In the past few years, the influence of social media has grown multiple times and has given rise to a dynamic new breed of social media influencers. With traditional advertising unable to leave any major impact on consumers, companies have turned towards Influencer marketing, hoping to engage its clients in a more effective way. As…
Search engine optimization is an extremely important step for digital marketers. While optimizing web pages (and that includes blog posts), the marketer is essentially bringing the website in sight to more and more people who are scouring search engines, looking for keywords that are connected to your brand or service. However, it is necessary to…
An organization is always on the lookout for ways and means to improve sales and is constantly searching newer and better methods of connecting to prospects who can later convert to clients. A company website is probably the most convenient and economical approach to making your presence felt in the online world. As a major…
The primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like…
Marketing an event well is a vital step towards ensuring its success and the implementation of a well-drafted digital marketing plan is the key to begin with. Attracting participants for the event, improving event visibility, engaging with the audience and gaining more sponsors will need a high impact digital marketing plan. With multiple changes happening…
The focus of most blogs and articles which talk about SEO is about developing content that earns links in a natural way and optimising that content for search. Equally important are the technical areas of SEO that require emphasis without which the optimisation of your website may not give you the desired results. It is…
In order to talk about the pros and cons of PPC, we need to first understand what exactly pay per click marketing actually is. Pay per click advertising is a great way to generate instant traffic, but it is extremely risky and sometimes, not worth the costs. Pay per click marketing is a way of…
Decades ago, Neil Borden coined the concept of marketing mix with the 4Ps: Product, Price, Promotion and Place. For the many who have gone through marketing bibles, the genesis has always been the 4Ps a concept that stood the test of time for all marketing professionals across generation despite attempts of improvised versions. With the…