SySpree is a leading web designing, web development and digital marketing company in Mumbai offering digital services including Search Engine Optimization SEO and Social Media Marketing SMM.
Email Marketing: Emails are one of the earliest and most established online marketing tools that are effective in reaching a large number of people who are interested in your product. When used rightly, it can bring desired results in quick time. However, simply sending out emails in bulk doesn’t exactly make sense, in fact, it…
Your brand’s internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google…
Successful email marketing is dependent upon a few basics one must follow and ensure that the mail reaches your prospects inbox and not the junk folder is surely THE most important one. Email deliverability is the key to the success of any email campaign but if the emails are going to your recipient’s junk or…
Online retailers lose a lot of money and potential orders due to shopping cart abandonment and this causes so much grief. Online studies show that up to to 67% of shopping carts are abandoned. Can you imagine that 6-7 out of every 10 super-potential customers who are on the brink of conversion leave without making…
Creating logos for brands is a highly creative exercise but has its rewards when people recognize a brand based on its logo and look forward to associating with it. We come across these logos on the street, at shopping malls, on television, we simply cannot miss them due to their eye-catching design and their familiarity.…
In the past few years, the influence of social media has grown multiple times and has given rise to a dynamic new breed of social media influencers. With traditional advertising unable to leave any major impact on consumers, companies have turned towards Influencer marketing, hoping to engage its clients in a more effective way. As…
PPC stands for Pay-Per-Click and is an online advertising method where the advertiser pays only for those times when a user clicks on their ad. This kind of advertising is found on social media networks and search engines. PPC advertising has powered many businesses to prosperity but it is known to work wonders for a…
The success of great web design is evident when it helps the visitor to find the information they are searching for and directs them towards taking a specific action like encouraging them to call, buy or register. Effective websites have eye-catching call-to-actions that stand out from the rest of the page and goad the visitors…
The world of graphic design is quite dynamic and is constantly changing and evolving. Every year, we see never trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances.…
The quickest and the most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient of setting up your ad targeting is to use Facebook’s lookalike audiences. The…
One of the most common questions that arise, especially from clients, is what kind of animation is better for a project, 2D or 3D. 2D animation refers to all that exists in a 2- dimensional plane and is now considered “old-fashioned”, created in Flash by using hand-drawn elements, while 3D animation pertains to elements existing…
Your blog headlines are much more critical for the success of the blog than it is actually perceived to be. Usually the biggest text on the page, the headline is visually attractive so that the reader’s drawn towards it. However, that is not the only ingredient needed for its success and a wholesome headline is…
Stock images are available at the click of the mouse and it’s extremely easy to find the relevant photo for your website, and they are free too! However, these royalty-free, online photographs are actually doing a lot of harm to your business than you think as these cheesy images are putting your viewers. They are…
One effective method of establishing your business strategy is to find your true business Identity. Your business identity will always remain unique to your organization just like your fingerprints are unique to you as an individual. This reflects what makes your business different from others, especially your competitors. It defines your wants as an organization,…
Traditionally, colour trends originate from the fashion world and the textile industry with a few leading names at the helm of things, creating the widely used colour matching system that allows easy identification of specific hues. Pastels, Solids, Brights, Gold and Neutrals are a few trends that dominate the design industry and make life colourful…
Android tablets and mobile phones are increasingly becoming highly popular tools for modern-day designers. As a designer, it helps you to kick-start your creativity whenever it strikes, without the constraints of location or place. However, it could be a task to choose from the hundreds of apps available on Google Play store so here’s a…
This dynamically developing marketplace is throwing up newer challenges and opportunities on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the Best Digital Agency in…
Social media analytics is a highly effective method for brands to understand what consumers have to say about their services, their products, advertisements, competition and much more. While knowing what is being said about a brand is easy but knowing who says it is equally important too. Through this article, we shall explore how brands…
One of the most primary steps in effecting branding is defining your voice, image and mission in relation to your products and services. While there are innumerable components in the branding process, your logo is the quickest way for your customers to connect to your business, thus embedding your logo within your identity itself. The…
A content delivery network (CDN) is a common term you could overhear whenever you come across people speaking about improving a website’s loading speed. When page load speeds and a website’s performance is a primary concern, CDN’s are the best way to address them. Through this article, we shall seek to simplify this term and…
The field of paid search advertising has seen an amazing growth in the past few years as businesses have realized the importance of search and are keen to include it as a part of their marketing strategy. They have also recognized that paid search advertising campaigns can be a natural complement for the search engine…
There are more people reading your article headline than the article itself. Quite contrary to what you think, right? Studies show that barely 20% of people who read the headline will actually click on the article and read it entirely. Imagine losing out on 80% of your potential audience, even before you engage them with…
Analysing the social media efforts of your competitors and peers is a great way to find ways of improving your own social media marketing. If you are wondering what your competitors are doing differently while using social media, it is time to explore and research their inputs on Facebook, Twitter and Google+ and aligning it…
If there is ever a competition amongst colours and palettes used in web design, pastel colours are guaranteed to win it hands down. Pastel colours impart a quiet sophistication and purity of the highest level, especially when websites that take the minimal approach and love the use of washed out colour schemes. Websites that have…
Search engine optimization is an extremely important step for digital marketers. While optimizing web pages (and that includes blog posts), the marketer is essentially bringing the website in sight to more and more people who are scouring search engines, looking for keywords that are connected to your brand or service. However, it is necessary to…
As the information we have access to every day grows in volume, it becomes equally important to classify and structure it, while devising newer and better methods of handling, understanding and presenting it in a quick and efficient manner. Information can be fun and interesting if transmitted in the right way and data visualization plays…
The latest entrant in pay-per- click (PPC) marketing, video advertising, has emerged as a strong contender in terms of popularity with marketers. A combination of analytics and high powered targeting are helpful in refining your marketing efforts and both are effective in closing more sales and effecting conversions. With Google Adwords making it easy to…
If getting leads from your website is priority for you (we bet it is), then the appropriate use of different type of web pages is absolutely mandatory. This is where knowing the difference between a landing page and a website home page assumes great significance in the modern world. Content pages and landing pages have…
Running a modern business requires a good set of strategies and a robust marketing team to make these strategies successful. While branding a product too, it is extremely important to have a well-thought of and relevant logo. A logo helps in creating a unique identity for the brand and helps customer to visualize your product.…
It took many weeks of deliberations and discussions, followed by three beta releases, to finally release Ruby on Rails 5 and was a huge release from the Ruby on Rails community, considering that it came after a gap of three years, after Ruby on Rails 4.2 was released. This was about six months ago and…
Web design is always evolving and new design trends are introduced regularly, giving rise to phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in giving the customers a different online shopping experience and through this article, we shall explore how exaggerated use of space is helping designers to do…
Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the users love for them. Long scrolling, single page sites that scroll for eternity are becoming more and more common. We are a…
As a result of the technology evolution, people are able to send and receive information from various sources through multiple devices. Web development thus has become a tad more complicated for designers as well developers as products have to be optimized to fit smartphones, tabs and desktops. A logo is the graphical foundation of a…
Google Assistant is an AI (Artificial Intelligence) software that helps users to give various voice commands to their device for carrying out tasks and has Siri from Apple and Cortana from Microsoft as its direct competition. These virtual assistants allow smartphone users to set reminders, call people in their contact list, get directions and search…
We often browse through websites after search engines throw up millions of results for our query and we often linger on a bit more time at one particular web site than others. Ever think why? Websites with lots of clutter and unnecessary distractions put us off although the content may be relevant to us. Similarly,…
A lot of responsibility lies on the slender shoulders of a logo to deliver and there are a lot of expectations we have from them. Logos are expected to be simple and should be able to translate the brand ethos in a manner that appeals to the consumers. Timeless and discrete logos are the need…
In every organization, large or small, the marketing department has to automate repetitive tasks like sending emails, posting on social media platforms etc. Marketing automation is that software built with the aim to automate these marketing actions, thus making these tasks, simpler and hassle-free. This software is designed to help the marketing team prioritize and…
The practice of communicating and interfacing with customers by making use of a blend of various direct and indirect communication channels is known as Multichannel Marketing. These communication channels include direct mail, websites, retail stores, email and mobile etc. This approach helps customers to respond, mostly by subscribing a service or buying a product by…
A great-looking logo can be as valuable to your organization as gold, since it creates instant recognition in your target audience’s minds. It is an abbreviated version of your business vision and sums up your organization’s beliefs, its culture and ethics without the need for a long-winded explanation. Your logos colours, fonts and unique graphics…
Online PR is a highly economical method of showcasing your brand and business to a wide audience. It is quite similar to traditional PR but the medium is online channels instead of newspapers and magazines. PR does not sell a product or a service but is all about influencing people and gaining their trust, mainly…
Before we broach the actual topic of the SEO advantages of switching over to HTTPS, here are a few facts one should know about HTTPS: HTTPS has been a signal in Google’s ranking algorithm for the past 3 years More than 80% of users are likely to abandon a purchase midway if data…
Launching your own start-up venture and nurturing it into growth is an exciting and exhilarating experience, albeit a difficult journey with dozens of obstacles along the way. It is always a challenge on the methods to be adopted to reach out to the masses and drive business results, all this while being saddled with a…
As an frequent visitor to the online world, have you noticed how seemingly small things like spacing in between letters and font can impact how you like the site? It is always better to read on sites that have a clean and right-sized font throughout and has no sidebars or popups to bother you. Certain…
The capability to buy a product or subscribe to a service from a third-party organization through a social media platform is known as social commerce. It allows friends to convert into customers and customers in salespeople without either of them visiting the company website to carry out this transaction. Imagine a scenario where you are…
The Split screen or full screen is one of the rapidly rising trends in web design. The split screen layout can help a website in standing out in this cluttered world of web sites and designers are partial towards this trend. A split screen layout is implemented when full- screen elements are separated into two…
The terms “Web development” and “Web design” are quite often used interchangeably although both have entirely different meanings. These are two different terms and the skillsets needed by a web professional to carry out its functions are diverse too. If you are planning to set foot in this industry, then it is essential to understand…
A couple of decades ago, Networking was limited to meeting people in a room, probably over lunch or high tea, and exchanging business cards. The explosion of social media and various platforms has transformed the concept of business networking and redefined the way people connect to each other for business purpose. While nothing beats meeting…
Let us throw open this discussion with a basic question “What is Social Media Strategy?” Simply speaking, Social Media Strategy explains the manner in which an organization will utilize social media to fulfil its communication goals and also defines the tools and platform that it will use to support this process. It is also a…
Given the vast number of platforms, tools and languages available in today’s market, it is easy for a fresh web developer to lose his way. However, quite a few people feel that GitHub, a web platform launched in 2008, is suitable for web developers at every level. GitHub is written in Ruby on Rails and…
Web designing concepts like repetition, patterns, and rhythm may seem fairly simple but it is pertinent to understand their basics clearly. This will help to apply these concepts in a more effective manner to capture the user’s attention and therefore making these designs more impactful and effective. Repetition, patterns, and rhythm, the three methods of…
Every game, be it cricket, tennis or chess, needs a strategy in order to be successfully played or won, where the players decide the best way to play and win. All players involved play an important role and act as per the strategies to be implemented. Compare this to your brand and its approach to…
Defining experience design and how it is connected to design on the whole isn’t easy as the terminology is still in flux. It can be best defined as the practice of designing products, processes and services with a focus placed on the quality of user experience. Considered in the commercial context, it is driven by…
Explaining what content strategy actually means is slightly tricky, so we shall first see how others have defined it as. It has been defined as “Planning for the creation, delivery and governance of useful, usable delivery” and “ Planning for the creation, aggregation, delivery and useful governance of useful, usable and appropriate content in an…
Every modern organizations social media strategy has Social media engagement at its core and to succeed at it, one needs to be proactive at listening and engaging. Being proactive in social media engagement can go a long way in giving results as desired while making your brand highly visible. What should a brand do to…
Every brand strives to portray itself as prime examples of trustworthiness, authenticity and honesty and take regular steps to enhance these values. However, building this image isn’t an easy task and certainly cannot be done at a superfluous level. It is necessary to follow it up with honest actions that will build an emotional bond…
Parallax scrolling is a web design technique which is used to provide a modern and professional touch to a website. Parallax scrolling adds movement and generates an impression of depth by displaying two objects or more, at the same time in a 2D plane at different speeds. Video game creators have been utilizing this technique…
Like any other component of a website, the use of images should be done after careful deliberation and thinking. The use of good images is instrumental in enhancing the user’s experience, help branding, push conversions and boost the website’s visual appeal. However, you should evaluate the last advice carefully as simply using images is not…
Angular JS was introduced in 2009 and since then it has been a reliable and popular framework for creating Single page web application. As a JavaScript web framework, it was created with test-ability in mind with latest in-built features like Separation of Concerns and Dependency Injection as a part of its framework. With such useful…
An organization is always on the lookout for ways and means to improve sales and is constantly searching newer and better methods of connecting to prospects who can later convert to clients. A company website is probably the most convenient and economical approach to making your presence felt in the online world. As a major…
An initial impression always matters, whether it is in person or online. Just as great clothes, impeccable manners and being on time will never go out of fashion and shows that you care for yourself and others, website users judge the credibility of a website within the first 50 milliseconds and exit the website. It…
The primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like…
Newsletters are scheduled, recurring messages containing product related or relevant information from organisations to a pre-decided list of past and potential customers. Digital marketing employs newsletter to connect to subscribers and provide them with company news and useful tips. Like other digital marketing tactics, newsletters too follow a specific format as per customer profiles and…
By engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making…
The latest and the most form of advertising today is Mobile Video Advertising and the obvious reason is because a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalised space and staying there. According…
Measurable metrics and other analytical data have become a vital part of the digital marketing age and are available in real time. It is also important to measure this data as it is a valid proof of success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape…
As the dynamics of businesses changes every day, new tactics are being implemented and executed in order to suit the changing needs of the organisations. It is important to create a brand identity and initiate a productive dialogue with prospects and this is of prime significance in the creation of a successful brand. The traditional…
First impressions are important in real life and in the digital world too. Good manners, reaching on time, wearing presentable clothes, personal hygiene etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here too we have visitors…
Customers take only a few seconds to form a lasting opinion about your product and services through the various medium they view. However, most customers themselves are unaware of the fact their choice is due to their response to specific colours and marketers make use of this response to turn the tide in their favour.…
Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the…
Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate, have found them to be useful and effective with all kinds…
Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites till the dramatic and ongoing rise of smartphones prompted designers to bring it…
A progressive web application is built by utilising the best and most recent technologies of web and mobile application. Imagine a website that is built by applying web technologies but is more similar to an app. Progressive web applications use the web plugins, the web community while employing the ease of maintaining a website to…
Google’s much awaited recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0 and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real time signal being managed within its…
Inbound marketing strategies are basically tools to garner attention in an organic manner with disrupting any ongoing activity. It includes techniques like SEO, PPC, Blogging, Community Building, Content Creation & Marketing, Video content and many others. It is an effective way to naturally influence the client rather than hounding them with aggressive tactics. Surveys show…
Google is undoubtedly the leading search engine today while Bing, yet in a nascent stage, positions itself at No.2 with around 30% market share. Google is a highly preferred search engine and is synonymous with the term “search”. Both search engines are similar in many ways but there are quite a few dissimilarities that stand…
Highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve SEO rankings and number of keywords or links are no longer the only source to enhance ranks. However, the content has to be content-focused without with this goal may not be achieved. By producing more holistic and…
Twitter is a real-time network based on information sharing and connects us to the most recent news, stories and people opinions about areas that interest us. With more than 100,000,000+ users and growing at a blazing speed, Twitter is THE marketing tool that can give your business the visibility it needs. As a popular micro-blogging…
Marketing an event well is a vital step towards ensuring its success and the implementation of a well-drafted digital marketing plan is the key to begin with. Attracting participants for the event, improving event visibility, engaging with the audience and gaining more sponsors will need a high impact digital marketing plan. With multiple changes happening…
Google Analytics was introduced in the year 2005 and has some pretty basic features to boast about. With time, this versatile tool has improved a lot and added a lot of features which are absolutely incredible. It has metamorphosed into a full-fledged business measurement platform and can be utilised with websites, mobile applications and the…
Marketing an event well is a vital step towards ensuring its success and the implementation of a well-drafted digital marketing plan is the key to begin with. Attracting participants for the event, improving event visibility, engaging with the audience and gaining more sponsors will need a high impact digital marketing plan. With multiple changes happening…
Your website is the first interaction your prospective client has with your organisation and this is where he/she build their first impression about your brand. This makes it absolutely mandatory to update your website and keep it relevant to present times. Updating a website could mean a total upheaval or even making a few minor…
Digital Marketing does not offer a common solution as there is one size does not fit everyone here. Depending on the goals and expectations of a client, solutions to suit their needs are offered. For example, a retail store a combination of SEO and Social media will deliver the necessary impact while PPC, Affiliate marketing…
The focus of most blogs and articles which talk about SEO is about developing content that earns links in a natural way and optimising that content for search. Equally important are the technical areas of SEO that require emphasis without which the optimisation of your website may not give you the desired results. It is…
Businesses, small or large, indulge in various kinds of marketing activities, especially in the initial period after launching themselves in the market. An extremely under-utilised and neglected form of promotion is branding of stationery. The impact of the combined effect of branding and stationery designs has not yet been fully explored and thus remains off…
With more than 433 million registered users, LinkedIn has become one of the leading professional networks in the world. This network is capable of connecting you to the professionals in your industry and is a wonderful tool to get in touch with potential clients too. LinkedIn is a platform where updates, news, events, new products…
The customisation of the presentation of a website in order to match the preferences of a specific user is known as web personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of…
Search Engine Optimization (SEO) may look quite simple to implement but in actual practice, there are dozens of benchmarks that need to be scrutinised to get an encouraging response from the users. When SEO has to be applied to E-commerce sites, there is a slight shift in dynamics though the basics still apply; pursuing an…
If you are keen to get a powerful new website for your organisation and are looking for CMS-Content Management Systems that are easy to use, then you are in luck. Today, the best websites are powered either by Joomla, WordPress or Drupal and all three offer some amazing features, top-notch security and easy customisation. Speak…
The impact of reduced website speed on the conversions, traffic and generation of revenue should never be overlooked. As a website owner, you should be concerned about the performance of your website and the effect it could have on the overall business earnings. If you have already noticed that the page loading speed has declined…
In order to talk about the pros and cons of PPC, we need to first understand what exactly pay per click marketing actually is. Pay per click advertising is a great way to generate instant traffic, but it is extremely risky and sometimes, not worth the costs.Pay per click marketing is a way of using…
Surely when we meet people we form our own impression about them within a few minutes mainly because of their appearance, of course there are other factors too. Can the same happen with a business too, can one make a perception of a business basis the appearance. Indeed true that one does and a logo…
Post our previous blog giving you an overview of how we go about with our logo designing, here’s some insight into what we consider essential contents of a logo besides the thought process that goes into producing a logo apt to create your brand image. The first need is to understand the dominating factor in…
Front end development can be explained as interior decoration, but for your website, and not your house. It focuses on building up the aesthetic appeal as well as programming to achieve optimum functionality. A website must be attractive enough to capture the attention of the user, and it should perform well enough to sustain it.…
So while many of you must have noticed the change in SySpree website, here’s a peek a boo into the buzz on the shop floor of our studio while we are busy developing, designing and optimizing portions of our website. This project planned but ignored for a while finally is seeing the light of the…
‘Brand’ such a commonly used, but yet a widely misused term subject to people’s interpretations and perceptions. So here’s our try to clear the air a bit. Often while speaking to clients or general public, the words marketing and branding are used synonymously. There are times we are told either is a subset of the…
A simple business practice at SySpree has been to put ourselves in our client’s shoes. Here’s one for the startups an fresh entrepreneurs we work with.This story is of a young lady who decided to put on her entrepreneur’s hat resulting in a small venture rolling out services which she was a specialist at .she…
Decades ago, Neil Borden coined the concept of marketing mix with the 4Ps: Product, Price, Promotion and Place. For the many who have gone through marketing bibles, the genesis has always been the 4Ps a concept that stood the test of time for all marketing professionals across generation despite attempts of improvised versions. With the…
While we at SySpree never believed in going with the stereotypes, yet despite seeing this topic being beaten to death by our peers, it’s been our conscious decision to embark on this article, join the bandwagon and yet be different after all this is where our thinking differs from the rest on the street. So…
