Customers take only a few seconds to form a lasting opinion about your product and services through the various medium they view. However, most customers themselves are unaware of the fact their choice is due to their response to specific colours and marketers make use of this response to turn the tide in their favour. Choosing the right colours and combining them well with each other is an art that helps marketing your services successfully.
Being a top notch web development Company in Mumbai, the creative use of colours is our strength and this has helped our clients to connect to their customers in an impact manner. Understanding how colours rule our emotions could well be the key to leverage sales and improve conversions for an organization so let’s delve deeper into it and understand its nuances.
Blue: Top social media brands like Facebook, LinkedIn and Twitter and many financial institutions make large-scale use of the colour Blue as it builds trust and sincerity with the target audience. Qualities like calmness, dependability and confidence are portrayed through the use of this popular colour. We also see top technology brands like HP, Dell and Intel using it to promote their brand qualities.
Red: Being a powerful color, Red invokes feelings of power and excitement while promoting urgency too. The use of this colour is quite predominantly used by restaurants and food chains as it is said to enhance hunger and appetite. As a progressive Web designing company in mumbai, we too focus on using the right colours for the right business.
Yellow: Brands that want to promote themselves as friendly and fun to be associated with, utilize yellow. It also is a symbol of clarity and soundness apart from being optimistic in nature. Since the human eye processes the colour yellow much quicker than other colours, it is preferred by brands that want to capture attention of its customers.
We are a leading digital marketing company in Mumbai and regularly recommend the judicious use of colours to enhance the impact of a digital marketing campaign.