The Difference Between Web Development and Web Designing

The terms “Web development” and “Web design” are quite often used interchangeably although both have entirely different meanings. These are two different terms and the skillsets needed by a web professional to carry out its functions are diverse too. If you are planning to set foot in this industry, then it is essential to understand…

Role of Newsletters in Digital Marketing

Newsletters are scheduled, recurring messages containing product related or relevant information from organisations to a pre-decided list of past and potential customers. Digital marketing employs newsletter to connect to subscribers and provide them with company news and useful tips. Like other digital marketing tactics, newsletters too follow a specific format as per customer profiles and…