The practice of communicating and interfacing with customers by making use of a blend of
various direct and indirect communication channels is known as Multichannel Marketing.
These communication channels include direct mail, websites, retail stores, email and mobile
etc. This approach helps customers to respond, mostly by subscribing a service or buying a
product by utilizing a channel as per their choice.
Multi-channel Marketing is necessary for one all-important reason; it allows you to reach
where your target audience is and as leading responsive web developers in Mumbai, we use
this approach to promote our clients’ products and services. Your customers are
everywhere and you should be there too, in order to make sure they notice your presence.
In order to succeed at multichannel marketing, the following three steps have to be
followed:
A. Launching a multichannel marketing platform
This multichannel marketing platform should include every essential process and technology
to support it. This includes:
Digital Marketing, consisting of capabilities that develops marketing beyond traditional
areas like the web, mobile, video, email etc.
Campaign Management which includes workflow creation, segmentation and campaign
implementation.
Advanced analytics which consists of campaign optimization and predictive analytics
Building and keeping a single customer view across multiple channels
Creating a standard and constant customer experience across all channels
B. Crafting and sustaining a single view of the customer
Modern customer interacts with a brand in various ways which involve more than one touch
point and by understanding how this customer behaves while interacting with these
channels is extremely vital.
C. Producing a consistent customer experience across every channel
One of the most powerful competitive differentiators is customer experience and along with
quality, it is the consistency that is equally important. As a preferred provider of PPC
services in mumbai, we realise that the customer experiences your brand as one, whether
he interacts with it in a physical store, online, or over the phone.
