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How your Brand will benefit with Honesty as its cornerstone

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we understand that every brand strives to portray itself as prime examples of trustworthiness, authenticity, and honesty and take regular steps to enhance these values. However, building this image isn’t an easy task and certainly cannot be done at a superfluous level. It is hence necessary to follow it up with honest actions that will build an emotional bond with customers that would further result in a long-lasting relationship. Any professional Digital Marketing Company in Mumbai will recommend brands to keep a transparent relationship with their customers in order to earn life-long loyalty from them. Brands that aspire to be the best have honesty as one of their major attributes. Let us with the help of this blog, now learn how this factor has been applied in the industry to achieve the desired results. Honesty as a Cornerstone for your Brand Customers know to differentiate between authentic brands and understand that these brands are built day by day and not in a day. These customers can also identify overpromising brands from miles away. Honesty and transparency are thus the values that every trustworthy brand must possess. These brands never lie about what their background as an organization is and their manufacturing processes. The brands are defined by their values and the openness about their products is what endears them to the customers and influences their purchase decisions in a major way. Let us consider the following points as described by the experts of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, which shows how important a role honesty pays in Branding. If your customers believe that your brand is Honest and Authentic then they are more likely to trust the claims that you would make. Branding in today’s world is all about meeting your customer’s needs to help ease their life. Being forthright about your strengths would enable your brand to attract the ideal set of customers who need the solutions and products that you offer. Honesty helps a brand make a successful comeback after a failure or long overhaul. Transparency is a buzzword that means demonstratable honesty and it is important for all brands be it B2B or B2C. Honesty in Branding Pays A prime example would be Pan-era Bread, a dining chain that launched a campaign that professed transparency of the highest level and promised its customers menus with complete information about nutrition, calories, and ingredients. When Southwest Airline’s campaign headline proclaimed’ Low fares. Nothing to hide. That’s Trans” fare”ncy”. By making their policy and position clear about being a low-fare airline, they inspired trust and followed it up with making Transparency a company-wide policy, which reinforces the belief further. In contrast, Jessica Alba’s The Honest Company is being sued for using harmful ingredients in its products. This clearly implies that when a brand promises honesty, its customers feel cheated if it does not live up to it. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we have professed honesty as our main value and we ensure it’s followed diligently during our transactions with clients. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

The Trend of Parallax Personified

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A simple business practice at SySpree a leading Web Development Company in Mumbai is to understand the client’s website design needs regarding enhanced visuals or other web designing techniques to attract customers. Hence with the help of this blog, we focus the attention of our readers on the various changes in web designing and how it has influenced to enhance web interactions. This ranges from navigational layout, coloring scheme to scrolling patterns. In this blog, the experts at SySpree, a top-notch Web Development Company in Mumbai, explain a popular scrolling pattern called Parallax Scrolling. Before understanding this let us first understand what exactly is a Parallax Design. Parallax Design: Parallax Design originated from 2D scrolling video games which employed various moving backgrounds to create an illusionary depth during gameplay. In this technique, the background moved slower in effect to the foreground providing an illusionary distance on the screen. Parallax Scrolling: Parallax scrolling uses the effect of Parallax Design. It is a web design technique that is used to provide a modern and professional touch to a website. Parallax scrolling adds movement and generates an impression of depth by displaying two objects or more, at the same time in a 2D plane at different speeds. Video game creators have been utilizing this technique for a long although it’s a pretty recent phenomenon in web content presentation and a much followed one at that. With the help of Parallax Scrolling you can provide the following opportunities on your site: Startle your customers with intuitive animation and page depth. One can use the storytelling approach using this technique to guide its users through their website. Parallax scrolling encourages increasing the visiting time of your customer on your website by compelling them to scroll for more. This technique usually promotes the curiosity of your targeted customers. Boosts website credibility and attractiveness. While parallax scrolling was a huge hit when it was first introduced a few years ago and is a leading provider of customized Web Development Company in Mumbai, we used it a lot to give a unique touch to our client’s website. With the introduction of HTML5 and CSS3, web design could integrate the parallax effect with ease and designers truly went berserk with its application on every project they got their hands on. Parallax scrolling needs to be carefully applied and there are many things one must think about before beginning with it: Ensure your JavaScript is as quick and effective as it can be and this will help you to avoid unreasonably long loading times. The design phase should be applied carefully and meticulously as it is complex and if it isn’t executed properly, it can end up ruining the user’s experience and affect performance too. Ensure that the entire content is completely aligned and is focused on the main view To detect any unexpected errors on the website, the use of multiple browsers is suggested. Another point worth considering for a Web Development Company in Mumbai is the way a parallax scrolling web site scores on a mobile, which is a chosen device nowadays. It is possible to extract a decent performance on the mobile by disabling the parallax JavaScript and loading an additional CSS file on the detection of a mobile phone or tablet. According to any leading Web Development Company in Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Angular JS vs. Angular 2 – The choice is clear

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The experts at SySpree, a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai explain the importance of two important frameworks: Angular JS and Angular 2, which are massively employed in web development. We also aim to help our readers understand the difference between these two so that the readers would get a clear idea of how each one can be implemented as per the need of the hour. Angular JS Angular JS was introduced in 2009 and since then it has been a reliable and popular framework for creating Single page web applications. As a JavaScript web framework, it was created with test-ability in mind with the latest in-built features like Separation of Concerns and Dependency Injection as a part of its framework. With such useful features in place, Angular JS was an instant hit with enterprises who were keen on reducing development costs while keeping the delivery time to a minimum. Angular JS Features: MVC Framework: MVC is an abbreviation for Model View Control. This framework is dynamic, where the model covers the data and logic part, the view covers the aesthetic part of the application and the controller connects the two and enables the application to work as a whole. User Interface: Uses basic HTML tags for the user interface. Expressions: Expression in Angular JS are written inside two curly brackets as {{expression}} Two-way Data Binding: It is used to create a synchronization between View and Model, thus enabling any changes made view or model to be reflected in the other. As a professional Web Development Company in Mumbai, Thane, and Navi-Mumbai we made extensive use of this framework to give our clients the best of both, costs and delivery. Just when designers thought it couldn’t get better, Google introduced Angular 2 in 2014 in a completely refreshed and refurbished avatar, with JS being dropped from its name since JavaScript was now replaced by Typescript as its preferred dialect. Let us now understand Angular 2 to know what has improved as explained by a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai. Angular 2 Angular 2 has been endowed with better separation between Angular characteristics and Standard HTML. The HTML5 compliant data-ng-click and ng-click have also been swapped with (click) attribute with parentheses around it which indicates DOM changing attributes and one-way vs. two-way data binding. Angular 2 has much tighter integration with Typescript, which is an open-source programming language managed by Microsoft, thus ensuring a more resounding performance this time around. For a faster checking of a one-way binding, the $scope.digest cycle has been replaced with a simple and direct Javascript logic. Angular 2 Features: Mobile Development: It is very helpful in developing responsive mobile apps. Performance: The dynamic loading feature in Angular 2 helps reduce the load time. Cross-Platform: Apps developed using Angular 2 can run on all devices and platforms such as Android, iOS, Windows, etc. Browser Support: It supports all major browsers such as Google Chrome, Safari, etc. Conclusion: All said, Angular 2 has its disadvantages as the now-familiar concepts of $scope, directive, and watch. With the addition of Typescript and Dart, many JavaScript developers miss the familiarity and ease of use. As a top-ranking Web Development Company in Mumbai, we realize that while there isn’t an emergency about migrating to Angular 2, it would certainly become a preferred choice for new and upcoming projects being launched. If you enjoyed reading the above blog and would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Absolute Essentials for Great Web Design

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Any leading Web Development Company in Mumbai would suggest that your initial impression always matters the most whether it is in person or online. Just as great clothes, impeccable manners, and being on time too will never go out of fashion. This shows that you not only care for yourself but others too.  As a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai, we understand that most of the website users judge the credibility of your website within the first 50 milliseconds they enter and exit your website. It is, therefore, necessary to stay on top of the latest trends that are hitting the industry headlines and this will further help you forge a connection with your targeted audience, holding the user’s attention in the crucial initial seconds. Let us now dive deep and understand the most essential elements for great Web design as suggested by the experts of a major Web Development Company in Mumbai, Thane, and Navi-Mumbai. 1. Web design is pure design, not artDesigners should do well to remember that the web design should serve the purpose it has been created for, i.e. to help people take action or decisions, complete a task, or answer a query. As a leading customized Web Development Company in Mumbai, we understand that everything about website design, its content, imagery, or even navigation, should serve a definite purpose. While redesigning a website it is suggested to carry out a content audit first and then clear all the clutter it has accumulated over the past years. New web designs should take into consideration prioritizing the following as a starting point: wireframes, top tasks, and sitemaps. 2. Use numbers to impressNumbers give users confidence. Using numbers is a great way of impressing your website visitors as everyone loves numbers. For example, what sounds better, “We have offices in 6 countries” or “We have an international presence”? While describing a web designer as someone who has 50 websites to his credit than describing him as “one with many years of experience” gives a better impression. 3. Frameworks, Grids and pre-made themesA growing number of coders are using grids and CSS frameworks for their web development. Frameworks help in cutting down on the development time and also managing responsiveness which makes it an ultimate choice for any digital project. However, this may lead to some bloated code which is balanced by its positives. Frameworks such as Foundation, Bootstrap, and UIKit are proven ones while Break-point, Suzy, and Jeet are also making their presence felt. 4. Authentic ImagesChoosing impact-making images forms a vital part of web designing and the following need to be considered while choosing images: • People: Is it possible to create a relatable story about the people using your product and profiting from it, by using a real image.• Principles: Is your organization high on philanthropy, ethical in its working, and is environment-conscious? Is it focussed on making the world a better place? • Product: Ensure if the product images are relevant and appropriate at the same time being useful to the users. Being one of the leading Web Development Company in Mumbai, we ensure that each one of these important principles is followed to making a blockbuster of a website with great performance and responsiveness. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Sure-fire ways to motivate your online customers

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As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai the experts at SySpree believe that by engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making an online transaction. As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai we have devised the following steps to ensure the customers remain engaged and motivated. Let’s check them out: • High-Quality Content: Content is an extremely crucial part of bringing value to your online presence and should have details about the product, how to purchase it, the service provided, and product usage. Adding videos and other visual content makes it interactive for the user and promotes engagement in a natural way. • Accessibility & Convenience: Consumers like to have full-time & easy access, simple refund processes, easy purchase process along with quick and reliable after-sales service. This adds a lot of positive to the brand and brings the customer closer. • Wide choice: Websites that offer a wide product range or multiple payment options such as cash, card, etc. are more likely to attract customers and retain them for a longer time. To learn more about this topic read the 8 Types of Customer Payments — and What Your Business Should Accept blog by Patricia Lotich. Customer empowerment is very useful for engaging clients and increases the scope of initiating a transaction. • Money savers: The more your clients are convinced that visiting your website and purchasing here saves them time, money, and effort, the higher level of motivation can be expected from them. If your products are easy on the pocket yet exclusive, you have a winner on hand for sure. If your website has incorporated all the key ingredients of motivating online customers, you could be on the way to greater levels of client engagement. As a top Web Development Company in Mumbai, we keep focusing on these areas to make sure your website a customer’s delight If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Key Reasons for Upgrading your Website

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Top providers of Web Development Services in Mumbai understand that your website is a reflection of your organization and thus plays an important role in helping you build and improve your brand image. Your website is the first interaction your prospective client has with your organization and this is where he/she builds their first impression about your brand. This makes it mandatory to update your website and keep it relevant to the present times. Updating a website could mean a total upheaval or even include making a few minor but critical changes within the site. As one of the leading Web Development Services in Mumbai, Thane, and Navi-Mumbai we realize the value of website upgrades and recommend it to our clients for better performance and improved response from their clients. Remember, your website is a responsibility, and adding fresh content to it is a way of nurturing it for reaping future benefits. Here are Key Reasons for Upgrading your Website: 1.Security Websites are being hacked with increasing regularity and it could be months before you realize your security has been compromised. It is important that web coding of your site is taken care of regularly. E-commerce websites need to be particularly careful as sensitive customer data may be at stake and this could lead to a difficult situation for you. Hacking can take place on a new and updated site too, however, the risks are higher on an older version of the site as the technologies used may be outdated too making it easy to hack. 2. Reliability By having an updated website, you could increase your search ranking as fresh relevant content is highly preferred by Google and all other search engines. Thus, with regular updates, your site can become a reliable source of upgraded information and statistics for them which would help you get more traffic to your site. 3. Appeal Your visitors could lose interest if your website displays the same content day after day without any additions. Also, imagine a client interested in your product/service visits your website and realizes the last update or fresh content was added 2 years back. This reflects pretty badly on your business and your client may not want to come back for a long time. Also as mentioned in the beginning, that your website reflects your organization, it is necessary that your site looks professional and contains the most latest and useful information. This would help you gain authority. 4. Improve Navigation Good user experience not only defines the looks of your website but encapsulates a broader concept than this. It entails how fast and easy a user can find the information that he needs. It also includes having your user achieve a friction-less route to complete whatever action they need to perform. An update to push your users in the right direction with the help of the right navigation should be one of your prime focuses. 5. Website Speed Speeding up your Website blog mentions the following: As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. This can be a cause of worry for your business and thus must be taken care of. One can make use of tools like Google Page Speed Insights or Pingdom to find out the loading time of your site. Conclusion: Your website will be used to its full potential only if regular upgrades are carried out and all the necessary factors are addressed, and as one of the top-notch providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai, we have provided our clients with many such opportunities and helped them improve the overall performance along with visitor traffic dramatically. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Speeding up your Website

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Your website’s loading speed plays a role as important as any other factor related to your website performance. We, at SySpree, one of the top Web Development Company in Mumbai, Thane, and Navi-Mumbai take it as our responsibility to familiarize our readers with this very important factor and all the measures one can take to effectively enhance the loading speed of your web page. The impact of reduced website speed on the conversions, traffic, and generation of revenue is often overlooked. As a website owner, you should be concerned about the performance of your website and the effect it could have on the overall business earnings. If you have already noticed that the page loading speed has declined a fair bit, it is time to get in touch with us as we are a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai and we can assist you to address this issue. As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. Before things get worse, the experts at SySpree, one of the top Web Development Company in Mumbai, Thane, and Navi-Mumbai strongly recommended the following steps to be taken, so here goes: 1. Removing Unwanted Plugins and Add-ons:Unwanted add-ons & plugins can have a negative impact on your website speed and contribute a lot towards increasing the page loading time. Pay more attention to this neglected concern area, especially if you are using a CMS like Drupal or WordPress as this can have a massive impact on your website speed. 2. Minimizing HTTP requests:A significantly large portion of a web page’s loading time is invested in downloading images, scripts, flash, style-sheets, etc. as an individual HTTP request is made for every one of them. Simplify the web page design as much as possible and watch the webpage speed zoom up considerably. 3. Facilitating compression:By using a technique known as ‘compression’, it is possible to zip up large pages that contain high-quality content. These pages are massive in size and are slow to download, thus reducing your website speed by a great margin. 4. Enabling Caching:You can ensure a faster experience for your user by enabling caching on your webpage, which simply put, means that it allows a version of your website to be stored on the user’s browser. As a leading Responsive Web Development Company in Mumbai, Thane, and Navi-Mumbai we highly recommend this to all our clients and the benefits are visible. These are among the top few solutions to increase speed. However, trust the professionals to know the tricks of the trade. As proof of our capability, you could test our own website to see the speed despite the heavy content and visual appeal. So, to conclude one can see how important a role, the smallest of factors play when it comes to maintaining traffic on your website. This is why one must consider all the above-mentioned points to boost the efficiency of their website which would further help improve website ranking on a SERP. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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