Explaining what content strategy actually means is slightly tricky, so we shall first see how others have defined it as. It has been defined as “Planning for the creation, delivery and governance of useful, usable delivery” and “ Planning for the creation, aggregation, delivery and useful governance of useful, usable and appropriate content in an experience”. In both these definitions, you will notice the use of words like planning and usefulness, both essential features of future content development.
As a progressive social media marketing company in Mumbai, we know that content creation without a specific strategy in place, can lead to content that is purposeless and seems unrelated. This could not only confuse your audience but can also cause damage to your brand’s credibility. When there is no strategy to back your content action, it can lead to generic content which is not a path one would like to follow.
o Does not rank organically
o Does not get shared
o Does not engage readers
o Does not match marketing objectives on the whole
Remember not to jump straight to delivery by skipping strategy as this can confuse and isolate your viewers and in many case may not reach them in the first place itself. A good content strategy needs a lot of research to be carried out, specifically around three areas, viz. Company, competitor and customer. After detailed research has been conducted around these three areas, it is easier to position your brand and this can be done by asking yourself the following questions:
What is your customer’s present need and is it being delivered to them through your content?
Is your competition already fulfilling this need?
If your competition isn’t doing it, is this the right time and approach for your business/brand?
As a leading provider of web development company in Mumbai, we strongly profess that goal-driven content will go a long way in driven your organization’s objectives and also drive future content.