15th Week Roundup: Google Debunks 404 & 410 Confusion, Instagram and Youtube Releases New Updates and More!
Hey everyone, another week, another exciting news roundup! Google, Instagram, LinkedIn, and WordPress have all cooked up some awesome updates, and you’re invited to check them out! It’s like a digital feast of new features and improvements. Come on over and dig in! Clarified Google’s Beta Structured Data Carousels for Summary Pages Google has provided further details and enhancements to its structured data carousels (beta). The updated documentation highlights the importance of placing markup on summary pages that link to detailed content. It is emphasized that the markup should only be applied to the summary page, not the detail pages, to be eligible for the feature. The guidelines recommend selecting a single summary page with information about the entities listed and adding the necessary properties based on the page’s format. The availability of this feature is currently limited to countries within the European Economic Area (EEA), with a focus on travel, local, and shopping queries. Google stresses that this feature is still in beta and may undergo changes in the future. Businesses operating in the EEA are encouraged to show interest by filling out the designated forms. Implementing these carousel features can improve visibility and click-through rates from Google Search for businesses operating in European regions. Read more: https://searchengineland.com/google-structured-data-carousels-beta-clarified-for-summary-pages-439628 Google is Testing “People also Consider” Label on Branded Search Ads Google’s testing of a new “People Also Consider” badge on branded search ads has raised concerns among advertisers. The badge’s lack of clickability, positioned below the company details, has left PPC marketers wanting to understand its intended purpose. Anthony Higman, CEO of Esquire, has expressed skepticism, questioning whether Google’s actions indicate a move towards compelling brands to participate in competitor ad auctions. Google’s silence on this issue has only fueled uncertainty among advertisers. The leading SEO company in Mumbai say the potential consequences of Google’s actions are significant: if brands are pushed into competitor ad auctions, it could negatively impact businesses by redirecting potential customers to their rivals. Advertisements on competitor brand searches may fail to effectively reach high-value customers looking for specific brands, resulting in a compromised user experience. This trial highlights the importance of advertisers remaining vigilant and adjusting their strategies accordingly. Read more: https://searchengineland.com/google-people-also-consider-badge-branded-search-439612 Google Updates Merchant Center Product Data Specifications Google’s recent updates to the Merchant Center product data specifications, scheduled for 2024, have been designed to improve product information quality for paid and organic Shopping listings. These modifications guarantee that all product data submitted is accurately formatted, maximizing the effectiveness of Shopping ads and organic Shopping listings. Several new attributes have been introduced with immediate effect. These include structured title and description requirements for AI-generated content, a loyalty program attribute for member prices and loyalty points, and a minimum price attribute for establishing the lowest advertised price. Furthermore, the guidance on installment-based offers and shipping attributes has been revised and updated. The updates will take effect immediately and be implemented gradually from July to September. It is essential to follow these changes to remain eligible in search results. Following these guidelines, including new features such as loyalty programs and free shipping thresholds, can improve customer engagement and ROI. Read more: https://searchengineland.com/google-updates-merchant-center-product-data-specifications-2024-439599 YouTube Enhances Shopping Experience with Four New Features YouTube is implementing four updates to empower shopping creators by providing them with tools to increase conversions and streamline operations. The experts from the leading social media agency say these updates include Shopping Collections, which allows creators to curate virtual stores showcasing their favourite products, and the Affiliate Hub, which grants access to partner lists, commission rates, and promo codes. Moreover, creators can simultaneously tag products across their entire video library, simplifying promotion and boosting revenue from older content. Additionally, YouTube has integrated Fourthwall into its platform, offering creators more options for creating and managing stories directly within YouTube Studio. These updates provide shopping creators and brands selling on YouTube opportunities to enhance efficiency and effectively engage audiences through enriched shopping experiences. Read more: https://searchengineland.com/youtube-shopping-updates-collections-affiliate-hub-439578 Google-WPP Collaboration: Revolutionizing Ads with AI Google and WPP, the world’s largest ad group, have pioneered collaboration utilizing Google’s Gemini AI. This partnership marks a shift towards AI-generated advertisements for major global brands like Coca-Cola and Nestlé, encompassing ad storytelling, voiceover scripts, and product image creation. This integration aims to improve marketing efficiency and effectiveness by providing deeper insights into audience behaviour and optimizing campaigns. Integrating Google’s advanced AI tools with WPP’s marketing data offers exciting possibilities, such as improved creativity, more intelligent content optimization, AI-driven storytelling, and highly realistic product visualization. WPP’s Chief Technology Officer views this as a significant development, while Google Cloud’s CEO highlights the transformative impact of AI on marketing efficiency. Advertisers are advised to pay attention to this collaboration, as it signals a new chapter in AI-powered advertising tactics. Read more: https://searchengineland.com/googles-wpp-collaboration-ai-gemini-439575 Google’s Response to Concerns Over Harmful Search Results Google’s Search Liaison, Danny Sullivan, has taken proactive measures to address increasing complaints regarding harmful and subpar search results. The experts from the leading SEO company in Mumbai say despite previous attempts to prioritize the safety of search results, recent feedback has shed light on instances where Google’s results may endanger users. Google acknowledges these concerns and pledges to enhance the quality of search results based on user input. Although the company remains committed to reducing unhelpful content, SEO professionals remain skeptical about its effectiveness. Nevertheless, Google reassures users that their feedback is highly valued, and the necessary steps will be taken to ensure safer and more dependable search experiences in the future. Read more: https://www.seroundtable.com/google-search-results-harmful-dangerous-37208.html Google Debunks 404 vs 410 SEO Debate Google’s John Mueller recently discussed the ongoing dispute over the use of 404 and 410 error status codes for missing pages, noting that the distinction between the two is so minor that it carries little weight regarding SEO. Mueller stressed in a Reddit post that while there may be subtle semantic or pedantic variances between the two codes, their choice ultimately has no