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SySpree, Web Design

Do Stock Images really work on a Website?

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Stock images are available at the click of the mouse and it’s extremely easy to find the relevant photo for your website, and they are free too! However, as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we understand that these royalty-free, online photographs are doing a lot of harm to your business than you think as these cheesy images are putting your viewers. They are massive turnoffs as they are highly impersonal and push the site visitors away instead of attracting them. As a leading Web Design Company in Mumbai, we know that such stock images do nothing to represent your brand and this can be a huge setback to any business. If you aim to establish your brand image as one that is elegant and refined, this tacky stock image is surely not going to help you in doing so. Your customers will neither take serious note of that image nor your brand and that is not what you would want as a professional organization. Why is good visual content so critical for a website? In visual content marketing, you generally use images, videos, infographics, memes, or other types of visual content which may be accompanied by informative or inspirational text for the marketing campaigns of your organization. These visuals come in an appealing, engaging format to entice people to visit your website, understand your brand better, or to buy your product or service. Content marketing thus becomes successful with the use of a well-designed visual. According to PR Daily, the visual content of your website gets viewed 94% times more than the content without any visuals. Marketers have acknowledged the valuable impact that visual content has on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types that helped to meet their company’s specific goals. In the future, this visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report. Since Content creation is being driven by visuals in today’s times and as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we offer the following few reasons for the same: As compared to text, visual information is processed about 60000 times faster by the human brain. Press releases with images are known to generate 14% more views than those with pure text. One can expect around 37% more engagement if an article is optimized with relevant images. Increasing website traffic Engaging customers through visual storytelling Raising brand awareness Improving conversion rates Visual content gets your message across faster Since the response to images is known to be more effective, web designers are keen to include them in their designs. But they fail to realize that these images are common and are being used by other “free” image lovers too. Your website is one of the most powerful tools for conversion and as a professional Web Design Company in Mumbai, Thane, and Navi-Mumbai, we refrain from using stock images as the impact on your business can be negative due to their impersonal nature. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Design, Web Develipment

Exaggerated Use of space for web development

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As a leading Graphic Designing Company in Mumbai, we know that Web design is always evolving and new design trends are introduced regularly, giving rise to phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in giving the customers different online shopping experiences and through this article, we shall explore how exaggerated use of space is helping designers to do so. Every Graphic Designing Company in Mumbai is constantly on the lookout for ideas that give a different perspective to the entire design process and exaggerated use of space is one idea that is trending in a major way. As designers of a top-notch Graphic Designing Company in Mumbai, we all are aware that the exact volume of space on a webpage can make or break a design. Empty spaces have the power to speak to the customer, be it white space, background color, or surrounding text and images. Exaggerated use of space is a fun design trend and can be extremely effective in helping web visitors use a particular application or a website, provided it is implemented smartly. The trend to use minimal styles, a highly popular trend, has given rise to the use of open spaces. However, there is one noticeable difference between the two; these designs balance text, images, and color in a more asymmetrical format than the symmetrical outline with lots of space around it. Let us analyze this exaggerated use of space from the user’s point of view. A website visitor will be instantly attracted to the wide, open spaces of the webpage design and this is an extremely natural reaction from the user. From here, the visitor’s eyes follow the highly populated part of the design and seems like an unforced, natural progression. Both these steps are designed to grab the user’s attention and lead them to where we want them to look and engaging them for a longer time. This is a fairly simple balance the designer tries to create, which is not only great for making a great impact but is visually attention-grabbing too. Website designs use black and white spaces quite effectively since the dark and light elements attract the viewers and are great for creating an impression on the viewer. Similarly, wide and empty spaces around the headline are useful in drawing attention as the headline is the first thing a viewer should get connected to and helps engage them further. How to leverage white spaces effectively? White space is more than often ignored yet it remains a vital part of effective website design. Clients and many designers think that every open space on a webpage has to be filled with images or text or colors since space is seen as waste if not occupied. It has been observed that white space is one of the most important portions of a website and does not need to be filled just for the sake of doing so. White space is instrumental in improving the appearance of a website since it gives it a nice, clean, and professional look, thus drawing viewers towards it. It is also quite easy on the eye and encourages viewers to stay on the page, reading and exploring the website for a longer time. White space around images and text makes the content legible while helping to improve comprehension. If brings a sense of calm and the website seems organized and clutter-free. It will also ensure the visitors do not miss items of importance on your website. If an organization hires a professional Graphic Designing Company in Mumbai, they can be assured of proper use of the white space in the design like for highlighting call-to-action and other important parts of the website.

SySpree, Web Develipment

Hamburger Menu in Websites- Starters or the Main Course?

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As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand the importance of implementing Hamburger Menu in Websites and thus with the help of this blog we intend to engage our readers in the same. Let us start with understanding what exactly is a Hamburger Menu in the following section. What is a Hamburger Menu? A Hamburger Menu is an icon that appears on your website, which when clicked opens the navigation menu allowing the user to select a category of his choice from the list. Visually, a Hamburger Menu appears as a stack of three horizontal lines, resembling a hamburger. Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites until the dramatic and ongoing rise of smartphones prompted designers to bring it back from the dead. As many menu items as possible needed to be accommodated (squeezed, rather) as the mobile world was gravitating towards smaller screens. We are a top-rung Web Design Company in Mumbai, Thane, and Navi-Mumbai and we bring out such functional changes and additions with regularity. Hamburger Menu is often called by many other names including Sandwich, Hotdog, Pancake, Double Oreo, Side Menu, Navigation Drawer, Tribar, or Triple bar, Options Button, Hamburger Button, Hamburger Option, or Hamburger Icon. Advantages: Well Recognized: Hamburger menu is a universally recognized standard for navigation that doesn’t need any sort of translation into other languages. Direct Navigation Access: It allows the user to access the section he is looking for easily without letting him scroll through the entire page. Makes Navigation and User Interface (UI) more clear: With the help of a Hamburger menu, you let your users focus on the core functions of your website by displaying primary navigation options and keeping the secondary list hidden until required. Hamburger Menu in 2020 The hamburger menu is now recognized as the one for navigation consolidation and has become a common feature on almost all website layouts. Many popular websites such as Adidas and The Wall Street Journal have employed the Hamburger Menu on their site. The responsive design further accentuates the usefulness of the hamburger menu and gives it a clean and completely uncluttered look to the layouts. Due to the hamburger menu, designers were able to make the most of the limited space they had at their disposal. This versatile menu displayed navigational selections and headings only users clicked on the symbol, thus keeping it discreet and mostly invisible at the top left or right side of a desktop or mobile site. As a Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree are engaged in the continuous upgrading of website technology, we have incorporated the hamburger menu for our clients to enhance its functionality and look. Designers love the menu as it not only provides great functions but remains almost invisible too. It has promoted minimalism to the hilt in terms of functionality and design. It scales down the importance of other elements thus allowing complete focus on the important value proposition of the site. We are a highly creative Web Design Company in Mumbai and we excel in crafting delightfully impressive websites. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Key Reasons for Upgrading your Website

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Top providers of Web Development Services in Mumbai understand that your website is a reflection of your organization and thus plays an important role in helping you build and improve your brand image. Your website is the first interaction your prospective client has with your organization and this is where he/she builds their first impression about your brand. This makes it mandatory to update your website and keep it relevant to the present times. Updating a website could mean a total upheaval or even include making a few minor but critical changes within the site. As one of the leading Web Development Services in Mumbai, Thane, and Navi-Mumbai we realize the value of website upgrades and recommend it to our clients for better performance and improved response from their clients. Remember, your website is a responsibility, and adding fresh content to it is a way of nurturing it for reaping future benefits. Here are Key Reasons for Upgrading your Website: 1.Security Websites are being hacked with increasing regularity and it could be months before you realize your security has been compromised. It is important that web coding of your site is taken care of regularly. E-commerce websites need to be particularly careful as sensitive customer data may be at stake and this could lead to a difficult situation for you. Hacking can take place on a new and updated site too, however, the risks are higher on an older version of the site as the technologies used may be outdated too making it easy to hack. 2. Reliability By having an updated website, you could increase your search ranking as fresh relevant content is highly preferred by Google and all other search engines. Thus, with regular updates, your site can become a reliable source of upgraded information and statistics for them which would help you get more traffic to your site. 3. Appeal Your visitors could lose interest if your website displays the same content day after day without any additions. Also, imagine a client interested in your product/service visits your website and realizes the last update or fresh content was added 2 years back. This reflects pretty badly on your business and your client may not want to come back for a long time. Also as mentioned in the beginning, that your website reflects your organization, it is necessary that your site looks professional and contains the most latest and useful information. This would help you gain authority. 4. Improve Navigation Good user experience not only defines the looks of your website but encapsulates a broader concept than this. It entails how fast and easy a user can find the information that he needs. It also includes having your user achieve a friction-less route to complete whatever action they need to perform. An update to push your users in the right direction with the help of the right navigation should be one of your prime focuses. 5. Website Speed Speeding up your Website blog mentions the following: As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. This can be a cause of worry for your business and thus must be taken care of. One can make use of tools like Google Page Speed Insights or Pingdom to find out the loading time of your site. Conclusion: Your website will be used to its full potential only if regular upgrades are carried out and all the necessary factors are addressed, and as one of the top-notch providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai, we have provided our clients with many such opportunities and helped them improve the overall performance along with visitor traffic dramatically. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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