A couple of decades ago, Networking was limited to meeting people in a room, probably
over lunch or high tea, and exchanging business cards. The explosion of social media and
various platforms has transformed the concept of business networking and redefined the
way people connect to each other for business purpose. While nothing beats meeting
potential business clients over drinks and chatting face to face, logging in to a social media
platform and connecting to many in a short span of time has its own advantages.
Being a professional social media marketing company in Mumbai, Syspree has helped many
organizations to create fruitful business networking opportunities. Whether you meet a
potential client during a face-to- face meeting or on an online forum, the end result and
purpose remains the same. Let us find effective ways of business networking and gain long-
term benefits from it.
Identify your audience
Every conversation with potential business contact should lead you forward, whether you
are meeting someone at a business seminar or a social networking site. It is extremely
necessary to meet the right kind of audience and mingle considering the time available on
hand. At a business event, you may have limited time to know and interact with your kind of
audience, so make sure you are utilizing your time wisely.
Do your homework
It is always advantageous to be prepared with knowledge that will help you get ahead of
others, especially while attending a business event. Try to get your hand on the list of
participants at the event so you are aware who your target is and who isn’t. Use social
media to look at the program’s hashtags and tweets or posts related to it. This way you will
know who is speaking about what and this will give you an opportunity to connect with
them on a common platform and get a discussion started. Approach the people you have
identified with a smile and a firm handshake and you are on your way.
Remain Focused throughout
Business events are generally held at banquet halls and hotel venues which inadvertently
have a liquor counter for those who would like to indulge themselves with a variety of
spirits on display there. However alluring, do not let that waver your focus from your
objective. Carry a soft drink or a bottle of water to adhere to etiquette and you should be
good to go. As soon as you meet your audience, introduce yourself by using your first name
and give a short (we mean, really short) brief about yourself. Of course, make sure there is
an exchange of business cards. Carry enough business cards in your wallet, pocket or
briefcase, you wouldn’t know how many you would need. Keep your mobile on silent mode
or at least reduce the volume since you don’t want it to ring right when your discussion was
reaching its nadir. Share your virtual business card if you run out of business cards through
Make sure you follow up
It is easy to collect business cards and get contact details, but the real deal begins when you
get back to office and lose yourself into all that pending work. Don’t forget to drop a quick
mail after a couple of days that talks about your meeting/discussion and also suggest a
formal meeting to take things ahead.
As a new-age web designing company in Mumbai, Syspree Solutions recommends the use of
Social media platforms, which are great tools to remain in touch with potential clients and
partners. Read what your competition writes about, comment on it and begin a
conversation. Share interesting articles and quotes, tag them and before you know you
could be sitting across the table and discussing business.