Like any other component of a website, the use of images should be done after careful deliberation and thinking. The use of good images is instrumental in enhancing the user’s experience, help branding, push conversions and boost the website’s visual appeal. However, you should evaluate the last advice carefully as simply using images is not something that will do wonders for your sales.
As a dominant graphic designing company in Mumbai, we have incorporated the use of images in websites successfully to ramp it up visually. Web design and content is dependent on candid images since they convey and elicit a lot of emotions and are useful in engaging customers.
Use Images that serve a purpose
As designers, we are sometimes lured into using an image in our website just to have one and since a page looks quite empty without one, we go ahead and insert one. Eye-tracking studies however show that participants ignore an image despite its attractiveness, if it is an unrelated one or serves no purpose at all. If filling up white space is all that photograph is doing, then it surely does not help the user nor the designer in any way.
Use images of Real people
Studies have shown that there is a huge positive spike in signups if an image of a smiling, happy, real person is included on the landing page. Visitors to the website are easier to convince if a real person’s photograph is used as it becomes easier to relate to them.
Focus on the Obvious
Images and candid photographs can be used not only as a visual prop but also as a guide for the visitor. Using sophisticated eye-tracking technology, it has been found out that people fixate on the subject’s eyes in an image and rarely connect to the model or interact with the webpage further if the subject is looking at the user. On the other hand, users follow the subject’s line of vision if the subject is looking at the product and follow the direction. Simply pointing out to the product is enough to create a line of vision.
Use images to explain concepts
As the saying goes, a picture is worth a thousand words. Using a well-composed photograph that describes a process or a concept is much more impact-full that a long, wordy description. Images can turn out to be extremely valuable when it comes to explaining a concept especially if it addresses the “what, how, what, when, why and where” questions in a user’s mind.
Being leading providers of customized web development in mumbai, it is our continuous endeavour to bring images to the fore of a website and make it a powerful type of content that enhances a user’s experience.