Explore the newest developments in digital marketing on LinkedIn, Google Ads, Instagram, Microsoft, and YouTube! Find out how these platforms are changing the marketing game with AI-powered tools and improved ad options.

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Google Ads Enhances Campaign Optimization with AI-Powered Brand Recommendations

Google Ads recently launched a new AI-powered feature known as Brand Recommendations, designed to boost awareness and consideration campaigns for advertisers. This feature, found within the Recommendations page, provides personalized advice on CPM and CPV bidding strategies. These suggestions work alongside existing recommendations for cost-per-action campaigns, giving advertisers a wide range of optimization choices for their marketing efforts.

Brand Recommendations utilize data from Google Ads history, campaign settings, and industry trends to offer actionable insights for enhancing campaign performance. The recommendations cover areas such as ads and assets, bidding and budgets, keywords and targeting, measurement, and full-funnel opportunities. These tailored suggestions are regularly updated as Google’s AI systems discover new optimization possibilities, giving brand marketers a convenient way to keep up with industry trends and maintain a competitive advantage.

Microsoft Ads Simplifies Conversion Tracking with Google Goal Imports

Microsoft Advertising has introduced a new feature that allows advertisers to import conversion goals from Google Ads easily. The leading SEO company in Mumbai say this will help streamline campaign management across platforms, making it more efficient for advertisers to optimize their campaigns without manual setup. However, it’s important to note that there may be challenges with attribution due to different tracking codes.

To ensure accurate tracking, it’s recommended that a UET tag be set up with Google Tag Manager. The rollout of this feature will start in two weeks and will gradually become available to all users. Conversion goals will be imported by default, but advertisers have the option to opt out if they choose. This integration showcases Microsoft’s efforts to attract more advertisers by reducing operational friction in the ad tech space.

LinkedIn Empowers B2B Marketers with Enhanced Video Ads and AI Tools

23rd Week Roundup- LinkedIn Empowers B2B Marketers with Enhanced Video Ads

LinkedIn has rolled out fresh tools to help B2B marketers enhance their brands and connect with the professional community. The Wire Program combines in-stream video ads with publisher content, giving global advertisers the chance to arrange content sponsorships with well-known publishers. Moreover, LinkedIn’s Accelerate platform is now accessible worldwide, providing cutting-edge AI features for lead generation and website visit goals.

The initial findings show a boost in campaign efficiency and a notable decrease in costs per action when compared to traditional campaigns. This latest development caters to a long-standing oversight of B2B advertisers and highlights the power of AI in enhancing advertising results. By rolling out Accelerate on a global scale and providing AI-generated copy in English, LinkedIn is striving to elevate marketing effectiveness for all users in the near future. Success stories, like a threefold rise in lead form completion rates and a 66% reduction in cost per lead, emphasize the beneficial effects of these improvements on advertising performance.

Perplexity Pages Now Featured in Google AI Overviews and Snippets

Perplexity, an AI-powered search engine, has recently introduced a new offering called Perplexity Pages. This feature allows both free and paid users to access a wide range of in-depth articles, detailed reports, and informative guides. Excitingly, these Pages are now being indexed by Google and showcased in its AI Overviews and search snippets. With the ability to customize content for different audiences and enrich it with sections, videos, and images, Perplexity Pages are easily shareable and searchable.

However, this advancement has sparked concerns regarding the potential misuse and long-term handling of AI-generated content by Google. Critics argue that it resembles one search engine spamming another, resulting in “AI overviews of AI overviews.” Similar instances in the past, like LinkedIn Collaborative Articles, initially gained popularity but later faced setbacks due to core updates. The presence of Perplexity Pages in Google search results may be a temporary strategy, depending on how Google effectively manages this influx of AI-generated material.

Google Search Resolves Site Name Display Issue for Internal Pages

Google recently resolved an issue related to displaying accurate site names for internal pages in search results, which had been ongoing since December 2023. The company updated its site name documentation by eliminating the section that previously acknowledged discrepancies between homepage and internal page site names. While the fix has been implemented, Google mentioned that it could take some time for the changes to be fully reflected as it reprocesses affected pages.

The evolution of site name functionality has been gradual since October 2022, with support now available across mobile and desktop search results in various languages. To ensure that the desired site name is shown, Google suggests utilizing structured data on homepages and potentially triggering page reprocessing using the Google URL Inspection tool. The experts from the leading SEO company in Mumbai say this solution is intended to improve consistency in site name displays, although there may still be some lingering issues that require attention as Google continues its updates.

Visibility of Google AI Overviews Drops to 15% of Queries

23rd Week Roundup- Visibility of Google AI Overviews Drops to 15% of Queries

Google’s AI Overviews, previously known as Search Generative Experience in Google Labs, are now showing up in less than 15% of queries, a significant decrease from their previous visibility of 84%. This drop began in mid-April and continued throughout May, coinciding with the official launch of AI Overviews in the U.S. The decline was a result of instances where the AI-generated answers were incorrect and potentially dangerous, which raised concerns about the reliability of these overviews. According to data from BrightEdge, AI Overviews are more likely to appear with featured snippets and question-based queries but less so with site links and local queries.

Despite the decrease in visibility, AI Overviews are still most commonly seen in the healthcare industry, although their presence has decreased from 76% to 63%. In industries such as restaurants and travel, the appearance of AI Overviews has dropped to less than 1%. Google has also reduced the overlap between AI citations and traditional search results. Jim Yu from BrightEdge predicts that AI’s role in search will continue to evolve, becoming more accurate and useful as it refines search quality and monetization strategies.

Microsoft Advertising Editor Now Supports Video and CTV Ads, Including Netflix Inventory

Microsoft Advertising Editor now supports video and connected TV (CTV) ads, including Netflix’s inventory in ten countries. This update makes it easier for advertisers to manage video campaigns in bulk, reaching audiences on platforms like Netflix. The supported countries for Netflix inventory are the U.S., Canada, Brazil, Mexico, the U.K., France, Germany, Italy, Spain, and Australia.

This enhancement streamlines video ad management, offering features like bulk campaign creation, direct video creative uploads, and auto-created device targeting. To access video bulk editing, users should update to the latest version of Microsoft Advertising Editor and select “get changes.” Advertisers looking to utilize Netflix inventory must accept the policy in ad group settings and ensure their video creative meets Netflix’s quality standards. This integration simplifies the process for brands to share their stories across various digital networks.

Microsoft Copilot Expands AI Capabilities to Include Display Ad Creation

Microsoft has upgraded Copilot by incorporating generative AI to produce display ad banners, simplifying asset creation for advertisers. This enhancement is designed to make Microsoft Advertising’s AI assistant more adaptable, automating the creation of almost all ad formats and significantly reducing marketers’ workload. The new feature was rolled out this week, with video ad support expected in the near future.

The best SEO company says Copilot utilizes the landing page URL to generate recommended images and copy assets automatically, in addition to its existing support for Performance Max, Responsive Search, and Native ads. By automating these creative tasks, Microsoft allows advertisers to concentrate more on strategy rather than asset creation. This development positions Copilot as a comprehensive AI companion for digital advertising, improving efficiency and effectiveness across a variety of ad formats.

Instagram Tests Audience Feedback Features for Reels Drafts

23rd Week Roundup- Instagram Tests Audience Feedback Features for Reels Drafts

Instagram is currently trying out new tools that let creators get feedback on their Reels before sharing them publicly. One of these features lets users send draft Reels to friends for their thoughts. This way, creators can receive input without the fear of public criticism since the drafts can’t be commented on or shared further. The goal is to boost creators’ confidence in posting their content.

In addition, Instagram is experimenting with another feature that allows creators to share Reels with a specific group of non-followers before releasing them to everyone. This feature, highlighted by app researcher Alessandro Paluzzi, enables creators to gather feedback from a wider audience before officially publishing their content. The aim is to enhance content quality and encourage more users to share Reels by providing a way to test and refine ideas before going public. While Instagram hasn’t confirmed a full rollout of these features yet, both initiatives could help improve the overall quality of Reels by incorporating audience feedback into the creation process.

Instagram Introduces Text Overlays and Image Formatting for Carousel Posts

Instagram is currently experimenting with fresh features for Carousel posts. The leading social media marketing company in Mumbai say these new additions will enable creators to include text overlays and adjust the format of images within the carousel. The main goal of this update is to provide users with more options for presenting their content, such as adding captions directly onto images in a carousel. This feature could be especially beneficial for those looking to create informative posts, like tutorials and explanations.

The text overlay feature is a simple yet powerful addition that opens up new creative opportunities for Carousel posts. With the ability to add text directly onto images, Instagram offers users a fresh and effective way to communicate their messages. Alongside the option to reformat images, this feature gives creators greater flexibility and control over how their content is presented. These updates are part of Instagram’s continuous efforts to improve user experience and engagement on the platform.

YouTube Enhances Creator Support with AI-Driven Inspiration Tools

23rd Week Roundup- YouTube Enhances Creator Support with AI-Driven Inspiration Tool

YouTube is enhancing its support for content creators by introducing new AI-powered features in the revamped “Inspiration” tab within YouTube Studio Analytics. The updated tab now offers AI recommendations for video ideas, giving creators insights into search trends and showcasing exceptional “Breakout” videos from similar channels.

Now, creators can enter a topic into the search bar to prompt YouTube’s AI system to generate ideas and notes based on their audience’s interests. It even provides a bullet point video outline for guidance. While some creators may have concerns about the impact on originality and creativity, the expansion of the Ideas Generator proves to be a valuable tool for assistance.

This addition of AI-driven inspiration tools aligns perfectly with YouTube’s continuous efforts to support creators and encourage consistent content creation. The new Inspiration tab is already available worldwide, with plans for further rollout in more regions.

Threads Introduces Side-Swiping Post Interest UI to Enhance User Experience

Instagram’s messaging app, Threads, has rolled out its new side-swiping post-interest user interface to all users following a period of testing with a select group. Users can now swipe right to show their liking for a post and left to indicate disinterest, directly impacting the app’s algorithm and improving content recommendations. This update marks a significant shift for Threads, which previously relied heavily on Instagram activity to customize user feeds despite differences in user behavior between the two platforms.

The leading social media marketing company in Mumbai says the intuitive UI is a positive step towards enhancing the Threads experience, positioning it as a more functional alternative to Twitter. While the app’s team aims to avoid political discussions to prevent toxicity, users may enjoy curated content without sacrificing real-time updates. However, the full implications of this upvote and downvote system still need to be clarified, particularly in terms of how these swipes will influence algorithmic adjustments at the post or profile level. Nonetheless, this feature introduces a new feedback mechanism that could help shape engagement strategies and boost user interaction within the Threads community.

Wrap on the Roundup

The most recent developments in social media and advertising platforms, like the upgraded video ad features on LinkedIn and Google Ads’ integration of AI-driven Brand Recommendations, represent a major shift in marketing tactics. These progressions utilize advanced AI technology to simplify campaign management, providing advertisers with personalized insights and optimization recommendations to enhance their effectiveness and visibility in the online world. If you like this blog check out our previous blog 21st Week Roundup: Whatsapp Tries Out AI-Generate Profile Pictures, Google’s New Updates, and More!