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Marketing and Sales, SEO, SySpree

ON-PAGE SEO VS OFF-PAGE SEO VS TECHNICAL SEO – WHICH ONE IS MORE EFFECTIVE?

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If you are reading this blog, you might already know how important SEO is to improve website visibility. Without the implementation of SEO strategies, your website may get pushed back to the 10th page of the search results. But the question is amongst the three SEO techniques: on-page SEO, off-page SEO, and technical SEO, which one is more effective? To answer that, let’s understand all three of them.   ON-PAGE SEO     What is On-page SEO (Search engine optimization)? On-page SEO, also known as on-site SEO, is the process of applying specific techniques and strategies. They help get the web page recognized by the search engines to help it reach the top of the organic search results page. On-page SEO assists in optimizing elements that are present on the website web page. It helps the web page by boosting its rankings in the search results. SEO experts of any leading SEO Company in Mumbai understand how crucial optimizing on-page SEO is for attracting more traffic to the web page. On-page SEO practices include image optimization, keyword optimization, title tags, meta description optimization, and many other such things.   What is the importance of on-page SEO? Search engines constantly find a way to update themselves, especially Google, to understand user queries and present relevant answers. On-page SEO helps your web page by signalling the search engines about the relevancy of your website. Every website owner must make implementing on-page SEO in their web pages a priority as investing time and effort will surely bring good results in the future. A web page that is established well and has implemented on-page SEO brilliantly has a chance to be acknowledged by the search engines and to be presented on the search engine results page.   How can on-page SEO help web page rankings? 1. Use keywords that are relevant to your content.  Optimizing keywords in your website content is an old tactic used today as it is still valuable for SEO. Remember to plan and research your keywords well. You must know which terms or phrases your target audience uses to find relevant answers for your web page.     You need to know when, where and how many keywords to add. This concept is the secret to the successful optimization of keywords. There is no rule or guide on how many times you can mention a particular keyword, but stuffing your content with keywords will be a problem too. Search engines consider content with too many keywords, so forcefully adding keywords is a big no.   2. Create persuasive meta descriptions  On the search results page, you will find meta descriptions. Meta descriptions are small snippets of text that you can see below the title of the web page. Meta descriptions give the users little information about what they can expect from the web page.     We can optimize meta descriptions by using the relevant keywords in them. While writing meta descriptions, you need to remember that stuffing them with keywords will harm the rankings. The meta descriptions should never be lengthy, never-ending texts but must always be precise and descriptive. The users need a short brief to get an idea about what the web page is about to offer them.   3. Generate SEO rich content If you are serious about taking your website to the top of the search results page, then creating content rich in SEO is very important. Including an appropriate number of keywords in your content will work wonders for your web page rankings on the organic search results page. Writing content that is not just unique and original but also at the same time useful and engaging is also critical. When you create content that satisfies the users, more and more people will visit the web page, signalling to the search engines that your web page provides content that is up to the mark.   4. SEO for voice search  In today’s world, everyone is familiar with the voice search feature. Even though most of us search for our queries by typing in the search engines, we cannot ignore that the number of searches through voice searches is rising each day. As people use terms for voice search that are different from typed terms, the keywords for voice search will also be different. We usually use voice search when one is looking for quick search answers. Research is essential to understand the demographics and mindset of the users using voice searches. And according to that, the voice search is optimized.   OFF-PAGE SEO What is Off-page SEO (Search engine optimization)? Off-page SEO, also commonly known as off-site SEO, is a practice where specific actions are performed to ensure the website reaches the top of the rankings. Off-page SEO performs actions that are taken place outside the web page, unlike on-page SEO which happens on the website. Sometimes off-page SEO is not considered crucial, which can be a massive mistake. Off-page SEO opens many doors to present your brand or business to the world, and you never know which technique might work for you.   What is the need for Off-page SEO? The main aim of off-page SEO is to gain more traffic for your website so that the rankings go higher on the search engine results page. We achieve this result by carrying out strategies to spread the brand name or the website through sources outside your website. Some of the most commonly known off-page SEO practices are link building, partnering with well-known brands, guest posting, etc. These are just a few ways, but there are many more used tactics for off-page SEO.   How can off-page SEO help web page rankings? 1. Link building When researching off-page SEO, you must have heard of link building several times. It is one of the most common practices in off-page SEO.     There are three types of links- Natural Links – natural links are those where you do not have to ask any famous website owner

Marketing and Sales, SEO, SySpree

The Ultimate Guide to Improving User Experience for SEO

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[vc_row][vc_column][vc_column_text]User Experience (or UX) is a model that describes the satisfaction a user gains when interacting with your website. It can also be referred to as “user-friendliness”. The advantages of having great UX on your website are numerous, including the likelihood of increased links. To that users will spend more time on your site, share content and return regularly. Those are all good things for Search Engine Optimization (SEO)! This guide will help you understand some of the basics in improving your User Experience for SEO, starting with the mindset you need to have for success.   Table of Contents What is User experience (UX) Impact of UX on SEO Understanding your website’s visitors How can you improve your user experience   What is User experience (UX)?     User experience is the sum of all the interactions a user has with your website, from the first time they land on it to when they leave. User experience encompasses not only the way your website looks and interacts but also how easy it is for users to find what they are looking for, and how quickly they can complete their tasks. User experience also includes your content, whether it be text, video, or images. The goal of content should be to help users achieve their goals by providing them with the right information at the right time; users should not have to wade through irrelevant or repetitive information just to get to what they need. It’s no secret that search engines like Google use user experience as one of their ranking factors in determining where pages are ranked on their results pages. Unlike content or links, however, user experience is hard to optimize for directly because there are so many different factors that go into it.   Impact of UX on SEO To understand how User Experience affects SEO and how to improve it, you must first know why it is important in the first place. There are several reasons for this, but the ones that matter most are the ones that directly impact your business. First, a good user experience has a direct impact on your ROI. The better your site is at converting visitors into customers, the more money you will make. Conversely, if your site creates a poor experience for users, they will quickly leave and never come back. Second, a good UX can improve rankings in search engines. By having an excellent user experience, you can easily draw users back to your site and make them want to share it with others as well.     Third, a good UX can greatly reduce bounce rates of your website which can also boost up your rankings in search engines. If users like what they see or read when they visit your site, they will be much more likely to stay and explore further since they are happy that they found what they were looking for on the first page of results. Finally, we would like to tell you as a Web development service provider in Mumbai, a good user experience increases customer loyalty towards your business and increases regular traffic to your site. This happens because loyal users like coming back to sites that have a consistent design and layout that does not change.   Understanding your website’s visitors It’s a great idea to think about the way your site is designed from the visitor’s point of view. To do this, we need to know who is visiting our site. There are three types of users: The first type of user visits your site because they’re looking for something specific. They want to buy a product or sign up for a service and they’re searching for the right place to do it. The second group includes people who are casually browsing. They might be interested in what you have to offer, but they haven’t decided yet. Your task is to catch their attention and keep them on your site long enough so that they decide you’re what they’re looking for. Finally, some people have no interest in you at all. It’s no use trying to attract this group, but it can be hard not to get distracted by them! If you manage to keep your focus on the first two groups, you’ll find that you don’t need as much time or money attracting them as you might think.”   How can you improve your user experience? Here is a collection of 15 tips from an expert Digital Marketing Agency in Mumbai which will help you improve your user experience for SEO purposes. The 15 tips are: 1. Write Clean, Semantic Markup To write a clean, semantic markup you first need to know what semantic markup is. Semantics is the meaning of words and phrases, whereas syntax refers to the combined structure of words and phrases, as in a sentence or paragraph. In a sense, all writing is both semantic and syntactic. For example, if you tell someone to “look both ways before crossing the street”, you are conveying meaning while at the same time using the correct syntax for a command. The mistake most people make when writing web pages is to think they are writing web pages while they are links writing documents that just happen to be displayed on a computer screen rather than printed on paper. The purpose of most web pages is to communicate information—the business objective for which the page exists. This information might be about products and services, people and organizations, activities, events, or any number of other things. It typically includes not only text but also pictures and other types of media content like Flash movies and even video. The challenge for SEOs is to write web pages that convey their message as effectively as possible while also providing search engines with instructions on how best to understand what the information means so they can present it to visitors in the most useful way possible.   2. Avoid Duplicate

Marketing and Sales, SEO, SySpree

3 Simple Steps to Submit Your Website for Google Indexing

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Since there are millions of websites on the internet, Google is the largest source of traffic that any website can get. So, making your website accessible to Google’s search engine is essential for your website to gain traffic. Till now, many websites are not listed in Google search results. As experts of a leading SEO Company in Mumbai, we can say that it can be because they are not submitted to the Google Webmaster Tools or are not optimized for SEO. If you want to submit your website for Google indexing, then this article is for you. As you know, many people visit any website through search engines like Yahoo, MSN, etc., and most of them use Google Search Engine. That’s why not submitting your site to Google Webmaster Tools will significantly decrease your traffic. If you have a website, you want people to find it when they search. So how do you get your site indexed by Google? The short answer is that you submit your site to Google’s webmaster tools. Syspree, a Web Development Services Company in Mumbai will help you get your website and web pages indexed by Google.   Table of Contents 3 steps to submit a URL to the Google Index What are the general guidelines for sitemap indexing? What is a sitemap? Types of Sitemap What is standard sitemap protocol?   Note: To use the URL Inspection tool, you must be an owner or full user of the Search Console property. Use the URL Inspection tool to crawl individual URLs on your site. If you have a large number of URLs on your site, submit a sitemap instead.   The 3 steps to submit a URL to the Google index: Follow the general guidelines for sitemap indexing. Inspect your URL using the Google URL Inspection Tool. If you find no issues, request that Google index your page.   What are the general guidelines for Sitemap Indexing? The process of having a website crawled by Google may take anywhere from a few days to a few weeks. It could take some time to get your website indexed. Keep checking with the Index Status report and the URL Inspection tool. Crawling is done by Googlebot. Crawling content within your website is necessary for Googlebot to be able to extract and build its internal index. The Experts of the top Digital Marketing Agency in Mumbai will tell you that the easiest way to help the crawling process is to ensure that content is crawlable. You can do this by ensuring that all of your site’s pages are linked within the site’s navigation. The more obvious the links are, the faster Google will be able to crawl your site. To check whether Googlebot can access all of your site’s content, use the Fetch as Google tool on Search Console. This tool allows you to see how Google sees your site by fetching it using Google’s user agents and settings. It also provides you with suggestions on how you can fix any problems that may affect crawling. Google will crawl your site and then index the pages of your site on a schedule that is determined by our algorithms. You can view the status of this process in one of two ways:   1. The Google Index Status report, which can be found at http://www.google.com/webmasters/tools/siteindex, allows you to check whether Google has indexed your new or updated content and if so when it was last indexed. If you need to access the Google Index Status report, you must have a Webmaster Tools account to do so. If you don’t already have an account, you can create one at http://www.google.com/webmasters/tools/signup. If you don’t see any entries in the “Cached Content” section of the Google Index Status report, it’s possible that your content is not being cached by Google yet. This may occur if your server is configured to prevent caching — for example, by using the Expires header or Cache-Control request header with a value of “no-cache”.   2. You can check the status of your URLs from the URL Inspection tool in Webmaster Tools. Once you’ve submitted a URL, the URL Inspection tool will show a red icon with a number inside of it. The number will tell you; how many pages on your site have been indexed by Google.     When Google starts crawling a site, It will not immediately index all pages on that site. Instead, It crawls pages incrementally for days or weeks, depending on how much content there is; and how fast our systems can crawl and index them. It will try to visit each page on your site at least once during this process. If it doesn’t visit all of your pages during this initial crawl phase, It will try to visit them all in subsequent crawls. Google does not guarantee that every page within every site will be crawled or included in our search results. If you have any questions about how Google processes sites or handles specific URLs within sites, please post them using the URL Inspection tool in Webmaster Tools. You want the most efficient method for getting your site indexed by Google as soon as possible. Well, there’s a little secret that we, as experts of a leading SEO Company in Mumbai, can tell you, which can save you a lot of time and effort: there is no such thing. Let me explain. All the methods here have the same response time from Google. That means that if your site is ready to be crawled today, it will be crawled today whether or not you do anything at all. If it’s not ready, then doing something will not make any difference — except for some minor administrative tasks, scraping off those one-way links from ten years ago probably won’t make much difference at all. The only real advantage of submitting a sitemap is that Google will send you an email telling you they’ve done it. Other than that,

Marketing and Sales, SEO, SySpree

WHAT IS TECHNICAL SEO? – WAYS TO HOW YOU OPTIMISE TECHNICAL SEO ON YOUR WEBSITE

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Search engines have become a primary part of almost everyone’s life. According to HubSpot, Google gets approximately 63,000 search queries each second, which equals 5.6 billion searches each day. It is no exaggeration to say that we cannot go a day without search engines. With such mammoth amounts of people using search engines each day, website owners need to grab this opportunity to attract their target audience to their website. Experts of any leading SEO company in Mumbai suggests that better website optimization will also result in better rankings in the organic search results, further leading to more traffic. However, optimizing the website technically is just as important as any other practice. But before diving deep into the topic, let’s understand more about what technical SEO entails.   What is Technical SEO? Experts of any leading Digital Marketing Agency in Mumbai describes Technical SEO as a way to optimize the website and the servers in the technical aspect so that the search engine crawlers can index the web pages and present for the searches made by the users in the search engine.     The search engines look and pick out the relevant web pages, and one of the many ways to do so is by crawling through the web and finding out the web pages that are easy for search engines to understand. Though it is the most crucial thing, if the search engines can crawl, index, and render the pages on your website, then that means you have nailed the job of optimizing the website technically.   Why do the web pages in your website need technical SEO optimization?     Technical SEO plays a significant role in boosting your ranking on the search engine results page (or SERP). When the website web pages are explored easily by the search engines, and they find their way to and through your website and are also free from technical errors, it shows the search engines that the web page is dependable and places you at the top of the organic search results. It proves to the search engines like Google and Bing that the web page has high credibility. A marketer or an SEO specialist makes sure that they analyze the website performance and run specific tests to see if the website meets the conditions to be recognized by the search engines. Technical SEO is essential for the growth of the website. If implemented correctly, it can prove hugely beneficial for the website to succeed.   Technical SEO and On-page SEO  Many people confuse technical SEO with on-page SEO (also known as on-site SEO) or use them interchangeably in the beginning stages. Technical SEO is considered a branch of on-page SEO as they are similar in some aspects, and both these practices have some actions that differ from each other. On-page SEO deals with the optimization of the content that is on the website. Things like producing high-quality content, keyword optimization, meta descriptions, and other related factors. Technical SEO is concerned with technical parts of the website, like securing the website, making it mobile-friendly, optimizing the URLs, and many other such practices. Technical SEO is just as important to the website as on-page and off-page SEO. If the technicalities are not taken care of with precision, the website will suffer the consequences in the longer run.   How to optimize the technical SEO of your website? As a top SEO company in Mumbai, we share the following techniques to help optimize the technical SEO of your website: 1. Keep the structure of your website simple. The structure of your site must be simple and easy to navigate. Doing so is necessary because when the search engines like Google crawl through the web pages in your website, it helps them index the required web page. In cases where the website structures are complicated and have a maze of web pages, it becomes difficult for the search engine spider bots to go through all the pages, and find the web page that is needed.     A website with a messy site structure will create pages that do not have internal links pointing to them. These pages are also known as orphan pages A carefully designed and maintained site structure will also help look for indexing issues.   2. Optimize your URLs Optimization of the URLs is one of the most significant factors which is necessary if you want your website to flourish on the web. URLs play a key role in getting indexed and showing up on the organic results page. Optimization makes it easier for the search engines to go through and read the URL of the web page. There are a few things that we can do to optimize URLs for search engines. Some of these include keeping the URLs concise and descriptive, using the main keyword in the URL, keeping all the characters in lowercase, and using the symbol – to separate the texts or characters. These are some of the ways to optimize URLs. Remember that while adding keywords, avoid stuffing the URLs with keywords as it will make it look spammy and would be rejected by the search engines.   3. Create internal links for deep pages There are times when the pages that are too far away from the home page are difficult to be indexed by the search engine crawlers such pages are known as deep pages. Because these deep pages are many clicks away from the home page, getting indexed becomes a complication. It will not be a problem for small blog pages but can be a commonly faced issue by huge sites like e-commerce websites. It is better to keep your site structure as simple as possible to save you from the trouble of not getting indexed. If you are still facing problems, go for internal linking. Internal linking is a great way to solve the problem.   4. Consider adding a breadcrumb menu. Breadcrumbs, or also known as a breadcrumb trail,

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