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SySpree, Web Design, Web Develipment

Web Personalisation

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With an increase in the reach of the internet, there has been a high level of competition in businesses wanting to create their presence online with the help of websites. The experts at SySpree, a leading Web Design, and Web Development Company in Mumbai, Thane, and Navi-Mumbai to fulfill their website needs which would further boost their customer traffic, introduce this blog which will help the readers understand the fundamentals of personalizing your website. What is Web Personalisation? The customization of the presentation of a website to match the preferences of a specific user is known as Web Personalisation or Personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of menu options available. Web Personalisation is an activity that marketers can begin today with the intent of engaging the audience and enhancing revenue. As a prominent driver of Web Development Company in Mumbai, Thane, and Navi-Mumbai we have successfully created many such unlimited opportunities for our clients. Serving generic content is a definite pass whereas deploying a personalized website is the key to getting more out of a user’s visit to your website. This move creates a more dynamic web experience for the users and drives them closer and quicker towards conversion helping you convert a user to a customer. One can easily understand this concept with the help of an example. Let us take Netflix for this purpose. To provide users with great user experience Netflix uses the content that the user has consumed in the past or how one must have rated a certain show to figure out what to recommend next. Another popular example that provides personalization would be Facebook. Facebook has about 2.45 billion active users in the world and it makes sure to retain them by processing your data in such a manner that your feed reflects posts of ads and people who are most relevant to you. Such is also the case of LinkedIn or Spotify. Considering the above examples lets understand what happens when, as a business, you veer towards web personification? You move towards a more targeted approach that is more effective Your visitors spend more time at your website thus increasing user engagement and bringing in the desired traffic The longer the visitor remains on the website, the possibility of it returning a conversion rises too The web experience becomes more relevant to the user thus increasing the trust and reliability factor between you and your customer. Web personification is highly relevant in the cluttered virtual world that your client is moving about today. With unbridled information and data being emptied onto the consumer, personification comes as a whiff of fresh air. It reduces the volume of data and information being served to them and drives them consciously towards a customized area that will ultimately lead to a purchase. Increased Conversion rates, better customer experience, and enhanced visitor engagements are the benefits we promise our clients as a leading Web Development Company in Mumbai, by implementing web personification within a given time frame. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Joomla vs. WordPress vs. Drupal- Which CMS should you choose?

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If you are keen to get a powerful new website for your organization and are looking for a Content Management Systems (CMS) that is easy to use, then you are in luck. Speak to any Web Designing Company in Mumbai, Thane, and Navi-Mumbai to choose one and you will get varying views about them. Today, the best websites are powered either by Joomla, WordPress, or Drupal, and all three of these offer some amazing features, top-notch security, and easy customization.  What is Content Management Systems (CMS): Before diving into the CMSes, let us first understand what a CMS is. A CMS is a software application that helps a business manage the creation and modification of their digital content. It typically uses a database to store all this content, which will be further modified by you. A CMS is usually used by Enterprise Content Management (ECM) and Web Content Management (WCM). Instead of building your system to create a webpage or store an image, a CMS helps the users by handling all these functionalities enabling the user to focus on important parts of your website. A comparison is necessary to choose from amongst the various available CMSes, in this case between the most popular ones which are Joomla, WordPress, and Drupal. So here are a few pros and cons compiled by the team members of the best Web Designing Company in Mumbai, Thane, and Navi-Mumbai to help you decide on this truly difficult task: 3. WordPress: WordPress was launched in the year 2003 as a simple, easy-to-use as well as an innovative platform for blogging. Later on, it got developed as a CMS providing us with an increasing number of themes, widgets, and plugins. It boasts more than a 140Million downloads. The website using WordPress includes CNN.Pros:• User-friendly CMS• High on SEO integration• Highly responsive sites• Top Notch Community SupportCons:• Vulnerable Security & prone to attacks• Updates may not help users much• Loading time is more leading to slower sites 2. Joomla: Joomla started as a CMS after it parted ways with Mambo. It was released in 2005 and currently, it boasts more than 30Million downloads. Sites using Joomla include Harvard University and  MTV Greece. Pros:• Powerful CMS with easy edit options• Suitable for e-commerce sites due to ease of managing products and content• Varied Extensions available to improve site contentCons:• Plugins compatibility has several issues• Limited marketplace for add-ons and additional modules 3. Drupal: Drupal was released in the year 2001 and It has an estimated around 15million downloads. Some of the famous websites developed using Drupal include Warner Bros Recordings and Ubuntu.Pros:• High on Versatility and Robustness• Supports multiple sites with a single code base• Highly scalable & enterprise-ready• Improves speed and website performanceCons:• Larger Learning curve hence needs dedication• Few Drupal developers around As a preferred Web Designing Company in Mumbai, Thane, and Navi-Mumbai, we decide on using these three CMS as per the specific needs and applications of our clients. These three CMS are fabulous, open-source software, and they have been developed and maintained by their communities. Being open-source software means that they are being continuously upgraded to support the latest technologies. There are thousands of contributors to these CMS and their capability keeps on expanding frequently. The choice is truly yours! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Speeding up your Website

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Your website’s loading speed plays a role as important as any other factor related to your website performance. We, at SySpree, one of the top Web Development Company in Mumbai, Thane, and Navi-Mumbai take it as our responsibility to familiarize our readers with this very important factor and all the measures one can take to effectively enhance the loading speed of your web page. The impact of reduced website speed on the conversions, traffic, and generation of revenue is often overlooked. As a website owner, you should be concerned about the performance of your website and the effect it could have on the overall business earnings. If you have already noticed that the page loading speed has declined a fair bit, it is time to get in touch with us as we are a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai and we can assist you to address this issue. As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. Before things get worse, the experts at SySpree, one of the top Web Development Company in Mumbai, Thane, and Navi-Mumbai strongly recommended the following steps to be taken, so here goes: 1. Removing Unwanted Plugins and Add-ons:Unwanted add-ons & plugins can have a negative impact on your website speed and contribute a lot towards increasing the page loading time. Pay more attention to this neglected concern area, especially if you are using a CMS like Drupal or WordPress as this can have a massive impact on your website speed. 2. Minimizing HTTP requests:A significantly large portion of a web page’s loading time is invested in downloading images, scripts, flash, style-sheets, etc. as an individual HTTP request is made for every one of them. Simplify the web page design as much as possible and watch the webpage speed zoom up considerably. 3. Facilitating compression:By using a technique known as ‘compression’, it is possible to zip up large pages that contain high-quality content. These pages are massive in size and are slow to download, thus reducing your website speed by a great margin. 4. Enabling Caching:You can ensure a faster experience for your user by enabling caching on your webpage, which simply put, means that it allows a version of your website to be stored on the user’s browser. As a leading Responsive Web Development Company in Mumbai, Thane, and Navi-Mumbai we highly recommend this to all our clients and the benefits are visible. These are among the top few solutions to increase speed. However, trust the professionals to know the tricks of the trade. As proof of our capability, you could test our own website to see the speed despite the heavy content and visual appeal. So, to conclude one can see how important a role, the smallest of factors play when it comes to maintaining traffic on your website. This is why one must consider all the above-mentioned points to boost the efficiency of their website which would further help improve website ranking on a SERP. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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