Using Candid photography effectively in websites

A leading provider of Customized Web Development in Mumbai believes that like any other component of a website, the use of images too should be done after careful deliberation and thinking. The use of good images is instrumental in enhancing the user’s experience, help to brand, push conversions, and boost the website’s visual appeal. However, you should evaluate the last advice carefully as simply using images is not something that will do wonders for your sales.

As a dominant provider of Customized Web Development in Mumbai, we have incorporated the use of images in websites successfully to ramp it up visually. Web design and content are dependent on candid images since they convey and elicit a lot of emotions and are very useful in engaging customers’ attention. Let us understand how we can correctly implement these images on our website to help it look better.

Use Images that would serve a purpose

As designers, we are sometimes lured into using an image on our website just to have one and since a page looks quite empty without one, we go ahead and insert one. Eye-tracking studies however show that participants ignore an image despite its attractiveness if it is an unrelated one or serves no purpose at all. If filling up white space is all that photograph is doing, then it surely does not help the user nor the designer in any way.

Use images of real people

Studies have shown that there is a huge positive spike in signups if an image of a smiling, happy, or a real person is included on the landing page. Visitors to the website are easier to convince if a real person’s photograph is used as it becomes easier for them to relate to it.

Focus on the Obvious

Images and candid photographs can be used not only as a visual prop but also as a guide for the visitor. Using sophisticated eye-tracking technology, it has been found by many providers of Customized Web Development in Mumbai that people fixate on the subject’s eyes in an image and rarely connect to the model or interact with the webpage further if the subject is looking at the user. On the other hand, users follow the subject’s line of vision if the subject is looking at the product and follow the direction. Simply pointing out to the product is enough to create a line of vision.

Use images to explain concepts
As the saying goes, a picture is worth a thousand words. Using a well-composed photograph that describes a process or a concept is much more impact-full than a long, wordy description. Images can turn out to be extremely valuable when it comes to explaining a concept especially if it addresses the “what, how, what, when, why, and where” questions in a user’s mind.

Optimize the size of your images

An average web page takes up to 1.28 MB, 61.5% of which is attributed to images. If you aren’t careful and use a lot of these images, it would slow down your site.

Being leading providers of Customized Web Development in Mumbai, it is our continuous endeavor to bring images to the fore of a website and make it a powerful type of content that enhances a user’s experience.

If you enjoyed reading the above blog and would like to indulge yourself in more such good reads or would like to understand the services of a leading provider of Customized Web Development in Mumbai, Thane, and Navi-Mumbai, than feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.