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What is SEO: Basics of Search Engine Optimization

admin / January 10, 2022

Every business loves potential client leads to hit their sales pipeline. In the current age, getting potential clients to reach the sales team through searches on Google, Bing has been among the top sources of leads for most businesses, if not all. Well, then the question is – Would listing on search engines ( Google, Bing, etc.) suffice to open the flood gates to client leads? The short answer is a straight and obvious NO. So, what more? The next leading question will help answer this: If you were looking for a product or service, would you bother to go beyond the first page of the search engine? We will answer this question based on research. Based on Backlinko’s analysis of over 5 million searches, below 0.8% of potential clients look beyond the 1st page of search engines, and as a positive, more than 30% click on the website if you are ranked first on search engines like google. So you can expect anywhere between 30 – 300 clicks on your website even if just 1000 potential customers search for the focussed keywords. In our experience as a reputed digital marketing agency, we would say that these numbers are realistic, possible, and achievable for your business too. With that understanding, we now shoot for the golden question that most businesses are after – how do we get to the first page of search engines or rank at the first position on google. The quick and short answer is SEO! Time to dive in! What is SEO? What does SEO stand for? Remember the last time you looked for a product or service but did not know where to find it. Here is what you would have done next: Gone to google, searched for the product you were looking for, and eventually landed up contacting and buying from among the first few results you saw on google. The reason you saw those websites was not a coincidence. It was a concentrated effort by the companies to list at the top. This effort is called SEO. In the non-technical jargon, SEO is the steps taken to ensure your website shows up at the top of Google, Bing, and other search engines. It is the abbreviation for search engine optimization. It is an assured approach where your targeted customers come looking for you rather than the business searching for new customers. SEO is the process of convincing the search engines to list your website right at the top of their page. While this increases the visibility of your website, you need to have the credibility to be at the top. Every step taken to achieve this credibility falls under the banner of Search Engine Optimization or SEO. There are no shortcuts, and yet the effort on SEO is worth it. The more visibility your website gains in the results, the higher the attention and attraction from possible and current customers to your business. As a leading SEO company, we have ensured 100s of our clients have made it to the top of search engines. In our blogs, we tell you just how we achieve this. How does SEO Function? Best to understand the basics first with how search engines work. Search engines use bots to crawl the web on various website pages, going from one site to another, gathering information from those pages. These are the spies or informers who come to your website. As a layman, you may not even be aware. The process is not transparent unless you look up the logs or online tools to investigate when such spies or bots visited your website the last time. By the way, if you want to keep your website like a hidden treasure that would never list on the search engines, there are ways to do that too. We will cover it in our later technical or web development blogs. The bots then take all the information they have collected and feed it back to the search engines. The search Engines will then decide which rank your website should appear in their lists ( technically known as index) based on the information the bots have collected for them. And like any other competition, may the best website win! OK, but how do these search engines decide where the website ranks on the page ( or index). How we wish there would have been an easy answer to this. Google has treasured this secret recipe just like Coca-Cola has kept the secret of its formula for decades now. While many folks have tried interpreting and working out what leads to the top ranks on Google, we believe the closes we could get to this is the Google ranking factors. The search engines analyze the pages in the index. They then segregate the website pages into several ranking factors. The ranking factors determine the rank websites should appear when you search for the information on a search engine. And here is when SEO experts walk into the picture. They help you tick the box on these ranking factors to ensure you are climbing the search engine ladder successfully. And our blogs tell you everything about this process. Is it easy? Of-course yes! Is it time-consuming? For sure! Is it too much effort? No doubt. LOL. Our way of making a living! With SEO strategies, there is direct effort to ensure that a website makes the top search rankings. You cannot pay the search engines to display a webpage among the highest rankings like paid ads. The quality of the content and keywords are factors for content optimization along with optimum crawling and speed. The search engine algorithms intend to provide the most relevant, strong pages and give the users a good search experience. Improving your site and content while remembering these factors can help your website rank higher. Why is SEO essential for Marketing? SEO is an integral part of online marketing because there are trillions of searches conducted every year,

Marketing and Sales, SEO, SySpree

How Social Media Influencer Marketing is working for Modern Organizations

admin / September 28, 2020

As a leading Digital Marketing Agency in Mumbai, we know that in the past few years, the influence of social media has grown multiple times and has given rise to a dynamic new breed of social media influencers. With traditional advertising unable to leave any major impact on consumers, companies have turned towards Influencer marketing, hoping to engage its clients more effectively. As a professional Digital Marketing Agency in Mumbai, we sincerely believe that influencer marketing, if carried out in the right manner, has the potential to bring in customers by the droves. As the latest studies show, more and more businesses are making this a form of marketing a key factor in their strategy and consider it to be beneficial, as they helped create newer leads and improve awareness about their business. As a direct response to traditional advertising’s steady decline, a large proportion of consumers trust peers and experts and go by their recommendations, instead of brand advertising. Various departments of organizations are now involved in increasing the rate of engagement on social media platforms and this has helped them to meet user expectations in a better way, and as studies have gone on to show, this approach seems to be working well. Another important area where influencer marketing has taken root is the involvement of employees in an organization. Involving staff is helping them to move closer to their users and is meeting user expectations more effectively. Similarly, organizations are running employee awareness programs on how the organization’s social network can benefit if staff participation increases and a new class of employee ambassadors rises to the forefront. Companies have now realized that engaging with a leading Digital Marketing Agency in Mumbai like us is a great way unfolding strategies with niche influencers, as influencer marketing goes much beyond winning another popular contest, and hiring professionals do help. How to find the right social media influencer in 8 easy steps: Consider the three Rs of influence: Influence is made up of three components: Relevance Reach Resonance Know who you’re trying to influence Look for engagement and trust with the right audience Go for a consistent look, feel, tone, and values Keep an eye out for sponsorship saturation Research and learn Plan your budget Reach out privately, and personally Conclusion: Influencer marketing requires a very high level of trust between a brand and a third party. Often influencers are required to sign some lawful contracts, that take care of the brand’s reputation. A brand must be sure that an influencer’s content aligns with its overall image. Note that the use of uncanny or offensive content could have negative consequences on the brand’s reputation. This is especially important when working with young influencers who may lack maturity and professionalism. A company should also be careful about fake followers. An influencer can purchase fake followers, making them appear to have a much larger fan base than the one they have. When picking an influencer, first make sure their followers were obtained organically. It is easier to use a tool that checks for you, such as InstaCheck. This tool is designed to detect fake accounts by analyzing their engagement, spam, and overall activity. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, Social Media Marketing, SySpree

5 Quick Tips for Social Media Optimization

admin / September 26, 2020

As a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand that your brand’s internet search ranking is highly dependent on how SMO – Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google search and the search function within every social network. There are a couple of benefits, direct and indirect, of optimizing for either search environment. The direct benefit is that more people can locate your profile and can connect to you while getting an additional link that directs people to your website is an indirect benefit. Amongst various jobs offered by a Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, SMO is a challenging area professionals love to work in. Let us now explore a few proven methods to make the most of your SMO efforts: Integrate Social sharing tools into your website. It is mandatory to include social sharing tools into your site’s architecture which consists of adding direct web links from your website to your social media channels and from social profiles back to your website. Individual blog posts can also be given social media sharing buttons. Since social sites are more authoritative, links on social media are often considered high-quality links. Social profiles should be complete in all respects Although creating your social profile seems easy, most businesses are found lacking when it comes to completeness. Your profile information has to be filled up completely since most search engines prefer profiles that are complete in all respects. Ensure all contact information in all your social profiles should be the same as mentioned on your business website. Social Media and SEO keywords should be fully aligned Keywords play a vital role in your quest to maximize your social media exposure. You could be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make sure your keywords and key phrases are integrated into your social profile in a natural, unforced manner. If keywords are used effectively on your profile, it will rank higher in Google searches and within the social network search too. Use the right keywords in every post Keywords are highly critical for blog content, website, and advertisements, and therefore are extremely important on your social content too. Keywords should be selected carefully so that your brand is at the top of every keyword search. Keywords also help in keeping your content relevant to the audience you want to focus upon. Given the availability of wide-ranging web development jobs in Mumbai, SMO forms a vital part of a job profile. If utilized well, social media optimization done by any Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, can become one of the greatest assets to improve your brand’s organic search results. Be Social on Social Media Social signals are an important factor in SEO because search engines look at these signals and factor in how often you’re posting, how many people interact with you, and if there are social sharing elements available for visitors. One must thus participate in conversations, follow the customer base, and share helpful content from one’s website and other relevant sites. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

How to use the Right Headline to Increase Your Blog Traffic

admin / September 25, 2020

As a leading SEO company in Mumbai, we know that your blog headlines are much more critical for the success of the blog than it is perceived to be. Usually the biggest text on the page, the headline is visually attractive so that the reader’s drawn towards it. However, that is not the only ingredient needed for its success and a wholesome headline is also essential. A dry and uninteresting headline will never do the job of drawing people to it it could repel them Ideally, a great blog headline should be able to symbolize what the reader will come across when they click on it and then read the post that follows. Every leading provider of SEO company in Mumbai will vouch for the fact that readers hate misleading or over-the-top titles. So what are the type of headlines that will increase your blog traffic? Read on: Make-life-easy Headlines These resemble the “best” headlines a lot. A lot of your customers will want to find out an easy way through a potentially difficult situation than the best one. Anything to ease a customer’s troubles. For example “The easiest way to become a powerful speaker” surely scores over “The best way…………….” “Best” Headlines SEO loves these headlines. Such headlines speak directly to the common web searches your customer initiates. Imagine if you are looking for ways to save money, wouldn’t the best way to attract you towards it or will you continue to go the timeworn way? Such headlines will be exact-match searches that begin with words like “The best way to”. “Get it quickly” Headlines This kind of headline promises quick and efficient ways of doing certain things. For example “The fastest way to own a house” or “The quickest way to become a millionaire” promises the fastest route to success and this also reduces the buyer’s journey time to a minimum. It tells the viewer that this was supposed to be done yesterday and he could miss the bus if it is delayed further. “If I was in your place” Headlines We all want to become better than we were yesterday, wanting to improve our previous performances. We want to accomplish more in less time and it is these cravings that make the “If I were you” headlines extremely powerful. When someone shows us the reasons to do something, we are more than willing to change our stance and alter our methods. “Supported by Science” Headlines We are more than willing to accept a concept if we are confident about the source and trust it. If your headlines speak about how your product is going to make someone’s life better and it is supported by Science, then just as a responsive SEO company in Mumbai improves a client’s conversion rate, your headline could grab eyeballs easily. Summary: Write your headline first even before writing your post. This will help you focus on the value proposition and help you keep your writing on track. Write at least 25 headlines for every post. Don’t worry so much about the mechanics. Word count and length even though it is important in some contexts, like subject lines, it doesn’t matter as much as the catchiness factor of the headline. According to any leading SEO company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, Social Media Marketing, SySpree

How to research competition using Social Media

admin / September 22, 2020

As a leading SMM company in Mumbai, we know that analyzing the social media efforts of your competitors and peers is a great way to find ways of improving your social media marketing. If you are wondering what your competitors are doing differently while using social media, it is time to explore and research their inputs on Facebook, Twitter, and Google+ and aligning it to your business. As a top-notch SMM company in Mumbai, we recommend and implement social listening a lot during our work with clients, to give them clear and authentic information. There are some significant benefits of pursuing social listening on an active basis like: It provides real-time intelligence on your competition It gives instantaneous response about the perception of your brand It provides actionable data to alter or design marketing campaigns It helps you identify who your competitors are on social media It helps you know which social platforms your competitors are on It helps you to understand how they’re using those platforms It also helps you understand how well your competitor’s social strategy is working One of the first steps of getting started with researching competition is to create real-time news feeds about them. Every business should be paying attention to what its competitors and their customers are saying and posting on Facebook, Google+, and Twitter. The easiest and quickest way to do this is to set up a few social media tools. Setting up an account with them will give you a clear understanding of all that your competition is publishing on social media and how their customers react to it. Learning about what people are saying about your products and your company is equally important from the competition’s point of view. Knowing what your business rivals and potential customers speak about you on the social media platform is quite valuable too. We are a leading provider of SMM Company in Mumbai, and it is extremely pertinent for us to know real and perceived weaknesses in our products and services. By keeping track of the social media buzz can truly become a great source of product feedback. To conduct a competitive analysis on social media, as a leading SMM Company in Mumbai we suggest the following four steps: Step 1. Determine who your competitors are First, identify your social media competition and find which platforms they use and focus on the competitors that actively use social media marketing to grow their business. Step 2. Gather the necessary data After you’ve narrowed down your competitors, the next step is to gather data such as one can see how many messages your competitors send and receive, the types of content they are posting (text, images, or videos), engagement, and the number of received messages. Step 3. Do a SWOT analysis Look and Analyze how active is your competition. Ask questions such as When was the last time they posted? Are there long periods between each post? Do they respond to comments? Step 4. Incorporate the latest data with the help of social media monitoring Once you’ve compiled all of this data, you need to put it to use. Using your brand’s own social media analytics to compare your profiles with your competition. According to any top provider of SMM company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree

How to Search Engine Optimize your Blog

admin / September 22, 2020

Search engine optimization is an extremely important step for any provider of SEO services in Mumbai. While optimizing web pages (and that includes blog posts), the marketer is essentially bringing the website insight to more and more people who are scouring search engines, looking for keywords that are connected to your brand or service. However, it is necessary to understand what the current best practices for blog SEO are and which ones have passed the expiry date. Through this article, we shall try to explore how top providers of SEO services in Mumbai formalize and implement an SEO strategy for blogs. Consider these as tips to be used as a checklist and improve your blog from the SEO point of view: Concentrate on a couple of long-tail keywords As a leading provider of SEO services in Mumbai we know that optimizing blog posts does not imply that the maximum number of keywords into your blog as possible as this could work against your SEO as this could well create an impression of stuffing keywords. This not only puts readers off while reading but search engines frown upon such practices. To ensure your keywords are naturally eased into your content and do not feel forced at all. One or two long-tail keywords per blog are fine since visitors who search for long-tail keywords will be better qualified, which means you are attracting the right kind of customers. Insert keywords in particular sections of the post only Now since the keywords have been finalized, it is time to insert them into the best portions only so that you can boost your rank up in search results. Headers and body, Headlines, URL, and Meta descriptions are the perfect locations where keywords can be incorporated so let’s see why. A reader or a search engine’s initial step for checking your blog’s relevance will always be the headline so a keyword here would be certainly apt. Using the keyword within the first 65 characters is imperative because that’s where Google cuts it off on SERPs. While mentioning keywords in the body or headers, they must seem natural, unforced, and in a reader-friendly manner. If your primary focus is on your audiences’ needs and not on how many times a keyword is inserted, you are surely on the right track. One of the first sections that search engines crawl on is the URL to understand what the post is about, so including keywords in the URL is a sensible way of rising the SERP. Meta descriptions are created to give search engines and your readers a peek into about your blog’s content so use long-tail keywords in them to enlighten them about your post’s content. Of course, the more engaging the copy, the better they are for click rates. Create a mobile-friendly blog With the number of mobile users surpassing those using desktops to access search engines, Google has given clear indications of being in favor of mobile-friendly websites. Its search results to display the mobile-friendly results first and this indicates their growing importance. Your rankings could suffer if improving your site’s mobile experience isn’t a focus and this becomes critical for SEO as responsive design is. If you have a responsive design, your blog will have a single URL instead of two i.e. for desktop and mobile which means all inbound links will be directed to one URL. You will benefit from the SEO value it derives will be centralized, giving Google the power to rank it according to its value. Connecting to any professional providers of SEO services in Mumbai will ensure that your blog is Search Engine Optimized using the best methods and techniques and is guaranteed to boost your rankings up the ladder.

SEO, SySpree

Google Assistant searches and what it means for SEO

admin / September 17, 2020

As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, we understand the importance of AI in our day to day life and hence with the help of this blog, we introduce our readers to Google Assistant and understand how it organizes and optimizes our search. What is Google Assistant? Google Assistant is an AI (Artificial Intelligence) software that helps users to give various voice commands to their device for carrying out tasks and has Siri from Apple and Cortana from Microsoft as its direct competition. These virtual assistants allow smartphone users to set reminders, call people in their contact list, get directions, and search for the nearest restaurant, amongst other things. This process is activated by speaking the magic words “OK Google”, thus initiating a two-way conversation with the device in question. Many leading providers of SEO services in Mumbai, like every other professional in the industry, we are keen to understand its impact on SEO, and the results were truly engaging and exciting. Over the past two decades, Google has become the preferred search assistant for millions of individuals who search on their desktops and mobile phones or other devices. With Google Home, it seems to have entered the growing market for voice-activated, hands-free homeassistants. Google Assistant is a smarter, highly advance algorithm that develops upon search experience and Google Now. It was Amazon that launched Amazon Echo a few years back but Google Home which has Google Assistant at its core prides itself with advanced software and a search engine that drives its hardware. Google Assistant, its searches and its effect on SEO Google’s snippets are gaining a lot of importance by the day since when asked a question, Google Assistant sources the related website first and follows it up with their accurate snippets. For example, when asked a query like “Where do we get the best quality carpets”, Google Assistant responds by showcasing a snippet that is the first result and then finishes its single sentence answers. Focusing your website or certain portions towards these snippets is quickly becoming one of the most important strategies followed by organizations for SEO and marketing purposes. An online business could focus on getting their site featured on one of these snippets or avoid keywords that generate any snippet at all. Snippets are a great way to bring in more traffic and also provide a higher level of authority to websites and usually simplifies basic queries. But they are also capable of hurting the click rate of other websites by providing reasons for not visiting them. Conclusion: By answering the target questions concisely and accurately, towards the top of the page will increase the chances of getting placed on a rich snippet. Also there some specific formatting tips that Google favors which could dramatically improve the chances of being featured on the snippets. All professional providers of SEO services in Mumbai, Thane, and Navi-Mumbai, are forever working towards making the most out of the wonderful search tool and give SEO a huge fillip. Digital Assistants will have a huge impact on the future of search. The awareness of this is necessary to develop content with lasting impact. According to any top provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, Social Media Marketing, SySpree

Online PR – The one weapon that’s absolutely essential to promote your brand

admin / September 15, 2020

What is Online PR? Online PR is also known as Digital PR or E-PR. The experts at a leading Social Media Marketing Company in Mumbai, define Online PR or Online Public Relations as a highly economical method of showcasing your brand and business to a wide audience. It is quite similar to traditional PR but the medium is online channels instead of newspapers and magazines. PR does not include selling a product or a service but instead is all about influencing people or your potential and existing customers to gain their trust, mainly by weaving together a story with the help of quality content. There are various ways online PR can be achieved. This mostly includes writing blogs, using Social Media platforms such as Facebook, Instagram, etc., and SEO, along with websites that are relevant to the kind of business you are willing to promote. As a top-ranking Social Media Marketing Company in Mumbai, we promote new products and services to events and stories with your potential audience. Online PR is one of the great tools for reputation management of your business, especially on days when bad news is the order of the day. Why is Online PR important for businesses? PR is essential for the triumph of any organization, which when carried out professionally, can yield massive success and publicity that cannot be purchased nor sold. Consumers find articles, blogs, and news stories much more credible and engaging than advertisements, which are created with the sole purpose of selling a product or service. Online PR is an excellent tool to sell a product while generating interest in the brand and the organization. Online PR is a brilliant and innovative way of positioning oneself as a professional which can bring speaking and participation opportunities at events and seminars. It can also bring in endorsements, sponsorships, and affiliate relationships if carried out professionally. By making effective use of multiple social media platforms, every tiny bit of online PR can be shared across in the digital world. Being a leading Social Media Marketing Company in Mumbai, we utilize a well-defined online PR strategy to enhance the SEO of our client’s website. When you use an Online PR campaign for your business, you strive to improve the brand awareness and online presence of your business. A focused campaign can help you make a huge difference in establishing your online identity which would further make your brand unique. Conclusion: Hence with the help of the above-specified information, we can infer how important Online PR can be for your business when implemented correctly. The following points summarize the benefits goals or having used Online PR to promote your business. Helps you achieve a lasting and positive external image of your company or brand. Helps you acquire new customers and also retain the existing ones. Acts as a way of communication between your brand and your customers. Helps you increase the level of customer attention towards your brand or business. Allows you to achieve a high cost to benefit ratio. Improves your online reputation. Provides a way to measure and control your success. Helps you achieve a higher degree of actuality. According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree

What are the SEO Advantages of switching to HTTPS?

admin / September 15, 2020

What is HTTPS? As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, before we broach to the actual topic of the SEO advantages of switching over to, here are a few facts one should know about HTTPS: HTTPS stands for Secure HyperText Transfer Protocol. Secure HyperText Transfer Protocol was developed to transfer information over the internet more safely. It has been a signal in Google’s ranking algorithm for the past 3 years. More than 80% of users are likely to abandon a purchase midway if data was sent over an insecure connection, clearly showing that security could impact sales. HTTPS sites load much faster than HTTP sites and they are also likely to rank better. Studies have indicated that higher search rankings and HTTPS are linked to a certain extent The above facts indicate that it is not only onsite content that can have an impact (positive or negative) on traffic and conversions, and website security is a critical factor too. Every leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai will vouch for this and the positive impact of an HTTPS site is well documented too. That Secure HyperText Transfer Protocol offers user security is common knowledge and is the best way of remaining on the good side of Google. However, there are a few benefits associated with it too. Thus let us now understand why it makes sense in moving over to HTTPS from the SEO perspective: Improved Rankings: This is the most obvious benefit as Google has time and again reiterated that HTTPS sites will have their rankings boosted. Also as time goes by, it will be essential to switch to HTTPS and gain value. Referrer Data: The secure referrer information is saved when traffic passes to an HTTPS site, which is unlike what occurs with HTTP sites when it is stripped away and seems direct. Privacy: HTTPS is capable of enhancing security for your website and SEO is more than one way. HTTPS does not allow any kind of tampering by a third party and fortifies the site for your visitors. It also makes sure that the server is talking to the right website through its verification processes. All kinds of communication along with URLs are encrypted and this protects critical information like browsing history and credit/debit card details. For ease of switching from HTTP to HTTPS, Google has provided the below-mentioned tips as best practices for SEO and it is also essential to communicate to Google that your site has moved from HTTP to HTTPS. Make use of relative URLs for resources that are a part of the same domain Use Protocol related URLs for all other domains. Choose from the certificate type that you will need: single, wildcard or multi-domain Use 2048-bit key certificates Conclusion: Many providers of SEO services in Mumbai, Thane, and Navi-Mumbai have vetoed the fact that HTTPS is a highly secure system for websites and provides a large number of SEO benefits, primarily since it helps you to remain on the preferential list of Google. And hence one must take advantage of attaining an excellent rank with the help of this secure medium. According to any leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, Social Media Marketing, SySpree

Should Startups Focus On Digital Marketing?

admin / September 15, 2020

Launching your start-up venture and nurturing it into growth is an exciting and exhilarating experience, albeit a difficult journey with dozens of obstacles along the way. As a Digital Marketing Agency in Mumbai, we know It is always a challenge on the methods to be adopted to reach out to the masses and drive business results, all this while being saddled with a minuscule budget. As a start-up, it is important to building a brand identity at a decent pace, since the fast-paced world demands being quick to reach the finish line in time. Digital marketing can turn out to be a powerful weapon in the armory of a start-up if used prudently. It creates the necessary awareness and positions the company and its brand in its right place. It is also useful to create a steady flow of traffic, creates leads, and brings about online sales, which helps a start-up to hit the road running. Let us explore these tools and their benefits for a start-up: Search Engine Optimization: This is a cost-effective method of increasing visibility and organic traffic to the website and is a tool that is packed with measurable and long-term benefits. It helps start-ups to build their credibility as a brand and customer trust while keeping your business in front of the right audience 24×7 and 365 days. For SEO to work its magic, it is necessary to make the website mobile friendly and completely secure, especially for e-commerce websites. Start-ups need to ensure the page loading time is reduced to its minimum and there is interesting content to hold the viewer’s attention. Content Marketing: This is an extremely powerful way of generating higher traffic and quality leads while creating a positive image and brand awareness. It also helps to enhance relationships with present and future client base. By publishing content that is relevant consistently, it is possible to use content marketing to nurture a loyal audience. Throughcontent marketing, one can post stories and user experiences of working with your brand, by setting up a blog. Social Media Marketing: This is one of the most potent methods of reaching out to audiences and keeping your brand in the limelight. Popular social media platforms like Facebook, Instagram, etc.can be selected as per the nature of your business. A large percentage of your potential audience is connected to social media and a planned strategy can help brands to engage with them in a cost-effective and impactful manner. Monitor your social media pages regularly and reply to queries and comments and watch the dialogue grow into leads and subsequent sales. Email Marketing: Touted as one of the most simple and personal methods of reaching out to existing and potential customers, Email marketing provides start-ups with a cheap yet effective digital marketing medium. One can identify a service provider and set up a calendar for regular email blasts consisting of relevant messages. The audience should not feel they are being pressurized into buying all the time and with the help of a Digital Marketing Agency in Mumbai, start-ups can add various freebies and discount offers to get a dialogue started and slowly but diligently work on building a relationship. Conclusion: Start-ups solve their user’s issues and would need to engage with a responsive Digital Marketing Agency in Mumbai so that they are connected to the right kind of audience at a personalized level. Digital marketing provides an edge over traditional forms of marketing and provides organic ways of enhancing the consumer base without spending too much. Digital marketing also has low entry barriers and scale which further helps to do more and prevents unnecessary wastage. According to any leading Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs like Why Is GitHub Critical for Web Developers? to learn about more exciting topics.

SEO company in Thane

What is SEO: Basics of Search Engine Optimization

How to use the Right Headline to Increase Your Blog Traffic

How to Search Engine Optimize your Blog

Google Assistant searches and what it means for SEO

What are the SEO Advantages of switching to HTTPS?

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