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Graphic designing, SySpree, Web Develipment

Why do retailers lose sales to shopping cart abandonment?

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As a top-notch Web Development Company in Mumbai, we know that online retailers lose a lot of money and potential orders due to shopping cart abandonment and this causes so much grief. Online studies show that up to to 67% of shopping carts are abandoned. Can you imagine that 6-7 out of every 10 super-potential customers who are on the brink of conversion leave without making a purchase? Wouldn’t it be wonderful if you could capture this revenue instead of losing business? Imagine your sales figure! Being a leading Web Development Company in Mumbai, we are capable of fixing this problem and giving your business the necessary fillip it needs. Let us explore the main reasons why visitors leave without making a purchase: Website loading time is enormous Many online retailers host their websites on sub-standard servers due to which page loading is slow and this is one of the primary reasons why users leave the site without contributing. Your server should be able to handle the traffic and the load so opting for a low-cost service provider may be a bad option. A dedicated server and a professional provider will improve your visibility and sales both. Unexpected costs are added A huge majority of users have reported that they have been presented with many additional costs and taxes during check out which were not mentioned on the product page. This makes them feel cheated and they revert on their decision to buy. Price is shown in a foreign currency Every online retailer is now capable of handling customers from around the world and hence it is important to display the right local currency or there is a possibility that the user may leave without completing a purchase. As a proficient Web Development Company in Mumbai, we know how it saves the user the hassle of calculating how much it will cost them after knowing the exchange rate for the currency. Having to create a new user Your customers expect your services to be convenient. They want to do things quickly and have an instant result. Spending more time and effort than needed is a significant source of friction. Approximately 22% of cart abandoners do not complete their purchase when they are required to create a new user account, and 28% of all shoppers say that it is a reason why they’ve abandoned carts. Conducting Research to buy later Today, online shoppers use the internet for more than just purchasing things. They research products, brands, and deals. Often, customers will add items to a cart to easily reference items. It is not very uncommon for customers to exit a store with the full intent of coming back. Many will return several times before making a purchase. Concerns about Payment Security Payment security is the first cart abandonment reason that has a huge disparity between its probability and impact rating. When you are concerned about security, it has a major effect. General causes for suspicion include design flaws, outdated layouts, missing images, and no SSL certificate. Couldn’t find coupon code Some customers chase deals. If they can’t find a coupon or promotional codes, they will go and look for one elsewhere. Approximately 8% of customers cite not being able to find a coupon code as the primary reason for abandoning their cart. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Importance of Composition in Web Design

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We often browse through websites after search engines throw up millions of results for our query and we often linger on a bit more time at one particular web site than others. Ever think why? As a leading Web Designing Company in Mumbai,  we know that websites with lots of clutter and unnecessary distractions put us off although the content may be relevant to us. Let us now understand this concept even better with the help of this blog. Similarly, sites can be boring if there is a lot of text, small fonts, and a little color, with whatever visuals being unappetizing to our eye. The same goes for websites that are difficult to navigate and are confusing. This is where the composition of the website steps in. Any Web Designing Company in Mumbai that is worth its salt, will know that composition is about showcasing ideas and designs on a huge canvas as a whole. This is known as composing design. A great composition boosts user experience to a different level, especially where navigation is concerned. It also assists us in adding a graphical relevance to our layouts and helps visitors to navigate easily to their next destination on the website. Through this article, we will understand the basics of composition, which is essentially about putting things together. 1. Space The composition is more about the intelligent usage of available space than placement. Of course, this does not imply that the viewer gets to see wide-open spaces in the design. Available space needs to be cleverly used with an emphasis on providing a focus for the content. Websites that are cluttered, with all elements in a cramped state with little or no breathing space in between. 2. Golden Ratio Easily the most recognizable composition tool or layout in any kind of design, the Golden The ratio is highly involved with mathematics. Golden Ratio, which is 1.618, defines the relationship between two proportions, and many elements in nature are known to have this ratio that makes it pleasing and reassuring to our eyes. The Golden Ratio when used in web designing, creates a harmonious balance that seems just perfect and makes absolute sense. 3. Rule of Thirds This rule is a great compositional layout while creating designs for the web and is widely used in film-making, photography, and other related areas. This rule states that an image should be divided into nine equal portions with elements of the image aligning itself to the edges of every part. When used in web design, designs have better proportions and layouts and proves to be a great composition tool, giving design the necessary balance. 4. Colors This is another tool that can help you accentuate various elements that help in the composition of your web design. Designers use a burst of colors to focus the attention of your users to some elements over the other. Usually, bright colors will jump from your page whereas muted colors or grayscale will deter the eye. Apart from these, designers from any Web Designing Company in Mumbai should also study traditional compositions and layouts used for print design as these are slowly but surely finding their way into web designing and getting popular too. According to any leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Difference Between Web Development and Web Designing

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As a top-notch Web Designing Company in Mumbai, we know that the terms “Web Development” and “Web Design” are quite often used interchangeably although both have entirely different meanings. These are two different terms and the skillsets needed by a web professional to carry out each of these functions are diverse too. If you are planning to set foot in this industry, then it is essential to understand the difference between them. And hence, with the help of this blog, we aim to help our readers easily understand the difference and implement each task individually when required. We are one of the leading responsive Web Designing Company in Mumbai and have often come across individuals who are unable to differentiate between these terms, despite being a part of the industry for a long. The experts at SySpree, a leading Web Designing Company in Mumbai help you to sift the difference between them and clarify your doubts: Web Designing Web design is an extremely common term used in context with professionals from the industry so more than often, it is referring to a very broad set of skills, the visual design being one of them. A web designer is completely focused on the looks of the website and the customer’s interaction with it. They generally deal with the front end or customer-facing part of the web creation, using and implementing design principles to craft a great looking website. Web designers generally focus on making the site easy to navigate and as intuitive as possible for the visitors. Various Principles that fall under the ambit of Web Designing are as follows: Contrast: Contrasting colors are placed opposite each other often according to color theory. This concept can be applied in a few areas of web designing. At certain sections of your website, a web designer looks at contrasting shapes, textures, and sizes to draw the attention of your visitor. Consistency: It can also be called as Rhythm or Repetition, and it usually plays an important role in your web design. Balance: Web designers always make sure to carry out a balanced layout for their customers. In web designing the term light and heavy elements are often used, where light elements refer to small or lighter colors and heavy elements are the ones with a darker shade. Using the correct proportion of each of these elements is necessary to achieve a balanced website. Unity: A web developer always aims to maintain unity among the various parts of the website layout and the composition as a whole. Web Development There are two sides to web development, Front end, and back end, both skills overlapping each other on certain occasions but having different purposes to serve in web development. A front-end developer uses the visual design of a website and builds it in code using various tools and languages that include HTML, CSS, etc., irrespective of whether they have designed it themselves or created by a visual designer. Back-end development is connected to the realm of advanced programming and web interactions. As a top-ranking Web Designing Company in Mumbai, we help to magnify the lines that get blurred between web designing and web development and therefore ensuring the right person is employed for the right kind of job. According to any leading Web Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

SySpree, Web Develipment

Hamburger Menu in Websites- Starters or the Main Course?

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As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand the importance of implementing Hamburger Menu in Websites and thus with the help of this blog we intend to engage our readers in the same. Let us start with understanding what exactly is a Hamburger Menu in the following section. What is a Hamburger Menu? A Hamburger Menu is an icon that appears on your website, which when clicked opens the navigation menu allowing the user to select a category of his choice from the list. Visually, a Hamburger Menu appears as a stack of three horizontal lines, resembling a hamburger. Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites until the dramatic and ongoing rise of smartphones prompted designers to bring it back from the dead. As many menu items as possible needed to be accommodated (squeezed, rather) as the mobile world was gravitating towards smaller screens. We are a top-rung Web Design Company in Mumbai, Thane, and Navi-Mumbai and we bring out such functional changes and additions with regularity. Hamburger Menu is often called by many other names including Sandwich, Hotdog, Pancake, Double Oreo, Side Menu, Navigation Drawer, Tribar, or Triple bar, Options Button, Hamburger Button, Hamburger Option, or Hamburger Icon. Advantages: Well Recognized: Hamburger menu is a universally recognized standard for navigation that doesn’t need any sort of translation into other languages. Direct Navigation Access: It allows the user to access the section he is looking for easily without letting him scroll through the entire page. Makes Navigation and User Interface (UI) more clear: With the help of a Hamburger menu, you let your users focus on the core functions of your website by displaying primary navigation options and keeping the secondary list hidden until required. Hamburger Menu in 2020 The hamburger menu is now recognized as the one for navigation consolidation and has become a common feature on almost all website layouts. Many popular websites such as Adidas and The Wall Street Journal have employed the Hamburger Menu on their site. The responsive design further accentuates the usefulness of the hamburger menu and gives it a clean and completely uncluttered look to the layouts. Due to the hamburger menu, designers were able to make the most of the limited space they had at their disposal. This versatile menu displayed navigational selections and headings only users clicked on the symbol, thus keeping it discreet and mostly invisible at the top left or right side of a desktop or mobile site. As a Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree are engaged in the continuous upgrading of website technology, we have incorporated the hamburger menu for our clients to enhance its functionality and look. Designers love the menu as it not only provides great functions but remains almost invisible too. It has promoted minimalism to the hilt in terms of functionality and design. It scales down the importance of other elements thus allowing complete focus on the important value proposition of the site. We are a highly creative Web Design Company in Mumbai and we excel in crafting delightfully impressive websites. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Web Personalisation

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With an increase in the reach of the internet, there has been a high level of competition in businesses wanting to create their presence online with the help of websites. The experts at SySpree, a leading Web Design, and Web Development Company in Mumbai, Thane, and Navi-Mumbai to fulfill their website needs which would further boost their customer traffic, introduce this blog which will help the readers understand the fundamentals of personalizing your website. What is Web Personalisation? The customization of the presentation of a website to match the preferences of a specific user is known as Web Personalisation or Personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of menu options available. Web Personalisation is an activity that marketers can begin today with the intent of engaging the audience and enhancing revenue. As a prominent driver of Web Development Company in Mumbai, Thane, and Navi-Mumbai we have successfully created many such unlimited opportunities for our clients. Serving generic content is a definite pass whereas deploying a personalized website is the key to getting more out of a user’s visit to your website. This move creates a more dynamic web experience for the users and drives them closer and quicker towards conversion helping you convert a user to a customer. One can easily understand this concept with the help of an example. Let us take Netflix for this purpose. To provide users with great user experience Netflix uses the content that the user has consumed in the past or how one must have rated a certain show to figure out what to recommend next. Another popular example that provides personalization would be Facebook. Facebook has about 2.45 billion active users in the world and it makes sure to retain them by processing your data in such a manner that your feed reflects posts of ads and people who are most relevant to you. Such is also the case of LinkedIn or Spotify. Considering the above examples lets understand what happens when, as a business, you veer towards web personification? You move towards a more targeted approach that is more effective Your visitors spend more time at your website thus increasing user engagement and bringing in the desired traffic The longer the visitor remains on the website, the possibility of it returning a conversion rises too The web experience becomes more relevant to the user thus increasing the trust and reliability factor between you and your customer. Web personification is highly relevant in the cluttered virtual world that your client is moving about today. With unbridled information and data being emptied onto the consumer, personification comes as a whiff of fresh air. It reduces the volume of data and information being served to them and drives them consciously towards a customized area that will ultimately lead to a purchase. Increased Conversion rates, better customer experience, and enhanced visitor engagements are the benefits we promise our clients as a leading Web Development Company in Mumbai, by implementing web personification within a given time frame. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Working on our New Face, our New Website!

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So while many of you must have noticed the change in SySpree, a dynamic Web Development Company in Mumbai’s website. Here’s a peek a boo into the buzz on the shop floor of our studio while we are busy developing, designing, and optimizing portions of our website. This project planned but ignored for a while finally is seeing the light of the day though in an agile approach given our battle to ensure that our client deliveries are on the schedule yet to practice what we preach and invest some time in our own brand identity and image. Let’s take a look at how SySpree, a dynamic Web development company in Mumbai, Thane, and Navi – Mumbai carried out this task With our stride from being a Web development company in Mumbai, Thane, and Navi – Mumbai to a full-service Digital Agency in Mumbai, Thane, and Navi – Mumbai with the complete array of products from Search Engine Optimization (SEO) services to Social Media Optimization (SMO) to website designing, there has been a constant desire to do for ourselves what we do for many of our clients and the enthusiasm now probably marks the brim of resisting the desire. It started with a fun day of shooting our promo highlights video shot which brought out the star in each of us. The talented video production team headed by Melroy Creado candidly captured the best in us over a few day’s toil. The raw shots were soon telling a story of a brand – Young but Strong. This could not be less inspiring for our in-house designers who burnt the midnight lamp only to ensure clean edits and showcasing the SySpree story to everyone who reaches our site. A matter of a few seconds yet a well-appreciated slog by the guys. Now here began the cascading effect, to spike the enthusiasm of the creative and design gang followed by liters of Redbull going into the geeks given the marathon non-stop run at coding over a couple of days to deliver a spanking new home – webpage. Clean yet classy (No SySpree website is complete without this adjective, How could our own be). But here was the real difference – While our earlier website was meant to demonstrate our forte in User interface and user experience, This one was about technical brilliance. And this meant technical brilliance across all fronts from web development to design to content to on-page SEO. How else can you explain a page speed score of 94%, y slow score of 86% in terms of speed, SEO compatibility of 92%, and a straight jump of over 10 spots on google with a week? Indeed brilliance, a far off for any of our peers! Cheers Team SySpree! Here’s to our new high! A new face! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about our services feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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