The focus of most blogs and articles which talk about SEO is about developing content that earns links in a natural way and optimising that content for search. Equally important are the technical areas of SEO that require emphasis without which the optimisation of your website may not give you the desired results. It is absolutely essential that search engines should be able to crawl and index you website in a proper manner. The primary step to be taken is of installing an analytics software like Google Analytics or bing Analytics on your website, as analytics data helps us to understand how users interact with our site and can be considered as the driving force of online marketing.
Check out the following technical issues that could easily become the difference between a website’s success and failure or check with an organisation offering SEO services in Thane.
It is always recommended to use a 301 redirect which is permanent and informs the search engine to change over from the earlier URL by dropping it from the index and replace it with the current one. Users too need to be guided to the right page. It’s possible that a webmaster could delete the webpage without setting up a redirect, resulting in a 404 error-Page not found. This could directly and indirectly affect the page rankings.
Displaying one version of the webpage to users and a different one to search engine is known as Cloaking and is treated as a deceptive practice by search engines. Search engines need to see the same website users are seeing and any kind of hidden text or links is viewed pretty suspiciously. Apart from these, it is important to prevent duplicate content on the website, create a custom 404 error, stay away from plagiarists and protect site performance. Ask any SMO company in Mumbai and they surely will guide you to take the right steps.