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28th Week Digital Roundup: Google Updates, Microsoft AI, and Social Media Innovations

admin / July 17, 2023

This is our roundup of the latest tech news. We bring you the most recent news from the ever-changing technology and social media world. In this issue, we’ll look at Google’s efforts to improve the quality of its search indexing reports, Microsoft’s introduction of headlines for ads generated by AI, and many other exciting developments happening on the major social platforms. We have many fascinating topics to explore, from Twitter’s decision to block links from rivals to Meta’s expanding its brand-named content tools. So, let’s get to it and learn about the latest innovations that are transforming the digital world! Google Updates the Page Indexing Report of Search Console with fine-grained issues Google has recently changed its report on page indexing within Google Search Console, introducing new “fine-grained” problems. A leading digital marketing company in Mumbai will tell you that this update only affects the reporting part and does not change the processing of the website itself. Although certain SEO experts noticed a rise in the reported issues, Google had not initially offered any explanations or annotations to explain the modifications. Then, John Mueller from Google explained on Twitter that the delayed annotations will be available soon. This addition to more specific indexing information for pages could cause an increase in reported problems, but it does not impact how Google handles websites for searches. Webmasters must be aware of the changes to their reporting practices and correct any errors in the process since they will be able to correct the problems in the future. Read More: https://www.seroundtable.com/google-search-console-page-indexing-report-update-35684.html Microsoft Unveils AI-Generated Ad Headlines and Descriptions to Improve Advertising. Microsoft has launched AI-generated headlines and descriptions to ads, empowering marketers with creative ideas, efficiency, and time-saving benefits, as well as possible improvements to the ad copy. It is currently available in a variety of languages and offers highly-quality, categorized suggestions. Additionally, Microsoft has rolled out auto-generated assets, and IF features to create responsive search advertisements (RSAs) that streamline the process of creating campaigns and determining their target. These enhancements are designed to enhance the experience of placing ads and help make advertising more efficient for marketers. This move ensures that Microsoft stays ahead of Google’s recent launch of AI-generated marketing elements for campaigns, ensuring the advertising industry is competitive. Read More: https://searchengineland.com/microsoft-ai-generated-ad-headlines-descriptions-marketers-429246 Google’s Core Web Vitals INP Notices: Understanding the Issue Google recently sent emails to owners of websites concerning their website’s INP (Interaction to Next Paint) scores, which caused confusion and concern among those who received the notices. The emails, which read “Core Web Vitals INP problems detected on your site,” have prompted inquiries about what needs to be done to fix the problems. A leading digital marketing company in Mumbai will tell you that it’s crucial to keep in mind that INP isn’t yet a component of Core Web Vitals, and website owners will wait until March 2024 in order in order to increase their rankings. While a great user experience, including Core Web Vitals, is an integral part of Google’s ranking algorithm, it’s important to remember that relevance is still the primary element in ranking for search results. Therefore, even though it’s worthwhile taking into consideration enhancements to INP scores, focus on delivering top-quality content and user-friendly experiences should become the main goal for webmasters. Read More: https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318 Twitter Blocks Meta’s Link to Twitter’s Threads, Creating Rivalry Twitter has made steps to shut down links to Meta’s latest social network app, Threads, and this has led to speculation of an intensifying rivalry between both platforms. Some users have reported that Links to Threads aren’t functioning, which makes it harder to connect to conversations and user profiles within the application. This is believed to be an attempt by Twitter to keep users engaged and stop them from moving to the app, which has rapidly gained popularity since its debut. The criticisms of Twitter’s actions are an attempt to create a closed environment. In addition, Twitter’s owner Elon Musk has spoken out in a provocative manner regarding Meta Chief Executive Mark Zuckerberg, further intensifying tensions between the two companies. Recent actions by Twitter, such as blocking users who are not registered and Google Search, have raised questions among marketers regarding the brand presence and visibility on the platform. The impact of these changes on the number of users and engagement that Twitter receives remains to be observed. Read More: https://www.livemint.com/technology/tech-news/twitter-is-blocking-links-to-meta-led-rival-threads-here-what-you-should-know-11689141364029.html Google extends Bard to additional countries and languages and also adds new features. Google is making major strides in its self-generating AI program, Bard, by expanding its reach to a wider range of nations and languages as well as adding new features. With Bard available in more than 40 languages which include Arabic, Chinese, German, Hindi, and Spanish, Users from all over the world can benefit from the capabilities of Bard. Recent features include adding and changing the name of conversations, exporting code to various platforms, sharing responses using sharing links, using images to prompts using Google Lens integration, listening to Bard’s responses, and altering the style and tone of the output. The new features and improvements to Bard’s capabilities are designed to offer users more possibilities and flexibility when using the power of generative AI to serve a variety of purposes. Read More: https://www.searchenginejournal.com/google-bard-expansion-new-features-new-languages-new-countries/491607/ Threads Launches Branded Content Tools for paid promotion opportunities Threads The rapid-growing social application developed by Meta is working to address the requirement for advertising opportunities through using branded content tools. Since the platform doesn’t currently provide ads, this feature lets companies look into influencer marketing and interact with the community of Threads via promoted advertising opportunities. As per the guidelines established by Instagram, Threads ensures that the brands that use their own branded content tools are able to access the paid partnership labels and make collaborations public. With more than 100 million sign-ups within the first week of its launch, marketers are keen to establish their brands’ presence on Threads even though it’s being discussed as a hot

Roundup, SySpree

26th Week Roundup 2023: Google AMP Support, YouTube Analytics Revamp, Twitter Ad Revenue Share, and More!

admin / June 30, 2023

The following roundups discuss top tech companies’ most recent updates and innovations. Google announces AMP assistance within GA4, YouTube revamps Studio Analytics, Twitter plans an advertising revenue share program, Meta is preparing to launch a brand new Twitter competitor app, and much more. Keep reading to learn about the latest developments in the digital world. Google Launches AMP Support in GA4 Ahead of Universal Analytics Retirement Google is announcing AMP integration into Google Analytics 4. (GA4) for all publishing firms just a few days before Universal Analytics (U.A.) ends. This integration allows publishers utilizing AMP to transition to GA4 and easily track their performance. Without this feature, users of AMP could have been unable to track their performance after U.A. is replaced by GA4. Google’s decision ensures that publishers continue monitoring their Performance within GA4. Read More: https://searchengineland.com/amp-support-ga4-428705 YouTube Revamps Studio Analytics to Ease Pressure of Data Comparison YouTube has made changes to display analysis data on YouTube Studio. YouTube is making changes to the display of analytics data in its YouTube Studio app to reduce the user’s concerns regarding the data displays. The platform will permit users to limit the display of performance data of videos in comparison and thus reduce the demoralizing effects that users experience when their most recent videos do not perform as they expected. As leading SEO company in Mumbai will tell you that this feature will be available even after switching to another channel, giving users the choice of not using the complete comparison feature. Additionally, YouTube is introducing weekly and monthly summaries of the channel’s performance. They will give an overview of key metrics and incorporate gaming features to improve your enjoyment of analytics. The new features are designed to alleviate the stress and pressure associated with analyzing raw data and inspire creators to continue their work. These new functions will slowly be made available to YouTube Studio users on both web and mobile platforms over the coming days. Read More: https://www.socialmediatoday.com/news/youtube-changes-studio-analytics-supportive-gamification/653953/ Twitter Set to Launch Ad Revenue Share Program for Tweet Replies Twitter is near to launching its ad revenue share program to pay for replies to tweets. This is among the most important features of Elon Musk’s plans for Twitter 2.0. The program will allow creators to join and earn a portion of the earnings generated by ads appearing in tweets they respond to. The program is initially available just to Twitter Blue users. The program is intended to provide increased opportunities for monetization of the platform. However, it could also encourage controversial tweets to improve responses and expand advertising opportunities. This program is only accessible to verified users; only ads responding to tweets will increase the earnings pool. While participation in the program is restricted to a small percentage of Twitter users, it offers another chance for users to earn money through tweets. Twitter is constantly improving its offerings for creators by increasing income share options, new video posting options that rival YouTube Long-form posts, and new ways to format text. Read More: https://www.socialmediatoday.com/news/twitter-ad-revenue-share-program-creators-tweet-replies/653962/ Meta Plans Mid-July Launch for New Twitter Rival App Meta, formerly known as Facebook, is set to release a new app called P92/Barcelona/Threads, which aims to compete with Twitter. It will be a real-time text-based platform based on the Instagram graph. Meta will promote the application via Instagram through the massive number of users on Instagram to promote the app. Meta hopes to attract thousands of Instagram users over the first few months and could seriously threaten Twitter’s 250 million members. The growth in Twitter’s user base has led to some controversy over the years, with Elon Musk claiming previously that a substantial part of users on Twitter accounts were fake. Whatever the reason, this entry into the social media space could seriously threaten Twitter. Read More: https://www.forbes.com/sites/mattnovak/2023/06/23/meta-will-launch-twitter-competitor-in-mid-july-report/ Meta’s Report Explores Impact of Evolving Data Privacy Rules on Marketers Meta, in collaboration with Deloitte, is releasing an updated report that focuses on the ever-changing privacy laws governing data and the implications for marketing. The report highlights the need for businesses to adapt to the new regulations that govern how they utilize personal data, particularly concerning marketing targeted at and communication to the general public. Technologies that help improve user privacy (PETs) comprise clean data rooms and the ability to de-identify audience insights, which are highlighted as crucial aspects for marketers. As leading social media marketing company in mumbai will tell you that the report emphasizes the importance of PETs in protecting user privacy and providing the ability to make actionable information. It also emphasizes the importance of maximizing machine learning and data to efficiently target campaigns. The report provides insights into the different PET methods. It provides tips for marketers on preparing themselves for the coming changes to methods of using data and incorporating new strategies based on data. Read More: https://www.socialmediatoday.com/news/meta-report-evolving-data-privacy-rules-impact-marketers/654106/ LinkedIn Updates Algorithm to Prioritize Professional and Relevant Content LinkedIn has modified its algorithm following user feedback regarding the plethora of unrelated and non-professional content uploaded to the platform. The changes will decrease the presence of non-professional and viral content. They will focus on content posted by first-degree connections who offer experts with knowledge and advice and separate information into relevant groups. LinkedIn can provide quality and relevant content for users who are interested in restricting the use of marketing techniques and spam. While the effect of the changes is still to be assessed, LinkedIn has reported an increase in the amount of content shared and seen. Read More: https://www.socialmediatoday.com/news/linkedin-new-insights-latest-algorithm-updates/654091/ WhatsApp Introduces New Promotional Options for Enhanced Brand-Customer Connectivity Meta, the business that owns WhatsApp is releasing additional tools to advertise on WhatsApp to help companies maximize the increasing use of these apps. One of the latest tools allows businesses to run paid ads on Facebook and Instagram through WhatsApp and remove the requirement to create a Facebook account. The ads will include a WhatsApp CTA to bring new users back to the app to communicate

SEO, Social Media Marketing, SySpree

How to research competition using Social Media

admin / September 22, 2020

As a leading SMM company in Mumbai, we know that analyzing the social media efforts of your competitors and peers is a great way to find ways of improving your social media marketing. If you are wondering what your competitors are doing differently while using social media, it is time to explore and research their inputs on Facebook, Twitter, and Google+ and aligning it to your business. As a top-notch SMM company in Mumbai, we recommend and implement social listening a lot during our work with clients, to give them clear and authentic information. There are some significant benefits of pursuing social listening on an active basis like: It provides real-time intelligence on your competition It gives instantaneous response about the perception of your brand It provides actionable data to alter or design marketing campaigns It helps you identify who your competitors are on social media It helps you know which social platforms your competitors are on It helps you to understand how they’re using those platforms It also helps you understand how well your competitor’s social strategy is working One of the first steps of getting started with researching competition is to create real-time news feeds about them. Every business should be paying attention to what its competitors and their customers are saying and posting on Facebook, Google+, and Twitter. The easiest and quickest way to do this is to set up a few social media tools. Setting up an account with them will give you a clear understanding of all that your competition is publishing on social media and how their customers react to it. Learning about what people are saying about your products and your company is equally important from the competition’s point of view. Knowing what your business rivals and potential customers speak about you on the social media platform is quite valuable too. We are a leading provider of SMM Company in Mumbai, and it is extremely pertinent for us to know real and perceived weaknesses in our products and services. By keeping track of the social media buzz can truly become a great source of product feedback. To conduct a competitive analysis on social media, as a leading SMM Company in Mumbai we suggest the following four steps: Step 1. Determine who your competitors are First, identify your social media competition and find which platforms they use and focus on the competitors that actively use social media marketing to grow their business. Step 2. Gather the necessary data After you’ve narrowed down your competitors, the next step is to gather data such as one can see how many messages your competitors send and receive, the types of content they are posting (text, images, or videos), engagement, and the number of received messages. Step 3. Do a SWOT analysis Look and Analyze how active is your competition. Ask questions such as When was the last time they posted? Are there long periods between each post? Do they respond to comments? Step 4. Incorporate the latest data with the help of social media monitoring Once you’ve compiled all of this data, you need to put it to use. Using your brand’s own social media analytics to compare your profiles with your competition. According to any top provider of SMM company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

Long scrolling websites – the perfect foil for small screens

admin / September 19, 2020

As a leading Web Development Company in Mumbai, we know that websites with long or infinite scrolling are becoming more and more common, and hence with the help of this blog, we introduce our readers to this topic and how can one achieve the same. What are Long-Scrolling Websites? Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the user’s love for them. Long scrolling, single-page sites that scroll for eternity are becoming more and more common. We are a leading organization specializing in customized Web Development Company in Mumbai, and we know that the long scrolling technique is a perfect match for modern web design. For all those who remember, at the beginning of the internet, scrolling was almost taboo. In the days past, websites were designed like newspapers were the most important content was meant to be at the top and was called being “above the fold”. It was thought that whatever was being shown on the first screen would influence the user. However, with the advancement of CSS and Javascript, more and more options opened up and websites like Twitter and Facebook came up with single page sites. Marketers soon realized that users were not averse to scrolling with studies showing that a large percentage of user’s attention did lie below the fold. In the present day, high-speed internet is everywhere and social media sites are using scrolling to showcase their never-ending user content. With the growing population of mobile phones and tablets, which are increasingly being used to browse the internet, scrolling did seem the right answer. The smaller screen restricted the amount of information that can be displayed at one time and also forced web designers to choose between scrolling and shrink-to-fit. Being a leading Web Development Company in Mumbai, we make extensive use of scrolling on the websites we design for our clients. Mobile screens also offer better control and accuracy while scrolling and there is also a sense of instant gratification for the user. Implementing Long-Scrolling: Encourage your users to scroll Keep your Navigation options persistent Make sure the back button always works properly Change the URL based on the scrolling position Consider jump-to as an option Provide visual feedback when loading new content Optimize your page load time Conclusion: Long-scrolling websites have established itself as an integral part of the internet. As a brand, you can present different kinds of content and offers to your users, and these users have found great interest in these websites. As a top-notch Web Development Company in Mumbai, we provide you with the following set of pros and cons. Pros: With the assistance of a long-scrolling website, you can achieve interactive storytelling. It helps you get a low bounce rate. With the help of this website, one can have higher immersions. Cons: The use of a long-scrolling website sometimes causes various challenges in SEO. It is usually hard to measure. Content over such a website is usually difficult to set up. It has complicated cross-browser testing. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, Social Media Marketing, SySpree

Should Startups Focus On Digital Marketing?

admin / September 15, 2020

Launching your start-up venture and nurturing it into growth is an exciting and exhilarating experience, albeit a difficult journey with dozens of obstacles along the way. As a Digital Marketing Agency in Mumbai, we know It is always a challenge on the methods to be adopted to reach out to the masses and drive business results, all this while being saddled with a minuscule budget. As a start-up, it is important to building a brand identity at a decent pace, since the fast-paced world demands being quick to reach the finish line in time. Digital marketing can turn out to be a powerful weapon in the armory of a start-up if used prudently. It creates the necessary awareness and positions the company and its brand in its right place. It is also useful to create a steady flow of traffic, creates leads, and brings about online sales, which helps a start-up to hit the road running. Let us explore these tools and their benefits for a start-up: Search Engine Optimization: This is a cost-effective method of increasing visibility and organic traffic to the website and is a tool that is packed with measurable and long-term benefits. It helps start-ups to build their credibility as a brand and customer trust while keeping your business in front of the right audience 24×7 and 365 days. For SEO to work its magic, it is necessary to make the website mobile friendly and completely secure, especially for e-commerce websites. Start-ups need to ensure the page loading time is reduced to its minimum and there is interesting content to hold the viewer’s attention. Content Marketing: This is an extremely powerful way of generating higher traffic and quality leads while creating a positive image and brand awareness. It also helps to enhance relationships with present and future client base. By publishing content that is relevant consistently, it is possible to use content marketing to nurture a loyal audience. Throughcontent marketing, one can post stories and user experiences of working with your brand, by setting up a blog. Social Media Marketing: This is one of the most potent methods of reaching out to audiences and keeping your brand in the limelight. Popular social media platforms like Facebook, Instagram, etc.can be selected as per the nature of your business. A large percentage of your potential audience is connected to social media and a planned strategy can help brands to engage with them in a cost-effective and impactful manner. Monitor your social media pages regularly and reply to queries and comments and watch the dialogue grow into leads and subsequent sales. Email Marketing: Touted as one of the most simple and personal methods of reaching out to existing and potential customers, Email marketing provides start-ups with a cheap yet effective digital marketing medium. One can identify a service provider and set up a calendar for regular email blasts consisting of relevant messages. The audience should not feel they are being pressurized into buying all the time and with the help of a Digital Marketing Agency in Mumbai, start-ups can add various freebies and discount offers to get a dialogue started and slowly but diligently work on building a relationship. Conclusion: Start-ups solve their user’s issues and would need to engage with a responsive Digital Marketing Agency in Mumbai so that they are connected to the right kind of audience at a personalized level. Digital marketing provides an edge over traditional forms of marketing and provides organic ways of enhancing the consumer base without spending too much. Digital marketing also has low entry barriers and scale which further helps to do more and prevents unnecessary wastage. According to any leading Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs like Why Is GitHub Critical for Web Developers? to learn about more exciting topics.

Logo Designing services blog, Social Media Marketing, SySpree

How Social Commerce Can Help Turn Customers into Salespeople

admin / September 14, 2020

What is Social Commerce? As per any leading Social Media Marketing Company in Mumbai, the capability to buy a product or subscribe to a service from a third-party organization through a social media platform is known as social commerce. It thus allows friends to convert into customers and customers in salespeople without either of them visiting the company website to carry out this transaction. Imagine a scenario where you can browse or check out products on Facebook and without moving out of it, buy the product. Thus your customer never leaves the social media app that he is using to go and buy products from your domain. What is Social Commerce? Presently there are three social media sites namely Facebook, Twitter, and Pinterest that have a presence in the social media space. According to researches conducted by HubSpot, it was found that 71 percent of your customers are more likely to purchase a product if it has been referred to them by someone from social media. This, therefore helps brands have an opportunity to promote and endorse their products instantly and get recommended through a vast network of customers. As a focussed Social Media Marketing Company in Mumbai and a provider of top-quality PPC services, we love this concept of turning strangers into friends and friends into customers and the use of social media networks to boost sales. Let us delve briefly into how these sites can help you do the same with your business. Facebook In a recent move, Facebook has doubled its focus on social commerce by spending more time and effort on it. And as a result, it has been working on more advanced e-commerce capabilities to come up with Facebook Shops. With this, the social media platform can now help you run an ad to promote your products and also upload information about them. You can sell directly from Facebook and manage your orders. Facebook’s Chat, the Messenger, also is being increasingly used by companies to connect to customers regularly. Twitter Now it’s possible to connect and sell to customers through Twitter. This simply means that your product that has been featured in your tweet, will now include a buy button so that your customers do not have to leave Twitter to make the purchase. Pinterest Similarly, Pinterest has buyable pins that were released in 2015 (30 million at the time of release that doubled to 60 million within three months). Due to this, a purchase can now be initiated simply by selecting “BUY IT” and pay by credit card or Apple Pay. Being a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we keep tabs on the developments in the field of social commerce and ensure that our readers are updated regularly. And thus if you plan on setting up a Social Commerce Strategy follow the below-mentioned points: Decide if you are ready to adopt social commerce Choose the right Social Network depending on the target demographics, your audiences, the amount of engagement you have, etc. Define your business goals Create the right content Learn to optimize Be more data-driven Consider the funnel model for everything Start testing with Product Information Management According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

Cards- Revolutionizing Web Design

admin / August 19, 2020

Cards have become the goto structure for a container style design on a website. As a leading provider of web designing services in Mumbai, Thane, and Navi-Mumbai, we have used this structure many times, and hence with the help of this blog, we aim to explain to our readers the importance of using cards on your website. What are Cards in Website Design? Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate has found them to be useful and effective with all kinds of audiences. They sport a unique container kind of design and are capable of unifying huge amounts of content- be it main text, images, headlines, and the all-important call-to-action too. As a professional organization offering web designing services in Mumbai, Thane, and Navi-Mumbai we implement the card design based on the client’s needs and choices. Since the cards focus on clarity and consolidation, this design can be easily employed for mobile and responsive designs too, and have become a highly reliable partner to structure the website. Post becoming a trend, card designs have proved their practicality and worth. When card designs were initially introduced in the world of web design, Twitter and Facebook immediately took to them and placed them on their mobile and desktop sites. It made great sense for these activity-heavy sites to pool the information together using the card design and they became quite popular too. As a popular web designing services in Mumbai, Thane, and Navi-Mumbai, we are keen to implement such high impact designs for our client sites. Understanding Various Types of Card Formats: The container-style designs, provided by any leading providers of web designing services in Mumbai consist of Pins, Metro designs, Grid/Masonry, and Magazine style and are highly popular. Let us understand each of them in detail. 1. Pins: The best example of this is Pinterest, where each element is added as a pin on your site. The only problem that arises with this format is that the card layout can feel inconsistent with the internal or external pages that one would arrive at upon clicking each of these cards. 2. Metro and Flat Design: This format originated in 2006 and was the earliest representation of the flat design, adopted by Microsoft. 3. Grid or Masonry: A grid format consists of blocks of contents which can be either spaced out or connected layout. 4. Magazine style: This format was exclusively used for news and magazines but is now prominent in blogs and portfolios too. It requires a strong visual balance because of the multiple categories of the cards. Highlights of using Cards: Following points are the reason why one should opt for cards: Responsive Organized Easy to read Social Media Friendly Universal Rank Free Conclusion: If you understand the structure well, you will realize that the card design prompts for a singular action-mostly to click and explore the site further, although they are just a cluster of texts, images, buttons, etc. These cards are extremely responsive and are quick to adjust to a variety of screen sizes. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Social Media Marketing, SySpree, Web Develipment

Using Twitter for Marketing and the Endless Possibilities

admin / August 14, 2020

Twitter is real-time network based on information sharing and connects us to the most recent news, stories, and people’s opinions about areas that interest us. This is why, the experts at SySpree, a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai think that Twitter is THE marketing tool that can give your business the visibility it needs. Twitter has more than 100,000,000+ users and is growing at a blazing speed. As a popular micro-blogging site, it involves writing tweets or posts of maximum 140 characters and are basically about your thoughts about a particular topic or things happening in and around your life. Tweets are not only perfect to break news, share different ideas and stories, but also a way to promote content which makes it one of the most potent tools for today’s’ social media marketing professionals. As a prominent E-commerce Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we promote the use of Twitter to provide visibility to our clients. Let us discuss the 4 most important uses of Twitter in Marketing that would help you boost your brand image, thus improving traffic to your organization. • Sharing links to interesting information: Twitter is the best place when it comes to sharing information and ideas. It is a wonderful way of reaching out to bigger groups of people who share identical interests or ideas and this could also help you connect your product or services to their lives. Sharing links of common interest helps create a common bond or thread that can be explored to promote business. • Network Building: Twitter allows you to connect to and build a network of people who share similar interests as you do, thus building a strong network of prospective customers and also reach out to them as per their geographical location. To understand how you can easily build your network over Twitter to improve the image of your brand read the 8 Easy Ways to Network on Twitter blog written by CINDY KING or the 7 Mighty Methods to Grow your Network on Twitter by Nikki Gill. • Content Re-distribution: Twitter is a highly convenient way to redistribute relevant content from your website or blog, though one has to ensure it hasn’t been repeated earlier. Manual tweeting is better than automatic tweeting as it allows customization and revitalizes old tweets too. • Brand Monitoring: Any negative mentions about you or your brand are easy to track on Twitter and it is easier to respond quickly and promptly. It can also be used to generate customer feedback about a product/service or a new website you have launched. Also, this could be seen as an opportunity to keep an eye on your competition in real-time by checking the number of times it has been mentioned. Read the blog 8 Twitter Monitoring Tools to Help Grow Your Brand by Michael Illas to find out about several monitoring tools to get a better analysis of how your brand performs. We are a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai and use every innovative method to promote our client and his brand. We conclude by saying that Twitter is certainly popular as a medium that is fast, easy, and reaches a huge population (read potential clients) and one must take advantage of this platform to grow the reach of their business. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Using Digital Marketing to Improve an event’s chance at Success

admin / August 13, 2020

It is the goal of any leading Digital Marketing Agency in Mumbai to market an event well, which would prove to be a vital step towards ensuring its success. To begin with, the implementation of a well-drafted digital marketing plan would be key. Attracting participants for the event, improving event visibility, engaging with the audience, and gaining more sponsors will need a high impacting digital marketing plan. With multiple changes happening across the online world, event marketers are also changing their way of communicating with the attendees present at their event. We at SySpree, are a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai and we help implement many such steps to ensure every event organized by our client is a resounding success. To help you get a gist of how a Digital Marketing agency achieves the success of an event, let us consider the following steps in detail. 1. Content strategy: Building a content strategy is the first step behind building any digital marketing strategy. This is necessary because we know that behind every successful plan, there is excellent content. Content Strategy includes the planning, development, and management of your content. Content strategy is also the best bet if you want your content to be seen by your audience. To understand how to write a good content strategy refer to How to Develop a Content Strategy: A Start-to-Finish Guide blog by Justin McGill. 2. Measurement: The measurement of every marketing effort often goes unattended. However, it too is an essential element of a successful digital marketing plan. It can include seeking answers to question as Will success mean improved visibility or a better registration at the events? 3. Implementation: Careful implementation of the SEO is a vital portion of your digital marketing plan as it makes sure that the content is reader-friendly as well as search engine friendly. It is important to ensure that Google can find your message. If not, no one will. To achieve this, one can make use of relevant keywords with good search traffic, build relevant links from other high authority websites, etc. 4.Link Building: Building links with websites that are related to your subject is another effective way of telling the world about your event. Ensure quality websites are chosen so that it would signal Google that your site is a quality resource that is worthy of citation. This would not only help you endorse your product/service but also link it back to your event. 5.Social Media Platform: Sharing and creating content on communities like Facebook, Twitter, Google+ or Linkedin is a smart way of promoting your brand. It also helps you to understand your target participant’s perception of your event and build relationships with new or existing customers. Many elements work towards making a digital marketing plan a success so ensure you are connected to an agency like us which is the best Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai that offers you customized Digital Marketing Solutions. This will guarantee a high impact, successful event with great ROI too. As to conclude we can see how several factors should be taken into consideration by you as an organization that would ultimately be responsible for the success of your event. You can venture in this by yourself or take the help of any Digital Marketing Agency to help you provide the necessary guidance. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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