Item: Syspree
Rating: 5
Author: Client 1

How to research competition using Social Media

admin / September 22, 2020

As a leading SMM company in Mumbai, we know that analyzing the social media efforts of your competitors and peers is a great way to find ways of improving your social media marketing. If you are wondering what your competitors are doing differently while using social media, it is time to explore and research their inputs on Facebook, Twitter, and Google+ and aligning it to your business. As a top-notch SMM company in Mumbai, we recommend and implement social listening a lot during our work with clients, to give them clear and authentic information. There are some significant benefits of pursuing social listening on an active basis like: It provides real-time intelligence on your competition It gives instantaneous response about the perception of your brand It provides actionable data to alter or design marketing campaigns It helps you identify who your competitors are on social media It helps you know which social platforms your competitors are on It helps you to understand how they’re using those platforms It also helps you understand how well your competitor’s social strategy is working One of the first steps of getting started with researching competition is to create real-time news feeds about them. Every business should be paying attention to what its competitors and their customers are saying and posting on Facebook, Google+, and Twitter. The easiest and quickest way to do this is to set up a few social media tools. Setting up an account with them will give you a clear understanding of all that your competition is publishing on social media and how their customers react to it. Learning about what people are saying about your products and your company is equally important from the competition’s point of view. Knowing what your business rivals and potential customers speak about you on the social media platform is quite valuable too. We are a leading provider of SMM Company in Mumbai, and it is extremely pertinent for us to know real and perceived weaknesses in our products and services. By keeping track of the social media buzz can truly become a great source of product feedback. To conduct a competitive analysis on social media, as a leading SMM Company in Mumbai we suggest the following four steps: Step 1. Determine who your competitors are First, identify your social media competition and find which platforms they use and focus on the competitors that actively use social media marketing to grow their business. Step 2. Gather the necessary data After you’ve narrowed down your competitors, the next step is to gather data such as one can see how many messages your competitors send and receive, the types of content they are posting (text, images, or videos), engagement, and the number of received messages. Step 3. Do a SWOT analysis Look and Analyze how active is your competition. Ask questions such as When was the last time they posted? Are there long periods between each post? Do they respond to comments? Step 4. Incorporate the latest data with the help of social media monitoring Once you’ve compiled all of this data, you need to put it to use. Using your brand’s own social media analytics to compare your profiles with your competition. According to any top provider of SMM company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Social Media Marketing, SySpree

How Social Commerce Can Help Turn Customers into Salespeople

admin / September 14, 2020

What is Social Commerce? As per any leading Social Media Marketing Company in Mumbai, the capability to buy a product or subscribe to a service from a third-party organization through a social media platform is known as social commerce. It thus allows friends to convert into customers and customers in salespeople without either of them visiting the company website to carry out this transaction. Imagine a scenario where you can browse or check out products on Facebook and without moving out of it, buy the product. Thus your customer never leaves the social media app that he is using to go and buy products from your domain. What is Social Commerce? Presently there are three social media sites namely Facebook, Twitter, and Pinterest that have a presence in the social media space. According to researches conducted by HubSpot, it was found that 71 percent of your customers are more likely to purchase a product if it has been referred to them by someone from social media. This, therefore helps brands have an opportunity to promote and endorse their products instantly and get recommended through a vast network of customers. As a focussed Social Media Marketing Company in Mumbai and a provider of top-quality PPC services, we love this concept of turning strangers into friends and friends into customers and the use of social media networks to boost sales. Let us delve briefly into how these sites can help you do the same with your business. Facebook In a recent move, Facebook has doubled its focus on social commerce by spending more time and effort on it. And as a result, it has been working on more advanced e-commerce capabilities to come up with Facebook Shops. With this, the social media platform can now help you run an ad to promote your products and also upload information about them. You can sell directly from Facebook and manage your orders. Facebook’s Chat, the Messenger, also is being increasingly used by companies to connect to customers regularly. Twitter Now it’s possible to connect and sell to customers through Twitter. This simply means that your product that has been featured in your tweet, will now include a buy button so that your customers do not have to leave Twitter to make the purchase. Pinterest Similarly, Pinterest has buyable pins that were released in 2015 (30 million at the time of release that doubled to 60 million within three months). Due to this, a purchase can now be initiated simply by selecting “BUY IT” and pay by credit card or Apple Pay. Being a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we keep tabs on the developments in the field of social commerce and ensure that our readers are updated regularly. And thus if you plan on setting up a Social Commerce Strategy follow the below-mentioned points: Decide if you are ready to adopt social commerce Choose the right Social Network depending on the target demographics, your audiences, the amount of engagement you have, etc. Define your business goals Create the right content Learn to optimize Be more data-driven Consider the funnel model for everything Start testing with Product Information Management According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, Social Media Marketing, SySpree

The Importance of Social Media Strategy in Modern Business

admin / September 11, 2020

As a leading SMM Company in Mumbai, we throw open this discussion with a basic question “What is Social Media Strategy?” Simply speaking, Social Media Strategy explains how an organization will utilize social media to fulfill its communication goals and also defines the tools and platforms that it will use to support this process. It is also a statement that outlines the aims and objectives, along with the intent of using social media and the result you expect to achieve. Of course, social media works in conjunction with various other channels without isolating itself and it is also executed by considering the overall business plan of the organization. As every professional SMM Company in Mumbai will endorse, a plan is essential for success but without a strategy in place, it is difficult to prioritize the activities to put this plan in action. Every business needs to have a social media strategy. Period. But the key is to have an actionable strategy, one that understands your clients and is instrumental in speaking to them in the language they are familiar with. The best strategies are built around creating content, conversations, and conversions. Since your competition and a huge majority of your customers are actively involved and if you are not a part of social media, you will not be able to influence the discussion that goes on. Also, it is difficult to manage your online brand reputation, if you are unaware of what’s being said about you while ensuring that your message is being heard by the right people. As a top-notch SMM Company in Mumbai we now look at the main reasons why your organization needs a well-planned Social Media Strategy: 1. The social web is growing and how As per the latest research data on social media usage, two primary factors drive social web: Mobile: People accessing the internet using the mobile while at home or office or while traveling, is increasing dramatically. Older Users acceptance: The quickest growing demographic on Twitter is the age group of 55-64 years while the 45-54 years age bracket is the fastest one for Facebook and Google+ Since improved mobile connectivity and faster internet speeds have increased social activities like connecting to friends, updating and sharing content has increased dramatically. By creating a targeted social media strategy, you can focus on relevant areas to address customers, present, and future. 2. Social Media is influencing purchase decisions Audience building and engagement were a primary focus a few years back while the present era is leaning heavily towards customization and commerce. Every SMM Company in Mumbai knows that social platform has made massive investments in its advertising solutions hoping to entice marketers by promising smart targeting and better APIs, not to forget the capacity to carry out specialized marketing campaigns. Facebook APIs help marketers to manage audience information, build personalized dashboards, create adverts and campaigns, and manage their assets like pages, accounts, etc. A large majority of potential customers make use of the social platforms to validate their choices and an equally large audience depends on the reviews and recommendations these platforms offer. However, it is important to understand the fine differences between each social network and the role they play in the purchase cycle. We at SySpree, a leading SMM Company in Mumbai believe that a clear strategy has to be in place otherwise it will be difficult to understand what roles these networks can play during the buying cycle. For all you know, you could be losing out on potential sales or targeting the wrong audience in the first place itself. 3. Social networks- a double-edged sword Social networks are capable of building your reputation as a brand and destroying it too. Social media has been responsible for providing a face and a voice to brands that were previously unheard of. This not only gave these names a platform to display their qualities but also removed the ambiguity that existed, making it transparent. However, social media can also fuel anger and provide a platform to voice discontent which may be misplaced at times. 4. The Power of peer recommendation One potential buyer will always rely on the word of a fellow customer and this kind of peer influence can push conversion rates and sales. Retailers should pay attention to customer reviews and ratings provided by them, as a prospect on the verge of purchase can tilt either way and this could be the difference between a sale and a bounce. Expert opinions also matter a lot, especially when the purchase of high-end electronics or audio-visual equipment is involved. Brand credibility is also enhanced by getting experts to review your product as customers take their opinion quite seriously. Providers of any SMM Company in Mumbai always stress having a strategy in place as deciding on how to connect to the customer is not a tactical question but needs strategic thinking. Without this strategy, there is a risk of inefficiency and failure.

Social Media Marketing, SySpree

The Essentials of Business Networking

admin / September 11, 2020

A couple of decades ago, Networking was limited to meeting people in a room, probably over lunch or high tea, and exchanging business cards. As a Social Media Marketing Company in Mumbai, we explain the explosion of social media and various platforms that have transformed the concept of business networking and redefined the way people connect for business purposes. While nothing beats meeting potential business clients over drinks and chatting face to face, logging in to a social media platform such as Facebook, Instagram, etc. and connecting to many in a short time has its advantages. Being a professional Social Media Marketing Company in Mumbai, Syspree has helped many organizations to create fruitful business networking opportunities. Whether you meet a potential client during a face-to-face meeting or on an online forum, the result and purpose remain the same. Let us find effective ways of business networking and gain long-term benefits from it. 1. Identify your audience Every conversation with potential business contact should lead you forward, whether you are meeting someone at a business seminar or a social networking site. It is extremely necessary to meet the right kind of audience and mingle considering the time available on hand. At a business event, you may have limited time to know and interact with your kind of audience, so make sure you are utilizing your time wisely. 2. Do your homework A Social Media Marketing Company in Mumbai understands that it is always advantageous to be prepared with the knowledge that will help you get ahead of others, especially while attending a business event. Try to get your hand on the list of participants at the event so you are aware of who your target is and who isn’t. Use social media to look at the program’s hashtags and tweets or posts related to it. This way you will know who is speaking about what and this will allow you to connect with them on a common platform and get a discussion started. Approach the people you have identified with a smile and a firm handshake and you are on your way. 3. Remain Focused throughout Business events are generally held at banquet halls and hotel venues which inadvertently have a liquor counter for those who would like to indulge themselves with a variety of spirits on display there. However alluring, do not let that waver your focus from your objective. Carry a soft drink or a bottle of water to adhere to the etiquette and you should be good to go. A Social Media Marketing Company in Mumbai suggests that as soon as you meet your audience, introduce yourself by using your first name and give a short (we mean, really short) brief about yourself. Of course, make sure there is an exchange of business cards. Carry enough business cards in your wallet, pocket, or briefcase, you wouldn’t know how many you would need. Keep your mobile on silent mode or at least reduce the volume since you don’t want it to ring right when your discussion was reaching its nadir. Share your virtual business card if you run out of business cards through the smartphone. 4. Make sure you follow up It is easy to collect business cards and get contact details, but the real deal begins when you get back to the office and lose yourself into all that pending work. Don’t forget to drop a quick mail after a couple of days that talks about your meeting/discussion and also suggest a formal meeting to take things ahead. As a new-age social media marketing company in Mumbai, Syspree Solutions recommends the use of Social media platforms, which are great tools to remain in touch with potential clients and partners. Read what your competition writes about, comment on it, and begin a conversation. Share interesting articles and quotes, tag them, and before you know you could be sitting across the table and discussing business.

SEO, Social Media Marketing, SySpree

Basics of Social Engagement

admin / September 8, 2020

Every modern organization’s social media strategy as defined by any leading Social Media Marketing Company in Mumbai has Social media engagement at its core and to succeed at it, one needs to be proactive at listening and engaging. Being proactive in social media engagement can go a long way in giving results as desired while making your brand highly visible. With the help of this blog, we elaborate on the concept of Social Media Engagement to our readers which would then help them boost their Social Media presence. What should a brand do to connect socially? As one of the top-notch Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we ensure that social media engagement is not a passive experience. One of the basics of social engagement is to proactively reach out to those clients who refer to your organization or brand, without waiting for them to connect to you. As per studies conducted, consumers who receive a quick and relevant response from a brand, are more likely to recommend it to others as opposed to those who have to wait for a response. The more a brand listens to its customers and resolves the problems that they face, the higher is the chance of the customer turning into an advocate for them. Unfortunately, social media monitoring remains one of the largest missed opportunities in business today. SMM or Social Media Monitoring involves keeping an active tab on what the world is saying about your brand products and the issues that affect them, on social media platforms. With the utilization of effective SMM tools such as Buffer, Hootsuite, etc. one would be able to track their organization’s mentions, specific keywords, and competition too and this kind of listening can be used to identify opportunities as they happen. You can learn more about these Social Media Monitoring or Social Media Marketing (SMM) tools with the help of the following blog Top 20 Social Media Marketing (SMM) Tools, where the author helps you understand various tools that can be employed as per your business needs. One can also connect with their targeted audiences regarding any required solution or respond to them with the help of a comment, which would offer a fabulous way to help make your customers feel appreciated. We at SySpree a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, always aim to achieve this from our performance. Another impactful way of engaging with your customers is to thank your customers for their comments and share their content on your Social Media platforms with your followers. As leading providers of Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai we work towards creating such significant moments for our clients and their customers, helping them to encourage conversation, bring them closer to initiating a transaction. Thus to conclude, experts at SySpree suggest that to run an effective and successful Social Media Engagement Strategy one needs to be focused on not only Asking from and listening to users but also Boosting their Engagement with the help of various Social Media Platforms. Communication also plays a crucial role here along with enticing users with the help of well-planned Discount offerings. And the most important of all this is to always make your customer feel appreciated. According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

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