teen Engagement Instagram is constantly testing and improving its Notes feature, raising some questions about its significance. The reason is the remarkable engagement of teenage users, who are 10% more likely to make Notes than other age groups. Since Instagram faces competition from other platforms such as TikTok and Snapchat, the parent company Meta is determined to keep younger users. The latest experiment involves testing profile notes, allowing followers who follow each other to post notes on user profiles and promote communication within the application. Some users complain about the ad-hoc use of Notes in different features. Instagram’s approach is clear: take advantage of the popularity of Notes in the younger age group to increase engagement. Despite the possibility of a short-lived experiment, Instagram is still exploring strategies to help keep its users entertained with fun and interactive Notes alternatives. Read more: https://www.socialmediatoday.com/news/instagram-continues-test-new-ways-use-notes/703004/   X Platform Reveals Insights into Sports Engagement and Spaces Chats X, previously known as Twitter, provides a glimpse into the platform’s use and interaction amidst the controversy regarding the owner Elon Musk’s changes. The platform is only sometimes successful in providing complete information and has recently released information on discussions about sports. Before the ownership change of Musk of the company, the platform had 3.7 billion sports-related tweets for 2021, and it will have 2.7 billion by 2020. The leading social media marketing company in Mumbai says while there are no numbers for 2022 accessible due to management changes, the data indicates the same level of sports participation. Discussions on X have seen an increase in discussions on sports in recent weeks, which could affect the future trend. Amazingly enough, 11.43 percent of posts posted on X are about sports, suggesting a strong sports-related community. Another surprise was made by X President Linda Yaccarino, stating that X hosts 560 Spaces sessions a week and has a daily Spaces chat of 80k. With 250 million active daily users, this level of engagement demonstrates the necessity of promoting in real-time to make the most of its potential. Read more: https://www.socialmediatoday.com/news/x-shares-new-insights-platform-usage-engagement/703038/   Meta Pushes Realism in VR Avatars with Tongue Movement Recognition Meta is expanding VR avatars up to a whole new level by introducing tongue motion recognition in its most recent version of the VR framework. The update, available in the latest version of the Meta SDKs that are compatible with Unity and native code, lets you track the movement of your tongue by using the OpenXR extension that tracks faces. While Meta’s Avatars SDK hasn’t integrated this feature as of yet, third-party avatar applications could adopt it following an update to SDK version 60. This technology is designed to improve the authenticity of VR experiences by precisely modeling tongue movements, which contributes to more realistic facial expressions and speech representations. Although the idea may appear unusual, it aligns with Meta’s efforts to develop hyper-realistic CODEC avatars that require specific features such as tongue tracking to create a real-life user experience. Read more: https://www.socialmediatoday.com/news/metas-vr-avatars-soon-include-recognition-tongue-movement/703001/   Reddit Phases Out ‘Live Chat’ Feature in Communities to Streamline Chat Products Reddit has announced the end of the “Live Chat” option within communities to simplify its chat offerings. This decision follows Reddit’s testing with live-chat features such as “Chat Channels,” which were introduced in April. Its “Live Chat” function allows live chats using text within posts and is now disabled for existing and new communities. The experts from the leading social media marketing company in Mumbai say Live chat posts are slated to change into standard posts that include comments as of early 2024. Although Reddit users can still utilize “Chat Channels” for live conversations, the elimination from “Live Chat” reflects the platform’s response to a limited user base. Even though alternatives remain in place, the changes could impact the subreddit’s engagement by offering users fewer real-time interactive alternatives. In addition, Reddit aims to enhance subreddit search by introducing a topic ranking system to boost users’ participation in other communities. Read more: https://www.socialmediatoday.com/news/reddits-retiring-live-chat-option-subreddit-communities/703014/   Threads Teases Festive Upgrades: Colored Text and Confetti for New Year Celebrations Meta’s text-based application, Threads, is gearing up for New Year celebrations with the test of text in-stream variants and animations. In the preview released by the app’s researcher Alessandro Paluzzi, Threads is looking at Instagram-inspired colored text for messages about the New Year and an icon for a launcher that releases digital confetti on the screen. It’s similar to Instagram’s method of including celebratory elements to special occasions, increasing user engagement. With the New Year’s celebration traditionally seeing an increase in social media usage, Threads aims to capitalize on the holiday season to boost its position on the social scene. The experts from the leading social media marketing agency says this move is in line with the positive approach of Threads to social interaction and is arousing the possibility of expanding to other events and holidays shortly. There’s no officially confirmed announcement from Instagram, but users can expect the features to be announced very soon. Read more: https://www.socialmediatoday.com/news/threads-working-stream-text-variants-and-animations-for-new-years/702868/   Google Sparks Advertiser Frustration with Unannounced Ad Copy Variation Test Google has launched a secret experiment by putting headlines in the text description of the ad copy in real-time ads, which has caught advertisers off guard and caused anger within the industry. The absence of prior notice and the uncertainty regarding future extensions of this test have been particularly irritating for advertisers, making it difficult to manage their processes, particularly for those with lower budgets. Google Ads liaison officer Ginny Marvin acknowledged the test in a PPC Chat Q&A. Still, he provided little information, describing the test as the

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50th Week Roundup: Threads Integration with Fediverse, GA4’s Cookieless Future, X’s Latest Updates and more!

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The weekly roundup is here, bringing significant updates and features like Instagram innovating with video notes, X introducing incognito mode in Spaces, and Google stepping up its anti-spam features. Snapchat+ also adds AI functions, Google Analytics 4 gears to a cookie-free future, and Meta integrates Threads into the fediverse. Microsoft is facing challenges with Deep Search in Bing Chat. Instagram, YouTube, and Google Maps receive updates. Google clarifies the effect of domain age on rankings and gives three SEO tips for SEO technical. Check out these important developments that are impacting the digital world.   Instagram Enhances Engagement with New Video Notes and Response Options Instagram enhances its user experience by adding new features to the Notes inbox. One of these features is the introduction of video notes. This feature allows users to add a 2-second looping video to the IG Direct Notes. The animated feature, accessible to close Friends 24 hours a day, hopes to encourage spontaneous interactions and improve engagement. Instagram’s chief, Adam Mosseri, had previously teased this feature in October, insisting on its potential to boost the top of your inbox prompts. Alongside video Notes, Instagram expands the response possibilities for notes. It lets users reply using videos, photos, audio, GIFs, and stickers. The leading social media marketing company in Mumbai says this multi-faceted approach helps improve interaction and improves user experience on the platform. Popular among younger users, Notes plays a pivotal function in Instagram’s strategy to keep engagement high, particularly for competitors from platforms such as YouTube, TikTok, and Snapchat, particularly among teenage users. The importance placed on Notes illustrates Instagram’s commitment to adapting and evolving to the changing needs of its younger users. Read more: https://www.socialmediatoday.com/news/instagram-adds-looping-video-notes-new-note-reply-options/702433/   Instagram Bolsters Defense Against Spam with New Filtering Tools Instagram is rolling out new anti-spam features to ease the pressure of manual curation for users and reduce the negative impact of spam on the platform, particularly in the lead-up to Christmas. The improvements include improved automated detection of bots and spam profiles, resulting in more effective filters. The most notable additions are features like the “Potential Spam” feature, which separates likely follow-up requests from spam, and a simplified process for bulk reviewing and removing suspicious tags. Instagram is also trying out hiding perspectives on Stories from accounts that could be spammy. The goal is to simplify spam management, allowing users to narrow their target audience and improve their analytics and engagement. In addition to these improvements, Instagram is expanding its Advanced Comment Filtering capabilities and testing alerts that inform users of possible restrictions on content and demonstrate the platform’s commitment to providing safer and more user-friendly content. Read more: https://www.socialmediatoday.com/news/instagram-adds-new-anti-spam-measures-improved-engagement-filter/702440/   Snapchat+ Boosts Creativity with New AI Features and Collaborative Options Snapchat has announced amazing new generative AI improvements to Snapchat+, its premium subscription service that has attained 7 million paying subscribers, an increase of 7 million from the 5 million it had just three months prior. One of the most important enhancements is a unique method to create visuals within the composer using text-based prompts. This allows users to create AI images with ease. Snap has also added an outcropping feature that uses AI to expand images and a cooperative AI photo-making option via Snapchat’s “Dreams” feature, enhancing the interaction between friends. While Dreams is accessible to all Snapchat subscribers, Snapchat+ subscribers receive an 8-pack of “Dreams each month, significantly benefiting the membership. With these new features, Snapchat aims to capitalize on the Christmas season, increasing Snapchat+ usage and strengthening its position as a top achievement among the newest online social network subscription services. Read more: https://www.socialmediatoday.com/news/snapchat-announces-generative-ai-elements-snapchat-subscribers/702315/   Google Ads Enhances Business Verification Support with New Guide   Google Ads is introducing a comprehensive guide that will streamline the process of verifying business operations scheduled to go live at the end of this month. The step-by-step guide will provide information on the possible causes of verification failure and help marketers resolve problems efficiently. The guide is accessible through the “Billing” icon and “Advertiser verification,” the manual can also be accessed through prompts in your account. This initiative aims to reduce the complexity of verifying advertisers to ensure a secure advertising experience by verifying the legitimacy of companies. Advertisers must provide information regarding their business model, registration information, and practices, including product/service offerings and connections with advertiser companies or other third parties. Google’s commitment to authenticity and transparency aligns with providing customers with a reliable advertising environment. Read more: https://searchengineland.com/google-ads-rolls-out-extra-help-for-business-operation-verification-435775   Google Maps Empowers Users with Enhanced Location Data Controls: Implications for Marketers Google Maps is undergoing significant changes to improve privacy for users, giving them greater access to their local information. Its Timeline feature, which is used to store users’ location history, will be moved to storage on the device, improving privacy and providing backup options for users. While this provides greater independence, it also raises questions for advertisers who rely on reliable location data to run targeted ads. Furthermore, Google Maps introduces an auto-delete feature for Location History, defaulting to a three-month cycle instead of the preceding 18 months. Marketers could need help finding enough information about their location to target ads. The best SEO company says that users can remove recent activity and change settings for location directly within the app, enhance privacy settings, and affect the performance of keywords based on location and ads. As these updates become available over the year, marketers must adjust their strategies to fit changing user privacy preferences and habits. Read more: https://www.searchenginejournal.com/google-maps-new-location-data-controls-ability-to-delete-visits/503916/   Microsoft Strives to Integrate Deep Search into Bing Chat, Faces Speed Challenges Microsoft is currently working to integrate its brand-new Deep Search feature into Copilot (formerly Bing Chat) to improve the user experience. However, there are challenges to overcome as Deep Search is available to only a handful of Bing Search users and could be faster. Mikhail Parakhin, CEO of Advertising and Web Services at Microsoft, recognized the need for improvement, noting that the speed currently renders the service “unbearable” for chat interactions.

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49th Week Roundup: Pinterest Predicts 2024 Trends, Google Unveils its Gemini AI and More!

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This roundup highlights important recent developments in the constantly evolving technological landscape of digital platforms. From Meta focusing on privacy for users in Messenger to Pinterest’s insight into 2024 trends and Google’s multiple developments, check out the most recent developments in technology security, privacy, and interaction across various platforms.   Meta‘s Messenger Embraces End-to-End Encryption as Default After five years of hard work and getting over regulatory hurdles, Meta has finally commenced implementing end-to-end encryption (E2E) as the default setting for its Messenger application. The massive update required a complete overhaul of the app, emphasizing users’ privacy and ensuring that private conversations, including Meta itself, are protected from potential hackers. This shift will align Messenger closer to WhatsApp, which is part of Meta’s strategy to improve messaging across its platforms. End-to-end encryption provides the message and call information security from the sender’s device to the recipient’s device. The leading social media marketing company in Mumbai says Meta affirms that the company can’t access the information exchanged unless the user reports an incident. Alongside the update to encryption, Messenger will soon feature several enhancements, like the possibility of editing messages after 15 minutes from sending, 24-hour disappearing messages, better control of read receipts, and an enhanced visual display option, which brings it into the same way as WhatsApp. Read more: https://www.socialmediatoday.com/news/meta-launches-roll-out-end-to-end-encyption-default-on-messenger/701817/   Pinterest Unveils 2024 Trends: A Deep Dive into Emerging Themes Pinterest has published the popular annual release, “Pinterest Predicts,” a trend report for 2024. The report provides insights into the most popular trends based on app engagement data and Pinterest’s comprehensive analysis. The report is an excellent source for Pin marketers, aiding users in pinpointing important areas of opportunity for strategic planning in the future of the app. Pinterest insists on the accuracy prediction accuracy, saying that 80% of the trends forecasted over the last four years have been realized. With its unique perspective in planning users, Pinterest’s team is a master in identifying topics that are gaining importance and providing marketers with accurate forecasts. This report comes with the latest format, which allows users to browse a range of subjects directly from the main screen, along with a one-page summary of each trend, popular search terms, and examples of pins. Read more: https://www.socialmediatoday.com/news/pinterest-shares-2024-trend-predictions-based-app-engagement-data/701756/   Google Empowers Advertisers to Opt Out Amidst Brand Safety Concerns In response to the concerns caused by concerns raised by the latest Adalytics report regarding Google’s ads appearing on websites that are not Google’s, Google is now allowing advertisers to opt out from its Search Network. The decision follows claims that Google advertisements for the search were shown with inappropriate content on partner websites, which could pose a risk to the safety of brands. Although Google disproved its claims of a conspiracy, the company recognizes the importance of improving the needs of its customers and making changes. The experts from the best SEO company say advertisers can now block Google search partners from campaigns to prevent advertisements from being associated with indecent content. This is crucial to a brand’s reputation since ads placed in conjunction with inappropriate content could harm a brand’s image and lead to poor utilization of advertising resources. Read more: https://searchengineland.com/google-advertisers-opt-out-search-partner-network-adalytics-435513   Google’s Gemini Revolution: Transforming Search with Multimodal AI Google has revealed Gemini, a multimodal language model that can be integrated with Search and Ads in the next few months, promising substantial enhancements. It has been tested with Search; Gemini has reduced the delay of Search Generative Experience response times by 40 percent for the U.S. for English, with no specific enhancements to quality. Three sizes are available: Ultra, Pro, and Nano. Gemini is a competitor to OpenAI’s GPT model and is designed to handle various information, such as audio, text, images, video, and code. Google Bard, powered by Gemini Pro, receives a major overhaul, improving thinking and planning. In addition, Bard Advanced, fueled by Gemini Ultra, is set to launch early next year. Gemini’s possible impact on Search and its superior performance compared to GPT-3.5 is a major improvement within Google’s AI capabilities. Read more: https://searchengineland.com/google-testing-gemini-search-435516   GA4 Audiences are Rolled Out on Google Ads Google Analytics 4 (GA4) is now available with an upgrade that permits seamless creation and deployment of audiences in Google Ads. This integration made possible through an Audience Manager feature, allows marketers to create Analytics audiences, including prescriptive audiences, as part of creating campaigns. Predictive audiences, identified by the conditions connected to predictive metrics, allow for precisely targeted targeting, for example, identifying “likely purchasers” for the next 7 days. Google has also introduced new dimensions in its GA4 features, such as the Audience Builder , Segment Builder, Custom Reports Builder, and Data API. The best SEO company say these dimensions, as well as established (such as age or country) and customs, improve the ability to interpret data and report, which allows marketers to make better-informed choices, improve strategies, and improve their connection with their customers via Google Ads. Read more: https://searchengineland.com/google-analytics-4-audiences-google-ads-435464   Google Search Console Phases Out Product Results Search Reporting Beginning in January 2024, Google Search Console will stop reporting on search results in its Performance reports and Search Console API. This aligns with the earlier division of the Product’s search results in two parts: Merchant listing and Product Snippets in March. Pages on websites that are product-related are no longer in a position to use this search feature to display the results of a product. This change may cause a decrease in the data that is available; Google suggests accessing similar data through reports from the merchant center within the Search Console. Marketers who depend on the results search appearance filter must be prepared for its demise in one month and adapt their analytics strategies to meet the changing reporting landscape. Read more: https://searchengineland.com/google-search-console-to-stop-reporting-on-product-results-search-in-performance-reports-435471   Google Retires Mobile Usability Report, Mobile-Friendly Test Tool, and Mobile-Friendly Test API Google has announced that it will no longer offer the Mobile Usability report, Mobile-Friendly Test tool, and Mobile-Friendly Test API. The changes were first

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