35th Week Roundup: Tiktok’s AR Development, Google AI-Images Detection and more! 

In this news roundup, we bring you the latest tech and social media developments. From YouTube’s innovative approach to removing policy strikes to TikTok’s official launch of its Effect House AR Studio, stay updated with key stories in this tech and social media roundup.

 

YouTube Introduces Educational Courses for Creators to Remove Policy Strikes

YouTube now enables creators to remove policy strikes through educational courses on its Community Guidelines, marking a standardized process for strike removal for the first time ever on its platform. In contrast to previously, creators received just one lifetime warning; now, warnings can be policy specific.

Creators who receive their first warning may enroll in training courses following that initial warning; if they remain compliant for 90 days and avoid further violations, their warning will be lifted. The experts from a leading social media agency will tell you that these courses clarify YouTube policies while helping creators understand what constitutes violations such as nudity and sexual content rules.

Critically, YouTube’s Community Guidelines and three-strike approach remain intact: any severe or repeated violations will lead to content removal; creators with three strikes within 90 days risk channel termination and repeat offenders could even be barred from future training courses.

Read more: https://www.searchenginejournal.com/youtube-now-allows-creators-to-remove-community-guideline-strikes/495136/

 

TikTok’s Effect House AR Studio Emerges from Beta to Transform AR Development

TikTok recently celebrated an impressive milestone on its AR journey by unveiling Effect House AR studio for creators, culminating over a year of beta testing. Inspired by Snapchat’s Lens Studio and Meta’s Spark AR platforms, Effect House allows content creators to design custom AR effects using templates and tools provided. Already, the platform has gained great attention.

Since 2022, when Effect House first launched its creator community, over 21 billion videos have been made and 8.6 trillion global views accumulated; additionally, more than 400,000 members joined our Discord server!

TikTok’s expansion into AR development expands its creative capacity beyond that of its in-house team and positions the platform to take advantage of emerging trends and potentially create viral sensations. Furthermore, TikTok has introduced several elements and opportunities that strengthen creator monetization strategies and demonstrate its dedication to AR experiences in general.

Read more: https://www.socialmediatoday.com/news/tiktoks-ar-effect-house-comes-beta-mode-expanding-creator-opportunities/692405/

 

Snapchat Unveils “Dreams” – A Creative Leap in Generative AI

Snapchat is expanding its generative AI offerings with “Dreams,” an innovative feature that lets users explore whimsical dreamworlds. Similar to PrismaAI, Dreams allows for creating photo collages. Snapchat envisions Dreams becoming an industry trendsetting force by providing access to creative depictions for selfies shared via this feature.

The leading social media marketing agency states that Dreams is powered by Gen AI and allows users to explore fantastical identities like being an undersea mermaid or Renaissance character – yet its creation comes at a cost; Snap plans on charging for its Dreams creations.

Dreams is set to become a hit thanks to Snapchat’s wide appeal among young audiences and the success of Snapchat+; initial images will be provided free of charge, while subsequent packs may cost $0.99 via in-app purchases. Based on its appeal to young consumers and engagement level with its user base, Dreams could see significant revenue growth with dedicated users engaging with this service and driving revenue growth through in-app purchases. It will initially launch Dreams only in Australia and New Zealand before moving worldwide in the coming weeks.

Read more: https://www.socialmediatoday.com/news/snapchat-launches-new-generative-ai-dreams-option/692202/

 

Meta Enhances WhatsApp Desktop App for Mac, Introduces Group Video Calling

Meta has released an upgraded WhatsApp desktop app for Mac that mimics improvements made in August to its Windows counterpart. A notable aspect of the update for Mac users is expanded group video calling capabilities with up to 8 participants and audio chats able to accommodate 32.\

WhatsApp has continuously enhanced its video capabilities to meet changing user preferences and offer an engaging communication experience. Recent additions like screen sharing during video calls and messages have enriched its core messaging functionality. At the same time, its updated Mac app features drag-and-drop file sharing, chat history displays, and other user-friendly enhancements backed up with end-to-end encryption technology for security.

Although data security concerns persist, WhatsApp continues to experience remarkable growth; Meta reported North America as its fastest-growing region in October 2022. This presents businesses looking for effective communication solutions with new opportunities; especially given click-to-message ads’ exponential rise and 40% quarter-over-quarter increase in paid messaging in Q1 2023. They should explore what WhatsApp could bring to audience engagement and click-to-message ads’ rising prominence as clickable media formats for business use.

Read more: https://www.socialmediatoday.com/news/meta-launches-updated-whatsapp-mac-app-with-updated-video-calling-feat/692226/

 

X Announces Policy Updates for Political Content Ahead of Global Voting Cycles

Elon Musk has taken an impressively active role in shaping global voting cycles since taking control of X, becoming an influential political commentator and political commentator himself. Yet since taking charge, his views could potentially alter policy direction through a “hands-off” approach such as emphasizing freedom of speech overreach – meaning all voices, regardless of veracity, should receive equal space on its platform for open discourse.

As part of these updates, X’s Civic Integrity Policy will prioritize countering participation tactics rather than moderating content. It aims to find an equilibrium between harmful material that manipulates civic processes and protecting political debate; publicly visible labels will be applied to posts potentially violating this policy, informing users when their reach has been restricted – in line with X’s commitment to transparency and its new acceptance of political advertising which began after former CEO Jack Dorsey banned political advertising back in 2019.

Read more: https://www.socialmediatoday.com/news/x-announces-political-ad-policy-updates-presidential-preselection-ramps-up/692224/

 

YouTube Celebrates Booming GRWM Video Genre with Special Logo

YouTube is celebrating the success of Get Ready With Me (GRWM) videos. This increasingly popular genre generates billions of views every year across various video platforms. YouTube temporarily changed its logo in recognition of “GRWM” content creators and the genre’s rapid rise; just 6 billion views for videos with variations of “GRWM” in their titles have accumulated this year alone, turning what was once an individual activity into an experience shared across daily routines by communities worldwide.

YouTube and creator Bailey Sarian have collaborated to present an overview of GRWM videos, detailing its global usage and any marketing potential they present for brands in the fashion, beauty, or event sectors. The experts from the leading social media agency would tell you that as more GRWM creators emerge with popular GRWM channels on YouTube and partner with them as an outlet to reach and engage target audiences directly – something worth exploring further!

Read more: https://www.socialmediatoday.com/news/youtube-launches-themed-logo-redesign-celebrate-grwm-creators/692057/

 

Google Enhances SGE Summaries with Additional Webpage Links, Expands to India and Japan

Google is strengthening their Search Generative Experience (SGE), making accessing supporting information simpler by including more webpage links in AI-generated summaries and AI topic overviews. Users can click an arrow icon next to an SGE topic overview to easily navigate directly to pertinent web pages – streamlining the process of verifying the details presented. Although SGE availability has expanded internationally into India and Japan, its extended feature with additional weblinks remains exclusive to United States users only.

Google emphasizes the significance of SGE for supplementing traditional search results and connecting users to credible sources to combat potential misinformation. Early feedback has indicated high satisfaction among younger demographics who use SGE, especially as SGE helps them understand topics faster, discover fresh perspectives, and efficiently complete tasks.

Read more: https://www.searchenginejournal.com/google-adds-more-links-in-sges-ai-generated-summaries/495265/

 

Critical Vulnerability in Forminator WordPress Plugin Puts Over 400,000 Websites at Risk

U.S. Government National Vulnerability Database (NVD) issued an alert about an exploit in Forminator WordPress Contact Form plugin versions up to and including 1.24.6 that allows unauthenticated attackers to upload malicious files directly onto websites allowing remote code execution and potentially leading to remote code injection attacks.

The experts from the leading SEO company in Mumbai will tell you that this threat is particularly concerning because it lacks user access requirements, making it particularly risky. Furthermore, its severity rating of 9.8/10 places over 400,000 websites at risk from this vulnerability, although version 1.25.0 was recently issued as a solution to mitigate that risk. We strongly urge website owners to update their plugins promptly to eliminate it.

 

Google Introduces SynthID Tool to Detect AI-Generated Images

Google recently unveiled SynthID, an innovative tool that recognises AI-generated images through imperceptible watermarks. As artificial intelligence continues to produce increasingly realistic synthetic visuals, SynthID effectively differentiates computer-generated photos and artworks from real ones by embedding subtle digital watermarks directly into AI images, allowing their identification even after modifications such as cropping or color changes are applied to them. Available to select Google Cloud customers using Imagen: text-to-image model tests, SynthID represents an invaluable step forward toward understanding AI content recognition.

SynthID serves as a technical solution to promote responsible AI-generated content usage, with potential extensions that identify audio, video, and text components of AI visuals generated. While not foolproof against extreme image manipulations, SynthID’s technical approach promotes responsible usage through audio identification tools like this one. It should have implications for businesses and digital marketers regarding accountability for artificial intelligence (AI)- generated visuals.

Read more: https://www.searchenginejournal.com/google-unveils-new-tool-to-detect-ai-generated-images/495082/

 

Google’s New Feature Accelerates Webpage Speeds in Chrome Experiment

Google unveiled an experimental feature in Chrome that promises to significantly enhance web page speed by improving JavaScript performance. Scheduler.yield, this experimental feature seeks to address unresponsive web pages caused by long-running JavaScript tasks by prioritizing user interaction tasks without being blocked by lengthy scripts.

The experts from the leading SEO company in Mumbai suggest that this new approach could play an instrumental role in improving core web vital metrics, like Interaction to Next Paint (INP), which measures web page responsiveness. Google is currently conducting an initial trial in Chrome version 115; they welcome feedback from users in order to refine and perfect this technology before wide-scale adoption.

Read more: https://www.searchenginejournal.com/scheduler-yield/495283/

 

Meta’s Threads App Introduces Keyword Search Feature in Ongoing Evolution

Meta’s Threads app, intended as an alternative to Twitter, has initiated field testing of its keyword search feature in Australia and New Zealand. With a keyword search, users can locate posts containing specific terms more quickly. While Threads membership numbers have experienced an overall decline since reaching 100 million members initially, keyword search marks an essential step toward improving user experience while making Threads comparable with the features offered by other social platforms.

Threads is designed to capitalize on the demand for an alternative Twitter experience and utilize Meta’s experience and potential in building and evolving apps to meet user expectations. Despite being limited and lacking features, Threads aims to meet demand with its existing capabilities and potential.

Read more: https://www.socialmediatoday.com/news/threads-launches-initial-test-of-keyword-search/692508/

 

Reddit Empowers Advertisers with Enhanced Targeting Tools, Including AI-Generated Keyword Suggestions

Reddit’s Contextual Keyword Targeting Ad system will now feature artificial intelligence-powered keyword suggestions to assist advertisers with expanding the reach of their campaign reach. When advertisers input a targeting keyword, Reddit will now recommend related terms using machine learning algorithms to expand audience targeting and engagement. This new addition ensures that ads appear within an acceptable environment while increasing the chances of reaching interested users and communities.

The leading social media marketing agency will tell you that Reddit has also expanded its interest categories, giving advertisers more options to reach specific subreddit communities with ads. These enhancements reflect Reddit’s ongoing efforts to enhance ad targeting capabilities and boost revenue growth – making the platform ever more valuable to businesses.

Read more: https://www.socialmediatoday.com/news/reddit-rolls-out-enhanced-ad-targeting-tools-including-related-keyword-sug/692526/

 

Conclusion of the Roundup

In this news roundup, YouTube recently adopted an educational training approach to address policy violations; TikTok introduced its Effect House AR Studio officially; Snapchat released “Dreams,” its AI feature for creative selfies; Meta enhanced WhatsApp Desktop App on Mac; while X announced new policies regarding political content while celebrating “Get Ready With Me” video genre growth with new policies of their own and finally Google implemented their training approach against policy strikes.

Google enhanced their SGE summaries while the Forminator WordPress Plugin’s critical vulnerability exposed over 400,000 websites to security risks. SynthID detects AI-generated images while an experimental feature in Chrome accelerates webpage speeds; Meta’s Threads app added keyword search functionality while Reddit provided advertisers with more effective targeting tools, including AI keyword suggestions and expanded interest categories. If you like this blog check out our previous blog Instagram’s Bold Move: Extending Reels to 10 Minutes – A Game Changer?