Typography in Business

A good brand is more than just a logo, symbol, or color combination. It’s the way you communicate your brand values, mission, and purpose to your customers.  Good typography can also help you convey a feeling of warmth, sincerity, and trust to your audience, which is incredibly important for an online business. So, the best graphic designing company in Singapore will help you understand what typography is, its different types, and its significance for your brand. So, let’s get started.   What is the term “Typography? Typography is the deliberate use of letters to make written content easily understood and visually attractive. The essential capability that any graphic and web designer should master is the art of typography. It is essential for all types of design, whether digital or print. Typography in graphic design has two roles. The first is to enhance comprehension, and the second is to aid in communicating the design’s message as well as tone and mood. It’s the art of placing words and letters so that the text is easily read and clear, and attractive to the user. Typography is concerned with style, appearance, design, and design to evoke emotions and convey certain messages. The text is brought to life because of typography. The history of typography can be traced to the 11th century when movable type was first invented. Before the advent of the digital age, the art of typography was a specialized art associated with books and publications and, later, public works. It is believed that the Gutenberg Bible was the first typeface, and it was the catalyst for a typographic revolution throughout the West.  Fun fact: The typeface used for the Gutenberg Bible is now known as Textura and is available within the Font drop-down menus in many modern desktop applications! In the present, Typography in the age of digital technology is as important as calligraphy did in the past.   Types of Fonts and their importance According to the leading graphic design company in Singapore, easy-to-read fonts are essential for presentation. Your text is made better by the fonts. Your target audience might be drawn in by using the right colour, font, and text size choices. The five distinct types of Typography Serif fonts: They are fonts with characters with a tiny protrusion near the end of the stroke. Serif typefaces include Times New Roman and Arial. Sans-serif typeface: Those fonts feature clean, uniform letters but do not have the distinctive marks of serif fonts. Typefaces sans-serif comprise Arial as well as Helvetica. Modern: It marked a significant change from the style of the time. Modern categorizing typefaces, identified by an axis vertical, great contrast between thin and thick strokes, and flat hairline serifs, are much more challenging to comprehend than previous and later type styles designed for text. Script: Gothic or Blackletter fonts include classic calligraphic features. They are designed to appear as if they were written with a pen. Display: Display typefaces fall under an extensive group of typefaces and are classed as such as they are used in huge sizes, like for headers.  Because of this (and sometimes because of their uniform and erratic form), they are often thought of as unsuitable for providing the clarity required by body text. Different fonts and their use-cases: Arvo: Arvo is a geometric concrete typeface that is well-known for its adaptability and readability. It comes in four styles: normal, italic, bold, and, depending on which one you choose, it could appear contemporary or traditional. This means that it is a good choice for businesses in a variety of industries. For capital letters, make a statement on a black background. Arvo has been combined with a pastel-colored typeface. Dosis: This sans-serif typeface is characterized by an ethereal, almost sci-fi-inspired look, making it a great choice for innovative tech and science-based startups. It’s a good match with other fonts, such as Exo and Lato, and both are fun to look at.  Dosis is an excellent typeface to make this tech company stand out when it is paired with a striking hue such as purple. This is shown within this Purple Apps and Technology Business Advertising template for websites. Helvetica: Because of its versatility–there are over 100 variations! –Helvetica is one of the most famous and widely used typefaces. It’s also of the most well-established and has been around since the year 1957. Although it’s a classic typeface and has been around for a long time, its success can be traced back to its widespread, modern appeal. Businesses and professionals can utilize it to design a neat and efficient website. Playfair Display: This particular font has a beautiful modern, contemporary, and slightly feminine appearance, making it a great alternative for female-focused websites. It comes in a range of weights, ranging from bold to italic. However, because of its attractive appearance, it’s often utilized in lighter-weight in headers. It is used to make a more striking header while still maintaining an elegant look. Montserrat: This typeface can be found virtually everywhere on your website, from headers to a small amount of content.  With its youthful and vibrant style, it’s an excellent option for the millennials, which is the reason why creative and digital businesses frequently employ the font.  Montserrat stands out in the bright, vibrant palette of colors with any template. It creates the impression of a youthful, cool environment. What is the significance of Typography? Aids in Communication A website could be about art, a company, or a specific item. If you visit a site, it is easy to determine the kind of information they provide. Due to the use of fonts, it can be the situation. The arrangement of the content, the fonts and colors employed, and other elements allow the user and the owner of the site to connect. A website may be related to an artist, a business, or even a specific item.  If you visit a site, it is easy to determine the kind of information that it provides. Due to the use of typography, this can be the situation. The arrangement of the content, the fonts and colors employed, and the other elements allow the user and the site