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Differences Between Websites and Web Applications

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Web applications and websites have become increasingly interconnected as web development capabilities have advanced. Your average end user will typically not understand the differences between the two, nor do they need to. Web applications and websites are very similar, after all. You access both through a browser, so you need an internet connection, and both respond to your commands to varying degrees. As experts at leading website development company would tell you that there are, however, many differences between websites and web applications from the design and development perspective. This post aims to provide an overview of websites and web applications, their differences, and how you can determine which digital product is most suitable for your business. Websites and Web Applications Explained Before moving on to the key differences, let’s start by offering an overview of what websites and web apps actually are. Websites 101 The term website refers to a collection of interconnected public web pages connected by a domain name. A web page can contain any type of content, including text, video, audio, or any other form of internet-accessible media. The content of informational websites is typically static, with pictures and text. However, as web technology has advanced, developers have been able to create more app-like interactive websites that feature more than just static content. Web developers use advanced programming languages and databases to create these dynamic websites and facilitate user interaction. All users see the same content on static websites. On the other hand, a dynamic website displays different content depending on various factors such as time, location, date, etc. Regardless of what kind of website you build for your business, you should ensure that it is populated with high-quality content because this, ultimately, is what attracts visitors. Web Apps Explained The term “web app” refers to software users can access through a web browser. In contrast to mobile and desktop software, web applications do not need to be downloaded. Typically, web apps are accessed through URLs, just like websites. Many of the same technologies and programming languages used to create websites are also used to build web applications. That said, web application development tends to be more complex because web apps must store and manipulate data based on user input. There are many different tasks that web apps can perform. You might use a web app to convert files, create ads, register for services or classes, track expenses, and so much more. As experts at leading website development company would tell you that if you wish to create a web application for your company, make sure it performs a valuable task. It is unlikely that users will use an app that does not provide value to them. Several reasons make web applications a popular choice for businesses, including scalability and cross-platform compatibility.   Websites vs. Web Applications: Key Differences As we explained in the intro, web apps and websites share many similarities. You might even say that web apps are simply the next stage in the evolution of websites, but things are not quite that simple. The two technologies differ in several important ways that are worth considering. The essential ones include, in no particular order: Access Complexity Function We’ll cover each of these differences in a few sentences below. 1.     Access Websites pride themselves on public access, while pretty much all web apps require users to register and authenticate through usernames and passwords. Generally speaking, an unregistered website visitor has the same access and experience as a registered user. On the other hand, web apps usually require user authentication since they provide services customized to each user’s needs. An excellent real-world example of this can be found in banking apps. While all account holders have access to similar online services, each user experiences the service differently depending on their personal banking information. 2.     Complexity As you might imagine, the complexity of web applications is far greater than that of websites. Most websites are nothing more than collections of static pages delivering some content. Sure, websites have become more interactive with the advent of modern web development standards. Still, they are relatively simple to develop in comparison to web applications. It is not only necessary for web applications to provide a service and function seamlessly, but they must also support data processing, backend services, and different user levels. Security solutions for web applications need to be more advanced as well. Aside from standard web technologies, like HTML, CSS, and JavaScript, web applications also require the use of more advanced programming languages, server-side scripts, and frameworks. Moreover, UX/UI design is even more critical due to users’ active interaction with web applications. 3.     Function Websites are significantly different from web applications from the user’s point of view. Simply put, the purpose of websites is to inform, and the purpose of web apps is to assist. Despite being able to view, read, or listen to the content on a website, users cannot manipulate it. On the other hand, experts at leading website development company would tell you that web applications offer content that is not only viewable but also interactive. In other words, users can control the data contained in web applications. If you intend to perform any service over the internet, you need a web app.   Does Your Business Need a Website or a Web Application? Knowing the differences between web apps and websites, you may wonder which is best for your business. Making this decision can be challenging. Carefully considering your goals and vision is the only way to answer this question. A website is probably the best choice if you want users to learn more about your business. On the other hand, a web application is best suited to providing an internet-based service. When registering users on your website or selling products, the lines between website and web application blur.   Conclusion It is possible to develop websites with app-like components that enable users to perform tasks. Unfortunately, knowing this is possible doesn’t make

SySpree, Web Develipment

Rel=canonical: How To Use Canonical Tag Effectively In Your Web Development

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You’ve seen it on the web. You may even use it yourself, but do you know what it is?  In this article by expert website developer we will tell you how to correctly implement the rel=”canonical” tag in your website and why it’s so important. So let’s get started.   What is a Canonical Tag? As web development company experts will tell you, the canonical tag is used to specify the preferred URL of a page. The tag prevents duplicate content and stops search engines from indexing multiple pages with the same content. For example, if you have two identical pages except for the URL, they may be listed as separate pages in search results. The Canonical Tag can specify which one should be preferred over the other.   When should you use a canonical tag? Search engines use canonical tags to avoid duplicate content issues and provide a better user experience by showing them the most relevant result in their search results when they search for similar content. If you want to set up canonical tags for your site, then here are some reasons why you should do it: SEO Benefits: As mentioned above, canonical tags help search engines and users to know which version of a page is the original one. If there is more than one URL with the same content on your website, it will be difficult for Google or other search engines to decide which URL should rank higher. So by setting up canonicals for each URL with different parameters (i.e., different query strings), it will help Google identify which version is original and return it in its search results list along with other URLs that point towards this particular page; this way there won’t be any duplicate content issues, and users will get their desired result in their search results list. Better User Experience: By using canonicals on your website, you’re making sure that users get to see only the best versions of pages they’re looking for on your website; this also improves their user experience because they don’t have to navigate through multiple pages before finding what they’re looking for.   What does a canonical tag look like? A website developers in mumbai canonical tag is a simple way to tell search engines which version of your content is the original. It looks like this: <link rel=”canonical” href=”http://example.com/article-2″ /> The link element has a single attribute, rel.  The value of that attribute is canonical.  The href attribute contains the URL for the page you want to identify as the original.  That’s it!   How to implement canonical tag? There are four ways to specify canonical URLs. These are known as canonicalization signals: ​​HTML tag (rel=canonical) HTTP header Sitemap 301 redirect* Setting canonicals using rel=“canonical” HTML tags. The rel=canonical tag is the easiest way to specify a canonical URL. Add this code to the <head> section of any duplicate page: <link rel=“canonical” href=“https://example.com/canonical-page/” /> Example  Let’s say you have an ecommerce website selling red shirts. You want to set up your content so that users are redirected to https://yourstore.com/shirts/red-shirts/ when they click on any content or links related to red shirts, even though that page’s content is accessible via other URLs (e.g., https://yourstore.com/offers/red shirts). Simply add the following tag to any duplicate pages: <link rel=“canonical” href=“https://yourstore.com/shirts/red-shirts/” /> Remember that if you’re using a CMS, you don’t need to touch the code of your page. There’s an easier way!   How to set up canonical tags in WordPress. The experts at leading website developers in mumbai recommend that you install the Yoast SEO plugin. This plugin will automatically add self-referencing canonicals to your site. Go to the “Advanced” tab on each post and page to set custom canonicals. How to set up canonical tags in Shopify. Shopify, by default, adds self-referencing canonical URLs to product and blog post pages. You can set custom canonical URLs by directly editing template (.liquid) files. To know more about it, go to Shopify.   Setting canonicals in HTTP headers Although you can’t place canonical tags in PDFs, which do not have a <head> section, you can use HTTP headers to set canonicals. You can also use canonical HTTP headers on standard web pages. For example, let’s imagine we’ve created a PDF version of this post and hosted it in our blog subfolder. Here’s how our HTTP header will look for that file:   HTTP/1.1 200 OK Content-Type: application/pdf Link: <https://example.com/page.html>; rel=”canonical”   Setting canonicals in sitemaps Google recommends that only canonical URLs—the Web pages you want to be indexed—be listed in your sitemap. This is because Google views the pages listed on a sitemap as suggested canonicals and uses them. However, it’s not always the case that they will choose URLs in sitemaps as canonicals.   Setting canonicals with 301 redirects When you want to divert traffic away from a duplicate URL to the canonical version, use 301 redirects. For example, if your website is reachable at these URLs: example.com example.com/index.php example.com/home/ Choose a single URL as your site’s canonical, and redirect all URLs leading to that page. You should do the same for secure HTTPS and HTTP versions of your site. Please choose one canonical version of a page and redirect the other versions to it. For example, the HTTPS version of example.com (https://example.com) is the canonical version of the site; all of the following URLs redirect there: http://example.com/ http://www.example.com/ https://www.example.com/   Canonical tags vs 301 redirects One common question about search engine optimization is whether canonical tags pass link equity (PageRank, Authority, etc.) like 301 redirects. In most cases, they do, but this is a complicated question. Remember that these two approaches produce very different results for search crawlers and site visitors.  If you 301 redirect Page A–>Page B, search engines will treat Page B as the canonical version of your site, but human visitors will not be redirected. If you rel-canonical Page A–>Page B, search engines will know that Page B is the canonical version of

SySpree, Web Develipment

The Ultimate Guide To Hreflang Tags: What It Is & How to Implement It?

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Have you heard of Hreflang tags?  Maybe you have, maybe you haven’t. Either way, they’re something that’s becoming more and more important on the web these days.  Hreflang tags allow search engines to show your content in a native language, depending on the visitor’s location.  Let’s dive in and find out in this blog by expert website developer on what Hreflang tags truly are and the practical ways you can use them. So let’s get started.   What are hreflang tags? Hreflang tags are a way for search engines to understand the relationship between pages in different languages or regions. Hreflang tags should be used if your website has multiple language versions that are targeted at specific countries or regions. For example, if you have an English version of your site and a French version, you would use hreflang tags to tell Google which pages to show when someone searches for “red shoes” in France. Similarly, experts at a website development company will tell you that if you have a UK version of your site but want people in Australia to see it when they search for “red shoes”, then you would use hreflang tags to do this too.   SEO benefits from hreflang tags? So why are we even talking about hreflang? I’ll tell you. There are two key reasons you should use it from an SEO standpoint. First of all, if you have a version of a page that contains locale-specific information, you want users to arrive on that version of the page. Because providing the correct language and location-dependent information improves a user experience and thus leads to fewer people bouncing back to the search results. Higher ranks are achieved when fewer people return to the search results. The second reason is that hreflang allows you to avoid duplicate content. If your site has the same content in English on different URLs aimed at the UK, the US, and Australia, but with only small differences like price and currency, Google may misinterpret your intent and flag it as duplicate content. With hreflang, though, you make it very clear to the search engine that there is only one page with translated content for a particular language or region.   When should you use self-referencing hreflang? As with all things, SEO, understanding the rules and best practices for using hreflang is essential. For example, if you have a single page that needs to target multiple languages, you should use self-referencing hreflang. This means that instead of having multiple pages targeting different languages – one page for English speakers, one page for French speakers and so on – you have one page with multiple sitemaps targeting different countries within each language group. This allows Google to determine which version of your site is best for each user based on their location.   Should you use the hreflang attribute? If you’re running a multi-language website, you need to make sure that search engines can crawl and index all of your content. One way to do that is by using the hreflang attribute in your code. The hreflang attribute tells search engines which language a page or piece of content is written in. As experts at web development company will tell you that this is especially important if you have similar pages but are based in different languages or countries. For example, if you have an English version of your site and a German version, it’s important that each has its own URL and gets indexed separately by Google so they don’t interfere.   Technical implementation – the basics Regardless of which type of implementation you choose, three basic rules apply.   Valid hreflang attributes The hreflang attribute is an HTML element which allows you to specify the language and region of your content so that search engines can serve it correctly to users. The value can be an ISO 639-1 code (e.g., “en”, “fr”, “de”), or a language code with an optional language-region combination separated by hyphens (e.g., “en-US”). A page can contain multiple hreflang attributes. There are also other ways to specify the language and region for your content, such as using HTTP headers or meta tags; however, these methods are not as widely supported by search engines as the hreflang attribute.   Return links The second basic rule is about return links. For each URL, you need to provide return links to all other URLs, and these links should point to the canonical versions of those pages; more on that below. If you have 80 languages, that means you’ll need hreflang links for 80 URLs — there’s no getting around it.   hreflang link to self Another important rule is about self-links. They may feel weird at first, just as those return links might feel weird, but they are essential, and your implementation will not work without them.   Implementation choices There are three ways to implement hreflang: using link elements in the <head> using HTTP headers or using an XML sitemap. Each has a purpose, so we’ll go over them and decide which one to use.  HTML hreflang link elements in your <head> The first way to implement hreflang annotations is with HTML link elements. You’ll add code like this to the <head> section of every page: <link rel=“alternate” href=“https://www.example.com/” hreflang=“en” /> <link rel=“alternate” href=“https://www.example.com/en-gb/” hreflang=“en-gb” /> <link rel=“alternate” href=“https://www.example.com/en-au/” hreflang=“en-au” />   As every language on your site needs links to every other language, these implementations can become quite extensive and slow down your site. If you have twenty languages, adding twenty link elements would mean 1.5KB on every page load that no user will ever use but still needs to be downloaded. On top of that, your CMS has to do multiple database calls to generate all these links. This markup is only for search engines. I wouldn’t recommend doing this for larger sites as it adds far too much overhead.   hreflang HTTP headers A second method of implementing hreflang is via HTTP headers—information

SySpree, Web Develipment

Mobile-Friendly website: How & Why You Should Make Them

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Having a Mobile-Friendly Website is of utmost importance nowadays. ClearVoice research tells us that over 6 in 10 consumers won’t return to a website if they have trouble accessing the site on their mobile device. Then, it makes sense that your website should be designed, developed, and optimized specifically for mobile devices. So let’s see how to do this.   Mobile-Friendly Website: Importance Mobile phones have become a part of our lives and have made our life easier. A web development company will tell you that mobile phone users are increasing daily, and mobile sites are getting more hits than desktop websites. People prefer to use their smartphones as they can access anything from anywhere at any time! People are not just looking for information but also want to buy products from their mobile devices. They prefer to make purchases on their mobile phones because it is easy, fast, and convenient! This is because people don’t have much time or patience to search for the product they want on a desktop or laptop; they just want everything in front of them!   There are many reasons why you need to make your website mobile-friendly, including: Increased traffic – With more than half of all internet browsing on smartphones and tablets, you can’t afford to have a mobile-friendly site. It will mean that you’re missing out on potential customers who might be looking for your services while they’re on their phones or tablet. Increase in sales – A recent survey found that 68% of consumers would not purchase from a website that wasn’t mobile-friendly! So not having a mobile-friendly site could be costing you big time in lost sales opportunities! Improved customer experience – If your site isn’t mobile-friendly, it will be harder for users to navigate around it. This means they won’t be able to find what they’re looking for as easily and could leave your site feeling frustrated and annoyed with the experience. This will only add up to more negative reviews and feedback, leading more customers away from your business completely! Improved SEO – Google has made it clear that they want their search results to be as relevant as possible for users. To do this, Google looks at things like click-through rate and bounce rate when determining which pages should appear in the SERPs for specific keywords. If your site isn’t mobile-friendly, it will have lower click-through rates and higher bounce rates than those that are. This means that if someone searches for something on their phone or tablet, but can’t find what they’re looking for because your site isn’t mobile-friendly, then Google will think that your site is less relevant than other sites.   6 Test Tools to check Mobile-Friendly of Your Website Mobile-friendly websites are essential for any business. With mobile users increasing every day, making your website compatible with mobile devices is important.   Here are some tools that can help you check whether your website is mobile-friendly: Google Mobile-Friendly Test The Google Mobile-Friendly Test is a free tool that checks if your website is mobile-friendly. If it’s not, you will get a message informing you how to fix the issues. This test is based on Google’s Mobile-Friendly Update, which requires all websites to be mobile-friendly starting February 2017. Simply enter your website URL and hit the “Test” button to use this tool. You will then be presented with a list of issues that may prevent your site from being mobile-friendly. These issues can be classified into four different categories: Speed: This section gives you an idea of how fast your site loads in terms of speed and page size (in kilobytes). You can see where you stand by comparing these values against those of other sites already tested by this tool. Usability: Here, you can see how many clicks were required for users to find what they were looking for on your site. If there are too many steps involved and this causes confusion or frustration among visitors, then it’s best to simplify the process by removing unnecessary links and improving navigation options. Meta Tags: Meta tags are used by search engines to determine what content should be displayed on their results pages when they display information related to a particular keyword or phrase. The most important meta tags to focus on are title tags, which should be kept short but descriptive; description tags, which should provide more detail about the page’s content; and meta keywords tags, which are meant to provide a list of keywords.   Page speed insights Page speed is one of the most important factors to consider when optimizing your website. Google has stated that they take page speed into account when ranking websites. Faster websites greatly improve user experience and boost conversions. With PageSpeed Insights, you can get a grade for how fast your site loads on desktop and mobile devices and suggestions on improving performance. The tool also provides recommendations for optimizing images, JavaScript, CSS and HTML, and several other things that can affect page speed. You can also get tips on fixing specific issues or looking at previous test results to see how things have changed over time.   Pingdom Pingdom is a web-based service that allows users to test their website’s performance across desktop and mobile devices. It also includes tools for monitoring servers and websites and analyzing trends in performance. Pingdom can be used independently or integrated into other tools such as JIRA, HipChat and Slack. The tool provides real-time feedback on the load time and responsiveness of a website. It also offers suggestions on improving the site’s performance and testing how it looks on different devices.   BrowserStack If you want to see how your website looks on mobile devices, you can use the BrowserStack tool. You can also use this tool to test your website in multiple browsers like Chrome, Firefox and Safari. BrowserStack is a web-based cross-browser testing platform that allows developers to access different browsers and operating systems from

SySpree, Web Develipment

What Google Core Web Vitals Is And Why You Should Care

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Google Core web vitals is an initiative from Google that allows website owners to test their site’s mobile-friendliness, speed, and security. They want web users to enjoy faster websites and make more money from their visitors. This article by the leading web development company will teach you everything you need to know about core web vitals, including how they came about and the benefits. So let’s get started.   What is Google Core Web Vitals? Google Core Web Vitals is a feature that Google introduced on 28th May 2020 to help website owners understand how their website performs. The main goal of this tool is to help you understand how your site is doing compared to other sites in your industry. It will give you some insight into what you can do to improve your site’s performance. You can also see if any security issues on your site could be causing problems for users — like a vulnerability in an outdated plugin or theme — or if any performance issues are causing slow load times for visitors. Google Core Web Vitals is a set of metrics that Google uses to measure the performance of websites. These metrics are available on Google Search Console, and you can use them to understand how different parts of your site affect page speed, but they’re also useful for tracking how your pages change over time. There are three main metrics: Speed Index First Meaningful Paint First Input Delay   Speed Index Speed Index is a metric that indicates how fast a page responds to user interaction. It’s measured in real-time and is reported as an average of the page load times for the visible portion of the page. Speed Index is calculated by taking the geometric mean of all page loads during a given period (usually one week). It’s measured in milliseconds (ms), so anything under 100ms is good, while anything above 250ms is considered slow. Expert website developers in Mumbai will tell you that the lower number here indicates that your website has a faster load time than most others since it takes less time for your pages to render in a user’s browser than other sites on the same network.   First meaningful paint (FMP) First meaningful paint (FMP) is a metric that measures how quickly a user can interact with a website after loading. The FMP measurement is often used to determine whether or not the user experience is acceptable, and it’s one of the key metrics used in Google’s Lighthouse auditing tool. The FMP metric is calculated by taking the time between when the browser starts loading a page and when it paints the first bit of content on that page. This can be thought of as the time between when you enter a URL into your browser’s address bar and when you see something useful on-screen — like text or an image — even if it isn’t exactly what you were expecting. This measurement only considers how fast a page loads, not how fast an entire site loads. It was designed specifically to measure how quickly users can interact with your content once they’ve reached it. If anything else slows down their experience (like ads), those will also be counted as part of this measurement.   First Input Delay (FID) First Input Delay (FID) measures how quickly a user can interact with an element on a web page. FID is measured as the time between when the mouse first hovers over an element and when that element responds to the hover. The FID measurement uses JavaScript to calculate the time between mouse movements and DOM (Document Object Model) events. For example, if you have a div (<div>) with a 10px margin and it takes 2 milliseconds to move your cursor from one side of the div to the other, then the FID would be 8 milliseconds (2 ms x 4). If there’s no interaction with an element, then it will not show up in your report results. You can see this by hovering over areas where nothing happens.   Why Is Google Core Web Vitals Important? Google is constantly looking for ways to help improve its search results. As such, it’s no surprise that they are constantly working on making their algorithms smarter and more accurate. You can see some examples of this in RankBrain, which was launched back in October 2015 and has been helping Google better understand natural language queries ever since then. Another example is Hummingbird, which was released back in August 2013 and allowed Google to better understand synonyms and related concepts when determining how relevant a page would be for a user query. Google Core Web Vitals takes these concepts even further by allowing Google to determine how healthy your website’s pages are based on certain factors like: Load speed: How quickly a page load is an important indicator of how well the page will perform. In fact, Google recently announced that they would be using mobile page speed as a ranking signal. Security: If a site has been hacked or has been compromised somehow, it can impact the reputation of your business and compromise your customers’ trust. Security is not an area that should be overlooked. Mobile-friendliness: In addition to ensuring that your site is optimized for mobile devices, it’s also important to ensure that it’s accessible by screen readers and other assistive technologies used by those with disabilities.   What are Google’s Core Web Vitals metrics? Google’s Core Web Vitals metrics help you get a quick overview of the health of your website. Some metrics are: Speed. The time it takes for all of your site’s pages to load. You can see how much time it takes for users in different countries to load each page on your site. Mobile usability. The percentage of your pages that are mobile-friendly (viewable on a smartphone or tablet). These pages have been tested for usability on mobile devices, which means they are easier to

Branding and Marketing Services blog, Content Marketing, SySpree, Web Develipment

12 Simple Rules Every Web Developer Should Follow For Best SEO Results

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As a web developer, you’re in charge of both the design and the development of your client’s website. You want to make sure that each element is coded and displayed correctly. But when it comes to writing code, there are many things you need to consider to get the best SEO results. When building your WordPress theme or working on a Magento template, remember that certain coding protocols and styles will help your site appear higher in search engine results. Remember that every great SEO campaign in the world has a great website developer behind it. This doesn’t necessarily mean they’re good at programming, but they know how to get the job done. Anyone can follow a set of guidelines and receive some positive results, but that won’t help you stay on top for long. The key to success is implementing as many best practices as possible into your development practices. These 12 simple rules every web developer should follow will help you do just that.   Optimize your images  Images are an important part of a website. They can add visual interest to a page and help break up long blocks of text. However, images shouldn’t be used just for using them. Using images that are relevant to the content will help with SEO. Keywords should be used in the alt attribute of an img tag. As website development company would say that this is especially true if the image is being used as a link. For example, “click here” written out as text inside an anchor tag will be valuable for accessibility and SEO benefits (because it’s a keyword). The same thing holds if you use an image to create a link; its alt text should contain keywords specific to the page you’re linking to. Before uploading images, they should be compressed, so they don’t impact load times and don’t take up too much space on your server. You can use online tools like TinyPNG or JPEG Mini for this purpose. Several plugins can help you compress your images upon upload if you’re using WordPress.   Optimize your canonical tags A canonical tag (aka “rel canonical”) tells search engines that a specific URL represents the master copy of a page. The canonical tag declares a preferred version of a page—it prevents problems caused by identical or “duplicate” content appearing on multiple URLs. The canonical tag tells search engines which of your multiple URLs they should use when including a URL in a search result.  If your site has identical or vastly similar content accessible through multiple URLs, this can cause problems for search engines trying to determine which content is more important. The canonical tag also helps if you have pages with similar content but different URLs. For example, an ecommerce site may have an original item listing URL, as well as these variations: http://www.example.com/product-item/unique-name http://www.example.com/product-item/unique-name?trackingid=87654321 http://www.example.com/product-item/?trackingid=87654321&source=facebook A web development company would tell you that to avoid duplicate content issues, use canonical tags to tell search engines which URL is the original, directing users to a one-page version that features a clear, concise description of the content.   Choose the best url structure.  There are two main options for url structure: – Using dynamic parameters, like mywebsite.com?id=1 – Using one of several types of clean urls, such as mywebsite.com/news/1 The first option is technically easier to implement, but it isn’t good for your website’s search engine ranking and does not give anything to your users. If a user wants to send a link to that page to a friend, which one is easier: www.mywebsite.com/news/1 or www.mywebsite.com?id=1? On top of that, Google and other search engines will rank your pages lower if you use dynamic urls because they can’t understand them — they cannot find out what is contained on that page. As a result, if you want to build a successful website, you should always use clean urls and make sure that they contain the relevant keywords describing their content.   Use 301 redirects properly for SEO Use 301 redirects properly for SEO. If you’re changing domains or URLs around, use a 301 redirect. This is a permanent redirect from one URL to another, and it will also transfer your link juice (ranking power) to the new page/site. You can check your redirects with this tool. A website developer will tell you that a 302 redirect is a temporary redirect, so it does not transfer ranking power and is mainly used for maintenance purposes. If a page or site goes down, the 302 tells search engines that it will be back soon and not to remove them from their index. Check your 404 error pages. When users get a 404 error, they know something’s up, but they might not know how to get back where they were going. Having a well-designed 404 page that lets them back into your site content is important for usability and preserving traffic. According to Moz, 404 errors are the third most common landing page for organic traffic after the homepage and product pages. Ensure you have an XML sitemap for SEO and ensure all your pages are indexed in Google Search Console. Search engines love sitemaps because they help them crawl your website easier.   Fix 404 error pages SEO (search engine optimization) is a competitive strategy that aims to create a competitive advantage by improving the website’s visibility in search engines’ results pages. To do that, web developers need to ensure a high level of quality and content, and then they have to ensure that search engines index all the pages on their website.   Use SSL certificate for SEO and Security. If you are selling products or services on an eCommerce website, it is imperative that you have a Secure Socket Layer (SSL) certificate installed. Without it, you could be penalized by Google for security issues and will be unable to accept payment on your site. To set up the SSL certificate, log into your cPanel and select “Let’s

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