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Graphic designing, SySpree, Web Develipment

Why do retailers lose sales to shopping cart abandonment?

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As a top-notch Web Development Company in Mumbai, we know that online retailers lose a lot of money and potential orders due to shopping cart abandonment and this causes so much grief. Online studies show that up to to 67% of shopping carts are abandoned. Can you imagine that 6-7 out of every 10 super-potential customers who are on the brink of conversion leave without making a purchase? Wouldn’t it be wonderful if you could capture this revenue instead of losing business? Imagine your sales figure! Being a leading Web Development Company in Mumbai, we are capable of fixing this problem and giving your business the necessary fillip it needs. Let us explore the main reasons why visitors leave without making a purchase: Website loading time is enormous Many online retailers host their websites on sub-standard servers due to which page loading is slow and this is one of the primary reasons why users leave the site without contributing. Your server should be able to handle the traffic and the load so opting for a low-cost service provider may be a bad option. A dedicated server and a professional provider will improve your visibility and sales both. Unexpected costs are added A huge majority of users have reported that they have been presented with many additional costs and taxes during check out which were not mentioned on the product page. This makes them feel cheated and they revert on their decision to buy. Price is shown in a foreign currency Every online retailer is now capable of handling customers from around the world and hence it is important to display the right local currency or there is a possibility that the user may leave without completing a purchase. As a proficient Web Development Company in Mumbai, we know how it saves the user the hassle of calculating how much it will cost them after knowing the exchange rate for the currency. Having to create a new user Your customers expect your services to be convenient. They want to do things quickly and have an instant result. Spending more time and effort than needed is a significant source of friction. Approximately 22% of cart abandoners do not complete their purchase when they are required to create a new user account, and 28% of all shoppers say that it is a reason why they’ve abandoned carts. Conducting Research to buy later Today, online shoppers use the internet for more than just purchasing things. They research products, brands, and deals. Often, customers will add items to a cart to easily reference items. It is not very uncommon for customers to exit a store with the full intent of coming back. Many will return several times before making a purchase. Concerns about Payment Security Payment security is the first cart abandonment reason that has a huge disparity between its probability and impact rating. When you are concerned about security, it has a major effect. General causes for suspicion include design flaws, outdated layouts, missing images, and no SSL certificate. Couldn’t find coupon code Some customers chase deals. If they can’t find a coupon or promotional codes, they will go and look for one elsewhere. Approximately 8% of customers cite not being able to find a coupon code as the primary reason for abandoning their cart. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Develipment

2D or 3D – What is better?

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One of the most common questions that arise to a Graphic Designing Company in Mumbai, especially from clients, is what kind of animation is better for a project, 2D, or 3D. 2D animation refers to all that exists in a 2-dimensional plane and is now considered “old-fashioned”, created in Flash by using hand-drawn elements, while 3D animation pertains to elements existing in a 3-dimensional environment. It is created by using high-end computer software and has a higher resolution of texture and detail. 3D is generally extremely effective when scenarios related to water, outdoor scenes, and action are needed to be created. While choosing from 2D and 3D animation, one of the first considerations has to be the type of action your commercial will have. If it has action and big movements, with major camera movements, then 3D is the right choice for you. As a top-ranking Graphic Designing Company in Mumbai, we go through this dilemma regularly, every time a new project is launched. 3D animation is highly accurate and is perfect to generate effects that seem real-life and extremely pleasing too. In contrast to this, if your focus is on individuals and has an emotional background to it, it would make sense to stick to the old- world 2D for a better impact on your viewers. In 2D animation, the viewer has to compensate a lot with the storyline and the resulting action. Also, it may not be highly accurate since the animation is hand-drawn and simply represents life-like movements. In contrast, 3D animation helps to take the narrative in the right direction quickly since it is much more realistic and better looking too. Being a leading player of customized Graphic Designing Company in Mumbai, we consider the pros and cons of both the technologies and choose the most suitable and relevant one for a client’s project. Summary: Advantages of 2D animation: 2D animations are very easy to learn and understand They have a comparatively low cost of production They are quick to create in comparison with 3D They provide you with greater artistic freedom Disadvantages: It is difficult to achieve a high level of realism with 2D animations It relies heavily on creativity and originality The demand for 2D animation is comparatively smaller Advantages of 3D animation: It provides the user with superior visualization and accuracy of the movement With the help of 3D animations, great detail and realism can be imparted on all animation elements In this completed 3D models can be reused and applied elsewhere Good prospects of modernization in the future Disadvantages of 3D animation: Production costs of employing 3D animations can be high It issues more creative limits to movement and action It takes much longer to learn and master 3D animations Having analyzed the 2 different styles of animations in the above post and their roles in various markets, we can now confidently claim that there is no clear winner here. Also, it is clear that 2D animation is safe and here to stay for a long time. 3D may be the newer technology and is certainly gaining a lot of ground in the entertainment industry, but people will always love the creativity and ease provided by 2D animation, and continue to use it. According to any leading Graphic Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

How to use the Right Headline to Increase Your Blog Traffic

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As a leading SEO company in Mumbai, we know that your blog headlines are much more critical for the success of the blog than it is perceived to be. Usually the biggest text on the page, the headline is visually attractive so that the reader’s drawn towards it. However, that is not the only ingredient needed for its success and a wholesome headline is also essential. A dry and uninteresting headline will never do the job of drawing people to it it could repel them Ideally, a great blog headline should be able to symbolize what the reader will come across when they click on it and then read the post that follows. Every leading provider of SEO company in Mumbai will vouch for the fact that readers hate misleading or over-the-top titles. So what are the type of headlines that will increase your blog traffic? Read on: Make-life-easy Headlines These resemble the “best” headlines a lot. A lot of your customers will want to find out an easy way through a potentially difficult situation than the best one. Anything to ease a customer’s troubles. For example “The easiest way to become a powerful speaker” surely scores over “The best way…………….” “Best” Headlines SEO loves these headlines. Such headlines speak directly to the common web searches your customer initiates. Imagine if you are looking for ways to save money, wouldn’t the best way to attract you towards it or will you continue to go the timeworn way? Such headlines will be exact-match searches that begin with words like “The best way to”. “Get it quickly” Headlines This kind of headline promises quick and efficient ways of doing certain things. For example “The fastest way to own a house” or “The quickest way to become a millionaire” promises the fastest route to success and this also reduces the buyer’s journey time to a minimum. It tells the viewer that this was supposed to be done yesterday and he could miss the bus if it is delayed further. “If I was in your place” Headlines We all want to become better than we were yesterday, wanting to improve our previous performances. We want to accomplish more in less time and it is these cravings that make the “If I were you” headlines extremely powerful. When someone shows us the reasons to do something, we are more than willing to change our stance and alter our methods. “Supported by Science” Headlines We are more than willing to accept a concept if we are confident about the source and trust it. If your headlines speak about how your product is going to make someone’s life better and it is supported by Science, then just as a responsive SEO company in Mumbai improves a client’s conversion rate, your headline could grab eyeballs easily. Summary: Write your headline first even before writing your post. This will help you focus on the value proposition and help you keep your writing on track. Write at least 25 headlines for every post. Don’t worry so much about the mechanics. Word count and length even though it is important in some contexts, like subject lines, it doesn’t matter as much as the catchiness factor of the headline. According to any leading SEO company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Branding and Marketing Services blog, SySpree, Web Develipment

Business Color Trends for Brands

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Traditionally, color trends originate from the fashion world and the textile industry with a few leading names at the helm of things, creating the widely used color matching system that allows easy identification of specific hues. As a leading Web Development Company in Mumbai, we know that Pastels, Solids, Brights, Gold, and Neutrals are a few trends that dominate the design industry and make life colorful and entertaining.  As a brand, if you approach any customized Web Development Company in Mumbai, you will receive professional advice on the colors to be used for your business. Let us find out the color trends that have ruled the year gone by: 1. Gold and Neutrals: Gold foil, gold lettering, and many other variants are making their presence felt in various design elements and despite being a relative newcomer, they seem to be trending away to glory. With a neutral or black background, the gold lettering stands out magnificently as you can see when Starbucks launched its Star rewards program. The program evokes a feeling of luxury and oozes with sophistication, perfect for a premium brands’ premium reward program. It is quite elegant to look at seems like they are here to stay awhile. 2. Pastels: Amongst the pastels that ruled the business world, Rose Quartz and Serenity topped the charts, as they created a buzz in fashion along with many other pastels making their presence felt in fashion. The world of web design is also following the watercolour trend actively and is exploding with some inspired watercolour designs. Pastels are here to stay, considering the watercolour trend backing it up quite well. 3. Mint Tones: The mint tones give out a Fresh, futuristic, and high-tech vibe to your customers. It contains the hue that is reminiscent of the fragility of the environment, the warmth of spring that takes the chill off the cooler months and is also gender-neutral to boot. 4. Brights: Bright colors are also hogging the stage and grabbing a large part of the limelight as brand logos have brightened a lot. Leading brands like Instagram have gone ahead with taking the neon scale higher and the difference is visible. It does not mean that these brands are trying to stand out of the crowd with palettes that sensationalize the design world but they have also tried to seek out social justice issues. It is also noticed those tech companieslove bright colors, be it branding, their office furniture, or the logos, so this trend surely seems to be on firm ground, ready to take off to the next level. 5. Luminescent Neons: Stranger Things on Netflix has played a huge role in inspiring this throwback neon trend. We know that nothing quite catches the light like neon lettering and designs. How does one select a color palette? If you are planning to decide on your brand look, marketing materials, and web design, the color scheme becomes a vital criterion at this time, as any customized Web Development Company in Mumbai offering will tell you. Do not let the current trends dictate your choice, though you should browse through them to know what is preferred by others. You should choose a color scheme that will last forever when so-called trends have lived their life until the next trend appears. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

How would you benefit from Co-Branding in digital marketing?

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As a leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, we know that the dynamically developing marketplace is throwing up newer challenges and opportunities every day on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is thus one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, like other marketers, we understand the co-branding concept quite clearly and it has proved its worth as a primary time-tested strategy. In this strategy, a common goal brings together two brands and marries their selling proposition by leveraging distinct characteristics of both these brands. Digital co-branding takes on from this basic approach and builds on it. It aligns the brand content and messaging ideas of an advertiser with that of a digital publisher who is addressing a similar audience with identical content. It is this shared brief about the campaign objectives that form the foundation of the shared co-branding. Co-brandingneeds the publishing partner to lose some part of the editorial control, while the advertiser needs to divert resources needed to activate content. This helps both to get a higher number of engaged users with a higher response rate.Co-branding helps to utilize the positive qualities of either brand and is useful in creating a powerful image in the user’s mind. The most common and world-wide example of Co-branding is Intel’s partnership with PC manufacturers, which helped Intel to command massive respect for many years to come. The Nike-Michael Jordan partnership is legendary too. Nike was able to create an extremely positive brand image for itself by utilizing Michael Jordan’s athletic capabilities and his frenzied fan following. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we believe in combining advertising efforts and collaborating on digital marketing programs with brands that possess a common goal and ideal and take this path to success. As a professional Digital Agency in Mumbai we explain our readers regarding the following Types of Co-Branding: Component Co-Branding: Two food brands that create a new product which combines their specialty ingredients, or multiple technology companies using each others’ components to create a single product. Specialist Co-Branding: A company with highly-specialized core competency seeks to partner with multiple businesses to highlight these products and services. Joint Venture Co-Branding: In this multiple companies come together for a larger shared goal, like creating a new technological standard that they co-own. Sponsorship Co-Branding: Two or more brands sponsor an event, such as a sporting event, for shared exposure and goodwill of each brand. Media Co-Branding: Movies, videos, and other consumer media are often co-produced between different labels, developers, publishers, studio houses, etc. with shared credit. National-to-Local Co-Branding: A small local company partners with a national-level company for exposure or services, such as local banks offering branded credit cards. Benefits of Co-branding: It helps in creating new markets It helps you Capitalize on the unique strengths of your business It helps you broaden the scope of your organization It empowers you to stand out from your business competition It helps you boost your brand’s equity According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Develipment

What is a CDN and the Advantages of CDN for website hosting?

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A content delivery network (CDN) is a common term you could overhear whenever you come across people speaking about improving a website’s loading speed. When page load speeds and a website’s performance is a primary concern, CDN’s are the best way to address them. As a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai, through this article, we shall seek to simplify this term and help everyone to understand its importance. As a leading player of customized Web Development Company in Mumbai, Thane, and Navi-Mumbai, we utilize shared hosting from time to time, where files are hosted at a data center, where if a user opens a specific website, the request is sent to the data center. If the user is geographically far away from the data center, there is a huge possibility of the user experiencing high pings, with the site taking a long time to load. To avoid this situation, a CDN places data centers at various geographical locations, and when a reader opens the website, all your files, images, etc., are sent from the closest CDN data center. This reduces the number of pings and latency, helping the website to open and load faster. As a leading Web Development Company in Mumbai, we have listed down the primary benefits of using a CDN: Improves your Google Ranking Page loading time is an important criterion for search engine ranking and a CDN helps speeding up site speed to a large extent. This, in turn, helps to reduce the bounce rate, which is great for SEO too. Higher Conversion Rates and Sales Happy and satisfied clients stem from a quick-loading website with faster responses as no one want to carry out business with an organization whose website takes forever to load. A CDN helps the site to load faster which leads to better sales. Helps handle rush-hour traffic Your server could get huge traffic if a post on your website gets viral. A combination of associating with a customized web development company in Mumbai like us and a decent CDN network, can minimize downtime and help handle the traffic. Your Server Load Will Decrease The placement of servers that form the backbone of the network allows the companies to have an increase in the capacity and number of concurrent users that they can handle. Content Delivery Will become way faster Due to the higher reliability offered by CDN, operators can deliver high-quality content with a high level of service, low network server loads, thus lowering the costs. Segmenting Your Audience Becomes Easy A CDN can deliver different content to different users depending on the kind of device that is requesting the content. They are also capable of detecting the type of mobile devices and can deliver a device-specific version of the content. Lower Network Latency And Packet Loss End-users mostly experience less jitter and improved stream quality. CDN users can, thus, deliver high definition content with high Quality of Service, lower costs, and low network load. Higher Availability And Better Usage Analytics A CDN offers 100% availability, even with large power, network, or hardware outages. Storage And Security CDNs offer a secure storage capacity for your content such as videos for enterprises that need it, as well as archiving and enhanced data backup services. According to any leading and professional Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

Data Visualization in Web Development

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As the information we have access to every day grows in volume, it becomes equally important to classify and structure it, while devising newer and better methods of handling, understanding, and presenting it quickly and efficiently. As a top-notch Web Design Company in Mumbai, Thane, and Navi-Mumbai we know that information can be fun and interesting if transmitted in the right way and data visualization plays an important role in doing so. One of the primary qualities of data visualization is its simplicity while being descriptive too. Being one of the leading proponents of customized Web Design Company in Mumbai, we have seen the popularity graph of infographics grow rapidly with a lot of them floating across the web, mostly in the form of static images. With internet content growing in volume and complexity, it is also becoming more and more data-driven. The most common tools of web design are tables, Venn diagrams, bar graphs, and pie charts with many other entry-level tools finding their way into web development. A large number of data-driven websites are heavily reliant on flash as the leading technology to develop high-engagement data visualizations. Fortunately, modern web designers have a few more options to create interactive graphical representations of information (data visuals) making use of tools and languages like jQuery, CSS, and JavaScript. As few users would imagine, Excel is a pretty useful tool when complex things like heat maps of cells, scatter plots, etc. can be carried out. It is also a wonderful way of creating visualizations for internal use or quickly exploring data but is limited in use when it comes to creating graphics, due to a fixed set of colors, styles, and lines. As a highly creative Web Design Company in Mumbai, we recommend the use of CSV/JSON, Google chart API, Flot, Raphael, and D3 (Data-Driven Documents) for data visualization. Examples of Data Visualization Data Visualization is more like a blend of science and art, and hence here are some interactive data visualizations: England & Wales Commute Map Dogs of NYC  The Global Flow of People How to get started with Data Visualization If you want to build yourself a data visualization, as a leading Web Design Company in Mumbai, we help you start with the following four steps: Understand the data that you are trying to visualize. Determine exactly what you are trying to visualize and what kind of information you want to communicate. Know your audience and understand how they process the visual information. Use a visual that would best convey the information. Conclusion We are living in the golden age of data visualization and a lot of tools that are available allow us to visualize this data with the least possible amount of effort. All of this helps enhance exploration along with innovation. At the same time, we need to understand that visualization isn’t only about creating graphics that are effective only at representing information. As designers, we have to think about creating visualizations that actually make people’s lives better and It is also our responsibility to help others learn something useful and also better understand the world that they live in. According to any leading Web Design Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

Landing Page vs. Home Page – Two sides of the same coin

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If getting leads from your website is a priority for you (we bet it is), then as a leading Web Development Company in Mumbai we provide you with the appropriate use of different types of web pages. This is where knowing the difference between a landing page and a website home page assumes great significance in the modern world. Content pages and landing pages have many diverse goals as compared to home pages. If you want to generate high quality leads from your website, every single page needs to have a focussed business orientation and specific quantitative goals. Every Web Development Company in Mumbai strives to maximize the leads from its client’s website by strategizing every page of the website and assigning a specific role to every page in the prospect’s journey as a buyer. Every stage of the buyer’s journey, from Awareness to Consideration to the Decision making needs specific pages and this is where Home, Landing, and Content pages play their roles. These pages have to be capable of responding to the prospect’s queries at every stage until they reach the point of conversion. Watch your search engine rankings go north and a quantifiable increase in leads as this strategic approach is applied. Home Page A home page is like the entrance to your home where visitors judge as soon as they arrive. If first impressions matter, this is where one has to be most careful as at this point, guests will try to look around for familiar things or faces, get to know you, and relate to you. Research studies have indicated that most users spend less than 10 seconds on the home page of a website before they decide to leave or explore the site further. As a professional Web Development Company in Mumbai, we know that this tiny window is crucial for the visitor who has to find out a lot to make a decision and for the website owner, who needs to make the right impression on the visitor. During this short time duration, your visitor is trying to understand what your business is about and how you could be useful to him/her. Your site should come across as a solution to their problems and as one that understands their challenges. A visitor is always looking for vital signs that tell him what makes you different from your competitors and clues to how other people like him have benefited from your services. As a top-notch Web Development Company in Mumbai, we ensure the home page is centered on their needs, not yours. The challenge lies in emotionally connecting to the website visitor, guiding them towards a buying decision, and urging them to explore your site in further detail. Quite exhaustive, isn’t it? If you create a website that delivers results by taking the users past the awareness stage and helped them to move ahead up the decision-making ladder, then the purpose of the page has been achieved. Landing Page The first major objective of a Landing page is to convert website visitors into qualified leads. At this stage, visitors have already explored your website a bit, read your story, and all the additional content that was designed for them. The landing page now has the challenge to take them through the final phase of converting them into a lead that can be cultivated into a sale. The page is designed with conversion as a focus. The page gives them an insight into what they should expect as they move further into the website and gives a short crisp narration so that they know what they are getting into. This page needs to be as compelling as a thriller movie without any major navigation needed since you do not want them to be veering off the course. The conversion rate expectations of home pages and landing pages are quite diverse where landing pages are expected to convert in the range of 20% to 40%. By including them in the optimization initiative, these rates can be expected to rise month over month. Search is a landing page’s objective as they are a great resource for onsite SEO. It makes sense to have these pages highly optimized. People reach these pages through the search that they conduct and you would want to quickly convert them into leads with a short and effective visit to the landing page. As a leading Web Development Company in Mumbai, we remind you that the higher the number of visitors converts, the better is the search engine rank which means that creating great landing pages does help in this direction too. As a leading Web Development Company in Mumbai, if you have plans to optimize your website, set your main concern on the pages that will get priority. Select the pages that get the most number of visitors and tweak them to improve the conversion rates. If every page is designed and written with conversion as a focus, you won’t be off the target by a large margin by the end of the financial year.

SySpree, Web Design, Web Develipment

Long scrolling websites – the perfect foil for small screens

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As a leading Web Development Company in Mumbai, we know that websites with long or infinite scrolling are becoming more and more common, and hence with the help of this blog, we introduce our readers to this topic and how can one achieve the same. What are Long-Scrolling Websites? Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the user’s love for them. Long scrolling, single-page sites that scroll for eternity are becoming more and more common. We are a leading organization specializing in customized Web Development Company in Mumbai, and we know that the long scrolling technique is a perfect match for modern web design. For all those who remember, at the beginning of the internet, scrolling was almost taboo. In the days past, websites were designed like newspapers were the most important content was meant to be at the top and was called being “above the fold”. It was thought that whatever was being shown on the first screen would influence the user. However, with the advancement of CSS and Javascript, more and more options opened up and websites like Twitter and Facebook came up with single page sites. Marketers soon realized that users were not averse to scrolling with studies showing that a large percentage of user’s attention did lie below the fold. In the present day, high-speed internet is everywhere and social media sites are using scrolling to showcase their never-ending user content. With the growing population of mobile phones and tablets, which are increasingly being used to browse the internet, scrolling did seem the right answer. The smaller screen restricted the amount of information that can be displayed at one time and also forced web designers to choose between scrolling and shrink-to-fit. Being a leading Web Development Company in Mumbai, we make extensive use of scrolling on the websites we design for our clients. Mobile screens also offer better control and accuracy while scrolling and there is also a sense of instant gratification for the user. Implementing Long-Scrolling: Encourage your users to scroll Keep your Navigation options persistent Make sure the back button always works properly Change the URL based on the scrolling position Consider jump-to as an option Provide visual feedback when loading new content Optimize your page load time Conclusion: Long-scrolling websites have established itself as an integral part of the internet. As a brand, you can present different kinds of content and offers to your users, and these users have found great interest in these websites. As a top-notch Web Development Company in Mumbai, we provide you with the following set of pros and cons. Pros: With the assistance of a long-scrolling website, you can achieve interactive storytelling. It helps you get a low bounce rate. With the help of this website, one can have higher immersions. Cons: The use of a long-scrolling website sometimes causes various challenges in SEO. It is usually hard to measure. Content over such a website is usually difficult to set up. It has complicated cross-browser testing. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Importance of Composition in Web Design

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We often browse through websites after search engines throw up millions of results for our query and we often linger on a bit more time at one particular web site than others. Ever think why? As a leading Web Designing Company in Mumbai,  we know that websites with lots of clutter and unnecessary distractions put us off although the content may be relevant to us. Let us now understand this concept even better with the help of this blog. Similarly, sites can be boring if there is a lot of text, small fonts, and a little color, with whatever visuals being unappetizing to our eye. The same goes for websites that are difficult to navigate and are confusing. This is where the composition of the website steps in. Any Web Designing Company in Mumbai that is worth its salt, will know that composition is about showcasing ideas and designs on a huge canvas as a whole. This is known as composing design. A great composition boosts user experience to a different level, especially where navigation is concerned. It also assists us in adding a graphical relevance to our layouts and helps visitors to navigate easily to their next destination on the website. Through this article, we will understand the basics of composition, which is essentially about putting things together. 1. Space The composition is more about the intelligent usage of available space than placement. Of course, this does not imply that the viewer gets to see wide-open spaces in the design. Available space needs to be cleverly used with an emphasis on providing a focus for the content. Websites that are cluttered, with all elements in a cramped state with little or no breathing space in between. 2. Golden Ratio Easily the most recognizable composition tool or layout in any kind of design, the Golden The ratio is highly involved with mathematics. Golden Ratio, which is 1.618, defines the relationship between two proportions, and many elements in nature are known to have this ratio that makes it pleasing and reassuring to our eyes. The Golden Ratio when used in web designing, creates a harmonious balance that seems just perfect and makes absolute sense. 3. Rule of Thirds This rule is a great compositional layout while creating designs for the web and is widely used in film-making, photography, and other related areas. This rule states that an image should be divided into nine equal portions with elements of the image aligning itself to the edges of every part. When used in web design, designs have better proportions and layouts and proves to be a great composition tool, giving design the necessary balance. 4. Colors This is another tool that can help you accentuate various elements that help in the composition of your web design. Designers use a burst of colors to focus the attention of your users to some elements over the other. Usually, bright colors will jump from your page whereas muted colors or grayscale will deter the eye. Apart from these, designers from any Web Designing Company in Mumbai should also study traditional compositions and layouts used for print design as these are slowly but surely finding their way into web designing and getting popular too. According to any leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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